Thinklab

What Thinklab does

ThinkLab is a remote architectural visualisation studio founded in 2009 by Corné von Bratt, operating with a distributed team of 15+ dedicated artists across four continents. The studio produces photorealistic CGI stills, cinematic film and animation, 360° virtual tours, and real-time Unreal Engine VR walkthroughs for property developers, hospitality operators, architecture firms, and marketing agencies, anchored by the ThinkLab Ecosystem, a proprietary digital sales platform that consolidates all project deliverables into a single branded URL with interactive site plans, AI concierge, and engagement analytics.

The company's core technology stack combines CGI production pipelines delivering 5K-resolution stills and 4K cinematic film with a 10,000+ material library and HDR lighting rigs, plus Unreal Engine-based real-time walkthroughs deployable across browsers, touchscreen sales suites, and VR headsets. ThinkLab's ecosystem platform introduces an AI concierge for 24/7 buyer engagement and an analytics dashboard for tracking interaction across pricing, availability, and unit selection.

ThinkLab operates a bespoke, project-based pricing model with tailored proposals rather than rate cards, structured as multi-year engagements where full asset suites are preferred over single-image deliverables. Go-to-market is enterprise field sales driven by direct outreach, referrals, and a curated portfolio across UK, UAE, USA, Australia, Africa, and Europe. Customer logos include Emaar, NEOM, Aldar, Nakheel, Aramco, Red Sea Global, Marriott, Hilton, AECOM, and SAOTA, with revenue anchored in luxury residential, branded residences, and mega-project off-plan sales campaigns.

Name

Thinklab

Legal name

ThinkLab

Website

https://thinklabgroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

ThinkLab is a remote architectural visualisation studio producing photorealistic CGI stills, cinematic film, VR walkthroughs, and a proprietary digital sales platform (ThinkLab Ecosystem) for property developers, hospitality operators, and architecture firms across four continents.

Ownership category

akta.pro rank

Product category

Architectural Visualization Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), CG Asset Creation (Modeling, Texturing, Lookdev, Rigging) (MPAHABAE), Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Architectural visualization
• CGI rendering
• Virtual reality tours
• Cinematic animation
• Property marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Architectural Visualisation Services: Project-based fees for photorealistic CGI stills, architectural visualisation, and interior rendering services. Pricing is tailored per project rather than from a rate card. Services include hero renders, interior stills, material and detail shots, aerial and masterplan views, and full campaign suites.
2. Film & Animation Production: Production of cinematic CGI films, fly-throughs, property marketing films, and social content. Typical 60-to-90-second marketing films take 4-8 weeks. Standard deliverable includes music licensing, basic motion graphics, colour grading. 4K delivery standard.
3. Immersive Experiences & VR: Real-time VR walkthroughs, 360° virtual tours, interactive sales tools, and immersive installations for property expos, investor events, and brand launches. Also includes digital twins for ongoing marketing, facilities management, and investor reporting.
4. ThinkLab Ecosystem Platform: Digital sales platform for property developers and marketing agencies. A single branded digital experience that presents, engages, and sells off-plan property developments. Built, hosted, and maintained by ThinkLab. Includes interactive site plans, AI concierge, analytics, and unit pricing integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ThinkLab is an architectural visualization studio that produces photorealistic CGI stills, cinematic CGI films and animations, real-time VR walkthroughs and 360-degree tours, and specialized hospitality rendering for architects, property developers, and hospitality brands. All visual assets flow into the ThinkLab Ecosystem, a proprietary branded digital sales platform that lets clients present, engage, and sell off-plan property developments from a single URL. The remote studio operates across four continents with a 7-stage creative process and a global team of artists.

Product overview

ThinkLab is a global architectural visualisation studio operating as a remote studio with world-class talent across four continents. The core offering consists of photorealistic CGI services — Architectural Stills, Film & Animation, Immersive Experiences & VR, and Hospitality Rendering — all delivered by a team of 15+ dedicated artists. These services are anchored by the ThinkLab Ecosystem, a proprietary digital sales platform that unifies all visual assets (stills, cinemagraphs, animations, 360-degree tours) into a single branded environment designed for property developers to present, engage, and sell off-plan developments. The portfolio spans residential villas and masterplans, hospitality branded residences, and private developments across four continents.

Differentiator

Problem solved

Functional benefit

Brands

• ThinkLab Ecosystem: A proprietary digital sales platform for property developers and marketing agencies: a branded, immersive environment where the entire project is presented from a single URL, enabling buyers to explore units, floor plans, pricing, availability, 360° tours, and cinematic showreels.

Products and services

• Architectural Stills & CGI Rendering Photorealistic CGI still imagery for architectural marketing campaigns, including hero renders, interior stills, material and detail shots, aerial and masterplan views, and full campaign suites delivered at 5K resolution using a 10k+ material library and HDR lighting rigs. Used by architects, property developers, and hospitality brands to market unbuilt or pre-construction projects.
• Film & Animation Cinematic CGI film and animation services for architectural and property marketing, including fly-throughs, narrative property marketing films, drone-style aerials, interior walk-throughs, cinemagraphs (subtle motion loops), and social media cuts. Standard delivery at 4K (3840x2160) with HD web versions, music licensing, basic motion graphics, and colour grading included. Typical 60-90 second marketing films take 4-8 weeks.
• Immersive Experiences & VR Real-time Unreal Engine VR walkthroughs where buyers explore spaces in real time and change materials, lighting, and furnishing on the fly; 360-degree gyroscopic virtual tours embeddable on websites or headsets with no app download; browser-based interactive sales configurators for off-plan sales suites; bespoke event and exhibition immersive installations; and digital twins for ongoing marketing, facilities management, and investor reporting. Built for standard browsers, touchscreen sales suite tables, and VR headsets (Meta Quest, Varjo).
• Hospitality Rendering Specialized CGI services for hotels, resorts, branded residences, and food and beverage concepts, including exterior renders, suite and room visualization, public area renders, spa and wellness CGI, branded residences, F&B concepts, pre-opening campaign assets, and operator pitch presentations. Targeted at hospitality operators and branded residence developers.
• ThinkLab Ecosystem Proprietary digital sales platform built, hosted, and maintained by ThinkLab that integrates all visual content (stills, films, tours, floor plans) into a branded, immersive environment for property developers and marketing agencies to present, engage, and sell off-plan developments from a single URL. Features include interactive site plans, cinematic showreels, 360-degree virtual tours, an AI concierge for 24/7 buyer assistance, unit filter and price list, branded experience, analytics dashboard, and location and lifestyle sections. Delivered as a managed service.

Quantifiable outcome

• Development sold out before construction began
• +1 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• DHK ArchitectsnotableStrategic or Co-development PartnerDHK Architects is the architectural designer for Mama Shelter Residences in Cape Town, South Africa. ThinkLab produced the full CGI campaign including architectural stills, interior visualisation, aerial renders, and film for this 62-unit branded residences project targeting EDGE Advanced green certification.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arqui9: Dubai-based architectural visualization studio serving Middle East developers with CGI, film, and immersive content — direct regional peer with overlapping GCC client base and similar project mix.
• Luxigon: Paris-based architectural visualization studio producing high-end CGI, animation, and imagery for international property and hospitality clients — closely matched craft positioning and global project portfolio.
• DBOX: Long-established New York–based architectural visualization and brand experience studio producing CGI, film, and immersive content for major developers (Hudson Yards, One Manhattan Square) — the most direct large-scale competitor to ThinkLab in premium property marketing imagery.
• Mir: Norwegian architectural visualization studio producing CGI stills, film, and real-time experiences for international property developers — similar boutique scale, craft focus, and global client footprint to ThinkLab.
• Neoscape: Boston-headquartered architectural visualization studio serving developers, architects, and brands with CGI, animation, and interactive experiences — directly comparable offering, customer base, and project-based model to ThinkLab.
• Kilograph: Los Angeles–based architectural visualization and immersive experience studio offering CGI, VR, and real-time content for developers, architects, and brands — directly comparable craft-led boutique model.
• Beauty & The Bit: Mexico-based architectural visualization studio producing cinematic CGI, animation, and real-time experiences for international developers — comparable craft positioning and global delivery model.
• Hayes Davidson: London-based architectural imagery and visualization studio specializing in CGI, animation, and interactive media for UK and international developers — direct regional peer with overlapping customer base.
• Brick Visual: Poland-based architectural visualization studio offering CGI, animation, and VR for developers and architects — closely comparable production capabilities, project-based model, and international client roster.

Broad incumbents

• Foster + Partners (Applied Research + Visualisation): Global architecture practice with an in-house visualization and immersive media capability that produces CGI, VR, and interactive experiences for its own projects — represents the in-house / verticalized alternative that competes for the same talent and client attention as ThinkLab.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thinklab