Commodities People
Commodities People is a London-based B2B media and events company running flagship conferences (Commodity Trading Week, Energy Trading Week) and content platforms serving the global commodity and energy trading sectors, anchored by a proprietary 250,000+ professional database.
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Commodities People does
Commodities People Ltd is a London-headquartered B2B media and events company serving the global commodity and energy trading sectors. Founded in 2009 and registered in England (company number 11055921), the company operates a portfolio of flagship in-person conferences under the Commodity Trading Week (CTW) and Energy Trading Week (ETW) brands, with editions in London, New York, Singapore, and a newer Middle East launch. The product ecosystem extends beyond conferences to the Commodity Trading Insider and Energy Trading Insider content hubs, bespoke webinars and workshops, annual industry surveys, content marketing services (white papers, e-books, case studies), display advertising, and evening social activations — anchored by a proprietary database of over 250,000 commodity and energy industry professionals.
The business runs an event-driven B2B sales motion: account managers sell customized sponsorship packages (Gold Sponsor, Exhibitor, Networker tiers) and recurring Annual Partnership subscriptions (Premium and Standard tiers) to enterprise buyers including technology providers, advisory firms, trading firms, and financial services. Revenue streams span one-time event licensing, recurring multi-channel annual partnerships, bespoke content production, and Insider advertising — pricing is quote-based across GBP, USD, SGD, and AED. The company positions explicitly as a neutral, impartial platform, contrasting itself with perceived sales-driven competitor media, in order to attract sponsors and speakers seeking an unbiased industry forum.
The target customer base spans solution providers (technology, advisory — ~24% of database), trading firms (traders, producers, consumers — ~61%), and financial/logistical intermediaries (~15%). Named enterprise sponsors include SAP, McKinsey, S&P Global, Nasdaq, ION Commodities, KYOS, and RadarRadar. Operationally the firm has dual offices — One Canada Square in Canary Wharf (London HQ) and a regional Americas office in Houston's Energy Corridor — and runs a small commercial and content team supplemented by regional leads, conference producers, and campaign marketers across Europe, the Americas, and APAC.
Commodities People firmographics
Firmographics- Name
- Commodities People
- Legal name
- Commodities People Ltd.
- Website
- https://commoditiespeople.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Commodities People is a London-based B2B media and events company running flagship conferences (Commodity Trading Week, Energy Trading Week) and content platforms serving the global commodity and energy trading sectors, anchored by a proprietary 250,000+ professional database.
- Ownership category
- akta.pro rank
Commodities People industry classification
Industry- Product category
- Industry Events and Conferences
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- General & Multi-Industry Trade Show Organizers (THAHABAA)
Keywords
Where Commodities People is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Commodities People business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Event Sponsorship Packages: Revenue generated from selling sponsorship and exhibiting packages at in-person events (Commodity Trading Week Europe/Americas/APAC, Energy Trading Week Europe/Americas/Middle East) and online events. Packages range from basic exhibitor to premium annual partnerships with tiered pricing and varying levels of branding, lead generation, speaking slots, and exhibition space.
- Annual Partnership Programs: Year-long multi-channel campaigns combining in-person events, online events, webinars, workshops, content generation, and advertising. Premium and Standard tiers offer highest-level branding as Annual Partner with multiple touchpoints throughout the year.
- Content Marketing Services: Bespoke content creation and distribution including white papers, e-books, articles, interviews, blogs, and case studies. Content is distributed through the company's database of 200,000+ industry professionals, websites, newsletters, and social media channels.
- Insider Advertising: Banner advertising on Commodity Trading Insider and Energy Trading Insider websites, as well as newsletter advertising. Packages include header banners, combined mixed banners, category sponsorship, and full/half page adverts in annual surveys.
- Webinars and Workshops: Bespoke webinar delivery (45-60 minute sessions typically with 3-4 speakers), interactive workshops targeting high-value prospects, and experience-type events. Includes promotion, moderation, recording, and distribution of content.
- Annual Industry Surveys and Reports: Publishing and sponsorship of annual Commodity Trading and Energy Trading Industry surveys. Sponsorship tiers include Publishing Partner, Contributor, and Advertising options. Reports are distributed to 100,000+ industry professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Gold Sponsor - In-Person Events |
| Other | Multi-year contract | Exhibitor - In-Person Events |
| Other | Multi-year contract | Webinar / Workshop / Experience / Summit |
| Other | Multi-year contract | Content Generation Types |
| Other | Multi-year contract | Insider Advertising Packages |
| Subscription | Annual | Annual Partnership Premium |
| Subscription | Annual | Annual Partnership Standard |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Commodities People product offering
Product offeringCore offering
Commodities People organizes and runs in-person and online conferences, webinars, and workshops for the global commodity and energy trading industries, supported by advertising, bespoke content marketing, annual industry surveys, and year-long partnership programs. The company sells sponsorship and exhibiting packages, advertising, and content production services to enterprise vendors, advisory firms, and financial services seeking access to its community of 250,000+ commodity and energy trading professionals.
Product overview
Commodities People operates a portfolio of in-person conference events and digital content platforms serving the global commodity, energy, and environmental trading industries. The core offering consists of flagship annual in-person events (Commodity Trading Week Europe/Americas/APAC, Energy Trading Week Europe/Americas/Middle East, and Environmental Markets Week APAC) supplemented by year-round online event series and content distribution through the Commodity Trading Insider and Energy Trading Insider content hubs. Additional services include bespoke webinars and workshops, annual industry surveys and reports, content marketing (white papers, e-books, articles, case studies), insider advertising, annual partnership packages, subject expert sponsorships, and evening social networking events. The company also runs the Future Leaders Initiative for student career development. The products form an integrated ecosystem where event sponsorships, content marketing, and advertising services cross-promote across the company's database of over 200,000 industry professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Commodity Trading Week: Flagship annual conference covering commodity trading markets globally, including CTW Europe, CTW Americas, and CTW APAC events.
- Energy Trading Week
- Commodity Trading Insider
- Energy Trading Insider
- Future Leaders Initiative
- Environmental Markets Week
Products and services
- Commodity Trading Week Europe Flagship annual in-person conference held in London focused on European commodity trading, financing, and investment, featuring multiple tracks, panels, exhibitions, and networking opportunities for enterprise sponsors and delegates.
- Commodity Trading Week Americas Flagship annual in-person conference in the Americas, typically held in New York, focused on commodity trading, financing, and investment for enterprise sponsors and delegates.
- Commodity & Energy Trading Week APAC Flagship annual in-person conference held in Singapore (Marina Bay Sands) focused on commodity and energy trading in the Asia-Pacific region.
- Energy Trading Week Europe Flagship annual in-person conference in London focused on European energy trading, covering power, gas, LNG, renewables, and environmental markets.
- Energy Trading Week Americas Annual in-person conference in the Americas focused on energy trading, including power, gas, LNG, renewables, and sustainability topics.
- Energy Trading Week Middle East Annual in-person conference focused on Middle East energy trading, covering regional market dynamics, LNG, and energy transition topics.
- Webinars & Workshops Bespoke 45-60 minute webinar, interactive workshop, and virtual event delivery services for the commodity and energy trading industry, including dedicated success manager, project team, multiple promotional activities, collateral design, moderator/facilitation, recording, and content distribution.
- Online Events (CTW Online / ETW Online) Monthly deep-dive online event series covering commodity and energy trading topics, with webinars, workshops, and content distribution throughout the year for sponsors seeking year-round engagement.
- Annual Industry Surveys and Reports Annual qualitative and quantitative surveys — including the Commodity Trading Annual Survey and Energy Trading Annual Survey — with publishing, contributor, and advertising sponsorship tiers, distributed to 100,000+ industry professionals.
- Content Marketing Bespoke content generation and distribution service covering white papers, e-books, articles, interviews, blogs, and case studies, distributed through the firm's database of 200,000+ commodity and energy industry professionals, websites, newsletters, and social media.
- Insider Advertising Banner advertising and category sponsorship packages on the Commodity Trading Insider and Energy Trading Insider websites and newsletters, including header banners, mixed banner combinations, topic-category sponsorship, and full/half page adverts in annual surveys.
- Annual Partnerships Year-long multi-channel sponsorship program combining in-person events, online events, webinars, workshops, content generation, and advertising, available in Premium and Standard tiers with highest-level Annual Partner branding, qualified lead generation, exhibition space, panel slots, banners, and bespoke content.
- Commodity Trading Insider Industry content hub providing free articles, news, insights, and thought leadership on commodity trading, hosting advertising and content sponsorship and averaging over 1,000 weekly visitors.
- Energy Trading Insider Industry content hub providing free articles, news, insights, and thought leadership on energy trading, hosting advertising and content sponsorship and averaging over 1,000 weekly visitors.
Quantifiable outcome
- Over 1,000+ weekly visitors to Insider content platforms
- +4 more outcomes
Companies that use Commodities People
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Commodities People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Commodities People partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RadarRadarminorStrategic collaboration where RadarRadar sponsors Commodities People events (Europe and US) and collaborated on a Risk Webinar. RadarRadar uses Commodities People as a platform to connect with industry peers, build trust, and position itself as a leader in driving the commodity industry towards a data-centric future.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Commodities People competitors and assessment
Company assessmentEmerging players
- Energy Aspects: Independent commodity research firm that also produces industry events and content for energy traders. Comparable emerging B2B research-and-events model targeting senior energy trading professionals.
Direct peers
- Argus Media: Global commodity markets media and events company producing price assessments, news, and industry conferences across energy, petrochemicals, agriculture, and metals. Direct competitor to Commodities People in commodity-focused events and content.
- CRU: Commodity research and events firm covering mining, metals, fertilizers, and energy. Runs commodity-focused conferences and produces industry analysis, directly comparable to Commodities People's event-and-content model.
- Markets Group: B2B events organizer running institutional investment and commodity/energy conferences globally. Comparable niche B2B event organizer with a similar sponsorship-driven model.
- Energy Council: B2B events business focused on energy industry conferences and networking. Closely comparable in scope and audience (senior energy trading professionals) to Commodities People's Energy Trading Week series.
- Marcus Evans Energy: Global B2B conference company with a dedicated energy and commodities portfolio of executive-level events. Directly comparable event format, sponsor base, and target buyer (enterprise commodity and energy professionals).
Broad incumbents
- Reuters Events: Major B2B events brand running large-scale commodity, energy, and financial services conferences globally. Comparable in event-driven B2B media model but with broader portfolio and significantly larger reach.
- Wood Mackenzie: Large commodity and energy research firm that runs industry events and executive forums. Comparable in serving senior energy/commodity decision-makers, but as a much larger incumbent with deep research products.
- S&P Global Commodity Insights (Platts): Large incumbent commodity information services and events provider with much deeper research, data, and event franchises. Overlaps with Commodities People in energy and commodity conferences but operates at substantially greater scale.
Regional players
- Gulf Energy Information: Houston-based B2B media company covering the energy sector with events, publications, and awards across the Americas. Comparable regional energy media/events model with similar sponsor base in the Houston energy corridor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Commodities People social profiles
Digital presenceCommodities People compliance and trust
Trust signalCompliance1 record
Commodities People financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commodities People leadership team
Management profileNumber of profiles
Profiles7 records
Commodities People funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commodities People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commodities People
What does Commodities People do?
Commodities People organizes and runs in-person and online conferences, webinars, and workshops for the global commodity and energy trading industries, supported by advertising, bespoke content marketing, annual industry surveys, and year-long partnership programs. The company sells sponsorship and exhibiting packages, advertising, and content production services to enterprise vendors, advisory firms, and financial services seeking access to its community of 250,000+ commodity and energy trading professionals.
Is Commodities People a public or private company?
Commodities People is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Commodities People founded?
Commodities People was founded in 2009. It employs 1 to 10 people.
Where is Commodities People based?
Commodities People is headquartered in London, United Kingdom, in the Europe region.
How does Commodities People make money?
Six revenue lines are on record. Event Sponsorship Packages are the primary driver. The others are annual Partnership Programs, content Marketing Services, insider Advertising, webinars and Workshops and annual Industry Surveys and Reports.
Who are Commodities People's main competitors?
Energy Aspects is listed as an emerging player. Direct peers are Argus Media, CRU, Markets Group, Energy Council and Marcus Evans Energy. Broad incumbents are Reuters Events, Wood Mackenzie and S&P Global Commodity Insights (Platts). Gulf Energy Information is listed as a regional player.
Does Commodities People have an API?
No public API is recorded for Commodities People.
What industry is Commodities People in?
Commodities People's product category is Industry Events and Conferences. Its primary akta.pro industry code is THAHABAA, General & Multi-Industry Trade Show Organizers. Its NAICS code is 56192.