Lyalvale Express

What Lyalvale Express does

Lyalvale Express Limited is a UK-based private manufacturer of shotgun cartridges, founded in 1983 and operating from Lichfield, Staffordshire under English and Welsh law. The company designs and produces a comprehensive portfolio of game and clay shotgun cartridges across four gauges (12, 20, 28, and .410) and three shot material categories (lead, steel, and bismuth), encompassing approximately 104 active stock-keeping units, including the Supreme Game and Special Game ranges, the Power Red/Blue/Gold progression series for skill development, Super Light and Super Competition clays, Ultimate Bismuth, Precision Steel, Max Game magnum loads, and the value-oriented D&J Cartridge sub-brand. Its core technology centers on proprietary single-base and progressive propellant formulations, including an exclusive single-base powder developed for the Supreme Steel line, integration of Nobel Sport Group's Vectan propellant, and custom-engineered wad geometries tuned for consistent shot patterns and pressure management.

The business operates a sales-led, B2B go-to-market with guaranteed next-day delivery across a UK dealer network that supplies specialist shooting sports retailers serving clay target shooters (Sporting, Skeet, Trap, DTL disciplines) and game/rough shooters. End customers also access products through the company's e-commerce site and phone ordering. The company self-describes as 'The UK's no.1 Cartridge' and supplements distribution with brand-building through newsroom and blog content, social media, athlete endorsements (including Olympic medalist Richard Faulds), affiliations with industry bodies CPSA, BASC, GWCT and GTA, and the Lyalvale Express Masters competition. Revenue is generated through one-time product sales of a consumable that drives repeat purchase cycles among the shooting sports community. The company is integrated into CSG (Conservation and Sustainability Group) for corporate sustainability governance, with no public listing, no disclosed external funding rounds since 1998, and current vacancies listed as none.

Name

Lyalvale Express

Legal name

Lyalvale Express Limited

Website

https://lyalvaleexpress.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Lyalvale Express is a UK-based shotgun cartridge manufacturer, founded in 1983, producing game and clay cartridges across multiple gauges and shot materials for the UK shooting sports market via a nationwide dealer network.

Ownership category

akta.pro rank

Product category

Shotgun Cartridge Manufacturing

NAICS

Small Arms Ammunition Manufacturing (332992), Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

akta.pro secondary industry

Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Shotgun cartridges
• Ammunition manufacturing
• Game cartridges
• Clay shooting cartridges
• Shooting sports ammunition

Headquarters

HQ city

Staffordshire Reef

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shotgun Cartridge Sales: The company manufactures and sells a broad range of game and clay shotgun cartridges. Revenue is generated through one-time product sales to dealers and end customers via phone orders and the e-commerce website. As a consumable product with regular repurchase cycles, the business model relies on repeat purchases from the shooting sports community.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lyalvale Express manufactures and sells shotgun cartridges for game hunting and clay target shooting across the UK. The company engineers its own powder, primer, and load combinations to deliver precision ballistics across a comprehensive product range covering 12, 20, 28, and .410 bore gauges with lead, steel, and bismuth shot options. Products are designed for every shooting discipline and skill level, from beginners to elite competition shooters.

Product overview

Lyalvale Express is the UK's leading cartridge manufacturer offering a comprehensive portfolio of shotgun cartridges across two main product categories: Game cartridges (including Special Game, Supreme Game, Supreme Game Ultimate Power, Ultimate Bismuth, Max Game, and Pigeon-specific cartridges) and Clay cartridges (including the Power Range progression series, Super Light, Super Competition, and Supreme Twenty/28 Gauge/.410 Bore lines). The company manufactures in the UK with a focus on precision ballistics, quality consistency, and performance across all gauges (12, 20, 28, .410) and shot types (lead, steel, bismuth). The products are designed for different shooting disciplines from beginners to elite competition shooters, featuring various wad types (fibre and plastic) and load weights.

Differentiator

Problem solved

Functional benefit

Products and services

• Supreme Game A versatile shotgun cartridge range suitable for all seasons and varied game, delivering clean patterns and dependable performance; recognized as a two-time winner of Best Game Cartridge at the Shooting Industry Awards. Targeted at traditional game shooters seeking reliable all-purpose performance.
• Supreme Game Ultimate Power High-performance 70mm game cartridge using continental-sized lead shot for experienced shots seeking maximum lethality at extreme range. Designed for challenging, long-range shooting scenarios.
• Special Game Best-value all-round game cartridge engineered for traditional game enthusiasts, offering uniform patterns and clean kills with optional eco-friendly fibre wad configurations.
• Power Range (Power Red, Power Blue, Power Gold) A three-tier progression cartridge series supporting clay shooters across skill levels: Power Red for beginners, Power Blue for intermediate club shooters, and Power Gold for competition shooters.
• Super Light Light-recoil clay cartridges designed for beginners and shooters seeking reduced fatigue, enabling focus on technique development and confidence-building.
• Super Competition High-performance competition clay cartridges delivering exceptional pattern consistency and low recoil for competitive shooting disciplines.
• Ultimate Bismuth Non-toxic bismuth shot shotgun cartridges delivering maximum energy transfer for clean kills at range, providing a lead alternative without the restrictions of other non-toxic loads.
• Precision Steel / Steel Competition Non-toxic steel shot cartridges manufactured from soft iron conforming to CIP specifications, engineered with an exclusive single-base powder and tailored wad to mimic lead performance with tight patterns and low pressure over long distances.
• Supreme Twenty (20 Gauge) 20 gauge shotgun cartridge range complementing the 12 gauge lineup, designed for optimum performance across competition and game shooting disciplines including low-recoil options.
• Supreme 28 Gauge 28 gauge shotgun cartridges providing high performance for shooters preferring the lighter gauge, available in various loads across disciplines.
• Supreme .410 Bore High-performance .410 bore shotgun cartridges including magnum options, subsonic loads for sound-moderated guns, and bismuth non-toxic variants.
• Pigeon Power / Pigeon Special Specialised cartridges for pigeon and rough shooting, delivering powerful, hard-hitting performance at competitive prices with excellent stopping energy.
• Max Game / Max Game Steel Longest-range shotgun cartridges including the Max Game Magnum with 50g loads for magnum chambers, and high-performance steel variants for extreme range shooting.
• D & J Cartridge Competitively priced pigeon cartridge sub-brand offering economical shotgun ammunition for rough shooters seeking quality performance.

Quantifiable outcome

• Two-time winner of Best Game Cartridge at Shooting Industry Awards

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• CSG (Conservation and Sustainability Group)minorOthersLyalvale Express is fully integrated into CSG's broader sustainability reporting scope. The company follows CSG's sustainability strategy focusing on long-term environmental stewardship and responsible resource management. Corporate governance aligns with CSG Group's commitment to responsible business conduct.
• The Clay Pigeon Shooting Association (CPSA)minorStrategic or Co-development PartnerCPSA provides authoritative guidance on clay shooting standards and safety. The company draws insight from CPSA's expertise, informing their approach to safety, education, and responsible participation in the sport.
• British Association for Shooting and Conservation (BASC)minorStrategic or Co-development PartnerBASC offers expertise in sustainable hunting and conservation. The company references BASC as an invaluable knowledge source for responsible shooting practices and conservation efforts.
• Game & Wildlife Conservation Trust (GWCT)minorStrategic or Co-development PartnerGWCT leads in habitat management and wildlife stewardship. The company uses GWCT as a knowledge source informing their approach to conservation and responsible participation.
• The Gun Trade Association (GTA)minorStrategic or Co-development PartnerGTA is the representative body for the UK gun trade, providing advice, support, and advocacy for businesses while promoting the highest standards of safety, responsibility, and compliance across the industry.
• Nobel Sport Group (Vectan)coreTechnology or IntegrationVectan powder, manufactured in France by Nobel Sport Group, is used exclusively in Express cartridges. Vectan achieves consistent ballistics while being clean burning and efficient, contributing to the quality and performance of Express cartridges.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eley Hawk: UK-based shotgun cartridge manufacturer producing game and clay cartridges. Eley Hawk is the most direct competitor to Lyalvale Express in the UK market, with overlapping product portfolios across gauges and disciplines.
• Gamebore Cartridge Company: UK shotgun cartridge manufacturer specializing in game and clay cartridges with proprietary powder and wad technologies. Directly competes with Lyalvale Express across both clay competition and game shooting disciplines in the UK dealer channel.
• Hull Cartridge Company: Historic UK shotgun cartridge manufacturer producing game and clay cartridges with proprietary paper and plastic wad lines. Comparable to Lyalvale Express as a long-established British cartridge brand competing for UK dealer shelf space.
• Rio Cartridges: Spanish shotgun cartridge manufacturer with strong presence in European clay and game markets. Comparable as a non-UK European cartridge specialist with overlapping product positioning in clay competition disciplines.
• Baschieri & Pellagri: Italian shotgun cartridge manufacturer with a long heritage in game and clay cartridges. Comparable as a European specialist with proprietary powder and wad technologies competing in the same clay-shooting and game-hunting end markets.

Broad incumbents

• Nobel Sport Group: French manufacturer of Vectan propellant and shotgun cartridges, and Lyalvale Express's exclusive propellant supplier. A broader incumbent that is both a critical technology partner and a potential competitor in the European shotgun cartridge market.
• Winchester Ammunition (Olin Corporation): Global ammunition manufacturer with a substantial shotgun cartridge portfolio (AA, Super Target, Blind Side). A broad incumbent whose scale, brand recognition, and international distribution define the upper bound of competitive intensity in shotgun cartridges.
• Federal Premium (Vista Outdoor): Major US-based ammunition manufacturer offering extensive shotgun cartridge lines for hunting, sport, and tactical use. A broad incumbent representing the global benchmark for product breadth, R&D depth, and pricing power Lyalvale Express competes against.
• Fiocchi Munizioni: Italian ammunition manufacturer with shotgun cartridge offerings and global distribution. Broad incumbent serving hunting and sport shooting markets across Europe, with overlapping customer base in clay competition and game shooting.

Regional players

• Clever (Miroku Firearms): Japanese shotgun manufacturer that produces Clever-branded shotgun cartridges primarily for Asian and select European markets. Relevant regional peer demonstrating competitive cartridge lines in international clay and game shooting markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lyalvaleexpress
• Facebookfacebook.com/1275866035773357
• LinkedInlinkedin.com/company/lyalvale-express
• Instagraminstagram.com/lyalvaleexpress

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyalvale Express