Moon

What Moon does

MoonDAO is a decentralized autonomous organization founded in November 2021 with the stated mission of making humanity multiplanetary through coordinated space exploration and lunar settlement. The organization operates a governance and coordination stack built around the $MOONEY token (2.53B fixed supply) using quadratic voting to prevent whale dominance, and runs on Ethereum, Arbitrum, Polygon, and Base. Its primary assets are the Space Acceleration Network, an onchain coordination platform with profiles, jobs board, marketplace, and governance tools; the Launchpad, a permissionless crowdfunding system for space missions that has raised for Space Camp USA and Frank White's mission; and a quarterly Project System that distributes roughly $24,310 per quarter (max $4,862 per project) to lunar settlement deliverables via open community voting.

The business model is hybrid and still pre-commercial. Revenue is generated through Launchpad transaction fees, marketplace commissions on space-themed products (books, patches, mission experiences, analog station bookings), and governance participation tied to locked $MOONEY tokens, with a 10% citizen discount on marketplace items. Stated annual revenue is approximately $24.5k, and the organization targets cash-flow sustainability only by end of 2027. The treasury holds approximately $100M as of July 2026, acquired primarily through a 2,600 ETH (~$8.3M) community crowdfunding round in February 2022 that funded two Blue Origin seats, resulting in two astronaut missions (Coby Cotton on NS-22 in August 2022 and Dr. Eiman Jahangir on NS-26 in August 2024) and the placement of a constitution on the lunar surface in early 2025.

MoonDAO serves two primary segments: individual crypto-native space enthusiasts who lock tokens to participate in governance and mission selection, and early-stage space startups and research organizations that access funding, talent, and a marketplace through the Space Acceleration Network. Operations are run by a three-person core Executive Branch (Pablo Moncada, Ryan, Miguel) supported by a Senate, Member House, and 199 Citizens across 20 Teams distributed globally. The organization has allocated $600,000+ to over 75 space projects and pursues a published roadmap toward a minimum viable lunar settlement by 2030.

Name

Moon

Legal name

MoonDAO

Website

https://moondao.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

MoonDAO is a decentralized autonomous organization that uses onchain governance and the $MOONEY token to crowdfund space missions, fund lunar settlement projects, and coordinate a global network of 199 citizens and 20 space-focused teams.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Token Transaction Fees: Platform fees from Launchpad crowdfund activities and token alignment from mission raises. Revenue generated from new capital raised through the mid-cycle lunar initiative and platform activity.
2. Governance Token Locking: Users lock $MOONEY to gain voting power. The token serves as the primary governance mechanism with quadratic voting preventing whale dominance.
3. Project System Rewards: Quarterly project rewards pool distributed to contributors who complete lunar settlement-related projects. Geometric decay schedule starting at 15M MOONEY per quarter with 5% reduction.
4. Marketplace Sales: On-chain marketplace where Teams sell space products and services. Products include books, patches, stickers, mission experiences, and analog station bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

MoonDAO is a decentralized autonomous organization (DAO) that funds, coordinates, and accelerates space exploration and lunar settlement through onchain governance, community crowdfunding, and project grants. It operates the Space Acceleration Network (an onchain startup society) and the MoonDAO Launchpad (a decentralized crowdfunding platform for space missions), governed by the $MOONEY token with quadratic voting. Core services include mission funding, quarterly project grants for space R&D, a marketplace for space products, and coordination tools connecting space startups, researchers, and enthusiasts globally.

Product overview

MoonDAO is a decentralized autonomous organization (DAO) focused on space exploration and lunar settlement, governed by its members through onchain mechanisms. The core offerings include the Space Acceleration Network (an onchain startup society), the Launchpad (decentralized crowdfunding platform for space missions), $MOONEY governance token with quadratic voting, and a quarterly Project System for funding space-related initiatives. Additional services include a Marketplace for space products/services, Jobs board, Citizen/Team profiles with an interactive map, and the Laika member matching bot for Discord.

Differentiator

Problem solved

Functional benefit

Products and services

• Space Acceleration Network Onchain startup society connecting space visionaries and organizations with funding, tools, and support. Features profiles, jobs board, marketplace, and governance tools.
• MoonDAO Launchpad Decentralized crowdfunding platform for space missions that enables permissionless fundraising with built-in tokenomics, allowing anyone to fund, launch, and invest in space missions.
• $MOONEY Token Governance token with 2.53B fixed supply, quadratic voting (Voting Power = √(vMOONEY)), and multi-chain availability on Ethereum, Arbitrum, Polygon, and Base. Locking MOONEY grants vMOONEY for governance participation.
• Project System Quarterly project grants for open tools, research, and specialized hardware advancing lunar settlement. Features Senate review, Member Vote, and retroactive rewards for completed work.
• Marketplace

Quantifiable outcome

• Sent first crowdraised astronaut (Coby Cotton) to space via onchain voting on Blue Origin NS-22 in August 2022
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Blue OrigincoreStrategic or Co-development PartnerBlue Origin provides suborbital spaceflight services. MoonDAO purchased two Blue Origin seats through community funding and successfully sent Coby Cotton (NS-22, Aug 2022) and Dr. Eiman Jahangir (NS-26, Aug 2024) to space via onchain selection.
• Intuitive MachinescoreStrategic or Co-development PartnerSpace technology company developing technology to connect humanity to new worlds. Brien Flewelling works at Intuitive Machines and is a MoonDAO citizen.
• Earthlight FoundationminorOthersFoundation supporting space exploration and lunar settlement initiatives. Listed as network partner in MoonDAO ecosystem.
• Open Lunar FoundationminorStrategic or Co-development PartnerOpen Lunar Foundation focused on lunar settlement research. Phil Linden previously worked as a research fellow for Open Lunar Foundation.
• LifeShipminorStrategic or Co-development PartnerMission to spread life and continue human story. LifeShip founder Ben Haldeman is a MoonDAO citizen. LifeShip put the first pyramid on the Moon.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DeSci Labs: Decentralized science platform for funding and coordinating research. Listed as a MoonDAO network partner and structurally similar as a community-governed platform funding open scientific work, with overlap on MoonDAO's Project System for lunar R&D.
• Open Lunar Foundation: Nonprofit focused on lunar settlement governance and policy. Direct overlap on the lunar settlement mission and shared network with MoonDAO; differs in being a traditional nonprofit rather than a DAO.

Broad incumbents

• Blue Origin: Suborbital spaceflight provider and MoonDAO's primary operational partner for both astronaut missions. Included as a peer because it is the closest commercial provider of the experience MoonDAO funds and delivers to its citizens.
• Axiom Space: Commercial human spaceflight company organizing private astronaut missions to ISS. Comparable as a buyer of launch capacity for human spaceflight experiences, overlapping with MoonDAO's Blue Origin-funded astronaut program.
• MakerDAO: One of the largest and longest-running DeFi/DAO treasuries. Comparable as a mature, token-governed DAO with a substantial treasury, though operating in DeFi rather than space. Useful benchmark for DAO governance infrastructure and treasury management scale.
• BitDAO: Large token-governed DAO with multi-billion-dollar treasury backing Web3 ventures. Comparable on DAO treasury scale and venture-deployment model; MoonDAO's Launchpad is a thematic specialization of the same play.
• Intuitive Machines: Public space technology company that delivered payloads to the Moon (including MoonDAO's constitution). Strategic partner and natural incumbent peer for the lunar delivery portion of MoonDAO's roadmap.

Direct peers

• PleasrDAO: DAO that collectively owns cultural and digital assets (e.g., Wu-Tang Clan's album). Highly comparable as a token-governed collective coordinating on high-profile, real-world acquisitions and experiences with a treasury model similar to MoonDAO's.
• ConstitutionDAO: Earlier community DAO that raised ~$47M via crowdfunding to purchase a US Constitution copy. MoonDAO co-founder Pablo Moncada was a core developer; structurally the closest analog as a crowdfunded, mission-driven DAO executing on a real-world asset acquisition.
• LifeShip: Lunar payload mission company (placed the first pyramid on the Moon) whose founder is a MoonDAO citizen. Comparable in that it delivers tangible artifacts to space using community and partner funding, with similar crowdfunding and lunar settlement orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OfficialMoonDAO
• YouTubeyoutube.com/@officialmoondao
• LinkedInlinkedin.com/company/moondao

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moon