Name X Entertainment
Name X Entertainment is a Seoul-based character and animation IP studio, founded by BTS TinyTAN core members, that develops original animated series such as Dr. B-PANG and Burnout Island for licensing to Korean streaming platforms (Netflix Korea, Wavve, TVING) and consumer merchandise.
- Company typePrivate
- Founded2023
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Name X Entertainment does
Name X Entertainment is a Seoul-based character and animation IP development studio founded in 2023 by core members of BTS TinyTAN. The company creates original character worlds and animated content, with its flagship property "Dr. B-PANG" — a noir comedy following a fish-shaped bread seller (붕어빵) who becomes a legendary entrepreneur in a food alley — represented as an animation series featuring characters Dr. B-PANG and Hosoo, alongside a secondary IP "Burnout Island" currently at teaser stage.
The core technology stack centers on character design, animation production, and world-building for cross-platform deployment. The company develops original IP and licenses it across animation, gaming, and metaverse verticals, with current commercial distribution of Dr. B-PANG on three Korean streaming platforms — Netflix Korea, Wavve, and TVING — beginning with the Season 1 OST "We Don't Cry" MV on 2025-06-29. Direct-to-consumer merchandise is sold through a Naver Smart Store storefront.
The business model is B2B IP licensing to streaming platforms (licensing/royalty revenue) supplemented by consumer merchandise sales. The company has secured Why Not Media as its second-largest shareholder via investments in June 2022 and June 2024, with strategic intent to scale animation IP and adjacent content sectors. Operating geographies are limited to South Korea, the customer base is concentrated among three streaming enterprise partners, and headcount is reported at 1-10 employees.
Name X Entertainment firmographics
Firmographics- Name
- Name X Entertainment
- Legal name
- NAME X ENTERTAINMENT
- Website
- https://namexent.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Name X Entertainment is a Seoul-based character and animation IP studio, founded by BTS TinyTAN core members, that develops original animated series such as Dr. B-PANG and Burnout Island for licensing to Korean streaming platforms (Netflix Korea, Wavve, TVING) and consumer merchandise.
- Ownership category
- akta.pro rank
Name X Entertainment industry classification
Industry- Product category
- Animation IP & Content Production
- NAICS
- Motion Picture and Video Production (512110), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Animated Series Production (TV/Streaming) (MPADACAG)
Keywords
Where Name X Entertainment is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Name X Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Animation Content Licensing: Licensing of original animation series to major streaming platforms including Netflix Korea, Wavve, and TVING for distribution revenue.
- Character IP Development: Development and licensing of character and world IP for animation, gaming, and metaverse applications.
Distribution channels4 records
Marketing channels5 records
Name X Entertainment product offering
Product offeringCore offering
Name X Entertainment is a character and animation IP development studio that creates original character-driven animated content, including the "Dr. B-PANG" animation series and the "Burnout Island" teaser animation IP. The company licenses these animation properties to major Korean streaming platforms including Netflix Korea, Wavve, and TVING, and sells related character merchandise through the Naver Smart Store.
Product overview
Name X Entertainment is a character and animation IP development company specializing in the creation of original character IPs and animated content. The company has developed a portfolio of animation series including 'Dr. B-PANG' (a noir comedy about a fish-shaped bread seller) and 'Burnout Island' (a teaser animation IP), with content distributed through streaming platforms such as Netflix Korea, Wavve, and TVING.
Differentiator
Problem solved
Functional benefit
Brands
- Dr. B-PANG: Animation series about a fried dough stick vendor who becomes a legendary businessman in a food alley. Also known as #골목의하찮은전설 (Legend of an Insignificant Alley) and #닥터비팡.
- Burnout Island
Products and services
- Dr. B-PANG (닥터비팡) Animation Series Original Korean animated character IP and series following Dr. B-PANG, a fish-shaped bread seller, and companion Hosoo in a self-employed noir comedy set in a food alley. Licensed for streaming distribution to Netflix Korea, Wavve, and TVING, and supported by character merchandise on Naver Smart Store.
- Burnout Island (번아웃 아일랜드) Animation IP Second original character IP developed by Name X Entertainment, consisting of a teaser animation concept for a character-based animated series under the Burnout Island (번아웃 아일랜드) franchise.
Quantifiable outcome
- Dr. B-PANG series available on Netflix Korea, Wavve, and TVING streaming platforms
Companies that use Name X Entertainment
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Name X Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Name X Entertainment partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Name X Entertainment competitors and assessment
Company assessmentDirect peers
- Studio Mir: Korean animation studio (credited on The Witcher: Nightmare of the Wolf, Avatar: The Last Airbender live-action) producing original and adapted animated content for global streaming platforms — a direct comparable on Korean animation production for streaming distribution.
- Rough Draft Korea: Korean subsidiary of Rough Draft Studios providing 2D/3D animation production services — comparable as a Korean animation production house serving both original IP and commissioned work for streaming platforms.
- Sunwoo Entertainment: Korean animation studio producing animated series for domestic and international platforms — comparable as a mid-sized Korean animation production company targeting streaming distribution.
- AKA Pictures: Korean animation studio producing original animated series and feature films, with titles distributed on Korean and global platforms — directly comparable as a Korean animation IP studio targeting streaming distribution.
Others
- HYBE: Parent of BTS and BigHit; operates character IP ecosystems including TinyTAN (the franchise where Name X's founders originated). Relevant as the upstream K-pop IP ecosystem Name X's founders emerged from, rather than as a direct competitor.
Broad incumbents
- WildBrain: Canadian entertainment company focused on kids and family IP management, production, and licensing — comparable as a global character-IP owner/operator that monetizes across multiple content and merchandise verticals.
- Kakao Entertainment: Korean entertainment major spanning animation production, IP licensing, webtoon-to-screen adaptation, and content distribution — competes for the same Korean animation IP commissioning and licensing opportunities as Name X.
- Toei Animation: Established Japanese animation studio with massive character IP portfolio (Dragon Ball, One Piece) monetized across streaming, gaming, and merchandise — the archetype of multi-vertical character IP monetization that Name X is pursuing at a much earlier stage.
- CJ ENM: Major Korean entertainment conglomerate with animation production (Studio Mir-related), OTT platform (TVING), and IP licensing operations — overlaps with Name X across the full animation IP-to-distribution value chain, but at vastly larger scale.
- Netflix Animation: In-house animation division of Netflix producing original animated series and films globally — comparable as both a commissioning buyer and a competing producer in the same streaming animation market Name X serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
Name X Entertainment social profiles
Digital presenceName X Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Name X Entertainment leadership team
Management profileNumber of profiles
Profiles1 record
Name X Entertainment funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Name X Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Name X Entertainment
What does Name X Entertainment do?
Name X Entertainment is a character and animation IP development studio that creates original character-driven animated content, including the "Dr. B-PANG" animation series and the "Burnout Island" teaser animation IP. The company licenses these animation properties to major Korean streaming platforms including Netflix Korea, Wavve, and TVING, and sells related character merchandise through the Naver Smart Store.
Is Name X Entertainment a public or private company?
Name X Entertainment is a private company. It is classified as venture growth investor backed and is currently operating.
When was Name X Entertainment founded?
Name X Entertainment was founded in 2023. It employs 1 to 10 people.
Where is Name X Entertainment based?
Name X Entertainment is headquartered in Seoul, South Korea, in the Asia region.
How does Name X Entertainment make money?
Two revenue lines are on record. Animation Content Licensing is the primary driver. The others are character IP Development.
Who are Name X Entertainment's main competitors?
Direct peers on record are Studio Mir, Rough Draft Korea, Sunwoo Entertainment and AKA Pictures. HYBE is listed as an others. Broad incumbents are WildBrain, Kakao Entertainment, Toei Animation, CJ ENM and Netflix Animation.
Does Name X Entertainment have an API?
No public API is recorded for Name X Entertainment.
What industry is Name X Entertainment in?
Name X Entertainment's product category is Animation IP & Content Production. Its primary akta.pro industry code is MPADACAG, Animated Series Production (TV/Streaming). Its NAICS code is 512110 and its SIC code is 7822.