Tamro
Tamro, founded in 1895 and headquartered in Vantaa, Finland, is a wholly-owned subsidiary of Germany's PHOENIX Group and the country's leading pharmaceutical and health-products distributor, handling approximately 55% of all medicines needed in Finland for pharmacies, hospitals, pharmaceutical companies, and home care providers via two logistics centers and a stack of digital, BI, and research services.
- Company typePrivate
- Founded1895
- HeadquartersVantaa, Finland
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Tamro does
Tamro Oyj is a Finnish pharmaceutical and health-products distributor, founded in 1895 in Tampere and headquartered in Vantaa. A wholly-owned subsidiary of Germany's PHOENIX Group since 2004, Tamro distributes approximately 55% of all medicines needed in Finland from logistics centers in Vantaa and Tampere, and is designated a critical civil emergency company by Finnish authorities. The company employs around 440 people and serves pharmacies, hospital pharmacies, pharmaceutical and health product companies, grocery retailers, health and wellbeing specialty shops, and home care providers — operating a sales-led go-to-market with regional key account managers and pharmacy representatives.
The core offering is wholesale distribution and GDP/GMP-compliant storage and transportation of pharmaceuticals and health products, complemented by a stack of value-added services. These include Market Entry services for pharmaceutical companies entering Finland, Sales & Marketing channel services, Business Intelligence ("Tamro Handy") for pharma decision support, Clinical Trial pharmaceutical services, and digital platforms: MyTamro (digital ordering and service channel), MyTamro eLearning (24/7 pharmacy training with Telia Tunnistus identity), and Smila-hoivapalvelu (digital home-care solution connecting clients to care units). Two subsidiaries extend the platform: Pharmac Finland (machine-based dose dispensing, jointly owned with pharmacists since 2009) and Medaffcon (real-world research and consulting, acquired 2017).
Revenue is generated across multiple streams: transaction-based pharmaceutical and health product distribution; professional services for distribution, storage, market entry, and sales & marketing; subscription/recurring revenue from BI and health-technology (Smila) services; and dosing revenue from Pharmac Finland. Pricing is not publicly disclosed, reflecting Tamro's B2B model with pharmacies, hospitals, and pharmaceutical companies. Distribution is single-country (Finland), with the PHOENIX Group relationship providing European capital reach across 29 countries.
Tamro firmographics
Firmographics- Name
- Tamro
- Legal name
- Tamro Oyj
- Website
- https://tamro.fi
- Company type
- Private
- Founded year
- 1895
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Tamro, founded in 1895 and headquartered in Vantaa, Finland, is a wholly-owned subsidiary of Germany's PHOENIX Group and the country's leading pharmaceutical and health-products distributor, handling approximately 55% of all medicines needed in Finland for pharmacies, hospitals, pharmaceutical companies, and home care providers via two logistics centers and a stack of digital, BI, and research services.
- Ownership category
- akta.pro rank
Tamro industry classification
Industry- Product category
- Pharmaceutical Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- OTC Medicines & Consumer Health Products Distribution (CRAOAHAB)
- akta.pro secondary industry
- OTC & Consumer Health Distributors (HLAIAJAC)
Keywords
Where Tamro is headquartered
LocationHeadquarters
- HQ city
- Vantaa
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Tamro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Pharmaceutical and Health Product Distribution: Core wholesale distribution of medicines and health products to pharmacies, hospitals, and retailers. Handles approximately 55% of all medicines needed in Finland, operating as a supply chain critical business.
- Distribution and Storage Services: Logistics services ensuring proper storage and transportation of pharmaceutical and health products in compliant conditions.
- Market Entry Services: Helping pharmaceutical companies succeed in the Finnish market, including new product launches and transitions to new therapy areas, with BI services.
- Sales and Marketing Services: Comprehensive solutions for sales and marketing and channels for reaching healthcare professionals.
- Data and Business Intelligence Services: Providing comprehensive, up-to-date and visual information for pharmaceutical and health product companies' daily business needs and decision-making support.
- Health Technology Services: Digital home care solutions including Smila care services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Tamro product offering
Product offeringCore offering
Tamro is Finland's leading wholesale distributor of pharmaceuticals and health products, handling approximately 55% of all medicines distributed in Finland. The company provides pharmaceutical and health product companies with comprehensive services including distribution and storage, market entry support, sales and marketing, business intelligence, and digital platforms (MyTamro, MyTamro eLearning, Smila home care). It serves pharmacies, hospitals, retailers, and home care providers across Finland as a wholly owned subsidiary of PHOENIX Group.
Product overview
Tamro operates as a pharmaceutical and health product distribution platform with multiple integrated digital and service modules. The core offering centers on distribution and logistics services (Distribution and Storage Services) complemented by commercial services (Market Entry, Sales and Marketing, Business Intelligence). Digital platforms include MyTamro (digital service portal), MyTamro eLearning (online training), and Smila-hoivapalvelu (digital home care). These products work together as a unified service ecosystem: the logistics backbone connects pharmaceutical companies to pharmacies and hospitals, while the digital platforms enable order management, training, and home care coordination. Subsidiaries Pharmac Finland (dosing services) and Medaffcon (research consulting) extend the portfolio into specialized pharmaceutical services.
Differentiator
Problem solved
Functional benefit
Brands
- MyTamro: Modern digital service platform for pharmacies, hospitals, health food shops, pharmaceutical and health product companies, and other health sector operators.
- MyTamro eLearning
- Smila
- Tamro Handy
Products and services
- MyTamro Modern digital service platform for pharmacies, hospitals, health food shops, pharmaceutical and health product companies, and other health sector operators enabling digital ordering, transactions, and access to Tamro's services.
- MyTamro eLearning Online training service for pharmacy staff available 24/7, offering a diverse range of courses with themes and content linked to daily pharmacy work.
- Smila-hoivapalvelu (Smila Care Service) Digital care service connecting clients living independently at home or in nursing homes with their care unit, enabling safe living at home for as long as possible.
- Distribution and Storage Services Expert logistics services for pharmaceutical and health products ensuring the right product is in the right place at the right time, stored and transported in correct conditions, serving pharmaceutical companies, pharmacies, and hospitals.
- Market Entry Services Services helping pharmaceutical companies succeed in the Finnish market, whether launching a new product or transitioning to a new therapy area, enabling smarter data-driven decisions throughout a medicine's lifecycle.
- Sales and Marketing Services Comprehensive sales and marketing solutions for health and wellbeing products in pharmacies, providing channels to reach healthcare professionals for pharmaceutical manufacturer clients.
- Business Intelligence Services (Tamro Handy) Data-based services providing comprehensive, up-to-date, and visual information for pharmaceutical and health product companies' daily business needs and decision-making support.
- Clinical Trial Services Pharmaceutical research and consulting services supporting real-world research for pharmaceutical and health product companies.
- Dosing Services (Pharmac Finland) Machine-based dose dispensing services operated by subsidiary Pharmac Finland at Tamrotalo in Vantaa, providing medication dosing solutions for patients.
Companies that use Tamro
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Tamro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tamro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PerrigocorePerrigo, a leading self-care product and pharmaceutical manufacturer, expanded collaboration with Tamro in Finland. Perrigo's pharmacy brands including Compeed, Physiomer, Bronwell and Plackers are now represented exclusively in the pharmacy channel by Tamro in Finland. This follows Perrigo's business reorganisation in the Nordics aimed at streamlining operations and improving customer service.
- MedaffconcoreMedaffcon is a research and consulting services company acquired by Tamro in 2017, providing real-world research and consulting services.
- Pharmac FinlandcorePharmac Finland operates machine dose dispensing services at Tamrotalo in Vantaa. Tamro became an owner of Pharmac in 2009, and Pharmac is jointly owned by Tamro and pharmacists.
- PHOENIX GroupcoreTamro Oyj is part of the PHOENIX Group, Europe's leading provider of health services operating in 29 countries across Europe. PHOENIX Group acquired Tamro and is the parent company since 2004.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
Tamro competitors and assessment
Company assessmentRegional players
- Mediq: Mediq is a Netherlands-headquartered healthcare distributor and provider serving hospitals, pharmacies, and care institutions across several European countries. Comparable to Tamro for its direct distribution of pharmaceuticals and medical devices to healthcare providers, though with a broader product portfolio.
- Uniphar: Uniphar is an Irish-headquartered international pharmaceutical and healthcare services group providing wholesale distribution and specialty services across Ireland, the UK, and other European markets. Comparable to Tamro as a regional pharma wholesaler with value-added commercial and clinical services.
- Mawdsleys: Mawdsleys is a UK-based pharmaceutical and healthcare wholesaler providing distribution, repackaging, and clinical trial supply services. Comparable to Tamro as a specialized pharma distributor offering adjacent services like GMP repackaging and clinical trial logistics.
- AAH Pharmaceuticals: AAH Pharmaceuticals is the UK's leading pharmaceutical distributor serving independent pharmacies and hospitals. Comparable to Tamro as a national-scale pharma wholesaler with value-added services, but operating in a different geographic market.
Broad incumbents
- McKesson Corporation: McKesson is one of the largest global pharmaceutical wholesalers and distributors, serving pharmacies, hospitals, and pharma manufacturers worldwide. While its primary footprint is North America, it is a broad incumbent comparable to Tamro's distribution and value-added services model at a global scale.
- Alliance Healthcare: Alliance Healthcare is the wholesale distribution arm of Walgreens Boots Alliance, operating across multiple European countries including the UK, France, Germany, and the Nordics. It competes with Tamro/PHOENIX in the broader European pharmaceutical distribution market and offers comparable pre-wholesale and pharmacy services.
- PHOENIX Group: PHOENIX Group is Tamro's parent company and Europe's leading pharmaceutical wholesale and health services provider operating across 29 countries. It serves as both the corporate parent and the broader incumbent peer, providing Tamro access to pan-European procurement and shared services.
- Cardinal Health: Cardinal Health is a major US-headquartered healthcare services and pharmaceutical distribution company operating in over 30 countries. It is a broad incumbent comparable to Tamro for its pharmaceutical wholesale and adjacent services model, though at much larger global scale.
- Cencora (formerly AmerisourceBergen): Cencora is a leading global pharmaceutical solutions company providing distribution, consulting, and specialty services to pharmacies, hospitals, and pharma manufacturers. It is comparable to Tamro as a broad incumbent operating across the pharmaceutical distribution and services value chain.
Direct peers
- Oriola: Oriola is Finland's other major pharmaceutical wholesaler and a direct competitor to Tamro in distributing medicines and health products to Finnish pharmacies and hospitals. Both companies operate comparable logistics networks and serve the same customer base in Finland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tamro social profiles
Digital presenceTamro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tamro leadership team
Management profileNumber of profiles
Profiles5 records
Tamro subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tamro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tamro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tamro
What does Tamro do?
Tamro is Finland's leading wholesale distributor of pharmaceuticals and health products, handling approximately 55% of all medicines distributed in Finland. The company provides pharmaceutical and health product companies with comprehensive services including distribution and storage, market entry support, sales and marketing, business intelligence, and digital platforms (MyTamro, MyTamro eLearning, Smila home care). It serves pharmacies, hospitals, retailers, and home care providers across Finland as a wholly owned subsidiary of PHOENIX Group.
Is Tamro a public or private company?
Tamro is a private company. It is classified as corporate owned and is currently operating.
When was Tamro founded?
Tamro was founded in 1895. It employs 251 to 500 people.
Where is Tamro based?
Tamro is headquartered in Vantaa, Finland, in the Europe region.
How does Tamro make money?
Six revenue lines are on record. Pharmaceutical and Health Product Distribution is the primary driver. The others are distribution and Storage Services, market Entry Services, sales and Marketing Services, data and Business Intelligence Services and health Technology Services.
Who are Tamro's main competitors?
Regional players on record are Mediq, Uniphar, Mawdsleys and AAH Pharmaceuticals. Broad incumbents are McKesson Corporation, Alliance Healthcare, PHOENIX Group, Cardinal Health and Cencora (formerly AmerisourceBergen). Oriola is listed as a direct peer.
Does Tamro have an API?
No public API is recorded for Tamro.
What industry is Tamro in?
Tamro's product category is Pharmaceutical Distribution. Its primary akta.pro industry code is CRAOAHAB, OTC Medicines & Consumer Health Products Distribution, with a secondary code of HLAIAJAC, OTC & Consumer Health Distributors. Its NAICS code is 42421 and its SIC code is 5122.