ShortPixel
- Company typePrivate
- Founded2014
- HeadquartersBucharest, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
ShortPixel firmographics
Firmographics- Name
- ShortPixel
- Legal name
- ID Scout SRL
- Website
- https://shortpixel.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ShortPixel industry classification
Industry- Product category
- Image Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
- akta.pro secondary industries
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Enterprise/Workplace Short-Form Video Platforms (Internal Comms & Training) (MPACAHAL)
Keywords
Where ShortPixel is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
ShortPixel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Monthly/Annual): Recurring subscription plans billed monthly or annually (with 2 months free for annual). Credits refresh each month. Plans range from free tier (100 images/month) to enterprise-level packages.
- One-Time Credit Packages: One-time purchase of credit bundles for users who prefer not to commit to subscriptions. Credits do not expire and can be used on demand.
- API Usage: API access is included with account plans. API usage consumes credits from the user's plan based on volume of images processed through Reducer API or Post-Reducer API endpoints.
- Google Drive Optimizer: Separate subscription at $9.99/month for unlimited Google Drive optimization, or included in some plan tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - 100 images/month |
| Subscription | Monthly | Unlimited plan - $9.99/month |
| Subscription | Monthly | Google Drive Optimizer - $9.99/month |
| Unit Pricing | Pay-as-you-go | One-time credit packages available |
| Subscription | Annual | Annual subscription discount |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
ShortPixel product offering
Product offeringCore offering
ShortPixel is a cloud-based image optimization platform that reduces image file sizes (JPG, PNG, GIF, PDF, WebP, AVIF) using proprietary SmartCompress algorithms while preserving visual quality. It distributes via WordPress plugins (Image Optimizer, Adaptive Images), developer APIs (Reducer API, POST Reducer API), online browser-based tools, and a Google Drive optimizer, serving individual site owners, agencies, photographers, eCommerce businesses, and developers worldwide.
Product overview
ShortPixel is an image optimization platform offering a comprehensive suite of products centered on its flagship ShortPixel Image Optimizer WordPress plugin, which has optimized over 34 billion images for 1 million+ websites. The product portfolio includes ShortPixel Adaptive Images (on-the-fly CDN-based optimization), ShortPixel Online Tools (browser-based compression, PDF compressor, background removal, upscaling), developer-focused Reducer and POST Reducer APIs, and Google Drive integration for cloud-based optimization. Key differentiators include proprietary SmartCompress adaptive compression algorithms, AI-powered features (Image SEO, upscaling, background removal), and support for next-gen WebP and AVIF formats across all products.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 90% bandwidth savings on optimized images
- +5 more outcomes
Companies that use ShortPixel
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
ShortPixel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature11 records
ShortPixel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- ReSmush.itminorShortPixel acquired ReSmush.it, a provider of free image optimization tools. The acquisition aims to expand ShortPixel's offerings, leverage ReSmush.it's established user base and APIs, and improve image compression tools while keeping the ReSmush.it service free.
- Bunny CDNcoreBunny CDN is used as ShortPixel's Content Delivery Network for accelerating website load times and optimizing content delivery. Listed as sub-processor and integration partner.
- Bunny CDNcoreCDN partner for global content delivery with data centers worldwide. GDPR compliant with data center location selection options.
- HetznercoreHosting and cloud services provider for ShortPixel's servers and IT infrastructure. Data processed primarily in Germany and Finland. Listed as sub-processor.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
ShortPixel competitors and assessment
Company assessmentBroad incumbents
- Cloudinary: Enterprise media management platform with image optimization, AI transformations, and DAM. Overlaps with ShortPixel's API and AI features at the upper end of the market.
- Cloudflare Images: Bundled image optimization, transformation, and delivery inside the Cloudflare network. Competes on price/scale by offering optimization as part of broader CDN/security contracts.
- Imgix: Real-time image processing and CDN for enterprise customers. Competes for ShortPixel's API and agency segment at higher price points and larger scale.
Direct peers
- Imagify: WordPress-focused image optimization service from the WP Rocket team, offering lossy/lossless compression and WebP conversion. Directly competes with ShortPixel in the same WordPress SMB segment.
- EWWW Image Optimizer: Long-established WordPress image compression plugin offering lossy/lossless modes and WebP. Directly comparable in product, pricing, and target customer.
- TinyPNG/TinyJPG: Web-based and developer API image compression service with WebP/AVIF support. Direct competitor in the API and online compression segments.
- Kraken.io: Image optimization API and WordPress plugin offering lossy/lossless compression. Comparable developer-first and WordPress positioning.
- Optimole: Image optimization and on-the-fly CDN service with a WordPress plugin. Overlaps with ShortPixel's Adaptive Images and Image Optimizer offerings.
- Smush: WPMU DEV's flagship WordPress image optimization plugin with freemium compression and lazy loading. Competes head-to-head for WordPress installs at similar SMB price points.
Emerging players
- ImageOptim: Open-source desktop/web image optimization tools. Competes in the online compression segment but lacks the cloud API and WordPress integrations ShortPixel offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ShortPixel social profiles
Digital presenceShortPixel compliance and trust
Trust signalCompliance1 record
ShortPixel financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShortPixel leadership team
Management profileNumber of profiles
Profiles2 records
ShortPixel subsidiaries and ownership
Company hierarchySubsidiaries1 record
ShortPixel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShortPixel M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShortPixel
What does ShortPixel do?
ShortPixel is a cloud-based image optimization platform that reduces image file sizes (JPG, PNG, GIF, PDF, WebP, AVIF) using proprietary SmartCompress algorithms while preserving visual quality. It distributes via WordPress plugins (Image Optimizer, Adaptive Images), developer APIs (Reducer API, POST Reducer API), online browser-based tools, and a Google Drive optimizer, serving individual site owners, agencies, photographers, eCommerce businesses, and developers worldwide.
Is ShortPixel a public or private company?
ShortPixel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ShortPixel founded?
ShortPixel was founded in 2014. It employs 1 to 10 people.
Where is ShortPixel based?
ShortPixel is headquartered in Bucharest, Romania, in the Europe region.
How does ShortPixel make money?
Four revenue lines are on record. Subscription Plans (Monthly/Annual) is the primary driver. The others are one-Time Credit Packages, API Usage and google Drive Optimizer.
Who are ShortPixel's main competitors?
Broad incumbents on record are Cloudinary, Cloudflare Images and Imgix. Direct peers are Imagify, EWWW Image Optimizer, TinyPNG/TinyJPG, Kraken.io, Optimole and Smush. ImageOptim is listed as an emerging player.
Does ShortPixel have an API?
Yes. ShortPixel offers the Reducer API and POST Reducer API for programmatic image optimization. The Reducer API (https://api.shortpixel.com/v2/reducer.php) allows optimization of images accessible via URL, supporting lossless, lossy (lossy=1), and glossy (lossy=2) compression modes, resizing, CMYK to RGB conversion, EXIF management, and conversion to WebP and AVIF formats. The POST Reducer API (https://api.shortpixel.com/v2/post-reducer.php) handles files not accessible online by accepting multipart POST uploads. Both APIs return JSON-encoded responses with optimization status codes, download URLs for optimized versions, and file size information. Authentication is via API key. The API supports up to 100 URLs per request and offers a synchronized endpoint for immediate responses. Developer documentation is at shortpixel.com/api-docs.
What industry is ShortPixel in?
ShortPixel's product category is Image Optimization Software. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 5132 and its SIC code is 7373.