Prosperity Bank
Prosperity Bancshares operates Prosperity Bank, a Texas and Oklahoma regional bank with $43.6 billion in assets and 312 branches serving consumer, business, medical professional, and wealth management clients through deposits, lending, treasury management, and digital banking.
- Company typePublic
- Founded1983
- HeadquartersSaint Augustine, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Prosperity Bank does
Prosperity Bancshares, Inc., operating primarily through its wholly-owned subsidiary Prosperity Bank, is a Houston-headquartered regional financial holding company founded in 1983 and publicly traded on the NYSE under ticker PB. As of March 31, 2026, the company held $43.619 billion in total assets and operated 312 full-service banking locations across Texas (Houston, Dallas/Fort Worth, South Texas, West Texas, Central Texas, East Texas, Bryan/College Station, San Antonio) and Oklahoma (Central Oklahoma, Tulsa). The bank serves four primary customer segments: personal banking consumers, business/commercial customers, medical professionals, and wealth management clients, offering deposit products (checking, savings, money market, CDs, IRAs), lending products (consumer, commercial, SBA, real estate, construction, mortgage warehouse, aircraft/boat, medical practice), treasury management, merchant services, and trust/wealth management.
The company's revenue model is anchored in net interest income — Q1 2026 NIM was 3.51%, up 21 basis points sequentially — supplemented by non-interest income from deposit fees, wire transfers, merchant services, and wealth management. Customer acquisition relies on a community banking philosophy executed through an extensive physical branch network, supplemented by digital channels including online banking (128-bit encryption, Quicken/QuickBooks integration), a mobile app with mobile deposit and CardControl, Apple Pay/Samsung Pay/Zelle integration, and 24/7 FastLine telephone banking. Prosperity is pursuing an aggressive serial acquisition strategy, having completed mergers with American Bank Holding Corporation (January 2026) and Southwest Bancshares (February 2026), with a $2.002 billion pending acquisition of Stellar Bancorp expected to close July 1, 2026 that would position the bank as the second-largest by deposits in Texas.
Prosperity Bank firmographics
Firmographics- Name
- Prosperity Bank
- Legal name
- Prosperity Bancshares, Inc.®
- Website
- https://prosperitybankusa.com
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Prosperity Bancshares operates Prosperity Bank, a Texas and Oklahoma regional bank with $43.6 billion in assets and 312 branches serving consumer, business, medical professional, and wealth management clients through deposits, lending, treasury management, and digital banking.
- Ownership category
- akta.pro rank
Prosperity Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (522110), Portfolio Management and Investment Advice (523940)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), SME Sector/Specialty Banking (Vertical-focused: Healthcare, Agri, Tech, etc.) (FSABABAI), Bank-Affiliated Retail Wealth Management (FSAAAAAB)
Keywords
Where Prosperity Bank is headquartered
LocationHeadquarters
- HQ city
- Saint Augustine
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Prosperity Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Net Interest Income: Interest income from loans and securities minus interest paid on deposits. Primary revenue driver for the regional bank. Q1 2026 NIM of 3.51%.
- Non-Interest Income: Fees from deposit accounts, credit cards, wire transfers, merchant services, wealth management, and treasury management services.
- Loan Products: Interest income from commercial loans, real estate loans, personal loans, auto loans, SBA loans, construction loans, and specialty lending (aircraft, boat, mortgage warehouse).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Checking accounts with varying fee structures and benefits |
| Subscription | Monthly | Savings and money market accounts with tiered interest rates |
| Other | Monthly | Loan products with rates based on creditworthiness and market conditions |
| Subscription | Annual | Certificate of Deposit terms |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Prosperity Bank product offering
Product offeringCore offering
Prosperity Bank operates as a regional community bank offering deposit products (checking, savings, money market, CDs, IRAs), consumer and commercial loans (auto, mortgage, SBA, construction, real estate, lines of credit), credit cards, treasury and merchant services, wealth management, and trust services. It serves retail and business customers across 312 full-service banking locations in Texas and Oklahoma, supplemented by online, mobile, and telephone banking channels.
Product overview
Prosperity Bank operates as a regional financial holding company offering a unified retail and commercial banking platform with comprehensive deposit, lending, and digital banking products. The core product portfolio spans personal and business checking/savings accounts, diverse lending products (consumer, commercial, real estate, SBA), credit cards, wealth management, treasury management, and specialized services for medical professionals. The bank serves customers through 312 full-service banking locations across Texas and Oklahoma, supplemented by extensive digital banking capabilities including online, mobile, and telephone banking. The company has expanded through acquisitions, integrating American Bank and Texas Partners Bank as sub-brands pending full operational consolidation, with a pending acquisition of Stellar Bancorp expected to close in Q3 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts Tiered checking products (Simply Free Checking, eChecking, Personal Checking, Royal Checking, Checking with Interest, Interest Checking Plus, Teen Checking) for individual consumers.
Quantifiable outcome
- 312 full-service banking locations across Texas and Oklahoma
- +2 more outcomes
Companies that use Prosperity Bank
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Prosperity Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
Prosperity Bank partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Habitat for Humanity (Permian Basin)minorProsperity Bank employees from Odessa and Midland locations volunteer with Permian Basin Habitat for Humanity for the annual Bankers Build project. The program brings financial institutions together to build safe and affordable homes for local families in the Texas community.
- Golden Crescent Habitat for HumanityminorFor over 20 years, Prosperity Bank has hosted the Brag'n Rights fishing tournament benefiting Golden Crescent Habitat for Humanity. Over $300,000 has been raised through this annual event supporting housing projects.
- South Plains Food BankminorLubbock region Community Crew members raise funds for the South Plains Food Bank through annual Catfish Fry and U Can Share Food Drive events. Over $210,000 donated over seven years.
- Easter Seals of Greater HoustonminorProsperity Bank has been title sponsor for five years, with associates raising over $575,000. Community Crew members participate in Walk With Me event with over 300 participants.
- American Heart AssociationminorDallas-Fort Worth area Community Crew members participate in fundraising and Walk for Life event supporting heart disease research and awareness.
- FDICminorProsperity Bank partners with FDIC to provide consumer education resources on deposit insurance, fraud prevention, and financial literacy through their website and banking centers.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Prosperity Bank competitors and assessment
Company assessmentDirect peers
- Trustmark Corporation: Trustmark is a regional bank holding company operating community banks across the South/Southwest with comparable commercial and consumer banking offerings. It is a direct peer to Prosperity in the regional/community banking space with overlapping SMB and consumer focus.
- First Financial Bankshares: First Financial Bankshares (FFIN) is a Texas-based regional bank holding company operating a community banking model across multiple Texas regions with comparable deposit gathering and commercial lending focus. It is a direct peer in both geography (Texas) and product offering (community banking, commercial lending, treasury management).
- Comerica: Comerica is a regional bank with significant Texas operations (headquartered in Dallas) serving middle-market commercial clients and affluent retail customers. It competes with Prosperity in commercial lending, treasury management and small business banking across Texas.
- Texas Capital Bancshares: Texas Capital Bancshares (TCBI) is a Dallas-based commercial bank serving businesses and high-net-worth individuals in Texas. While more commercial-focused than Prosperity, it competes directly for middle-market commercial lending, treasury management and wealth management in the same Dallas/Fort Worth and Houston metros.
- BOK Financial: BOK Financial (BOKF) is a regional bank holding company based in Tulsa, Oklahoma with significant Texas operations through Bank of Texas. It directly competes with Prosperity in the Oklahoma market and across Texas for commercial, energy and wealth management banking.
- Hilltop Holdings: Hilltop Holdings (HTH) is a Dallas-based holding company owning PlainsCapital Bank and PrimeLending, with comparable Texas-focused commercial banking, mortgage lending and wealth management offerings. It competes with Prosperity across multiple Texas regions in both banking and specialty lending.
- Cullen/Frost Bankers (Frost Bank): Frost Bank is a Texas-headquartered regional bank with a comparable full-service branch model across major Texas metros (Houston, Dallas, San Antonio, Austin), competing directly with Prosperity for consumer and commercial deposits and lending. Both banks target affluent/premier retail segments and commercial middle-market clients in the same geographies.
- Independent Bank Group: Independent Bank Group (IBTX) is a Texas-chartered regional bank operating a similar community/commercial banking model with branches across Texas and other states. It directly competes with Prosperity for SME and consumer banking relationships in overlapping Texas markets.
Broad incumbents
- Zions Bancorporation: Zions Bancorporation operates a network of regional banks across the Western and Southwestern United States, with comparable commercial and retail banking products. It is a broad regional incumbent with similar revenue model (NII-led) but serves a wider multi-state geography than Prosperity.
- Cadence Bank: Cadence Bank is a multi-state regional bank offering commercial banking, treasury management and wealth services across the South and Southwest, including Texas. It overlaps with Prosperity in commercial lending and treasury management but operates across a broader geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Prosperity Bank social profiles
Digital presenceProsperity Bank compliance and trust
Trust signalCompliance1 record
Prosperity Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosperity Bank leadership team
Management profileNumber of profiles
Profiles16 records
Prosperity Bank subsidiaries and ownership
Company hierarchySubsidiaries4 records
Prosperity Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosperity Bank M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosperity Bank
What does Prosperity Bank do?
Prosperity Bank operates as a regional community bank offering deposit products (checking, savings, money market, CDs, IRAs), consumer and commercial loans (auto, mortgage, SBA, construction, real estate, lines of credit), credit cards, treasury and merchant services, wealth management, and trust services. It serves retail and business customers across 312 full-service banking locations in Texas and Oklahoma, supplemented by online, mobile, and telephone banking channels.
Is Prosperity Bank a public or private company?
Prosperity Bank is a public company. It is classified as public and is currently operating.
When was Prosperity Bank founded?
Prosperity Bank was founded in 1983. It employs 1,001 to 5,000 people.
Where is Prosperity Bank based?
Prosperity Bank is headquartered in Saint Augustine, United States, in the North America region.
How does Prosperity Bank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and loan Products.
Who are Prosperity Bank's main competitors?
Direct peers on record are Trustmark Corporation, First Financial Bankshares, Comerica, Texas Capital Bancshares, BOK Financial, Hilltop Holdings, Cullen/Frost Bankers (Frost Bank) and Independent Bank Group. Broad incumbents are Zions Bancorporation and Cadence Bank.
Does Prosperity Bank have an API?
No public API is recorded for Prosperity Bank.
What industry is Prosperity Bank in?
Prosperity Bank's product category is Community Banking. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 522110 and its SIC code is 6022.