Food Should Taste Good
Food Should Taste Good is a Minneapolis-based snack brand founded in 2006 that manufactures premium tortilla chips and crackers from simple, wholesome ingredients, selling through 40+ US grocery retailers, DTC e-commerce, and Thrive Market to health-conscious consumers.
- Company typePrivate
- Founded2006
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Food Should Taste Good firmographics
Firmographics- Name
- Food Should Taste Good
- Website
- https://foodshouldtastegood.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Food Should Taste Good is a Minneapolis-based snack brand founded in 2006 that manufactures premium tortilla chips and crackers from simple, wholesome ingredients, selling through 40+ US grocery retailers, DTC e-commerce, and Thrive Market to health-conscious consumers.
- Ownership category
- akta.pro rank
Where Food Should Taste Good is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Food Should Taste Good business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Snack Sales: One-time product sales of tortilla chips and crackers through retail grocery stores and direct e-commerce transactions with consumers
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Food Should Taste Good product offering
Product offeringCore offering
Food Should Taste Good manufactures and sells natural tortilla chips and crackers made from simple, wholesome, recognizable ingredients. The product line includes four tortilla chip varieties (Multigrain, Sweet Potato, Blue Corn, Black Bean) and three cracker varieties (Pita Crackers Multigrain, Simply Sea Salt, Original Cornbread), positioned for dipping, pairing, sharing, or solo snacking without artificial additives.
Differentiator
Problem solved
Functional benefit
Products and services
- Multigrain Tortilla Chips Multigrain tortilla chips made with wholesome, simple ingredients offering a signature crunch for dipping or standalone snacking.
- Sweet Potato Tortilla Chips Tortilla chips made with sweet potato, delivering a slightly sweet flavor with a signature crunch for dipping or snacking.
- Blue Corn Tortilla Chips Blue corn tortilla chips with a distinctive color and craveable savory flavor, suitable for dipping or standalone snacking.
- Black Bean Tortilla Chips Black bean tortilla chips offering a tender texture and tasty profile with the perfect amount of salt.
- Pita Crackers Multigrain Multigrain pita crackers designed for pairing and sharing, dipping and topping, or solo snacking.
- Simply Sea Salt Crackers Crackers with simple sea salt seasoning, made for pairing and sharing or standalone snacking.
- Original Cornbread Crackers Original cornbread crackers offering a cornbread flavor profile for pairing, sharing, dipping, or solo snacking.
Companies that use Food Should Taste Good
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Food Should Taste Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Food Should Taste Good partnerships and signals
Strategic signalScale indicators1 record
Food Should Taste Good competitors and assessment
Company assessmentMarket position
Customer concentration
Food Should Taste Good social profiles
Digital presenceFood Should Taste Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Food Should Taste Good leadership team
Management profileNumber of profiles
Food Should Taste Good funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Food Should Taste Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Food Should Taste Good
What does Food Should Taste Good do?
Food Should Taste Good manufactures and sells natural tortilla chips and crackers made from simple, wholesome, recognizable ingredients. The product line includes four tortilla chip varieties (Multigrain, Sweet Potato, Blue Corn, Black Bean) and three cracker varieties (Pita Crackers Multigrain, Simply Sea Salt, Original Cornbread), positioned for dipping, pairing, sharing, or solo snacking without artificial additives.
Is Food Should Taste Good a public or private company?
Food Should Taste Good is a private company. It is classified as venture growth investor backed and is currently operating.
When was Food Should Taste Good founded?
Food Should Taste Good was founded in 2006. It employs 11 to 50 people.
Where is Food Should Taste Good based?
Food Should Taste Good is headquartered in Minneapolis, United States, in the North America region.
How does Food Should Taste Good make money?
One revenue line is on record: retail Snack Sales.
Does Food Should Taste Good have an API?
No public API is recorded for Food Should Taste Good.