Max Weiss

What Max Weiss does

Max Weiss Company, LLC is a Milwaukee-based custom metal fabricator founded in 1946 that specializes in curved structural steel and formed metal products. The company bends, rolls, forms, and welds pipes, tubes, beams, channels, bars, angles, and plate across a wide range of materials — including carbon steel, alloy steels, stainless, aluminum, brass, copper, and sheet metal — to tight radii with minimal distortion. Its technology stack is built on proprietary in-house-developed bending equipment supplemented by capital-intensive industrial assets: a 90,000-lb DAVI Angle Roll MCP (45-ton CNC three-roll section roller), a DAVI MCA CNC four-roll plate roller with telematic calibration back to Italy, and a Fab-Pak robotic welding cell from Lincoln Electric Automation (FANUC ARC Mate 100iC). The company also operates gas forges and C-frame presses for proprietary hot-forming of high-carbon and alloy steels, and runs MIG/TIG welding plus secondary fabrication (drilling, punching, machining, coping, notching, straightening, beveling, threading). It is ISO 9001:2015 certified continuously since 2004.

The company sells directly to general contractors, OEMs, architects, designers, steel service centers, and steel erectors through a small team of senior account managers/relationship managers — pricing is project-quoted, not list-priced, with material procurement offered as a value-added service. Stadium and arena construction is a marquee vertical: Max Weiss has supplied curved steel for Allegiant Stadium, AT&T Stadium, Fiserv Forum, Allianz Field, Climate Pledge Arena, Little Caesars Arena, Southwest University Park, and others, typically delivering 50 to 415+ pieces per project. The firm has been recognized with multiple AISC IDEAS2 awards (2017, 2023) and its VP/now President Al Sanders chairs the AISC Bender/Roller Committee and consulted on AISC Design Guide 33. It remains privately held under four generations of Weiss family ownership, operating from a single Milwaukee plant with 11–50 employees and shipping finished pieces across North America via established freight partners.

Name

Max Weiss

Legal name

Max Weiss Company, LLC

Website

https://maxweiss.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Max Weiss Company is a Milwaukee-based custom metal fabricator founded in 1946 that specializes in curved structural steel bending, rolling, forming, and welding using proprietary equipment. It serves general contractors, OEMs, architects, and stadium developers across North America on projects ranging from NFL stadiums to healthcare and transit infrastructure.

Ownership category

akta.pro rank

Product category

Structural Steel Fabrication

NAICS

Fabricated Structural Metal Manufacturing (332312), Plate Work and Fabricated Structural Product Manufacturing (33231), Steel Product Manufacturing from Purchased Steel (3312)

SIC

Fabricated Structural Metal Products (3440), Sheet Metal Work (3444)

akta.pro primary industry

Structural Steel Fabrication (IMADACAA)

akta.pro secondary industries

Steel Plate, Sections & Welded Assemblies (IMADACAD), Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

Keywords

• Structural steel bending
• Metal fabrication services
• Curved steel forming
• Structural rolling services
• Custom metal bending

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Metal Bending, Rolling, and Forming Services: Project-based fabrication services where customers submit blueprints or specifications and Max Weiss Company produces custom curved, rolled, or formed structural steel components. Revenue is generated per project/job, with pricing based on material type, complexity, radii requirements, and volume. The company also offers procurement services for materials as a value-add.
2. Welding and Fabrication Services: Additional fabrication services including drilling, punching, machining, trimming, coping, notching, splitting, straightening, structural beam beveling, threading, and MIG/TIG welding. Offered as standalone services or combined with bending/rolling work for complete project delivery.
3. Material Procurement Services: Max Weiss Company offers procurement services for materials, sourcing and purchasing metals on behalf of customers. This value-added service keeps the entire production process under one roof, saving customers time and providing the company with a service revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Max Weiss Company provides custom curved structural steel bending, rolling, forming, forging, and welding/fabrication services using proprietary in-house equipment. They produce precision-bent components such as beams, tubes, pipes, channels, angles, bars, bulb flats, and plate for OEM manufacturers, architects, designers, steel service centers, erectors, and general contractors. Operations span diverse metals including carbon steel, alloy steels, aluminum, stainless steel, brass, copper, and sheet metal, with material procurement offered as a value-add service.

Product overview

Max Weiss Company is a full-service metal fabrication company offering a comprehensive suite of structural steel bending, rolling, forming, and welding services. Their core offerings center on custom metal bending capabilities including steel & metal bending, beam bending, tube bending, pipe bending, bar bending, channel bending, angle bending, mandrel bending, hot bending, and bulb flats bending. The company provides complete rolling and forming services and welding/fabrication services including drilling, punching, machining, and MIG/TIG welding. They work with diverse materials including alloy steels, aluminum, brass, carbon alloys, copper, sheet metal, and stainless steel. The company serves various industries with a focus on stadiums and arenas, and operates proprietary equipment for achieving tight radii bends with minimal distortion. Equipment portfolio includes DAVI Angle Roll MCP, DAVI MCA plate roller, and Fab-Pak robotic welding system.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel & Metal Bending Services

Quantifiable outcome

• 100% ISO 9001:2015 compliance certified since 2004 with ongoing annual audits
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Lincoln Electric AutomationcoreTechnology or Integration · 1 January 2020Lincoln Electric Automation supplied the Fab-Pak robotic welding system (featuring FANUC ARC Mate 100iC robot and Power Wave R450 power source) installed in January 2020. Max Weiss team members Dan Weiss, Dan Bertzyk, and Tim O'Brien received three days of training at Lincoln Electric headquarters in Cleveland, Ohio.
• Kapco Metal StampingminorGTM or Marketing Partner · 1 January 2019Kapco Metal Stamping (Grafton, Wisconsin) owns naming rights to Kapco Park where the Lakeshore Chinooks play — the same stadium Max Weiss sponsors. The two companies co-organize AWS Milwaukee Section events, with Kapco hosting tours and Max Weiss participating in the AWS 100th anniversary celebration activities.
• Lakeshore Chinooks (Northwoods League)minorGTM or Marketing Partner · 1 January 2018Max Weiss Company is a corporate sponsor of the Lakeshore Chinooks, a Northwoods League collegiate baseball team playing at Kapco Park in Mequon, Wisconsin. Sponsorship includes dugout banners, seventh-inning stretch announcements, and community visibility. Renewed in 2019. Robin Yount (Milwaukee Brewers Hall of Famer) is a team co-owner.
• American Institute of Steel Construction (AISC)coreStrategic or Co-development Partner · 1 January 2018AISC is the primary industry organization for structural steel in the U.S. Max Weiss is an AISC member and Al Sanders chairs the AISC Bender/Roller Committee. The company provided financial support for AISC Design Guide 33: Curved Member Design, a landmark 166-page publication, and Al Sanders served as technical consultant to the author.
• DAVI Inc.coreTechnology or Integration · 1 October 2016DAVI Inc., headquartered in Cesena, Italy, is the manufacturer of the DAVI Angle Roll MCP (45-ton CNC section roller) and DAVI MCA plate roller. Max Weiss invested in these major equipment acquisitions (2016–2017) to expand bending capacities. DAVI featured Max Weiss Company in its online video gallery and automation video list, highlighting the company's use of the equipment for large stadium and structural projects.
• Merrill SteelcoreStrategic or Co-development PartnerMerrill Steel (Merrill Iron & Steel / Merrill Steel) is a key strategic partner that contracts Max Weiss Company for metal bending work on major stadium and arena projects. Merrill Steel serves as the primary contractor/fabricator on projects including Allegiant Stadium (Las Vegas Raiders), Milwaukee Bucks arena (Fiserv Forum), and Allianz Field (Minnesota United FC), inviting Max Weiss to handle the precision bending scope of work. The two companies have worked together on multiple projects with deep coordination between planners and engineers.
• Novum StructuresmajorStrategic or Co-development PartnerNovum Structures invited Max Weiss Company to help fabricate steel for the Offshore restaurant project at Chicago's Navy Pier. Max Weiss bent 13 segments of large hollow structural section (HSS) round tube for the curved roof ribs of what is claimed to be the largest rooftop venue in the country.
• Drake-Williams Steel Inc.majorStrategic or Co-development PartnerDrake-Williams Steel Inc. invited Max Weiss Company to partner on a project for the University of Nebraska Medical Center's Fred and Pamela Buffett Cancer Center. Max Weiss formed multiple rectangular tubes for the healing garden and sanctuary — work profiled in Modern Steel Construction magazine's annual 'What's Cool in Steel' section.
• AWS Milwaukee Section (American Welding Society)minorGTM or Marketing PartnerThe AWS Milwaukee Section organizes professional welding community events including plant tours, dinner meetings, and scholarship fundraising. Max Weiss hosts section tours and is represented on the board (Al Sanders is a board member). The section funds scholarships for welding students from event proceeds.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Commercial Metals Company (CMC): Vertically integrated steel manufacturer with a domestic fabrication arm focused on structural steel for commercial, infrastructure, and institutional construction. Overlaps with Max Weiss' commercial and structural-project customer base at larger scale.
• BlueScope Steel: Global steel producer with U.S. operations serving non-residential construction with structural steel products and engineered building solutions. Comparable in downstream structural steel supply but with broader product mix and international footprint.
• AZZ Inc. Large diversified industrial conglomerate with metal coating, galvanizing, and structural steel fabrication capabilities serving infrastructure, industrial, and architectural markets. Comparable in customer mix (AISC-grade projects) but far broader in scale and product portfolio.
• Canam Steel: Major North American structural steel fabricator with project delivery across commercial, industrial, and institutional construction. Comparable in project-based custom fabrication work for U.S. construction customers requiring structural steel members.
• Nucor Corporation: Largest U.S. steel producer and operator of multiple structural steel fabrication facilities. Competes in the same downstream curved/structural steel category but as a vertically integrated incumbent rather than a specialty bending shop.

Direct peers

• Owen Steel Company: Structural steel fabricator serving commercial, industrial, and institutional projects across the U.S. Comparable in project-style custom structural steel work and competitive bidding on U.S. construction projects requiring curved or specialty members.
• STARCON International: Industrial steel and mechanical contractor with structural fabrication and installation capabilities, often partnering with general contractors on large U.S. industrial and commercial projects. Comparable in scale and in project-bid posture for stadium/infrastructure work.
• Chicago Metal Rolled Products: Custom structural metal bending and rolling company serving construction, architecture, and industrial customers in the Midwest. Closest direct peer to Max Weiss by capability, customer base, and product set (tube rolling, beam bending, plate rolling for stadium-grade work).

Regional players

• TrueCore Steel: U.S. structural steel fabricator with a regional geographic focus. Overlaps on stadium, arena, and commercial structural bids but typically serves distinct regional markets from Max Weiss' Midwest base.

Emerging players

• DSI/Dant Clayton: Manufacturer and fabricator of specialty structural products, bleachers, and architectural metal for stadiums and public venues. Comparable in stadium/arena supply chain and curved architectural steel scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Max-Weiss-Co-LLC-160494553971629
• LinkedInlinkedin.com/company/max-weiss-company-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Weiss