FRAGILE

What FRAGILE does

FRAGILE media s.r.o. is a Prague-based full-service marketing agency founded in 2007 and operating as a member of the KNOWLIMITS Group media holding. The firm delivers integrated marketing services across eight core service lines: marketing strategy, media planning and buying, creative and production, social media management, influencer marketing, performance marketing/PPC, SEO and link building, and data and analytics. The agency combines online and offline channel execution under one roof, enabling clients to run multi-channel campaigns through a single vendor rather than coordinating multiple specialist firms.

The client base spans enterprise and mid-market B2B and B2C brands across the Czech Republic and Slovakia, including Novartis, Hisense, PPL, innogy, Vileda, České dráhy, Olivie.cz, Pilot, BENU, Stellantis, Maspex, Čedok, Vivobarefoot, Biolife, KIA, and ABB. Headcount stands at 20+ professionals organized into functional departments led by named senior managers, with a leadership team comprising a CEO (Radim Pelánék), COO (Šárka Wagenknecht), CFO (Martin Borovička), Client Service Director, and Heads of Creative, Social Media, Display, and Performance.

Revenue mechanics are professional-services based: campaign fees and ongoing retainers negotiated per engagement, with no public rate card and no disclosed revenue. Distribution is sales-led via the agency's website contact form, supplemented by internal referrals within the KNOWLIMITS Group and demand-generation through an owned Czech-language blog, organic social channels (LinkedIn, Instagram, Facebook, TikTok, YouTube), and memberships in AKA, CEEDA, APEK, and CAUI industry associations. No proprietary software platform, AI/ML technology, or external funding events are disclosed.

Name

FRAGILE

Legal name

Fragile media s.r.o.

Website

https://fragile.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

FRAGILE is a Prague-based full-service marketing agency serving enterprise and mid-market B2B and B2C brands across the Czech Republic and Slovakia with integrated online and offline services spanning strategy, media buying, creative, social media, performance marketing, and SEO, operating as part of the KNOWLIMITS Group media holding.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Soft Services (Cleaning, Support, Mailroom) (BPABAAAB)

Keywords

• Integrated marketing services
• Media planning and buying
• Performance marketing
• Creative and content production
• Social media management

Headquarters

HQ city

Holesovice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing and advertising services: Fragile generates revenue by providing a comprehensive suite of marketing services — including strategy, media planning and buying, creative production, social media management, performance marketing, SEO, and data analytics — to B2B and B2C clients under contract for specific campaigns or ongoing retainers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FRAGILE is a Prague-based full-service marketing agency delivering integrated marketing services across strategy, media planning and buying, creative and production, social media, influencer marketing, performance marketing (PPC), SEO and link building, and data and analytics. Services are delivered by an in-house team of 20+ professionals for B2B and B2C brand clients across the Czech Republic and Slovakia, combining online and offline channel execution under one roof.

Product overview

FRAGILE is a Prague-based marketing agency offering a full spectrum of integrated marketing services under one roof. The agency operates as a unified service portfolio rather than a modular software platform — its eight core service lines (Marketing Strategy, Media Planning and Buying, Creative and Production, Social Media, Influencer Marketing, Performance Marketing/PPC, SEO and Link Building, and Data and Analytics) are delivered collaboratively by an in-house team of approximately 20 professionals. The services span both online and offline channels and are designed to guide brands through key growth phases, from digital initiatives to large brand campaigns. FRAGILE is part of the KNOWLIMITS Group and serves a diverse portfolio of Czech and international clients including Hisense, PPL, Vileda, Novartis, innogy, Olivie, and BENU.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy (Marketingová strategie) Strategic consulting services to help clients understand their market, customers, and competition, designing plans that elevate brands from insights to execution. Targeted at enterprise and mid-market brand owners in the Czech Republic and Slovakia.
• Media Planning and Buying (Plánování a nákup médií) Strategic media planning and efficient buying across online and offline channels, from brand awareness campaigns to performance-focused initiatives. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
• Creative and Production (Kreativa a produkce) Full-service creative strategy, graphic design, video production, and copywriting delivered in-house to create original content with clear goals and maximum impact. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
• Social Media Management (Sociální sítě) Social media strategy, account management, community engagement, and content production across platforms from daily communication to large-scale campaigns. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
• Influencer Marketing Creative, authentic, and measurable influencer campaigns built on data-driven strategies to select the right faces and deliver measurable results. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
• Performance Marketing / PPC (Výkonnostní marketing) PPC campaign management with a focus on efficiency, measurability, and ROI, precisely targeting the highest-potential audiences. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
• SEO and Link Building (SEO a linkbuilding) SEO strategy built on data, technical precision, and quality content to drive long-term traffic, trust, and conversions, including visibility in AI-generated search results. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.
• Data and Analytics (Data a analytika) Integration of analytics, predictions, and automation into a functional system delivering measurable data, real insights, and smart decisions that drive business growth. Targeted at enterprise and mid-market brand owners across the Czech Republic and Slovakia.

Quantifiable outcome

• +67% sales increase for Vileda Turbo Mop, +159% for Actifibre cloth; 24M TikTok views; 4.8M Meta reach for Vileda reality show campaign
• +3 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• KNOWLIMITS GroupflagshipStrategic or Co-development PartnerFragile is an integral member of the KNOWLIMITS Group media holding, a Czech media and marketing group. This ownership/affiliation provides Fragile with shared resources, group client referrals, cross-selling leverage, and integration with sister agencies within the holding.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ogilvy Czech Republic: Global WPP-owned creative and advertising network with a Prague office serving enterprise clients across strategy, creative, media, and PR — overlapping heavily with Fragile's full-service offering but at greater scale and with international resources.
• Publicis Prague: Czech arm of Publicis Groupe providing creative, media, digital, and data services to enterprise clients in the Czech market — competes with Fragile for integrated mandates and has deeper global production resources.
• Wavemaker Czech Republic: WPP-owned global media, content, and technology agency with Czech operations focused on media planning, buying, and performance — directly overlaps with Fragile's media planning/buying and performance marketing service lines.
• McCann Worldgroup Prague: IPG-owned global advertising network with a Prague office offering creative, media, and digital services — competes with Fragile for Czech enterprise brand campaigns and has stronger international creative credentials.
• Dentsu Czech Republic: Global advertising and media network with Czech operations spanning creative, CXM, and media services — comparable to Fragile in integrated service scope but with significantly larger scale and AI/data capabilities.

Direct peers

• Jung von Matt (Prague): European creative agency network with a Prague presence offering integrated brand, digital, and media services to enterprise clients in DACH/CEE — directly comparable in scope to Fragile and competing for the same Czech enterprise roster.
• Effectix: Prague-based digital performance marketing agency offering SEO, PPC, social media, and analytics to mid-market and enterprise clients — closely comparable to Fragile on the performance/SEO service lines and competing for the same Czech roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fragileagency7764
• Facebookfacebook.com/fragile.agency
• LinkedIncz.linkedin.com/company/fragileagency
• Instagraminstagram.com/fragile.agency
• TikToktiktok.com/@fragile.agency
• Xx.com/fragile_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRAGILE