What Yokohama India does

Yokohama India Pvt. Ltd. is a wholly-owned Indian subsidiary of Yokohama Rubber Co., Ltd. (Japan), incorporated in 2007 and headquartered in Jhajjar with a manufacturing facility in Visakhapatnam. The company manufactures and supplies premium passenger and utility vehicle tyres with a strategic focus on larger, high-performance tyres for the premium SUV segment in India. Its core technology is centred on premium tyre manufacturing, leveraging parent-company product competencies in larger-format and high-performance tyre lines. Manufacturing operations are complemented by a service offering delivered through franchise and dealer partners.

The company distributes its products and services through the Yokohama Club Network (YCN) franchise model and authorized dealer outlets across India, including recent additions in Gurugram, Visakhapatnam, and Bengaluru. YCN partners provide value-added services such as computerized tire fitment, precision wheel alignment, and comprehensive balancing alongside Yokohama's tyre range. Revenue is generated primarily through hardware sales of premium tyres plus professional services revenue from dealer fitment and maintenance offerings. Pricing is not publicly disclosed.

Yokohama India employs a digital-first, hyper-local go-to-market strategy rather than mass advertising, focusing on targeted outreach, franchise network expansion, and gradual OEM market penetration. The company announced a ₹1,500 crore investment in March 2026 to expand production capacity, including a greenfield facility, with an explicit emphasis on building OEM partnerships and scaling the SUV tyre portfolio. Leadership includes Managing Director Harinder Singh, with CFO Ajay Gupta also identified in the management team.

Name

Yokohama India

Legal name

Yokohama India Pvt. Ltd.

Website

https://yokohama-india.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Automotive Tyre Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Passenger Car Tires Manufacturing (IMANAKAA)

akta.pro secondary industries

Light Truck/SUV Tires Manufacturing (IMANAKAB), Tires Manufacturing (IMACAIAK), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Premium tyre manufacturing
• Passenger vehicle tyres
• SUV tyres
• Tyre fitment services
• OEM tyre supply

Headquarters

HQ city

Jhajjar

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tyre Sales: Yokohama India generates revenue through the sale of premium passenger and utility vehicle tyres, with a focus on the growing SUV segment in India.
2. Tyre Fitment and Maintenance Services: Dealer outlets and YCN franchise partners provide computerized tire fitment, precision wheel alignment, and comprehensive balancing services as value-added offerings.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

Yokohama India manufactures and supplies premium passenger vehicle and utility vehicle tyres in India, with a specific focus on larger, high-performance tyres for the SUV and luxury vehicle segments. The company operates its own manufacturing facility at Visakhapatnam and distributes products through its Yokohama Club Network (YCN) franchise model, authorized dealers, and OEM partnerships with automobile manufacturers.

Product overview

Yokohama India is a premium tire manufacturer specializing in tires for cars and SUVs. The company operates through its Yokohama Club Network (YCN) franchise model, offering passenger vehicle and utility vehicle tires along with related services including tire fitment, wheel alignment, precision balancing, and computerized tire services. The product portfolio includes various tire lines targeting the premium and luxury vehicle segments, with a focus on SUV applications and OEM partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Passenger Vehicle Tyres Branded Yokohama premium tyres designed for passenger cars, sold to individual vehicle owners through the YCN franchise network and authorized dealer outlets across India.
• Premium SUV and Utility Vehicle Tyres Larger-diameter, high-performance Yokohama tyres targeted at the premium SUV and luxury utility vehicle segment, sold through YCN outlets, authorized dealers, and OEM supply to automobile manufacturers.
• Yokohama Club Network (YCN) Tyre Fitment, Alignment, and Balancing Services Professional aftermarket services — computerized tyre fitment, precision wheel alignment, and comprehensive balancing — bundled with tyre sales at Yokohama Club Network franchise outlets and authorized dealers.
• OEM Tyre Supply for Automobile Manufacturers B2B supply of Yokohama premium and SUV tyres directly to automobile manufacturers for factory fitment on new vehicles, including those bound for export markets.

Quantifiable outcome

• Approximately 15 percent production efficiency gains achieved through employee-led innovation initiatives

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• M/s Keshav Tyre SalescoreChannel Partner/ Reseller/ Distributor · 8 June 2026Yokohama India expanded its retail network in Gurugram by adding M/s Keshav Tyre Sales as a franchise partner under its Yokohama Club Network model. The outlet has been operating since 2005 as an established automotive component dealer specializing in premium alloy wheels and luxury vehicle configurations. It now offers computerized tire fitment, precision wheel alignment, and comprehensive balancing services alongside Yokohama's product range.
• Sri Venkateshwara TyrescoreChannel Partner/ Reseller/ Distributor · 9 April 2026Yokohama India inducted Sri Venkateshwara Tyres into its Yokohama Club Network (YCN), opening a third branded retail outlet in Visakhapatnam, Andhra Pradesh. The new dealership stocks Yokohama's full range of passenger and utility vehicle tyres alongside fitment and maintenance services. The expansion aligns with the company's strategy to deepen its presence in southern India, where Visakhapatnam hosts one of Yokohama's manufacturing facilities.
• Madhus Tyre CentrecoreChannel Partner/ Reseller/ Distributor · 3 February 2026Yokohama India expanded its Bengaluru retail footprint by partnering with Madhus Tyre Centre, offering its full range of tyres and advanced services in one of India's key automotive markets. The initiative aims to meet increasing demand for premium tyres and professional service solutions, leveraging local expertise and a focus on quality.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• JK Tyre & Industries: Long-established Indian tyre manufacturer with significant passenger car and commercial vehicle presence. Direct competitor in the Indian tyre market with comparable distribution depth.
• Apollo Tyres: Major Indian tyre manufacturer with strong passenger car and SUV presence, including premium brands like Vredestein. Competes head-to-head with Yokohama in the Indian premium segment and operates extensive OEM relationships.
• Michelin India: Premium-positioned global tyre leader with India presence focused on passenger car and SUV segments. Direct competitor for premium OEM fitments and replacement tyres targeting the same Yokohama customer base.
• Bridgestone India: Indian arm of the world's largest tyre maker, focused on premium passenger and SUV tyres with Pune and Indore plants. Closest international peer to Yokohama in positioning, technology, and target customer in India.
• MRF Limited: India's largest tyre manufacturer across passenger, commercial, and two-wheeler segments. Direct competitor in passenger and SUV tyres with the deepest dealer network in the country and dominant share in the Indian replacement market.
• Goodyear India: Subsidiary of Goodyear Tire & Rubber with passenger car and SUV tyre manufacturing in India. Competes directly with Yokohama in Indian premium replacement and OEM channels.
• Continental Tyres India: Indian arm of Continental AG focused on premium passenger and SUV tyres. Comparable premium positioning, similar global MNC parent structure, and direct competition in OEM and replacement markets.
• CEAT Limited: Indian tyre maker (RPG Group) with broad passenger and two-wheeler portfolio. Competes directly with Yokohama in the Indian passenger car and SUV tyre replacement and OEM channels.
• Pirelli India: Italian premium tyre maker with India presence focused on high-performance passenger and luxury SUV tyres. Closely comparable premium positioning to Yokohama's premium SUV focus, though smaller distribution footprint.

Broad incumbents

• Balkrishna Industries (BKT): Large Indian tyre manufacturer focused primarily on off-road, agricultural, and industrial tyres, but an Indian-headquartered industry incumbent that competes for raw materials, talent, and dealer attention in the broader Indian tyre landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/YokohamaIndia
• Facebookfacebook.com/YokohamaInd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yokohama India