Deemoney
DeeMoney is a Bangkok-based, Bank of Thailand-licensed cross-border remittance fintech offering personal and B2B international money transfers via a mobile app, four Bangkok branches, and a 60+ partner global payout network spanning 100+ countries.
- Company typePrivate
- Founded2017
- HeadquartersWatthana, Thailand
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Deemoney does
DeeMoney (legally Sawasdeeshop Co., Ltd) is a Thailand-based, privately held cross-border money transfer fintech founded in 2017 by Aswin Phlaphongphanich and Rasmegh Srisethi. The company operates from Bangkok under four overlapping licenses issued by the Bank of Thailand and the Ministry of Finance (Authorized Money Transfer Agent MT125590013, Money Changer MC125600121, E-Transfer Bor(4) 033/2561, and E-Money Bor(2) 001/2565), enabling both personal remittances and licensed currency exchange. Its service architecture combines a 24/7 iOS/Android app ('DeeMoney Neo'), a dedicated B2B portal (DeeBusiness), four physical branches across Bangkok's Sukhumvit corridor, and a global payout network aggregated through 60+ partners including Visa, Western Union, Thunes, TerraPay, Ripple, MoneyGram, Currency Cloud, and Nium. The proprietary DeeLight and DeeSure service guarantees (speed and refund protection, respectively) layer brand differentiation on top of the underlying partner rails.
DeeMoney serves two primary customer segments: individual consumers (Thai residents, expats, migrants sending remittances to 50+ countries, marketed with an industry-first 125 THB flat fee) and Thai business customers (import/export firms, travel agencies, IT companies, real estate and medical importers) served through the DeeBusiness portal at a 449 THB flat fee with up to 8% exchange rate savings. Its revenue model combines transaction fees and currency exchange spreads, with no public revenue disclosure available. The company reports cumulative metrics of ฿100B+ in processed transaction value and 9M+ completed transfers across inbound and outbound corridors spanning 100+ countries. Strategic priorities since 2022 have centered on corridor expansion (Visa in late 2022, SCB for Myanmar in late 2023, Alipay and WeChat Pay for China in early 2024, SWIFT USD in 2024) and a March 2023 corporate repositioning around the 'OWNDEE' brand promise of better rate, faster, and easier transfers, alongside an April 2023 management refresh.
Deemoney firmographics
Firmographics- Name
- Deemoney
- Legal name
- Sawasdeeshop Co., Ltd
- Website
- https://deemoney.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DeeMoney is a Bangkok-based, Bank of Thailand-licensed cross-border remittance fintech offering personal and B2B international money transfers via a mobile app, four Bangkok branches, and a 60+ partner global payout network spanning 100+ countries.
- Ownership category
- akta.pro rank
Deemoney industry classification
Industry- Product category
- Cross-border Money Transfer
- akta.pro primary industry
- Consumer Remittances (P2P) (FSAMAIAA)
- akta.pro secondary industry
- Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ)
Keywords
Where Deemoney is headquartered
LocationHeadquarters
- HQ city
- Watthana
- HQ country
- Thailand
- HQ region
- Asia
Offices4 records
Markets served
Deemoney business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- International Money Transfer Fees: Flat fee per transaction for international money transfers. Personal transfers start at 125 THB, business transfers at 449 THB (both inclusive of 7% VAT). Fee may vary based on destination country, currency, and payout method.
- Currency Exchange Spread: Revenue generated from currency exchange spreads when customers exchange currencies at DeeMoney rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Personal transfers starting at 125 THB |
| Transaction based/ take rate | Pay-as-you-go | Business transfers at 449 THB with 7% VAT |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Deemoney product offering
Product offeringCore offering
DeeMoney is a Thailand-licensed fintech that provides international money transfer and currency exchange services from Thailand to 50+ countries. The service is delivered through the DeeMoney Neo mobile app for individual consumers, the DeeBusiness portal for businesses, four physical branches in Bangkok, and a global partner-driven payout network. The company differentiates with flat-fee pricing (125 THB personal, 449 THB business) and proprietary service guarantees DeeLight and DeeSure.
Product overview
DeeMoney is a Thailand-based fintech company specializing in international money transfers, operating as a unified platform with multiple product tiers. The core offering consists of the DeeMoney mobile app (Neo) for personal transfers and the DeeBusiness Portal for B2B clients, supported by supplementary services including DeeLight (speed guarantee), DeeSure (security/refund guarantee), a rate comparison tool, and money exchange. The company processes over 7 million transactions and supports transfers to 50+ countries, differentiating through flat-fee pricing and partnerships with payment networks including Visa, SWIFT, Promptpay, Alipay, and WeChat.
Differentiator
Problem solved
Functional benefit
Brands
- DeeBusiness: Business-focused money transfer service for B2B cross-border payments with flat fees of 449 THB.
- DeeLight
- DeeSure
Products and services
- DeeMoney Neo App Mobile application for individual consumers enabling international money transfers from Thailand to 50+ countries with flat fee pricing (starting at 125 THB), real-time tracking, 24/7 self-service, rate checks, and account management. Available on iOS and Android.
- DeeBusiness Portal Dedicated B2B platform for Thai import/export companies, travel agencies, IT firms, real estate businesses, and medical equipment importers to make cross-border payments. Features include a flat 449 THB fee, FX rate comparison, and savings of up to 8% on exchange rates.
- DeeLight Service guarantee that targets 90% of transactions completing within minutes to 24 hours, with clear timeframes and an enhanced payout network providing predictable delivery timelines for senders and recipients.
- DeeSure Refund guarantee product that safeguards customer funds in Bank-of-Thailand-compliant segregated accounts and provides automatic refunds if a transfer is not completed within three working days.
- Money Exchange Service Currency exchange service available at DeeMoney's physical branches in Bangkok (Sukhumvit Soi 13, Soi 11, and Soi 8), providing competitive rates for travelers and international transfer customers under a Bank-of-Thailand-issued Money Changer License.
Quantifiable outcome
- ฿100 Billion+ processed in total transaction value
- +2 more outcomes
Companies that use Deemoney
Customer profileSegments2 records
Ideal customer profiles2 records
Deemoney technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Deemoney partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VisacoreDeeMoney partnered with Visa to empower near real-time cross-border payments. This partnership enables faster international payment processing for DeeMoney customers.
- AlipaycoreDeeMoney partnered with Alipay and WeChat to enable seamless cross-border remittance services to China, making DeeMoney the first Thai fintech to offer this capability.
- WeChat PaycorePartnership with WeChat Pay enables Chinese recipients to receive remittances directly to their WeChat accounts, expanding payout options for China corridor.
- SCB (Siam Commercial Bank)coreDeeMoney partnered with SCB to facilitate secure cross-border money transfers and expand access to the Myanmar market.
- Wing BankminorPartner bank for Cambodia market coverage.
- SentbeminorKorean money transfer partner for Korea corridor.
- AMKminorPartner for Cambodia market transactions.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Deemoney competitors and assessment
Company assessmentDirect peers
- WorldRemit: Global digital remittance and mobile money transfer platform. Competes directly in cross-border transfer to emerging markets across Asia, with similar mobile app distribution model and focus on migrant senders.
- MoneyGram: Major cross-border money transfer operator with extensive global payout network. Competes head-to-head with DeeMoney for outbound Thai remittance customers and is also a DeeMoney payout partner, making it a partial partner-competitor.
- Western Union: Global incumbent money transfer operator with the largest agent network worldwide. Directly competes with DeeMoney in Thailand-to-global remittance corridors and is also a listed payout partner, illustrating the overlap between competitor and infrastructure provider in this market.
- Remitly: US-headquartered digital remittance company focused on immigrant corridors from developed to emerging markets. Overlaps with DeeMoney on Thailand outbound corridors and competes for the same expat/migrant customer segment with a mobile-first proposition.
- Wise (formerly TransferWise): Digital-first cross-border money transfer fintech with mid-market FX and transparent fee model. Directly competes with DeeMoney on the Thailand-to-global corridor and represents the venture-funded, multi-currency account-enabled competitor DeeMoney benchmarks against.
- TransferGo: UK-based digital remittance fintech serving migrant and SME corridors across Europe and Asia. Comparable digital-first, low-fee positioning and overlapping customer base of migrant workers sending money home.
- PayPal (Xoom): PayPal's Xoom brand provides cross-border money transfer and mobile top-up services across 160+ countries. A direct competitor for DeeMoney's outbound Thai remittance customers, particularly for transfers to the US, Europe, and other major corridors.
Broad incumbents
- SCB (Siam Commercial Bank): Major Thai commercial bank that is both a strategic DeeMoney partner (Myanmar corridor) and a competitor for cross-border B2B and consumer remittance services. As a large incumbent, SCB represents the bank-disintermediation competitive threat to DeeBusiness.
- Nium: Global B2B cross-border payments platform (formerly InstaReM) that serves as a payout infrastructure partner to DeeMoney. It is also a partial competitor in the B2B remittance and cross-border payouts segment where DeeBusiness operates.
Regional players
- TrueMoney: Thailand-anchored fintech (under Ascend Money / Charoen Pokphand Group) with strong domestic agent network for money transfer, bill payment, and e-wallet services. A direct domestic competitor to DeeMoney for Thai outbound remittance and adjacent fintech services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Deemoney social profiles
Digital presenceDeemoney compliance and trust
Trust signalCompliance6 records
Deemoney financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deemoney leadership team
Management profileNumber of profiles
Profiles1 record
Deemoney funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deemoney M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deemoney
What does Deemoney do?
DeeMoney is a Thailand-licensed fintech that provides international money transfer and currency exchange services from Thailand to 50+ countries. The service is delivered through the DeeMoney Neo mobile app for individual consumers, the DeeBusiness portal for businesses, four physical branches in Bangkok, and a global partner-driven payout network. The company differentiates with flat-fee pricing (125 THB personal, 449 THB business) and proprietary service guarantees DeeLight and DeeSure.
Is Deemoney a public or private company?
Deemoney is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Deemoney founded?
Deemoney was founded in 2017. It employs 51 to 100 people.
Where is Deemoney based?
Deemoney is headquartered in Watthana, Thailand, in the Asia region.
How does Deemoney make money?
Two revenue lines are on record. International Money Transfer Fees are the primary driver. The others are currency Exchange Spread.
Who are Deemoney's main competitors?
Direct peers on record are WorldRemit, MoneyGram, Western Union, Remitly, Wise (formerly TransferWise), TransferGo and PayPal (Xoom). Broad incumbents are SCB (Siam Commercial Bank) and Nium. TrueMoney is listed as a regional player.
Does Deemoney have an API?
No public API is recorded for Deemoney.
What industry is Deemoney in?
Deemoney's product category is Cross-border Money Transfer. Its primary akta.pro industry code is FSAMAIAA, Consumer Remittances (P2P), with a secondary code of FSAMAIAJ, Cross-Border Payouts & Mass Disbursements (Pay-outs).