WOW Sports LLC

What WOW Sports LLC does

WOW Sports LLC is a privately held consumer recreation products company headquartered in Omaha, Nebraska, founded in 2010 by two families with roots in Minnesota lakes and the Missouri River. The company designs and sells PVC inflatable outdoor recreation products organized across four primary categories—Lake (towable tubes, party islands, floating mats and docks, floats and lounges, saddles and noodles), Backyard (splash pads, yard super slides, pool slides, sprinklers, splash cannons), Pool (pool floats and lounges, noodles, saddles, slides), and Snow (snow tubes)—complemented by an accessories line that includes air pumps, life vests, watersports ropes, and lake gear. Core construction relies on heavy-duty ultra-slick PVC with design features such as full-length integrated sprinkler systems, sidewall pontoons, and connectable slide configurations; the flagship Super Slide, a 25-foot backyard water slide, is priced at $149.99.

The business operates a direct-to-consumer go-to-market through a Shopify-powered e-commerce storefront at wowsports.com, supplemented by a US dealer locator network and an exclusive retail distribution partnership with Sam's Club for select products. Revenue is generated entirely through one-time hardware sales on a pay-as-you-go unit-pricing basis, with free US shipping offered on orders exceeding $99; there is no subscription, recurring billing, or service component. Marketing is concentrated in organic social channels (Instagram, Facebook, Pinterest, YouTube) anchored by a user-generated-content engine and the #WOWSPORTS hashtag, with customer testimonials repeatedly emphasizing responsive post-purchase support as a brand differentiator.

WOW Sports competes in the consumer outdoor recreation category with a narrow product surface (PVC inflatables) and a brand positioning built around family heritage and lake-culture authenticity rather than technology leadership. The firm employs 1-10 people, indicating a small operating footprint likely reliant on outsourced manufacturing and third-party logistics, and there is no evidence of institutional investment, public reporting, geographic expansion beyond the United States, or proprietary technology assets such as patents or trademarks. Leadership consists of Founder and CEO Jason Koranda, with ownership described as family-controlled across the two founding families.

Name

WOW Sports LLC

Legal name

WOW Sports LLC

Website

https://wowwatersports.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

WOW Sports LLC is a family-owned Omaha-based consumer recreation brand selling PVC inflatable water and snow products—towable tubes, slides, pool floats, and party islands—directly to US consumers and via Sam's Club and dealer distribution.

Ownership category

akta.pro rank

Product category

Inflatable Water Recreation Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Water Sports Equipment Retail (Wake, Ski, Tow, Tubes) (CRAMAIAC)

akta.pro secondary industries

Sledding & Snow Play Retail (Sleds, Tubes, Snow Toys) (CRAMAJAI), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Inflatable towable tubes
• Water sports equipment
• Pool floats
• Inflatable water slides
• Snow tubes

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical product sales: Direct-to-consumer and retail distribution of inflatable water recreation products including towable tubes, party islands, floating mats, pool floats, slides, and accessories. Revenue generated through one-time product purchases via e-commerce and retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WOW Sports LLC manufactures and sells inflatable water recreation products including towable tubes, party islands, floating mats, pool floats, slides, and snow tubes for outdoor family recreation across lake, backyard, pool, and snow categories. The company distributes its products through direct-to-consumer e-commerce, a dealer network, and an exclusive Sam's Club retail partnership.

Product overview

WOW Sports LLC is a consumer recreation products company offering inflatable water toys and outdoor recreation equipment across four product lines: LAKE (towable tubes, party islands, floating mats, docks, floats, and lounges), BACKYARD (splash pads, yard super slides, pool slides, sprinklers, and splash cannons), POOL (pool floats, lounges, noodles, and saddles), and SNOW (snow tubes). The product portfolio also includes accessories such as air pumps, life vests, watersports ropes, and lake gear. The company operates as an e-commerce brand selling directly to consumers through their Shopify-powered website, with products distributed via dealers and major retailers like Sam's Club. Featured products include the Super Slide water slide and various towable tubes for boating activities. The offering is a portfolio of standalone consumer products organized by recreational use case rather than an integrated platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Towable Tubes
• Party Islands
• Floating Mats & Docks
• Pool Floats & Lounges
• Saddles & Noodles
• Splash Pads
• Yard Super Slides
• Pool Slides
• Sprinklers & Splash Cannon
• Snow Tubes
• Air Pumps
• Life Vests
• Watersports Ropes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sams ClubcoreChannel Partner/ Reseller/ DistributorSams Club serves as an exclusive retail distribution partner for select WOW Sports products. Products are available exclusively in Sams Club warehouse locations, with user-generated content confirming 'Exclusively available at Sams Club' messaging on Instagram posts showing dock-tested products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Airhead Sports Group: Airhead is one of the most direct competitors to WOW Sports, offering a comparable lineup of towable tubes, wakeboards, water skis, and water sports accessories sold through mass-market retail and DTC channels. Both brands target family boating recreation with similar ASPs and product positioning.
• Intex Recreation Corp: Intex is a mass-market leader in inflatable recreation products including above-ground pools, pool floats, air mattresses, and water toys. It competes with WOW Sports across pool floats, lounges, and backyard inflatables through big-box retail.
• Rave Sports: Rave Sports manufactures and sells towable tubes, water trampolines, floating docks, and water sports accessories - directly overlapping with WOW Sports' Lake and Backyard categories. It serves similar boat-owner and lake-recreation customers through dealer and retail channels.
• HO Sports: HO Sports is a water sports brand producing towable tubes, water skis, wakeboards, and stand-up paddleboards, sold through marine dealers and sporting goods retailers. Comparable to WOW Sports' core towable and lake gear categories.
• Sportsstuff: Sportsstuff specializes in towable tubes, water toys, and inflatable water sports products marketed to family boating consumers. Its product mix and channel strategy (mass-market retail, online, marine dealers) closely mirror WOW Sports' positioning.
• Connelly Skis: Connelly produces water skis, wakeboards, kneeboards, and towable tubes for the family boating and water sports market. It overlaps with WOW Sports in towable tubes and serves the same lakeside recreational customer base.
• BigMouth Inc: BigMouth is a direct competitor in novelty and lifestyle pool floats, swim rings, sprinklers, and backyard water toys. Its product range is highly comparable to WOW Sports' Pool and Backyard collections and it sells through similar retail and DTC channels.
• Slippery Racer: Slippery Racer is a leading snow tube and snow sled brand, directly comparable to WOW Sports' Snow category. Both brands target family winter recreation with heavy-duty PVC snow tubes sold through mass-market retail and online.

Broad incumbents

• Bestway Inflatables: Bestway is a global incumbent in inflatable products with a much broader portfolio including pools, boats, air beds, and water toys. It competes with WOW Sports on pool floats, splash products, and water slides at mass retail worldwide.

Emerging players

• SunnyLlife: SunnyLlife is a lifestyle pool and beach inflatables brand with a strong design-driven, social-media-native DTC presence. It competes with WOW Sports in the premium pool float and backyard category and represents a benchmark for aspirational brand-led growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/worldofwatersports
• Facebookfacebook.com/towables
• Instagraminstagram.com/wowwatersports
• Pinterestpinterest.com/worldofwatersports
• Xx.com/wowwatersports
• LinkedInlinkedin.com/company/world-of-watersports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW Sports LLC