Supacaz
Supacaz is a California-based, founder-led sporting goods company that designs and sells high-performance grips, bar tape, eyewear, gloves, and cycling accessories directly to consumers worldwide, differentiated by proprietary Super Sticky Kush grip material and a surf/skate-inspired aesthetic.
- Company typePrivate
- Founded2012
- HeadquartersLaguna Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Supacaz does
Supacaz is a California-based sporting goods company founded in 2012 by former UCI professional cyclist Anthony Sinyard. The company designs and sells high-performance grips, bar tapes, eyewear, gloves, bottle cages, and saddles targeting road cyclists, mountain bikers, baseball players, racquet sport athletes (tennis, padel, pickleball), and hockey players. The company markets itself as "#1 in road bar tapes" and positions the portfolio with a California surf/skate-inspired aesthetic layered on competitive-grade performance.
The core technology centers on the proprietary Super Sticky Kush grip compound, applied across bat grips, bar tape, racquet overgrips, hockey grips, and MTB grips in multiple thicknesses (0.5mm, 1.1mm, 1.75mm). Complementary MTB technologies include dual-density rubber compounds with aluminum lock-on rings (Grizips) and pure performance silicone (Kush SL) with vibration-dampening properties. In eyewear, Supacaz offers proprietary Lazer Lens high-contrast optical technology with a swappable lens system (Lazer, Refractor, Photochromatik, Vented) and full-frame Toric architecture on the flagship Galactic line. Performance is validated through product testing at World Cup events, Cape Epic, and La Ruta de los Conquistadores.
The business model is direct-to-consumer e-commerce through supacaz.com, with no disclosed third-party retail or distributor relationships. Products are sold as one-time purchases with no subscription component, priced from $12 (SupaSuave racquet overgrips) to $275 (Orbitron sunglasses with Photochromatik Lazer Lens). Global shipping is offered duty-free in the U.S. and free on orders over $100 worldwide. Marketing runs primarily through organic social channels (Facebook, Instagram, YouTube, LinkedIn, X) and email newsletter, with no paid acquisition channels disclosed. The company is privately held and founder-led, with no institutional investors, funding rounds, M&A, or leadership changes disclosed in the available data.
Supacaz firmographics
Firmographics- Name
- Supacaz
- Legal name
- Supacaz
- Website
- https://supacaz.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Supacaz is a California-based, founder-led sporting goods company that designs and sells high-performance grips, bar tape, eyewear, gloves, and cycling accessories directly to consumers worldwide, differentiated by proprietary Super Sticky Kush grip material and a surf/skate-inspired aesthetic.
- Ownership category
- akta.pro rank
Supacaz industry classification
Industry- Product category
- Cycling Accessories & Sporting Goods
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Sporting & Athletic Goods, Nec (3949), Motorcycles, Bicycles & Parts (3751), Ophthalmic Goods (3851)
- akta.pro primary industry
- Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
- akta.pro secondary industries
- Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)
Keywords
Where Supacaz is headquartered
LocationHeadquarters
- HQ city
- Laguna Beach
- HQ country
- United States
- HQ region
- North America
Markets served
Supacaz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time product sales through owned e-commerce platform supacaz.com. Products include cycling grips, bar tape, eyewear, bat grips, racquet grips, and hockey grips sold directly to consumers globally. Revenue generated through individual product purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eyewear - Premium Sunglasses |
| Unit Pricing | Pay-as-you-go | Cycling Bar Tape |
| Unit Pricing | Pay-as-you-go | MTB/Cycling Grips |
| Unit Pricing | Pay-as-you-go | Cage Products |
| Unit Pricing | Pay-as-you-go | Bat Grips |
| Unit Pricing | Pay-as-you-go | Hockey Grips |
| Unit Pricing | Pay-as-you-go | Racquet Grips |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Supacaz product offering
Product offeringCore offering
Supacaz designs, manufactures, and sells high-performance sporting goods accessories including cycling bar tape, MTB grips, bat grips, racquet overgrips, hockey grips, sunglasses, bottle cages, gloves, and saddles. The product portfolio is anchored by proprietary Super Sticky Kush grip material and Lazer Lens optical technology, sold globally through a direct-to-consumer e-commerce website.
Product overview
Supacaz is a California-based sports accessories company founded by former UCI pro Anthony Sinyard, offering high-performance cycling, baseball, racquet, and hockey grips along with premium eyewear. The product portfolio centers on the Super Sticky Kush grip technology across multiple sports (bat grips, bar tape, tennis/padel/pickleball overgrips, hockey grips, and MTB grips), complemented by the Orbitron, Galactic, and Cazuals sunglass lines featuring proprietary Lazer Lens and Refractor Lens technologies. Supporting products include Grizips and Kush SL MTB grips, Supalite grips, bottle cages (Fly Cage, Manta Cage, Side Swipe), SupaG gloves, SupaSuave racquet overgrips, Ignite saddles, and Pure Leather replacement grips. The brand differentiates through vibrant California surf/skate-inspired aesthetics combined with competitive-grade performance, targeting cyclists, baseball players, tennis/padel/pickleball players, and hockey athletes.
Differentiator
Problem solved
Functional benefit
Brands
- SUPACAZ: Primary brand for cycling, baseball, racquet, hockey, and eyewear products featuring high-performance grips, bar tapes, and sunglasses
- Super Sticky Kush
- Grizips
- Kush SL
- SupaSuave
- Orbitron
- Galactic
- Cazual
- Fly Cage
- SupaG
Products and services
- Orbitron Sunglasses High-performance semi-rimless sunglasses with swappable Photochromatik or Lazer Lens technology for high-contrast vision, available with vented options for airflow. Targeted at athletes and active lifestyle users.
- Galactic Sunglasses Flagship full-frame sunglasses with Toric lens architecture for superior peripheral vision, powered by proprietary Lazer Lens high-contrast technology, custom Supacaz air vents, and a swappable lens system.
- Cazuals Sunglasses Everyday lifestyle sunglasses with high-performance optics shared with Orbitron and Galactic lines, available in multiple colorways including Gaming Lens and Blue Light Blocker options.
- Super Sticky Kush Grips and Bar Tape Core grip product line featuring patented Super Sticky Kush material for maximum tackiness, available as bat grips, bar tape, tennis/racquet overgrips, hockey grips, and MTB grips in multiple thicknesses (0.5mm, 1.1mm, 1.75mm).
- Grizips MTB Grips Dual-density rubber MTB grips with 32mm diameter for maximum grip and comfort, featuring 100% aluminum Star Ringz lock-on clamps. Tested at World Cups and Cape Epic.
- Kush SL Silicone MTB Grips High-performance silicone grips engineered for maximum vibration dampening, available in 30mm, 32mm, and 34mm diameters with 130mm length and Oil Slick Star Plugz.
- Supalite MTB Grips Lightweight MTB grips available in multiple colors with standard lock-on design for riders seeking a lighter feel.
- SupaG Clarino Cycling Gloves Aerodynamic race-fit cycling gloves featuring Japanese Clarino palm for moisture wicking, durability, and control, available in long and short versions.
- Fly Cage Bottle Cages Bicycle bottle cages available in aluminum, carbon-injected, and poly variants with multiple color options including Limited Aluminum, Ano, and Fly Cage Poly.
- Manta Cage MTB Bottle Cage Carbon-injected MTB bottle cage with secure-fit design for off-road riding conditions.
- Side Swipe MTB Cage Side-entry MTB bottle cage designed for easy bottle access while riding technical terrain.
- SupaSuave Racquet Overgrips Tennis, padel, and pickleball overgrips available in packs of 3, featuring tacky grip surface for enhanced control and vibrant color options.
- Ignite Performance Saddles Performance bicycle saddles available with Carbon Rails or Ti Rails, in various color options including Oil Slick and Stealth finishes.
- Pure Leather Replacement Grips Leather replacement grips for padel and pickleball rackets, available in tan and black colorways.
- Decalz Stickers and Accessories Decorative stickers and accessories featuring vibrant Supacaz branding in various colorways.
Quantifiable outcome
- Grizips tested with no slippage after 1 month of use - Mountain Bike Action magazine review
Companies that use Supacaz
Customer profileSegments6 records
Ideal customer profiles6 records
Supacaz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Supacaz partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Supacaz competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Supacaz social profiles
Digital presenceSupacaz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supacaz leadership team
Management profileNumber of profiles
Profiles1 record
Supacaz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supacaz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supacaz
What does Supacaz do?
Supacaz designs, manufactures, and sells high-performance sporting goods accessories including cycling bar tape, MTB grips, bat grips, racquet overgrips, hockey grips, sunglasses, bottle cages, gloves, and saddles. The product portfolio is anchored by proprietary Super Sticky Kush grip material and Lazer Lens optical technology, sold globally through a direct-to-consumer e-commerce website.
Is Supacaz a public or private company?
Supacaz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supacaz founded?
Supacaz was founded in 2012. It employs 11 to 50 people.
Where is Supacaz based?
Supacaz is headquartered in Laguna Beach, United States, in the North America region.
How does Supacaz make money?
One revenue line is on record: direct Product Sales.
Does Supacaz have an API?
No public API is recorded for Supacaz.
What industry is Supacaz in?
Supacaz's product category is Cycling Accessories & Sporting Goods. Its primary akta.pro industry code is IMAOAFAI, Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear), with a secondary code of CRAMAFAF, Racquet Stringing, Grips & Customization Supplies Retail. Its NAICS code is 45911 and its SIC code is 3949.