Spree Hospitality

What Spree Hospitality does

Spree Hospitality is an Indian mid-market hospitality management company operating a portfolio of 37+ hotels and resorts with 1,500+ keys across 30+ cities and 15+ states. Founded circa 2010 and headquartered in Bangalore, the company runs a multi-brand platform spanning three tiers: Spree Hotels (upper mid-segment), Zip by Spree Hotels (mid-segment value), and Spree Resorts (premium leisure/nature), plus specialty concepts including Spree One Resort & Convention (MICE), Spree Maati Jungle Resort (wildlife), and The Jain Tree by Spree Hotels (pure vegetarian). Technology is centered on a property management system with centralized reservations, an online booking platform (spreehotels.com), and integrations with third-party booking engines such as SwiftBook and Staah.

The company was acquired by EaseMyTrip, one of India's largest online travel agencies, in November 2021 as part of the parent's Vision 2030 hospitality expansion, adding approximately 1,200 keys at the time of acquisition. Revenue is generated from four streams: room bookings (primary), on-site food and beverage (Treat, Niramaya, Feast restaurants; Elevate Bar), banquet and event services, and the Spree Clubs loyalty/membership program. Go-to-market combines direct booking through the company website and central reservation line, walk-in bookings at properties, OTA distribution (notably through parent EaseMyTrip), and a field sales force organized across regional offices in Delhi, Bangalore, Mumbai, Ahmedabad, Jaipur, and Chennai targeting corporate clients.

Customer segmentation spans business travelers, leisure families, wildlife/nature tourists, religious pilgrims (e.g., Shirdi), and event/wedding planners. Operations are led by an experienced hospitality team drawn from established chains (Taj, IHG, Marriott, Lemon Tree, ITC, Sarovar, Accor). Legal entity: Spree by Spree Hotels and Real Estate Pvt Ltd, domiciled in India.

Name

Spree Hospitality

Legal name

Spree by Spree Hotels and Real Estate Pvt Ltd

Website

https://spreehotels.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Spree Hospitality is an Indian mid-market hotel management company operating 37+ hotels and resorts with 1,500+ keys across 30+ cities under multiple brands (Spree Hotels, Zip by Spree, Spree Resorts), serving business, leisure, and pilgrimage travelers as a subsidiary of EaseMyTrip.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Caterers (722320)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel hospitality services
• Mid-market hotels
• Resort accommodations
• Hotel management
• Wedding event venues

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Bookings: Primary revenue from room reservations across Spree Hotels and Zip by Spree properties, with room rates varying by property type (standard, deluxe, suite) and location
2. Food & Beverage Services: On-site restaurants (Treat, Niramaya, Feast) and bars (Elevate Bar) offering multi-cuisine dining, room service, and banquet dining
3. Banquet & Event Services: Meeting rooms, conference facilities, wedding venues, and event spaces across properties for corporate events and celebrations
4. Corporate Memberships: Spree Clubs loyalty program providing exclusive benefits and personalized services to members

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Spree Hospitality operates and manages a portfolio of hotels and resorts across India under multiple brands—Spree Hotels (upper mid-segment premium), Zip by Spree Hotels (mid-segment value), and Spree Resorts (premium resort). The company sells room accommodation, on-site food and beverage services, banquet and event facilities for weddings and conferences, and runs a Spree Clubs loyalty program. Operations span 37+ hotels and 1500+ keys across 30+ Indian cities.

Product overview

Spree Hospitality operates a multi-brand hospitality platform consisting of three main product lines: (1) Spree Hotels - the flagship upper mid-segment premium hotel brand; (2) Zip By Spree Hotels - a mid-segment value-focused hotel brand; and (3) Spree Resorts - premium resort properties targeting wildlife and nature enthusiasts. The company also operates specialized sub-brands including Spree One Resort & Convention (large-scale MICE properties), Spree Maati Jungle Resort (wildlife resorts), and The Jain Tree by Spree Hotels (pure vegetarian hotels). Underlying these brands are 37+ operational hotels with 1500+ keys across 30+ cities and 15+ states in India. The company was acquired by EaseMyTrip in November 2021 and operates as a subsidiary, leveraging the parent company's travel booking ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Spree Hotels: Upper mid-segment premium hotels offering refined luxury and impeccable service, where every detail is crafted to exceed guest expectations.
• Zip By Spree Hotels
• Spree One

Products and services

• Spree Hotels Premium upper mid-segment hotel brand offering refined luxury and impeccable service, with properties across various Indian cities targeting discerning travelers seeking quality hospitality.
• Zip By Spree Hotels Mid-segment hotel brand providing affordable elegance and warm hospitality with exceptional value, targeting budget-conscious travelers without compromising comfort.
• Spree Resorts Premium resort properties offering top-notch amenities and exclusive experiences for discerning tourists seeking nature-focused and adventure hospitality, including wildlife resorts near national parks.
• Spree One Resort & Convention Large-scale resort and convention property offering premium amenities and extensive event facilities for both leisure and corporate travelers.
• Spree Clubs Membership-based loyalty program offering personalized hospitality services and exclusive experiences for repeat guests, emphasizing tailored amenities and bespoke itineraries.
• Food & Beverage and Banquet Services On-site multi-cuisine restaurants (Treat, Niramaya, Feast), bars (Elevate Bar), room service, and banquet dining facilities available across Spree properties.
• Banquet and Event Venues Meeting rooms, conference facilities, wedding venues, and event spaces across properties for corporate events and celebrations.

Quantifiable outcome

• 1500+ keys managed across portfolio
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lemon Tree Hotels: Largest Indian chain in the mid-market and upper-mid segment, with brands Lemon Tree, Red Fox, Keys, Aurum, and Citadines. Directly comparable to Spree's premium and mid-tier brands across business and leisure segments.
• Ginger Hotels (IHCL): Tata Group's mid-market 'lean-luxury' brand operating across tier-1 to tier-3 Indian cities. Comparable in segment positioning, geographic spread, and business/leisure mix to Spree Hotels and Zip by Spree.
• Sarovar Hotels: Indian hotel management and franchise company operating 3- to 5-star properties across business and leisure destinations. Closely comparable asset-light operating model and pan-India distribution.
• Royal Orchid Hotels: Indian mid-market and premium hotel chain with a strong regional-to-pan-India footprint, including resorts and business hotels. Comparable multi-brand strategy and tier-2/3 city focus.
• Clarks Inn: Indian mid-market and premium hotel chain with a wide footprint of business and leisure properties, many in tier-2/3 cities. Closely comparable price-segment positioning to Spree Hotels and Zip by Spree.
• Pride Hotels: Indian hospitality chain operating full-service hotels and resorts across business and leisure destinations, including pilgrimage and wildlife markets. Comparable in tier-2 city mix and resort sub-brand strategy.
• OYO Rooms: Aggregator-led budget and mid-market hotel network that dominates the segment Spree competes in. Comparable target customer and price band; differs in asset-light franchising/aggregator model.
• FabHotels: Tech-enabled budget/mid-market hotel brand in India with strong tier-2/3 presence. Comparable in price band and customer profile to Zip by Spree.
• Treebo Hotels: Asset-light mid-market Indian hotel chain focused on quality-standardized budget and mid-segment stays. Comparable in segment, business model, and tier-2/3 city strategy.
• Fern Hotels & Resorts: Indian eco-sensitive mid-market and upscale hotel chain with leisure and wildlife resort properties. Closely comparable multi-brand architecture (Fern, Zinc) and wildlife/leisure resort mix to Spree's resort sub-brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ziproomsindia
• Facebookfacebook.com/ziprooms
• Instagraminstagram.com/spree_hotels
• LinkedInlinkedin.com/company/spree-hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spree Hospitality