What Amada does

Amada (India) Pvt. Ltd. is a wholly owned subsidiary of Amada Co. Ltd., Japan, established in April 2000 and currently headquartered in Bangalore. It is a comprehensive manufacturer and supplier of metalworking machinery serving the Indian sheet metal fabrication industry, with direct enterprise field sales and engineering presence across Bangalore, Chennai, Coimbatore, Hyderabad, Mumbai, Pune, Vadodara, and a North Satellite Center in Faridabad. The company sells laser cutting machines, punching machines, press brakes, combination (punch-laser) machines, bending automation, robotic welding, general fabricating machines, tooling, and training services, and it positions itself as a single-source supplier for Indian OEMs and Tier 1/2 fabricators across automotive, white goods, industrial machinery, and general fabrication segments.

The product portfolio rests on proprietary parent-developed technology platforms, including AC Servo Direct Twin Drive drives, LBC (Laser Based Controlled) bending, the ENSIS series fiber laser cutting and welding heads, and the AITS digital tooling system. Software is integral to the offering: VPSS 4ie provides nesting and production simulation, My V-factory monitors machine and factory performance, and Kaizen supports factory analysis. The Bangalore Vocational Center delivers certified operator and technician training, reinforcing installation quality and customer lock-in.

The business model is a direct enterprise capital-equipment sale with application-engineering-driven configuration, recurring tooling and consumables revenue, and software/service attach. Pricing is custom and not publicly disclosed; the go-to-market is direct rather than channel-based, with engineers embedded in each regional office and exhibition participation at IMTEX serving as the primary market-positioning event. Revenue is not disclosed; the company is funded entirely by its Japanese parent rather than through external capital.

Name

Amada

Legal name

Amada (India) Pvt. Ltd.

Website

https://amadaindia.co.in

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Amada (India) Pvt. Ltd. is a wholly owned subsidiary of Japan's Amada Co. Ltd., supplying laser cutting, punching, press brake, automation, tooling, and software to Indian sheet metal fabricators across eight cities with direct enterprise sales and engineering.

Ownership category

akta.pro rank

Product category

Industrial Metalworking Machinery

NAICS

Metalworking Machinery Manufacturing (3335), Metalworking Machinery Manufacturing (33351)

SIC

Metalworkg Machinery & Equipment (3540), Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

akta.pro secondary industries

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC), Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

Keywords

• Metalworking machinery
• Sheet metal fabrication
• CNC punch presses
• Fiber laser cutting
• Press brake systems

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metalworking Machinery Manufacturing and Sales: Manufacture, sale, repair, maintenance, check, and inspection of metalworking machines and equipment including CNC punch presses, laser cutting machines, press brakes, and combination machines
2. Software and Peripheral Equipment: Sale of proprietary software solutions (VPSS, AP100, etc.) and peripheral equipment alongside main machinery
3. Training Services: Vocational Center providing operator training courses with certificates for machine operation, software, tooling and maintenance

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Amada (India) Pvt. Ltd. manufactures, sells, and services a comprehensive range of metalworking machinery including CNC turret punch presses, fiber laser cutting machines, press brakes, and combination machines. The company also supplies proprietary software (e.g., VPSS 4ie, Bend Plus, Kaizen), tooling (NEX III, AITS, AMTS), automation systems (loaders, pallet changers, MARS storage), and operator training through its Vocational Center, serving sheet metal fabrication customers across India.

Product overview

Amada is a comprehensive manufacturer of metalworking machinery offering an integrated portfolio of metal fabrication equipment, automation systems, tooling, and software solutions. The product lineup includes laser machines (VENTIS-AJe, REGIUS-AJe, ENSIS-AJe, ENSIS-RI, LC Valster AJ, BREVIS-AJ), punching machines (EM-ZRe, EM-MIIe, AE-NT), press brakes (HG, HG-ATC, HG-1303RM, HRB, EGB-e, RGM2), combination machines (LC C1 AJe, EML-AJe, ACIES AJe), general fabricating machines (fiber laser welding, TOGU grinders, spot welding, stud welding), automation systems (material loaders, pallet changers, MARS storage), tooling (NEX III, ARFT, AITS, AFH, modular tooling), and software (VPSS 4ie, Production Designer, Bend Plus, Blank Plus, SheetWorks, Kaizen, Dr. ABE Tube, AITS Software, My V-factory). The company also provides vocational center training services.

Differentiator

Problem solved

Functional benefit

Products and services

• VENTIS-AJe Series
• REGIUS-AJe Series
• ENSIS-AJe Series
• ENSIS-RI Series
• LC Valster AJ Series
• BREVIS-AJ Series
• EM-ZRe Series
• EM-MIIe Series
• AE-NT Series
• HG Series Press Brake
• HG-ATC Series Press Brake
• HG-1303RM Bending Robot System
• HRB Series Press Brake
• EGB-e Series Press Brake
• RGM2 Series Press Brake
• LC C1 AJe Combination Machine
• EML-AJe Combination Machine
• ACIES AJe Combination Machine
• FLW-1500MT Fiber Laser Welder
• ID-TOGU Auto-Grinding Machine
• TOGU III Grinder
• FLW Series Robotic Welding Machine
• ID Series Spot Welding Machine
• TS Series Table Type Spot Welding Machine
• NC Stud Welding Machine
• RMP-NTK Takeout Loader
• AS-NTK Takeout Loader with Storage Tower
• ASR-N Cycle Loader with Storage Tower
• MARS Automated Material Storage and Retrieval System
• ASF/ASFH Fork Pallet Changer
• AS Pallet Changer
• MPL Manipulator
• LST Shuttle Table
• VPSS 4ie Software
• Production Designer Software
• Bend Plus Software
• Blank Plus Software
• SheetWorks for Unfold Software
• Kaizen Software
• Dr. ABE Tube Software
• My V-factory Software
• AMTS Modular Tooling System
• AITS Amada ID Tooling System
• Vocational Center Training Courses

Quantifiable outcome

• Up to 20% CO₂ emission reduction with EGBe electric servo press brakes
• +7 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Amada Co. Ltd., JapancoreOthers · 1 April 2000Parent company - Amada (India) Pvt. Ltd. is a wholly owned subsidiary of Amada Co. Ltd., Japan, established in April 2000. The parent company provides technology, products, and strategic direction for the Indian operations.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mitsubishi Electric (Laser & Machinery): Mitsubishi's GX-F and GTW fiber laser series compete with Amada's VENTIS and ENSIS lines in the same Indian sheet metal fabrication market.
• Prima Power: Italian manufacturer of laser machines, punch-laser combos, press brakes, and bending automation - directly comparable product portfolio to Amada's laser, punching, and press brake lines.
• Bystronic: Swiss sheet metal processing specialist with fiber laser cutting machines, press brakes, and integrated automation - competes head-to-head with Amada's laser and press brake offerings for the same Indian fabricator customers.
• Mazak Corporation: Japanese manufacturer of multi-tasking machining centers and laser cutting machines, with established India presence serving sheet metal and metal cutting customers in segments overlapping with Amada.
• Trumpf: German global leader in sheet metal fabrication, offering fiber laser cutting machines, punch lasers, press brakes, and automation systems - directly competing with Amada's VENTIS, ENSIS, REGIUS laser lines and HG press brakes across India.
• LVD Group: Belgian manufacturer of press brakes, laser cutting machines, and punching systems serving similar sheet metal fabrication customers globally and in India.
• Salvagnini: Italian maker of panel benders, press brakes, and flexible manufacturing systems for sheet metal - competes for the same Indian high-mix low-volume fabrication customers as Amada's press brake and automation portfolio.
• Amada Co. Ltd. Japanese parent company and global metalworking machinery leader; sells into India both directly and through Amada (India), sharing the same product lines, technology base, and target customer segments.
• MC Machinery Systems (Mitsubishi Heavy Industries): Supplies 2D laser cutting and press brake solutions to Indian customers, with an overlapping product offering to Amada's laser and bending machine lines.

Emerging players

• Han's Laser Technology: Chinese laser cutting equipment maker aggressively expanding in India with lower-priced fiber laser systems that overlap with Amada's entry-tier laser machines, putting pressure on pricing in the mid-market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/968628

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amada