IDA

What IDA does

IDA is an Australian specialist real estate private credit and investment manager founded in 2010 by Adam Kaye and headquartered in South Yarra, Melbourne, with a Queensland regional office opened in Brisbane in February 2025. The firm operates across the full real estate capital stack, providing senior debt, stretch senior debt, mezzanine/subordinated debt, hybrid structured credit, preferred equity, and equity funding to middle-market Australian property developers. On the supply side, IDA originates, underwrites, structures, and manages investments in-house, with a 16-year track record of 100+ transactions and aggregate end values exceeding A$6 billion. The firm also raises capital from wholesale investors, family offices, ultra-high-net-worth individuals, and wealth managers exclusively under Section 761G of the Corporations Act 2001, distributing through the Juniper Square investor portal, the Praemium platform, and direct intermediary relationships. Capital is pooled primarily through managed investment vehicles including the IPF Portfolio Series (currently Series IV and the newly launched open-ended Series V) and the ICP II high-yield fund, with a $150 million senior credit warehouse facility established with UBS AG Australia Branch in April 2026.

IDA's revenue model is built on recurring management fees, origination fees, performance/carry fees, and balance sheet co-investment returns on managed investment funds. The firm co-invests its own capital meaningfully in every transaction to align interests with investors, a practice reinforced by the December 2024 strategic minority investment from Macquarie Real Estate Partners (MREP), a fund managed by Macquarie Asset Management. The platform is organised around three core investment strategies (Private Credit, High Yield Credit, and Community Creation) plus a Build to Hold strategy, targeting wholesale investors with returns benchmarked to the RBA Cash Rate plus a premium (e.g., IPF V targets Cash Rate + 5% per annum). Distribution is relationship-driven and supported by thought leadership in Forbes Australia, Green Street News Australia, and The Urban Developer, alongside events such as the Financial Standard Roadshow. The firm does not operate a disclosed proprietary technology stack beyond the Juniper Square portal and Praemium integration, relying instead on in-house origination, underwriting, and structuring capabilities. The borrower client base comprises a diversified portfolio of tier-one mid-market Australian developers including Goldfields Group, Moremac Property Group, Beulah, Resi Ventures, Esprit de Vie, Willow Group, LandxWise, Oakfield Hoskin, and Birchmore Group.

Name

IDA

Legal name

IDA Group Services Pty Ltd

Website

https://ida.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

IDA is an Australian specialist real estate private credit and investment manager, founded in 2010 and headquartered in Melbourne, that provides senior debt through equity funding across the capital stack to middle-market property developers and manages wholesale-investor funds targeting risk-adjusted real estate returns.

Ownership category

akta.pro rank

Product category

Real Estate Private Credit & Investment Management

NAICS

Credit Intermediation and Related Activities (522), Activities Related to Credit Intermediation (5223), Other Financial Vehicles (52599)

SIC

Mortgage Bankers & Loan Correspondents (6162), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Real Estate Private Credit (CRE Debt) (FSANADAG)

akta.pro secondary industry

Asset-Based Lending (ABL) (FSANADAD)

Keywords

• Real estate private credit
• Wholesale investment management
• Development finance solutions
• Real estate mezzanine lending
• Australian property credit funds

Headquarters

HQ city

South Yarra

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fund Management & Investment Returns: IDA generates revenue through management fees and performance/carry fees on managed investment funds (IPF Portfolio Series IV, ICP II, and newly launched IPF V) offered to wholesale investors. Additionally, the firm co-invests its own capital alongside investors in every transaction, generating co-investment returns as a principal. Revenue is derived from origination fees, ongoing management fees, and performance fees on real estate debt and equity investments across the capital stack.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

IDA is a specialist Australian real estate private credit and investment manager that originates, structures, and manages debt and equity capital solutions for middle-market property developers while offering wholesale investors access to professionally managed, real estate-backed investment portfolios. The firm operates across the full capital stack, including senior debt, stretch senior debt, mezzanine debt, hybrid structured credit, preferred equity, and equity funding, delivered through managed funds (IPF IV, IPF V, ICP II) and direct co-investments, with IDA co-investing its own balance sheet capital in every transaction.

Product overview

IDA is an Australian specialist real estate private credit and investment manager operating across the capital stack. The company offers two main categories of products: investment products for wholesale investors (Private Credit, High Yield Credit, Community Creation, Build to Hold strategies accessible through IPF IV and IPF V funds) and lending products for developers (Senior Debt/First Mortgage, Stretch Senior Debt, Mezzanine Debt, Hybrid Structured Credit, Preferred Equity, and Equity Funding). IDA Land Partners (ILP) represents a core investment strategy focused on financing residential communities through wholesale investment opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Credit Strategy
• High Yield Credit Strategy
• Community Creation Strategy
• Build to Hold Strategy
• IPF Portfolio Series IV (IPF IV)
• IPF Portfolio Series V (IPF V)
• IDA Capital Partners Fund Series II (ICP II)
• Senior Debt / First Mortgage Lending
• Stretch Senior Debt
• Mezzanine Debt / Subordinated Credit
• Hybrid Structured Credit
• Preferred Equity
• Equity Funding

Quantifiable outcome

• A$6bn+ in aggregate end values transacted across 100+ transactions over 16 years
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered supporting.

• PraemiumsupportingChannel Partner/ Reseller/ Distributor · 2 July 2025IDA's flagship fund IPF Portfolio Series IV (IPF IV) is now accessible on the Praemium platform, enabling distribution of the wholesale managed investment trust to a broader network of financial advisers and their wholesale investor clients.
• Melbourne Securities Corporation LimitedsupportingOthersMelbourne Securities Corporation Limited acts as the trustee of IPF V, IDA's fifth and first open-ended senior debt income fund. This is a governance/trustee arrangement required for managed investment scheme registration.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Metrics Credit Partners: Australian CRE-focused private credit manager providing senior and stretch senior debt to property developers. Directly comparable to IDA's Private Credit and High Yield strategies with similar mid-market developer borrower profile and wholesale investor capital base.
• MaxCap Group: One of Australia's largest commercial real estate debt investment managers, providing senior, stretch senior, and mezzanine debt to property developers. Closely comparable business model to IDA with overlapping borrower and investor segments.
• Bluestone Group: Australian non-bank specialist lender with CRE and asset finance exposure. Comparable to IDA in originating loans for property developers and intermediaries, though with somewhat broader product range including residential mortgage lending.
• Libertas Financial Partners: Australian private investment manager focused on real estate debt and structured credit products for wholesale investors. Comparable to IDA in providing CRE debt strategies (senior, mezzanine) to wholesale investor base.
• Qualitas: ASX-listed Australian real estate private credit and investment manager. Most direct peer to IDA—operates across senior, stretch senior, and mezzanine CRE debt with comparable borrower base of mid-market Australian property developers and similar wholesale investor product offerings.
• Payton Capital: Australian CRE lending business where IDA's National Head Jeremy Townend previously served as Co-Head. Comparable mid-market development lending focus and similar borrower profile to IDA's Property Finance division.
• Capital Property Funds: Australian real estate fund manager focused on debt and equity investments alongside property developers. Comparable to IDA's community-creation and build-to-hold strategies with similar wholesale investor base.

Broad incumbents

• Ares Real Estate Group: Major global alternative asset manager with significant CRE debt strategies. Represents the broader incumbent / scaled competitor benchmark IDA ultimately competes against for institutional capital allocation in CRE credit.
• La Trobe Financial: Large Australian non-bank lender and wealth manager with broader lending scope (residential, commercial, asset finance). Overlaps with IDA in CRE private credit but operates at significantly larger scale with retail and wholesale distribution.
• Macquarie Real Estate Partners (MREP): Macquarie Asset Management's real estate fund and IDA's strategic minority investor. Operates at vastly larger scale across real estate equity and debt globally, but its investment in IDA illustrates its role as a broader incumbent in the same sector.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ida-property-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDA