Elixir Wellness
- Company typePrivate
- Founded2021
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elixir Wellness does
Elixir Wellness is an Indian luxury integrated wellness center chain operating under the legal entity Mommy Diaries Healthcare Pvt. Ltd., headquartered in Mumbai and founded in 2021 by public health expert Tanya Khubchandani Vatsa (MPH). The company positions itself as the first Indian center combining health, wellness, beauty, aesthetics, and anti-aging under one roof, organized into three service divisions: a Wellness Lab offering IV infusions, Hyperbaric Oxygen Therapy (HBOT), whole body and localized cryotherapy, red light therapy, far infrared sauna, Pilates, lymphatic drainage, Normatec compression, medical cupping, physiotherapy, and ice bath; an Aesthetic Lab covering Face, Hair, and Body treatments including Korean AI Scalp Rejuvenation, dermapen, body sculpting, and laser hair reduction; and an Anti-Aging Lab featuring telomere/chromosome genetic testing, HBOT-based anti-aging protocols, and regenerative therapies. The service architecture is anchored on a proprietary framework called the "Elixir Octave" (Oxygenation, Vitamin Therapy, Aesthetics, Thermodynamics, Nutrigenomics, Luminescence, Regeneration, Kinetics) and an integrated "Elixir Revitalizing Program" that combines HBOT, tissue renewal therapy, personalized nutritional coaching, infrared sauna, cryotherapy, and aesthetic treatments.
The technology stack relies on US-FDA approved machines and devices from a multi-vendor alliance (Potenza, Dermapen, Alteon, Allergan/AbbVie, Alma, Bioderma, Bodycraft, Sushruta Wellness, Lyka, Atekna) rather than proprietary hardware or software. The company operates 21+ wellness centers across India and reports having served 100,000+ customers, with confirmed Mumbai locations at Ceejay House on Annie Beasant Road (registered office), Peddar Road, and Chembur. Customer acquisition is primarily direct-to-consumer via word-of-mouth, PR-driven earned media (Times of India, India Today, Hindustan Times, Business Standard, CNN News18, Harper's Bazaar, Mint), and WhatsApp-based booking (+91 9004636366). Targeted customer segments include affluent wellness enthusiasts, South Mumbai working professionals, brides-to-be, anti-aging seekers, and oncology support patients.
Elixir monetizes through a hybrid of per-session service pricing (e.g., Cryotherapy at ₹30,000/10 sessions, Infrared Sauna at ₹20,000/10 sessions, Medi-facials at ₹30,000/5 sessions, Laser Hair Reduction full body unlimited at ₹80,000-₹1,20,000/year) and a six-tier monthly membership program that bundles modalities including HBOT, cryotherapy, red light therapy, infrared sauna, sports massage, and Normatec compression with discounts and VIP access. Additional revenue comes from aesthetic procedures, genetic/telomere testing, and gift cards. The company is privately held, founder-led, and has no disclosed institutional funding rounds.
Elixir Wellness firmographics
Firmographics- Name
- Elixir Wellness
- Legal name
- Mommy Diaries Healthcare Pvt. Ltd.
- Website
- https://theelixirwellness.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Elixir Wellness industry classification
Industry- Product category
- Luxury Wellness and Aesthetic Services
- NAICS
- Health Care and Social Assistance (62), Fitness and Recreational Sports Centers (71394), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)
- akta.pro secondary industry
- Medical Wellness & Integrative Health Retreats (THAGAMAC)
Keywords
Where Elixir Wellness is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Elixir Wellness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Wellness Services Revenue: Revenue generated from providing integrated wellness services including IV infusions, aesthetic treatments, anti-aging therapies, cryotherapy, HBOT, Pilates, and various therapeutic treatments. Services offered through membership plans and per-session pricing.
- Membership Program: Six-tier membership program offering benefits including lowest costs, monthly offers, VIP access, and discounts on services. Membership provides access to multiple wellness modalities including cryotherapy, HBOT, red light therapy, infrared sauna, sports massage, and normatec compression.
- Aesthetic Procedures: Revenue from cosmetic procedures, advanced skincare treatments, body sculpting, laser hair reduction, and other cutting-edge beauty technologies offered at the Aesthetic Lab.
- Genetic Testing Services: Telomere testing and genetic analysis services providing biological age insights and personalized health management strategies.
- Gift Cards: Sale of gift cards for wellness services, providing gifting options for various occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 6-tier membership program with varying benefit levels |
| Unit Pricing | Pay-as-you-go | Laser Hair Reduction - Starting price |
| Unit Pricing | Pay-as-you-go | Recovery Therapies - 3-session plan |
| Unit Pricing | Pay-as-you-go | Infrared Sauna - 10 sessions |
| Unit Pricing | Pay-as-you-go | Full Body Cryotherapy - 10 sessions |
| Unit Pricing | Pay-as-you-go | Crystal Light - 3 sessions |
| Unit Pricing | Pay-as-you-go | Medi-Facials - 5 sessions |
| Unit Pricing | Pay-as-you-go | Fat Loss Programs |
| Unit Pricing | Pay-as-you-go | Korean AI Scalp Rejuvenation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Elixir Wellness product offering
Product offeringCore offering
Elixir Wellness operates integrated luxury wellness centers offering health, beauty, aesthetic, and anti-aging services under one roof. Core offerings are delivered through three divisions: Wellness Lab (IV therapy, HBOT, cryotherapy, red light therapy, infrared sauna, Pilates, recovery therapies), Aesthetic Lab (face, hair, and body treatments), and Anti-Aging Lab (telomere genetic testing, regenerative therapies). Services are delivered in person across 21+ physical centers in India, supported by a membership program and gift cards.
Product overview
Elixir Wellness is a luxury health, beauty, and wellness center in India offering an integrated approach that blends medical wellness, genomics, and aesthetics. The company operates three interconnected lab divisions: Wellness Lab (providing IV therapy, hyperbaric oxygen therapy, cryotherapy, red light therapy, Pilates, and recovery therapies), Aesthetic Lab (offering face, hair, and body treatments including Korean AI Scalp Rejuvenation), and Anti-Aging Lab (featuring genetic telomere testing and cellular rejuvenation therapies). Additional offerings include IV infusions, a membership program with bundled therapy packages, and gift cards. The company frames its approach around 'The Elixir Octave,' an eight-component wellness framework encompassing oxygenation, vitamin therapy, aesthetics, thermodynamics, nutrigenomics, luminence, regeneration, and kinetics. Elixir positions itself as India's first integrated wellness center combining health, beauty, aesthetics, and anti-aging solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Lab A comprehensive suite of wellness therapies including IV therapy, lymphatic drainage, hyperbaric oxygen therapy, cryotherapy, red light therapy, far infrared sauna, and Pilates, targeting inner health, recovery, and holistic well-being for individual consumers.
- Aesthetic Lab Advanced aesthetic treatments organized into three specialized divisions: Face Lab for facial treatments, Hair Lab for hair restoration and scalp therapies including Korean AI Scalp Rejuvenation, and Body Lab for body sculpting and contouring, for individual consumers seeking premium beauty services.
- Anti-Aging Lab Age-defying wellness combining hyperbaric oxygen therapy, genetic testing for telomere and chromosome analysis, and tissue renewal treatments designed to slow aging and promote cellular rejuvenation, for individual consumers focused on longevity.
- IV Infusions / IV Therapy Targeted vitamin, mineral, and antioxidant infusions administered intravenously for optimal health, including IV Glow Infusion and Q-Switch treatments for skin clarity and rejuvenation, for individual consumers.
- Hyperbaric Oxygen Therapy (HBOT) Medical treatment involving breathing pure oxygen in a pressurized chamber to enhance oxygen delivery to tissues, promote healing, reduce inflammation, and support recovery from various conditions including post-surgical recovery, radiation injuries, diabetic ulcers, and oncology support.
- Membership Program Six-tier membership plans providing access to cryotherapy, hyperbaric oxygen therapy, red light therapy, infrared sauna, sports massage, and Normatec compression with discounted rates, monthly offers, VIP access, and priority access for individual consumers.
- Gift Cards Gift cards available for purchase, allowing recipients to experience any Elixir Wellness service or treatment, ideal for occasions like Mother's Day and special celebrations.
- Genetic Testing (Telomere and Chromosome) Biological age testing measuring telomere length to provide insights into cellular aging processes and inform personalized wellness strategies, for individual consumers focused on longevity.
Quantifiable outcome
- 100,000+ customers served across India
- +3 more outcomes
Companies that use Elixir Wellness
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Elixir Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Elixir Wellness partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sushruta WellnessminorSushruta Wellness brand partnership suggesting alignment in holistic wellness approaches.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Elixir Wellness competitors and assessment
Company assessmentEmerging players
- AgeLess Clinic: India-focused regenerative and anti-aging clinic offering hormone therapy, IV drips, and longevity programs. Direct overlap with Elixir's Anti-Aging Lab and longevity stack; smaller scale but similar science-led positioning.
Broad incumbents
- Lanserhof: European medical-wellness resort group combining diagnostics, HBOT-class therapies, and longevity programs. Comparable on the medical-wellness and longevity axis; resort-delivery model differs from Elixir's urban clinic.
- SHA Wellness Clinic: Global luxury medical-wellness retreat in Spain integrating integrative medicine, nutrition, and aesthetics. Comparable in concept (integrative medical wellness for affluent clientele) although resort/lodging-based versus Elixir's urban clinic model.
- Chenot Palace: Global medical-wellness brand offering detox, longevity, and regenerative protocols at resort locations. Comparable on integrated medical wellness/anti-aging protocols targeting affluent global travelers; Elixir is an urban-clinic analogue.
- cult.fit (formerly Cure.fit): Large Indian fitness, wellness, and healthcare platform offering gyms, group classes, and some wellness services. Adjacent competitor for discretionary wellness wallet share, although broader and less premium than Elixir's integrated offering.
Direct peers
- Kaya Clinic: India's largest dermatology and aesthetics chain (100+ clinics) offering skin, hair, and laser services. Most directly comparable to Elixir's Aesthetic Lab; competes for the same premium Indian consumer wallet with greater scale.
- VLCC: Indian wellness, slimming, and beauty chain with extensive center footprint across India and the Middle East. Comparable in delivering bundled wellness+beauty services to mass-premium Indian consumers; lower-end of Elixir's price band.
- Oliva Skin & Hair Clinic: Fast-growing Indian chain (30+ clinics) focused on advanced dermatology, hair restoration, and aesthetic procedures. Direct competitor to Elixir's Aesthetic and Anti-Aging labs in the metros Elixir targets.
- BodyCraft Clinic: Indian aesthetics, skin, and body-sculpting clinic chain with both retail and partner relationships (also listed as Elixir's partner brand). Overlaps directly with Elixir's Body Lab and advanced aesthetic services in the Indian market.
- Skin Light Clinics: Boutique Indian dermatology and skin clinic chain offering laser, aesthetic, and skin treatments; comparable premium positioning and target customer segment to Elixir's Aesthetic Lab.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Elixir Wellness social profiles
Digital presenceElixir Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elixir Wellness leadership team
Management profileNumber of profiles
Profiles2 records
Elixir Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elixir Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elixir Wellness
What does Elixir Wellness do?
Elixir Wellness operates integrated luxury wellness centers offering health, beauty, aesthetic, and anti-aging services under one roof. Core offerings are delivered through three divisions: Wellness Lab (IV therapy, HBOT, cryotherapy, red light therapy, infrared sauna, Pilates, recovery therapies), Aesthetic Lab (face, hair, and body treatments), and Anti-Aging Lab (telomere genetic testing, regenerative therapies). Services are delivered in person across 21+ physical centers in India, supported by a membership program and gift cards.
Is Elixir Wellness a public or private company?
Elixir Wellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elixir Wellness founded?
Elixir Wellness was founded in 2021. It employs 11 to 50 people.
Where is Elixir Wellness based?
Elixir Wellness is headquartered in Mumbai, India, in the Asia region.
How does Elixir Wellness make money?
Five revenue lines are on record. Wellness Services Revenue is the primary driver. The others are membership Program, aesthetic Procedures, genetic Testing Services and gift Cards.
Who are Elixir Wellness's main competitors?
AgeLess Clinic is listed as an emerging player. Broad incumbents are Lanserhof, SHA Wellness Clinic, Chenot Palace and cult.fit (formerly Cure.fit). Direct peers are Kaya Clinic, VLCC, Oliva Skin & Hair Clinic, BodyCraft Clinic and Skin Light Clinics.
Does Elixir Wellness have an API?
No public API is recorded for Elixir Wellness.
What industry is Elixir Wellness in?
Elixir Wellness's product category is Luxury Wellness and Aesthetic Services. Its primary akta.pro industry code is THAJAHAI, Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs), with a secondary code of THAGAMAC, Medical Wellness & Integrative Health Retreats. Its NAICS code is 62 and its SIC code is 8093.