Allied Brasil

What Allied Brasil does

Allied Brasil (legal name Allied Tecnologia S.A., ticker ALLD3) is a São Paulo-based, publicly traded retail and distribution platform for consumer electronics and technology products in Brazil, founded in 2001 by the Radomysler family. The company operates four business units — Varejo Físico (97+ Samsung Brandshops, the largest Samsung store network in Latin America), Varejo Digital (proprietary platforms Mobcom, Trocafy, iPhone pra Sempre, SAV, and software ESD distribution), Distribuição (the self-described largest consumer electronics distributor in Brazil, serving 3,500+ retailers across 80% of municipalities via 4 distribution centers including a Miami hub), and Vendas Corporativas (consultative B2B sales with financial solutions from Itaú, Santander, Grenke, DLL, Credix and Aventis). It commercializes 5.3 million+ products annually through distribution and 500,000+ products through digital channels, with 250,000+ software licenses distributed via API in 2024, and claims 1 in 11 cell phones sold in Brazil passes through its network.

The business model is a hybrid B2B/B2C distribution and retail platform monetized through hardware resale margins (consumer electronics from Samsung, Apple, HP, Motorola, Lenovo, LG, Intel, JBL, PlayStation, AMD, HyperX, Epson, Microsoft), licensing/royalties on software ESD distribution, take rates on telecom services sold through the SAV platform across 3,000+ points of sale, and credit facilitation via SOUDI. The company sells through physical retail, own e-commerce, third-party marketplaces (Mercado Livre, Magazine Luiza, Lojas Americanas), and direct B2B channels, supported by 20,000+ sqm of distribution space and an inventory base covering more than 10 product categories. Advent International first invested in 2014 (75% stake), the company completed its B3 IPO in April 2021 as the 183rd Novo Mercado listing, and founder/Advent-related vehicles together retain a meaningful ownership position.

Name

Allied Brasil

Legal name

Allied Tecnologia S.A.

Website

https://alliedbrasil.com.br

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Allied Brasil (Allied Tecnologia S.A., ALLD3) is a publicly traded Brazilian distribution and retail platform for consumer electronics, operating the largest Samsung Brandshop network in Latin America (97+ stores) and serving 3,500+ retailers as Brazil's largest consumer electronics distributor, with a growing Miami hub for Latin America.

Ownership category

akta.pro rank

Product category

Consumer Electronics Distribution and Retail

NAICS

Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)

akta.pro secondary industry

Mobile Devices & Accessories Distribution (CRAOACAE)

Keywords

• Consumer electronics distribution
• Mobile phone wholesale
• Brandshop retail operations
• Technology distribution services
• Corporate electronics sales

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Retail (Varejo Físico): Revenue from operating Samsung Brandshops - 97 physical points of sale offering premium smartphones and consumer electronics with specialized brand experience from first contact to after-sales.
2. Digital Retail (Varejo Digital): Revenue from selling technology products through own e-commerce (Mobcom), as third-party seller on marketplaces, and specialized programs like iPhone pra Sempre, HP B2B store, and refurbished devices via Trocafy.
3. Distribution: Wholesale distribution of consumer electronics to 3,500+ retailer customers including small and medium retailers, reaching 80% of Brazilian municipalities. Handles approximately 5.3 million products over trailing 12 months.
4. Corporate Sales (Vendas Corporativas): Sales to resellers across Brazil with full technology portfolio and consultative approach, backed by financial solutions partners.
5. Digital Services: Revenue from software licensing distribution (Microsoft, McAfee) via API, telecom plan activation services through SAV platform, and financial services through SOUDI.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Allied Brasil distributes and retails consumer electronics—primarily mobile phones, smartphones and accessories—in Brazil through an integrated multi-channel platform. Operations span wholesale distribution to 3,500+ independent retailers from four regional distribution centers, exclusive Samsung Brandshop physical retail (97+ PDVs), proprietary digital channels (Mobcom e-commerce, Trocafy refurbished marketplace), direct corporate sales, a Miami-based international hub, Electronic Software Distribution (ESD), and financial solutions (SOUDI, iPhone pra Sempre).

Product overview

Allied Brasil is an integrated distribution, retail and services platform in the technology sector operating through three main business units: (1) Varejo Digital (Digital Retail) including Mobcom e-commerce, iPhone pra Sempre program with Itaú/Apple, Trocafy refurbished products, SAV Super App for operators, and ESD software distribution; (2) Varejo Físico (Physical Retail) operating Samsung Brandshops with more than 90 stores; and (3) Distribuição (Distribution) as the largest consumer electronics distributor in Brazil with 4 distribution centers (3 in Brazil, 1 in Miami). Additional offerings include Vendas Corporativas (Corporate Sales), SOUDI financial platform, and acquired platforms Wooza and BrUsed.

Differentiator

Problem solved

Functional benefit

Brands

• Mobcom: E-commerce platform for technology products, operating as seller in major Brazilian marketplaces.
• Trocafy
• SOUDI
• SAV (Super App de Vendas)
• Allied DPP

Products and services

• Mobcom Allied Brasil's proprietary consumer e-commerce storefront for mobile phones and electronics, offering smartphones and accessories at retail prices with online checkout and delivery.
• Trocafy Allied Brasil's platform for buying, selling and trading in pre-owned and refurbished smartphones, giving consumers a resale channel for used devices.
• iPhone pra Sempre Allied's consumer financing program with Itaú and Apple that enables Brazilian consumers to purchase iPhones with structured payments, integrating Allied's distribution network with Itaú's consumer credit.
• SAV (Super App de Vendas) Allied's digital sales platform (Super App de Vendas) that links allied forces to operators and resellers, digitizing the order-to-delivery flow for partner sales channels.
• SOUDI Allied Brasil's platform for financial solutions (credit), providing working capital and credit products to resellers and channel partners in the distribution ecosystem.
• Serviços Digitais (ESD - Electronic Software Distribution) Allied Brasil's software distribution API service that integrates Electronic Software Distribution (ESD) for license management, enabling channel partners to sell licensed software alongside hardware.
• allieddpp.com.br (Apple DPP portal) Allied's Apple DPP portal that enables channel partners and resellers to enroll in Apple's Distribution Partner Program and purchase Apple products through Allied Brasil's distribution.
• Portal Autosserviço (Reseller Self-Service Portal) Allied Brasil's online reseller self-service portal that enables retail partners to browse catalog, place orders and manage their accounts with Allied independently.

Quantifiable outcome

• Of every 11 cell phones sold in Brazil, 1 passes through Allied
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

17 partnerships are on record, tiered minor, core and major.

• BrUsedminorStrategic or Co-development Partner · 30 August 2021Allied Tecnologia acquired the used electronics platform BrUsed to enhance its development of systems and processes for recertified products and to add a sales and acquisition channel. The acquisition supports Allied's strategy in the refurbished electronics market.
• SamsungcoreStrategic or Co-development PartnerAllied is Samsung's largest partner in Brazil, operating 97+ Brandshops and points of sale across the country. This is the main sales channel for premium Samsung smartphones, representing a flagship retail partnership.
• ApplecoreStrategic or Co-development PartnerApple partnership includes authorized distribution through Miami hub to Latin America (20+ clients in 15+ countries), iPhone pra Sempre program with Banco Itaú, and authorized virtual store operations. Allied is an Authorized Apple Reseller.
• Banco ItaúcoreStrategic or Co-development PartnerStrategic partnership for iPhone pra Sempre program enabling iPhone acquisition through official Itaú bank applications. Allied operates 100% of this program which combines banking, technology, and retail.
• HPmajorChannel Partner/ Reseller/ DistributorHP partnership includes B2B digital store on Mercado Livre marketplace and official online store, operated by Allied. Also developing solutions for corporate clients providing access to complete HP B2B portfolio digitally.
• MotorolamajorChannel Partner/ Reseller/ DistributorMotorola is one of Allied's key brand partners, with products distributed through physical and digital retail channels.
• AcermajorChannel Partner/ Reseller/ DistributorAcer partnership includes distribution of products and the Acer as a Service program where Allied became commercial manager of rental program for customized equipment and services for national B2B market.
• LenovomajorChannel Partner/ Reseller/ DistributorLenovo is a key brand partner with products distributed through Allied's multi-channel network.
• MicrosoftmajorChannel Partner/ Reseller/ DistributorMicrosoft partnership includes digital software ESD distribution with Allied having sold over 250,000 licenses in 2024 through API technology.
• LGmajorChannel Partner/ Reseller/ DistributorLG is one of Allied's key brand partners for consumer electronics distribution.
• IntelmajorChannel Partner/ Reseller/ DistributorIntel is a key brand partner with products distributed through Allied's network.
• JBLmajorChannel Partner/ Reseller/ DistributorJBL audio products are part of Allied's portfolio through distribution and retail channels.
• McAfeeminorChannel Partner/ Reseller/ DistributorMcAfee software ESD distribution partnership with Allied selling over 250,000 security software licenses in 2024.
• PlayStationmajorChannel Partner/ Reseller/ DistributorPlayStation gaming products are distributed through Allied's multi-channel network.
• AMDmajorChannel Partner/ Reseller/ DistributorAMD processors and graphics products are part of Allied's technology distribution portfolio.
• HyperXmajorChannel Partner/ Reseller/ DistributorHyperX gaming peripherals are distributed through Allied's network.
• EpsonmajorChannel Partner/ Reseller/ DistributorEpson printing and imaging products are part of Allied's distribution portfolio.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Others

• Mercado Livre: Mercado Livre is the dominant Latin American marketplace where Allied operates as a key 3P seller (Mobcom, HP B2B store); it is a comparable and channel partner, shaping consumer electronics distribution economics in Brazil.
• Magazine Luiza: Magazine Luiza is one of Brazil's largest retailers and is also an Allied customer via the SAV platform for telecom services, providing both competitive and demand-side context for Allied's retail and digital channels.

Broad incumbents

• Arrow Electronics: Arrow Electronics is a global broadline distributor of electronic components and enterprise computing solutions; it is relevant as a global incumbent in adjacent distribution categories and competes for enterprise computing and embedded distribution mindshare.
• Westcon-Comstor: Westcon-Comstor is a global value-added technology distributor focused on networking, security and collaboration, with LatAm presence; comparable as an established distributor operating in adjacent product categories to Allied.
• Positivo Tecnologia: Positivo Tecnologia is a major Brazilian technology company producing and distributing its own hardware (PCs, smartphones, tablets) through similar retail and B2B channels that Allied serves, making it both a competitor and an adjacent player in the same electronics ecosystem.

Emerging players

• Multilaser: Multilaser is a Brazilian consumer electronics company that designs, manufactures and distributes affordable electronics through retail and e-commerce channels; it overlaps with Allied's lower-ASP distribution and digital retail business.

Direct peers

• ScanSource Brasil: ScanSource is a multi-category technology distributor with operations in Brazil serving resellers in mobility, networking, and consumer electronics — directly comparable to Allied's portfolio distribution and corporate sales channels.
• Ingram Micro Brasil: Ingram Micro is the world's largest IT and consumer electronics distributor with a sizeable Brazilian operation; both companies wholesale consumer electronics, computers and peripherals to retailers and resellers across the country, serving overlapping vendor rosters and customer profiles.
• Compaç: Compaç is one of the largest Brazilian distributors of technology products, operating a wholesale distribution and value-add model analogous to Allied's Distribuicao and Vendas Corporativas units, serving retailers across Brazil.
• TD SYNNEX Brasil: TD SYNNEX is a global IT distributor with established Brazil and LatAm operations, distributing the same categories of IT hardware, peripherals, and software that Allied handles, targeting similar B2B reseller and retail channels in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alliedbrasil
• LinkedInlinkedin.com/company/alliedbrasil
• Instagraminstagram.com/alliedbrasil

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allied Brasil