Cars2Click

What Cars2Click does

Cars2Click is a Stockholm-headquartered B2B company that operates an AI-powered cross-border car trading platform across 17 European countries. It connects OEMs and rental/leasing companies that need to dispose of vehicles with professional car dealers seeking inventory, generating revenue through transaction fees on purchases and sales intermediated through the platform. The company's core products are Cars2view (an AI "Car Market Co-Pilot" providing real-time European pricing, sales speed, and demand data), and two AI modules — GEOpricing for pricing intelligence and GEOmatch for cross-border buyer–seller matching — bundled under what it calls the "AI MARIA ECOSYSTEM," which also includes a logistics sub-brand, Cars2transport.

Under the hood, Cars2Click processes structured European B2B car market data through its own AI Data Center in Bucharest, Romania, and exposes the outputs through a B2B web platform that requires professional account registration, with onboarding handled by account managers rather than self-service. The go-to-market is sales-led B2B, targeting enterprise customers (dealers, OEM remarketing teams, and rental/fleet operators) via direct outreach, demo requests, and professional channels such as LinkedIn and YouTube. Pricing is quote-based and not publicly disclosed.

Cars2Click is privately held and founder/management-owned, with no disclosed external venture funding. It operates through Cars2click AB (Sweden) and wholly-owned subsidiaries in Switzerland (Zug), Austria (Vienna), and Germany (Munich), with a Lisbon office handling admin, finance, logistics, and marketing. Leadership comprises Brian Madsen (Group CEO), Fredrik Glenning (CEO Sweden), Tatiana Alves (COO), Penny Glenning (CFO), and Ken W. Choy (Managing Director, Cars2exchange Europe AB).

Name

Cars2Click

Legal name

Cars2click AB

Website

https://cars2click.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cars2Click is an AI-powered B2B platform that intermediates cross-border car trading between OEMs and rental/leasing companies (sellers) and professional car dealers (buyers) across 17 European countries, monetizing via transaction fees and bundling market intelligence (Cars2view, GEOpricing, GEOmatch) with logistics services.

Ownership category

akta.pro rank

Product category

B2B Automotive Trading Platform

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B car trading
• Cross-border automotive
• AI market intelligence
• Vehicle remarketing platform
• Automotive data analytics

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Car Trading/Remarketing: Facilitates cross-border car trading between OEMs, rental/leasing companies (sellers) and professional car dealers (buyers). Revenue generated from transaction fees on car purchases and sales through the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cars2Click operates an AI-powered B2B cross-border car trading platform that connects OEMs, rental/leasing companies, and fleet operators (sellers) with professional car dealers (buyers) across 17 European countries. The platform enables cross-border vehicle sourcing, remarketing, and pricing decisions through its AI-driven market intelligence solution Cars2view, complemented by GEOpricing and GEOmatch AI data modules. Revenue is generated from transaction fees on cars bought and sold through the platform.

Product overview

Cars2Click operates as an AI-powered B2B cross-border car trading platform across Europe. The core offering consists of Cars2view (AI Car Market Co-Pilot), supported by two AI DATA solutions: GEOpricing for pricing intelligence and GEOmatch for vehicle matching. Cars2transport, part of the AI MARIA ECOSYSTEM, handles transportation logistics. The platform serves OEMs, rental/leasing companies, and professional car dealers, enabling cross-border sourcing, fleet management, and remarketing operations throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Cars2view: AI DATA solution providing advanced market data and European B2B pricing for car dealers, OEMs, and rental companies
• GEOpricing
• GEOmatch

Products and services

• Cars2view AI-powered car market intelligence platform providing European B2B pricing data, market analysis, and sales performance metrics. Acts as an AI Car Market Co-Pilot helping professional car dealers, OEMs, and rental/fleet companies make informed buying and pricing decisions using real market behavior data.
• GEOpricing AI-powered geographic pricing solution that helps determine optimal vehicle pricing across different European markets for buyers and sellers, providing real market pricing data and recommendations tailored to country-specific conditions.
• GEOmatch AI-powered matching solution that connects professional car dealers with suitable vehicles across European markets, enabling cross-border vehicle sourcing as easily as buying in the dealer's home country.
• Cars2transport Transportation and logistics solution for cross-border vehicle movement across European B2B car trading operations, part of the Cars2Click AI MARIA ecosystem.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Cars2viewcoreOthersPart of the AI MARIA ECOSYSTEM - Cars2view is the company's AI-powered car market intelligence platform providing real-time European B2B pricing and demand data.

Scale indicators1 record

Recent moves10 records

Expansion highlights5 records

Regional players

• Spinny / Cars24 (auto remarketing model): Cars24 is a major used car platform with operations in India and select international markets, applying AI-driven pricing and inspection to vehicle remarketing. While not European, it represents a comparable business model of AI-enabled cross-border vehicle sourcing and pricing at scale, useful as a regional/global comparable.

Broad incumbents

• CarGurus: CarGurus operates a major online car marketplace with pricing transparency tools for dealers and consumers. While primarily North American, it has European operations and overlaps with Cars2Click's pricing intelligence value proposition for dealers.
• AutoScout24: AutoScout24 is one of Europe's largest online car marketplaces, operating across multiple countries with extensive vehicle listings and dealer tools. While primarily consumer-facing, it has adjacent B2B services and competes for dealer attention and marketing spend in the same European markets Cars2Click serves.
• Manheim (Cox Automotive): Manheim, part of Cox Automotive, is the world's largest automotive remarketing company operating physical and digital auction platforms across Europe. It is a broad incumbent competing in B2B vehicle remarketing with substantially more scale, infrastructure, and capital than Cars2Click.

Direct peers

• AUTO1 Group: AUTO1 Group is Europe's leading B2B platform for used car remarketing, connecting dealers with sourced inventory across 30+ European countries. It is the most direct competitor to Cars2Click's cross-border B2B car trading model, operating at substantially larger scale with venture-backed capital.
• BCA Marketplace: BCA is one of Europe's largest vehicle remarketing companies, running physical and online auctions for fleet, lease, and dealer vehicles. It competes with Cars2Click's dealer-to-dealer remarketing network and serves the same OEM and rental/fleet seller segment.
• Autorola: Autorola operates an online vehicle remarketing platform across Europe, connecting fleet/leasing companies and dealers through digital auction and pricing tools. It directly competes with Cars2Click in serving rental/fleet remarketing and dealer-to-dealer trading across European markets.

Others

• vAuto (Cox Automotive): vAuto provides dealer inventory management and pricing software for automotive retailers. It is an adjacent ecosystem participant competing with Cars2view's pricing intelligence value proposition for the professional dealer segment.

Emerging players

• Carwow: Carwow operates an online car marketplace that helps consumers and dealers transact on new and used cars across Europe, with pricing transparency tools. It overlaps with Cars2Click's dealer-facing buying tools and market intelligence approach, though it originates demand from consumers rather than cross-border dealers.
• Cazoo: Cazoo was an online used car retailer that built significant European operations with AI-powered pricing and logistics. While its model is more consumer-facing than Cars2Click's B2B focus, it shares the AI-driven pricing and cross-border sourcing approach and represents a comparable use of AI in European auto remarketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@aimaria_cars2click
• LinkedInlinkedin.com/company/cars2click
• Facebookfacebook.com/cars2click

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cars2Click