Boost Oxygen
Boost Oxygen is a U.S. consumer products company that sells portable 8.5-liter canned oxygen canisters at $19.99 each through retail shops near major national parks, targeting tourists seeking altitude relief and athletes seeking performance recovery.
- Company typePrivate
- Founded2007
- HeadquartersMilford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Boost Oxygen does
Boost Oxygen is a privately held U.S. consumer products company founded in 2007 and headquartered in Milford, United States, that manufactures and sells portable, pressurized canned oxygen. The core product is an 8.5-liter canister of supplemental oxygen marketed for high-altitude acclimation and athletic performance recovery. Boost Oxygen operates a direct-to-consumer go-to-market motion, distributing its single-SKU product through retail point-of-sale locations situated adjacent to major U.S. national parks — explicitly including Grand Teton and Yellowstone — where the company captures tourists and outdoor visitors experiencing altitude-related discomfort.
The business model is straightforward unit economics: one-time sales of the canister at a $19.99 price point, with no subscription, recurring, or B2B contract layer disclosed. Customer segmentation divides the addressable market into two personas — national park visitors (primary) seeking altitude relief, and athletes (secondary) seeking performance and recovery benefits — though both rely on the same retail channel and discretionary consumer spend. The company employs between 11 and 50 people and is led by Founder and CEO Robert Neuner, with Mike Grice serving as Chief Operating Officer.
Strategically, Boost Oxygen faces a constrained growth profile: a narrow geographic footprint tied to specific park retail locations, no disclosed e-commerce scale, no funding history, and no patent or partnership moat. In 2024, the company settled a California false advertising action and agreed to stop making certain health-related claims, while denying wrongdoing — a regulatory development that narrows its permissible marketing claims around altitude and athletic benefits. The core product's physiological effect is described in source commentary as fading within 5-10 minutes, which limits credible health positioning and underscores the importance of impulse, point-of-need distribution for monetizing the product.
Boost Oxygen firmographics
Firmographics- Name
- Boost Oxygen
- Website
- https://boostoxygen.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boost Oxygen is a U.S. consumer products company that sells portable 8.5-liter canned oxygen canisters at $19.99 each through retail shops near major national parks, targeting tourists seeking altitude relief and athletes seeking performance recovery.
- Ownership category
- akta.pro rank
Boost Oxygen industry classification
Industry- Product category
- Supplemental Oxygen Products
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- akta.pro primary industry
- Aerosol Cans (Personal Care, Household, Industrial) (IMALADAC)
Keywords
Where Boost Oxygen is headquartered
LocationHeadquarters
- HQ city
- Milford
- HQ country
- United States
- HQ region
- North America
Markets served
Boost Oxygen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Canned Oxygen Product Sales: One-time sale of pressurized oxygen canisters to consumers at retail locations near national parks and outdoor recreation areas. Revenue is generated through direct product sales at $19.99 per unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard canned oxygen product |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Boost Oxygen product offering
Product offeringCore offering
Boost Oxygen manufactures and sells portable, pressurized canned oxygen canisters (8.5 liters) marketed for high-altitude acclimation, altitude discomfort relief, and athletic performance enhancement. Products are sold for $19.99 per canister at retail locations near major national parks including Grand Teton and Yellowstone, as well as through the company's e-commerce platform.
Product overview
Boost Oxygen is a single-product canned oxygen company. The company offers portable oxygen canisters (8.5 liters) marketed primarily to tourists visiting high-altitude national parks and outdoor enthusiasts seeking relief from altitude discomfort and enhanced athletic performance. The product is sold at retail locations near national parks for $19.99 per canister.
Differentiator
Problem solved
Functional benefit
Products and services
- Boost Oxygen Canned Oxygen
Companies that use Boost Oxygen
Customer profileSegments2 records
Ideal customer profiles2 records
Boost Oxygen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Boost Oxygen partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights3 records
Boost Oxygen competitors and assessment
Company assessmentDirect peers
- Oxygen Plus (O+): Oxygen Plus (O+) sells portable canned recreational oxygen canisters in multiple sizes, marketed for altitude, athletic performance, and recovery — a near-identical product and use-case profile to Boost Oxygen. It is the most direct competitor in the consumer canned oxygen category.
- Vyper Energy: Vyper Energy markets canned oxygen products to athletes and active consumers for performance and recovery, overlapping directly with Boost Oxygen's athlete segment and product format. It competes in the same portable oxygen canister category.
- Vitality Air: Vitality Air sells canned "fresh air" products originating from the Canadian Rockies, targeting urban consumers, athletes, and travelers seeking clean-air or altitude relief. It uses a similar canister-based consumer product model and shares the recreational/wellness positioning with Boost Oxygen.
- Alpine Air (Alpine Oxygen): Alpine Air distributes portable oxygen canisters targeted at skiers, snowboarders, and high-altitude travelers — a closely overlapping customer persona and use case (altitude discomfort relief) with Boost Oxygen's park-visitor base.
Emerging players
- O2 Living: O2 Living operates oxygen bars and wellness offerings that deliver short sessions of supplemental oxygen, addressing the same altitude, recovery, and wellness use cases as Boost Oxygen. It competes indirectly via an experience-based service model rather than retail canisters.
Others
- Oxygen Bar (oxygenbar.com): Oxygen Bar is a long-running supplier of oxygen bar equipment and related consumables for spa, wellness, and event operators. It is adjacent rather than directly competitive — Boost Oxygen sells canisters to end consumers, while Oxygen Bar enables service-based oxygen delivery.
Market position
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Boost Oxygen social profiles
Digital presenceBoost Oxygen compliance and trust
Trust signalCompliance1 record
Boost Oxygen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boost Oxygen leadership team
Management profileNumber of profiles
Profiles2 records
Boost Oxygen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boost Oxygen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boost Oxygen
What does Boost Oxygen do?
Boost Oxygen manufactures and sells portable, pressurized canned oxygen canisters (8.5 liters) marketed for high-altitude acclimation, altitude discomfort relief, and athletic performance enhancement. Products are sold for $19.99 per canister at retail locations near major national parks including Grand Teton and Yellowstone, as well as through the company's e-commerce platform.
When was Boost Oxygen founded?
Boost Oxygen was founded in 2007. It employs 11 to 50 people.
Where is Boost Oxygen based?
Boost Oxygen is headquartered in Milford, United States, in the North America region.
How does Boost Oxygen make money?
One revenue line is on record: canned Oxygen Product Sales.
Who are Boost Oxygen's main competitors?
Direct peers on record are Oxygen Plus (O+), Vyper Energy, Vitality Air and Alpine Air (Alpine Oxygen). O2 Living is listed as an emerging player. Oxygen Bar (oxygenbar.com) is listed as an others.
Does Boost Oxygen have an API?
No public API is recorded for Boost Oxygen.
What industry is Boost Oxygen in?
Boost Oxygen's product category is Supplemental Oxygen Products. Its primary akta.pro industry code is IMALADAC, Aerosol Cans (Personal Care, Household, Industrial). Its NAICS code is 333413.