Civana
CIVANA Wellness Resort & Spa is a privately held, 144-room destination wellness resort in Carefree, Arizona, offering integrated accommodations, spa, dining, and 100+ weekly wellness classes to individual travelers, corporate retreat groups, and curated cohort retreats such as women's health and Ayurvedic programs.
- Company typePrivate
- Founded2018
- HeadquartersCarefree, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Civana does
CIVANA Wellness Resort & Spa is a privately held destination wellness resort operating on a single 20+ acre property in Carefree, Arizona, within the Sonoran Desert near Scottsdale. Founded in 2018 by Adam Ross and Marc Skalla, the resort runs 144 rooms and suites (350–1,250 sq ft) and delivers an integrated wellness experience organized around four pillars: Movement, Spa, Nourishment, and Discovery. Core physical assets include a 22,000 sq ft spa with 22 treatment rooms, a hydrotherapy circuit featuring the only KLAFS SANARIUM in the continental United States, a WATSU therapy pool, and 23,000 sq ft of indoor/outdoor meeting space accommodating up to 200 guests.
The commercial operation combines overnight accommodations, à la carte spa treatments, two on-site restaurants (Terras and Seed), and more than 100 complimentary weekly wellness classes (yoga, meditation, aerial yoga, sound baths, hikes, ropes course). Reservations flow through a Synxis-powered booking engine on the company's own website and via phone, with corporate/group business captured through a dedicated RFP process. Day-visit passes (approximately $200+) and signature multi-day retreats (Summer Camp for the Soul, the Women's Health Summit, and the Dr. Sheila Patel Ayurvedic retreat, starting around $3,000 per guest) broaden the price ladder. Ancillary revenue includes OpenTable-mediated dining, spa appointment scheduling via SpaTime, and an in-house "Wellness Journey Platform" for pre-arrival class booking.
CIVANA serves three primary customer segments: individual wellness travelers (solo guests, couples, friends seeking restorative or digital-detox stays), corporate and group retreat organizers (executive offsites, team-building, milestone celebrations), and curated cohort retreats targeted at women and health-conscious consumers (e.g., midlife women's health, Ayurvedic programming). Pricing is quote-based with an all-inclusive option bundling accommodations, daily spa treatments, and dining. The business is independently owned, with no disclosed parent company, institutional investors, or external funding rounds identified in the available source material.
Civana firmographics
Firmographics- Name
- Civana
- Legal name
- CIVANA Wellness Resort & Spa
- Website
- https://civanacarefree.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CIVANA Wellness Resort & Spa is a privately held, 144-room destination wellness resort in Carefree, Arizona, offering integrated accommodations, spa, dining, and 100+ weekly wellness classes to individual travelers, corporate retreat groups, and curated cohort retreats such as women's health and Ayurvedic programs.
- Ownership category
- akta.pro rank
Civana industry classification
Industry- Product category
- Wellness Resort & Spa Hospitality
- NAICS
- Accommodation (721), Fitness and Recreational Sports Centers (713940)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination Spa Resorts (THAGAMAA)
- akta.pro secondary industries
- Luxury Wellness & Spa Resorts (THAGACAG), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)
Keywords
Where Civana is headquartered
LocationHeadquarters
- HQ city
- Carefree
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Civana business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Accommodation Revenue: Room and suite rentals ranging from 350-1,250 sq ft, including Spa King, Sleep Studio, King, Double Queen rooms and One Bedroom Suites. Rates vary by season and room type with 2-night minimum stay required.
- Spa Services: Therapeutic and rejuvenating spa treatments with 22 treatment rooms, including massage, hydrotherapy, and specialized treatments. Treatments require advance reservation.
- Food & Beverage: Revenue from two restaurants: Terras (signature dinner destination) and Seed (cafe and market). Includes breakfast, lunch, dinner service, and specialty beverages.
- Group Retreats & Corporate Events: Corporate wellness retreats, executive offsites, team retreats, milestone celebrations, and wellness retreats for groups up to 200 guests with customized programming.
- Day Visit Packages: Day pass offerings including Day Pass with Spa Treatment and Day Pass with 2 Spa Treatments for local guests and daycation visitors.
- Signature Retreat Programs: Curated retreat programs including Summer Camp for the Soul, Women's Health Summit, and Dr. Sheila Patel retreats with inclusive pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Inclusive Package - 15% off accommodations with spa treatments and dining |
| Subscription | Annual | 30% Off Weekdays - Sunday-Wednesday night stays |
| Subscription | Multi-year contract | Phone-Free Reset - 20% off with $50 resort credit for unplugging |
| Subscription | Annual | 20% Off for Locals - Arizona resident discount |
| Hybrid | Pay-as-you-go | Summer Reset Package - All-inclusive summer experience |
| Hybrid | Multi-year contract | Summer Camp for the Soul - 3-night women's retreat |
| Hybrid | Multi-year contract | Women's Health Summit - 4-day physician-led retreat |
| Hybrid | Multi-year contract | Dr. Sheila Patel Retreat - Ayurvedic Health Mastery |
| Unit Pricing | Pay-as-you-go | Day Pass with Spa Treatment |
| Unit Pricing | Pay-as-you-go | Airport Transportation - Private and Shared Transfers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Civana product offering
Product offeringCore offering
CIVANA operates a destination wellness resort and spa on 20+ acres in the Sonoran Desert near Carefree, Arizona, offering overnight accommodations (144 rooms/suites), a 22,000 sq ft spa with hydrotherapy circuit, two restaurants (Terras and Seed), 100+ weekly wellness classes, signature retreat programs, and corporate/group retreat services. The resort is built around four wellness pillars: Movement, Spa, Nourishment, and Discovery.
Product overview
CIVANA Wellness Resort & Spa is a destination wellness resort in Carefree, Arizona offering a unified hospitality experience combining overnight accommodations (144 rooms ranging from 350-1,250 sq ft), spa and wellness programming, and dining. The resort's integrated offerings include: The Spa with 22 treatment rooms and Aqua Therapy Circuit; Seed Café + Market (plant-based cafe) and Terras restaurant (signature dinner venue); over 100 weekly wellness classes; curated retreats (Summer Camp for the Soul, Women's Health Summit, Dr. Sheila Patel Retreat); and corporate/group retreat services with 23,000 sq ft of event space. Packages like the Inclusive Package and Do Not Disturb bundle accommodations with spa treatments and dining. Day Visit passes allow non-staying guests access to spa and wellness amenities.
Differentiator
Problem solved
Functional benefit
Products and services
- CIVANA Wellness Resort & Spa A destination wellness resort in Carefree, Arizona offering overnight accommodations, spa treatments, wellness programming, and dining experiences built on a happiness-first, healthiness-always philosophy with four pillars: Movement, Spa, Nourishment, and Discovery.
- Accommodations (Room Types)
Quantifiable outcome
- 100+ weekly complimentary wellness classes included with stay
- +2 more outcomes
Companies that use Civana
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Civana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Civana partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Dr. Sheila PatelcoreIntegrative medicine physician and Ayurvedic expert hosting annual Master Your Health retreats at CIVANA, combining Ayurvedic wisdom with modern medical practices.
- Dr. Jewel Kling (Mayo Clinic)coreLeading women's health and menopause physician from Mayo Clinic serving as faculty for the Women's Health Summit retreat, bringing clinical expertise in menopause care and women's health to CIVANA guests.
- Dr. Talia SobelcoreSpecialist in menopause, weight management, and sexual health serving as physician faculty for Women's Health Summit educational programming.
- Dr. Denise MillstinecoreIntegrative medicine specialist serving as physician faculty for the Women's Health Summit.
- Dr. Amaal Starling (Neurology)coreNeurology specialist serving as physician faculty covering brain health and cognitive wellness topics at Women's Health Summit.
- Astrology Programming PartnersminorCIVANA offers zodiac-themed packages and element-based wellness itineraries as part of the 'Zodiacations' trend, differentiating through astrology-inspired wellness programming.
- WITT (Wellness in Travel & Tourism)minorCIVANA is positioned as a candidate for WITT Certified Seal, the first global certification for hotels that authentically deliver wellness experiences. The certification requires on-site audits of over 100 criteria across five wellness pillars.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Civana competitors and assessment
Company assessmentDirect peers
- Miraval Resorts: Miraval operates destination wellness resorts in Arizona (Tucson) and Texas, with a similar all-inclusive programming model centered on spa, mindfulness, fitness, and curated retreats — making it the closest direct competitor to CIVANA's Carefree resort.
- Canyon Ranch: Canyon Ranch is a pioneer of the destination wellness resort category, with properties in Tucson and Lenox, Massachusetts, offering integrated spa, fitness, nutrition, and medical wellness programs at a luxury tier directly comparable to CIVANA.
- Mii amo: Mii amo is a destination spa resort in Sedona, Arizona, with a smaller, all-inclusive inclusive-journey model that overlaps directly with CIVANA's per-guest inclusive pricing and emphasis on Native American/holistic wellness programming.
- The Lodge at Woodloch: A boutique destination spa resort in Pennsylvania's Pocono Mountains offering100+ weekly classes, hydrotherapy spa, plant-forward cuisine, and inclusive pricing — closely mirroring CIVANA's programming breadth and inclusive structure.
- Sensei: Sensei is a wellness-focused resort brand (Lana'i, Rancho Mirage) co-founded by Dr. David Agus that emphasizes physician-led, science-backed wellness programming — directly comparable to CIVANA's physician-led Women's Health Summit and Dr. Sheila Patel retreats.
Broad incumbents
- Aman: Aman operates a global portfolio of ultra-luxury resorts (including Amangiri near Canyon Point, Utah) with integrated spa and wellness programming; it competes with CIVANA at the high end of destination wellness, though Aman serves a broader luxury traveler not solely focused on wellness.
- Six Senses: Six Senses is a global luxury resort and spa brand (including Six Senses Ibiza and Douro Valley) with deep wellness programming; it competes in the destination wellness space but with broader luxury positioning than CIVANA.
- Bvlgari Resort: Bvlgari Hotels and Resorts operate ultra-luxury urban and resort properties (including in the U.S.) with high-end spa and wellness amenities; an adjacent incumbent competing for the same affluent wellness traveler as CIVANA.
- Four Seasons Hotels: Four Seasons is a global luxury hotel brand whose resort properties (e.g., Scottsdale, Biltmore) compete with CIVANA for luxury wellness travelers and increasingly invest in dedicated wellness programming — a broad incumbent in the same hospitality segment.
Emerging players
- Lumeria Maui: Lumeria Maui is a smaller wellness retreat property on Maui, Hawaii, that offers inclusive wellness programming, classes, and spa experiences in a nature setting — comparable in operating model to CIVANA though smaller in scale and serving a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Civana social profiles
Digital presenceCivana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Civana leadership team
Management profileNumber of profiles
Profiles1 record
Civana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Civana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Civana
What does Civana do?
CIVANA operates a destination wellness resort and spa on 20+ acres in the Sonoran Desert near Carefree, Arizona, offering overnight accommodations (144 rooms/suites), a 22,000 sq ft spa with hydrotherapy circuit, two restaurants (Terras and Seed), 100+ weekly wellness classes, signature retreat programs, and corporate/group retreat services. The resort is built around four wellness pillars: Movement, Spa, Nourishment, and Discovery.
Is Civana a public or private company?
Civana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Civana founded?
Civana was founded in 2018. It employs 101 to 250 people.
Where is Civana based?
Civana is headquartered in Carefree, United States, in the North America region.
How does Civana make money?
Six revenue lines are on record. Accommodation Revenue is the primary driver. The others are spa Services, food & Beverage, group Retreats & Corporate Events, day Visit Packages and signature Retreat Programs.
Who are Civana's main competitors?
Direct peers on record are Miraval Resorts, Canyon Ranch, Mii amo, The Lodge at Woodloch and Sensei. Broad incumbents are Aman, Six Senses, Bvlgari Resort and Four Seasons Hotels. Lumeria Maui is listed as an emerging player.
Does Civana have an API?
No public API is recorded for Civana.
What industry is Civana in?
Civana's product category is Wellness Resort & Spa Hospitality. Its primary akta.pro industry code is THAGAMAA, Destination Spa Resorts, with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 721 and its SIC code is 7000.