Lasselsberger

What Lasselsberger does

Lasselsberger is a 100% family-owned Austrian industrial group, founded in 1957 by Anton Lasselsberger Sr. and headquartered in Pöchlarn, that operates a vertically integrated business spanning mineral raw material extraction, building materials production, and ceramic tile manufacturing across three divisions: Minerals, Building Materials (marketed under the Cemix brand), and Ceramics (with regional sub-brands RAKO in Czech Republic, CESAROM in Romania, ZALAKERAMIA in Hungary, and LB CERAMICS in Russia). The group's defining structural feature is vertical integration: it owns one of the three largest kaolin mining sites in Central Europe and long-term secured mineral reserves, allowing it to feed its own downstream tile and building materials plants with internally sourced kaolin, feldspar, clay, limestone, sand, and gravel, while also selling excess raw materials — including lime, white cement, and ultrafine calcium carbonate under the Cemix ProWhite sub-brand — to external industrial customers in steel, chemical, paint, glass, ceramics, paper, and construction. The Ceramics division combines over 140 years of accumulated Czech tile-making expertise, exports the RAKO brand to more than 50 countries, and holds market leadership in Central and Eastern European ceramic tiles, with stated leading positions in Romania and in Hungarian sand and gravel.

The group's revenue model is overwhelmingly product-sales B2B across three streams: (1) mineral raw materials (kaolin, bentonite, feldspar, sand, gravel, diatomaceous earth, and specialty industrial minerals) sold to industrial manufacturers; (2) building materials (pasty and mineral plasters, paints, adhesives, leveling compounds, mortars, screeds, concrete, and WTA-certified restoration products for monument preservation) sold through the Cemix brand to professional tradespeople, construction firms, and contractors via regional direct sales channels; and (3) ceramic wall tiles, floor tiles, and porcelain stoneware sold under RAKO, CESAROM, ZALAKERAMIA, and LB CERAMICS to both commercial object-business customers and residential construction markets. Distribution is a mix of direct sales from regional production sites (Cemix serves domestic and neighboring markets from hubs in Czech Republic, Slovakia, Hungary, Croatia, and Central Asia) and export via regional channel partners (Ceramics division to 50+ countries). Pricing is not publicly disclosed and is negotiated individually on volume and specification. Marketing is primarily digital — corporate website, HubSpot-driven newsletters, and a SAP SuccessFactors career portal — supplemented by an anonymous integrityline whistleblowing platform. Cement production was notably expanded with the August 2021 commissioning of the OOO Cemix white cement plant in the Republic of Bashkortostan, described as the largest white cement facility in Russia.

The group's geographic footprint spans Austria (headquarters), Czech Republic, Slovakia, Hungary, Romania, Croatia, Russia, Uzbekistan, Kazakhstan, and Australia, with stated operations or aspirations in China as well. Strategic direction over the 2022–2026 period emphasizes greenfield international expansion (Australia, Uzbekistan, Kazakhstan), headquarters modernization in Pöchlarn, and relocation of the Romanian tile subsidiary to a new production site. The 50:50 joint venture with Germany's Knauf Group, established in 1990 and later expanded with perlite production in 2015, is a core strategic relationship in the Building Materials division. The legal entity is LASSELSBERGER Group GmbH (Austrian commercial register 81763s LG St. Pölten, UID ATU 18770809), and the company is governed predominantly decentrally from Pöchlarn under central corporate guidelines, with the family ownership structure oriented toward long-term value creation rather than quarterly performance.

Name

Lasselsberger

Legal name

LASSELSBERGER Group GmbH

Website

https://lasselsberger.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Lasselsberger is an Austrian, family-owned industrial group that vertically integrates mineral raw materials, building materials (Cemix brand), and ceramic tiles (RAKO, CESAROM, ZALAKERAMIA, LB CERAMICS), supplying B2B industrial and construction customers across Central and Eastern Europe and Central Asia.

Ownership category

akta.pro rank

Product category

Building Materials and Ceramic Tile Manufacturing

NAICS

Ground or Treated Mineral and Earth Manufacturing (327992), All Other Nonmetallic Mineral Product Manufacturing (32799), Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290), Wholesale-Metals & Minerals (No Petroleum) (5050)

akta.pro primary industry

Kaolin & Industrial Clay Mining (Bentonite, Ball Clay, Fuller’s Earth) (IMAKAGAJ)

akta.pro secondary industries

Kaolin & Ball Clay (IMAEAFAB), Specialty Aggregates (Rail Ballast, Riprap/Armor Stone, Gabion Stone) (IMAKAHAJ), Industrial Minerals Trading (Phosphate, Potash, Sulfur, Borates, Barite, Talc) (IMAKAJAF)

Keywords

• Ceramic tile manufacturing
• Mineral raw materials
• Building materials production
• Kaolin mining
• Construction products

Headquarters

HQ city

Pöchlarn

HQ country

Austria

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Mineral Raw Materials Sales: Extraction and sale of mineral raw materials including kaolin, feldspar, clay, limestone, sand, gravel, crushed stone, lime, and bentonite to various industries including ceramics, paper, glass, steel, chemical, paint, and construction.
2. Building Materials Sales: Production and sale of building materials under the Cemix brand including pasty and mineral plasters, paints, adhesives, leveling compounds, mortars, screeds, concrete, and specialized products like clay and lime plasters for monument preservation.
3. Ceramic Tiles Sales: Manufacturing and sale of ceramic wall tiles, floor tiles, and porcelain stoneware under established brands RAKO, CESAROM, ZALAKERAMIA, and LB CERAMICS, serving both commercial (object business) and residential markets.
4. Industrial Minerals (Cemix ProWhite): Sale of industrial calcium carbonate products including lime, white cement, and ultrafine calcium carbonate to industrial customers in steel, chemical, paint, PCC, glass, ceramics, and building materials industries.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lasselsberger is a vertically integrated producer of mineral raw materials, building materials, and ceramic tiles. The Minerals division extracts and processes kaolin, feldspar, clay, limestone, sand, gravel, and other minerals; the Building Materials division produces plasters, mortars, adhesives, screeds, and concrete under the Cemix brand; and the Ceramics division manufactures floor tiles, wall tiles, and porcelain stoneware under the RAKO, CESAROM, ZALAKERAMIA, and LB CERAMICS brands for construction and industrial customers across Europe and Central Asia.

Product overview

The LASSELSBERGER Group is a vertically integrated manufacturer of raw materials, building materials, and ceramic tiles operating three core divisions. The Minerals Division extracts and processes kaolin, feldspar, clay, limestone, sand, gravel, and crushed stone at sites across Central Europe and Asia. The Building Materials Division produces construction products under the Cemix brand including plasters, paints, adhesives, mortars, screeds, and specialized restoration products. The Ceramics Division manufactures ceramic floor tiles, wall tiles, and porcelain stoneware under four regional brands: RAKO (Czech Republic), CESAROM (Romania), ZALAKERAMIA (Hungary), and LB CERAMICS (Russia), benefiting from over 140 years of combined ceramic expertise. The Group also produces specialty products including white cement, bentonite for cat litter, and filtration diatomaceous earth. Vertical integration across all three divisions enables resource-efficient production with controlled supply chains.

Differentiator

Problem solved

Functional benefit

Brands

• RAKO: Leading European ceramic tile brand based in Czech Republic, serving over 50 countries worldwide with over 130 years of tile experience.
• CESAROM
• ZALAKERAMIA
• LB CERAMICS
• Cemix
• Cemix ProWhite

Products and services

• RAKO Ceramic Tiles Leading European ceramic tile brand with over 130 years of tile experience, exporting to more than 50 countries worldwide from production facilities in Plzeň, Czech Republic; produces floor tiles, wall tiles, and porcelain stoneware.
• CESAROM Ceramic Tiles Traditional Romanian ceramic tile brand manufactured by SANEX SA at production facilities in Sănduleni, market leader in the Romanian tile market with state-of-the-art production.
• ZALAKERAMIA Ceramic Tiles Hungarian ceramic wall and floor tile brand manufactured and distributed by Zalakeramia ZRT. from its facility in Tófej, Hungary.
• LB CERAMICS Tiles Russian ceramic tile brand produced by OOO Lasselsberger at a modern production facility in Ufa, serving one of the most significant tile markets internationally.
• Cemix Building Materials Comprehensive building materials product line offering pasty and mineral plasters, paints, adhesives, leveling compounds, mortars, screeds, clay and lime plasters, and WTA-certified restoration products for building maintenance and monument preservation across Central and Eastern Europe and Central Asia.
• Cemix ProWhite Industrial Minerals Industrial-grade calcium carbonate product line supplying lime, white cement, and ultrafine calcium carbonate to industrial customers in steel, chemical, paint, PCC, glass, ceramics, and building materials industries internationally on a 24/7 basis.
• Kaolin (Industrial Mineral) Premium kaolin extracted and processed at production sites across Austria, Czech Republic, Slovakia, Hungary, and Central Asia, used in ceramics (approximately 20 kg per European car), wind turbines (2-3 tons per turbine), and various industrial applications.
• Bentonite Specialty clay mineral used in cat litter throughout Europe for odor absorption, complementing diatomaceous earth products.
• Filtration Diatomaceous Earth Industrial-grade diatomaceous earth used for filtration applications including beer brewing processes.
• White Cement (Cemix Brand) High-quality, ultra-pure white cement manufactured at a modern plant opened in August 2021 in the Republic of Bashkortostan, Russia, with production capacity exceeding any other Russian white cement facility.
• Cemix Tile Adhesives and Joint Mortars Tile adhesives and joint mortars produced to complement ceramic tile products, enabling complete installation solutions from a single manufacturer.

Quantifiable outcome

• ~40,000 young trees planted annually through recultivation work
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Knauf GroupcoreStrategic or Co-development PartnerA 50:50 joint venture between LASSELSBERGER Group and the German Knauf Group established in 1990 for selected countries (Hungary and others). The JV successfully produces building materials for local markets with subsidiaries in Romania (Cemix Romania S.R.L.) and Croatia (Cemix Croatia d.o.o.). The joint venture was expanded in 2015 to include perlite production. This partnership represents a core strategic alliance combining LASSELSBERGER's raw material expertise with Knauf's building materials market knowledge.

Scale indicators11 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Marazzi Group: One of the world's largest ceramic tile manufacturers (owned by Mohawk Industries), headquartered in Italy with global operations. Comparable to LASSELSBERGER's Ceramics division as a major multi-brand tile producer serving European and global markets with vertically integrated operations.
• Kajaria Ceramics: India's largest and the world's second-largest ceramic tile manufacturer with significant international footprint. Comparable in business model (vertically integrated tile production for global markets) and as a benchmark for tile-industry scale economics versus LASSELSBERGER's Ceramics division.
• Wienerberger: Austrian-listed global producer of building materials including bricks, tiles, and pipe systems with strong Central and Eastern European presence. Highly comparable to LASSELSBERGER as a CEE-focused building materials producer with overlapping customer base in construction.
• Saint-Gobain: French-listed global building materials leader with operations in gypsum, mortars, insulation, and industrial minerals. Comparable to LASSELSBERGER's Building Materials division (Cemix) and broader minerals portfolio through overlapping product categories and customer segments.

Direct peers

• RAK Ceramics: UAE-headquartered, publicly listed global ceramic tile and sanitaryware manufacturer with operations across the Middle East, Europe, and Asia. Highly comparable to LASSELSBERGER's Ceramics division given its multi-brand international tile business and industrial minerals exposure.
• Imerys: French-listed global leader in mineral-based specialty solutions including kaolin, bentonite, perlite, and feldspar — directly overlapping with LASSELSBERGER's Minerals Division product portfolio of industrial minerals serving ceramics, paper, and performance additives markets.
• Sibelco: Belgian-headquartered global material solutions company mining silica, feldspar, kaolin, and nepheline. Directly comparable to LASSELSBERGER's Minerals Division as a European industrial minerals miner supplying the ceramics and glass industries.
• Knauf Group: German family-owned global building materials giant and 50:50 JV partner of LASSELSBERGER in Hungary since 1990. Directly comparable as a peer in plasters, mortars, adhesives, and building materials with similar geographic emphasis on Central and Eastern Europe.
• Quarzwerke Group: German family-owned industrial minerals producer mining and processing quartz sand, kaolin, feldspar, and bentonite for ceramics, glass, and industrial applications. Closely comparable to LASSELSBERGER's LB Minerals operations and similar in ownership structure and CEE focus.
• Pamesa Cerámica: Spanish privately held ceramic tile manufacturer with international sales reach across Europe, North Africa, and beyond. Comparable to LASSELSBERGER's Ceramics division as a non-listed European tile manufacturer competing in similar commercial and residential segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/137855552902632
• LinkedInlinkedin.com/company/lasselsberger-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasselsberger