What Wapa TelevisiÌ_n does

Wapa Televisión (legally Televicentro de PR, LLC) is a Puerto Rico-based Spanish-language broadcast television network and multi-platform media operation serving the Puerto Rican general audience and, through its sister channel WAPA América, the Puerto Rican diaspora in the United States. The company is owned by Televicentro de PR, LLC, a subsidiary of the publicly traded Hemisphere Media Group, Inc. (NASDAQ: HMTV), and is headquartered in Guaynabo, Puerto Rico. Its offering centers on the flagship Wapa TV channel, with core content verticals Noticentro (local, national, and international news), Wapa Deportes (sports coverage spanning MLB, NBA, LBPRC, FIBA, and World Baseball Classic), Tu Tiempo (weather), and entertainment franchises including Claro que Baila, Lo Sé Todo, Viva La Tarde, Solo Salud, and Miss Universe Puerto Rico coverage.

The underlying technical stack is conventional broadcast-plus-digital: traditional over-the-air transmission, cable and satellite carriage, native iOS and Android applications, an Amazon Fire TV OTT app, an Alexa voice skill for audio access, and a website powered by the BLOX Content Management System from BLOX Digital. Audio extensions include sister radio stations WKAQ 580 AM and KQ 105 FM, plus a podcast offering. No public-facing APIs, AI/ML capabilities, or developer platform are documented. Distribution strategy spans social channels (Facebook, Twitter/X, LinkedIn, YouTube, TikTok, Instagram) and email newsletters, with WAPA América extending the brand's footprint to US Hispanic markets.

Wapa Televisión generates revenue primarily through television advertising and commercial partnerships, with content offered free to viewers via broadcast, cable/satellite, and free ad-supported digital channels; pricing is not publicly disclosed. Customer segments are horizontal and mass-market, targeting Spanish-speaking households in Puerto Rico and the US diaspora. The go-to-market model is sales-led, monetizing audience reach across linear TV, radio, mobile, OTT, and voice touchpoints through aggregated advertising demand rather than direct consumer subscription fees.

Name

Wapa TelevisiÌ_n

Legal name

Televicentro de PR, LLC

Website

https://wapa.tv

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

Wapa Televisión (Televicentro de PR, LLC) is a Puerto Rico-based Spanish-language broadcast television network, owned by Hemisphere Media Group, providing news, sports, weather, and entertainment programming to Puerto Rican audiences and the US diaspora via TV, radio, mobile, and OTT platforms, monetized primarily through advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

San Juan

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Television Broadcasting and Advertising: Wapa TV generates revenue primarily through television advertising, broadcasting news, entertainment programs, sports coverage, and weather information to Puerto Rican audiences.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Wapa Televisión, legally Televicentro de PR, LLC, operates a Puerto Rican Spanish-language broadcast television network delivering local news (Noticentro), sports coverage (Wapa Deportes), weather forecasting (Tu Tiempo), and entertainment programming to Puerto Rican audiences. The network distributes content via over-the-air TV broadcast, mobile apps (iOS/Android), OTT (Amazon Fire TV), Alexa voice assistant, and extends reach to the US Puerto Rican diaspora through sister channel WAPA América and radio stations WKAQ 580 and KQ 105. Revenue is generated primarily through television advertising.

Product overview

Wapa Televisión (Televicentro de PR, LLC) operates as a comprehensive multimedia broadcast platform centered around its core Wapa TV television network. The offering spans a platform-plus-modules architecture: the core broadcast network delivers news via Noticentro, sports via Wapa Deportes, and weather via Tu Tiempo; supplementary modules include entertainment programs (Claro que Baila, Lo Sé Todo, Viva La Tarde), radio stations (WKAQ 580, KQ 105), podcasts, and the digital extension WAPA América targeting the US Hispanic diaspora. Additional brand extensions include MUPR for Miss Universe coverage and Galerías for photo content. Content is distributed across broadcast TV, mobile apps (iOS/Android), OTT (Amazon Fire TV), voice (Alexa), and radio stations.

Differentiator

Problem solved

Functional benefit

Brands

• WAPA América: The only Super Station that directly connects the Puerto Rican and Hispanic community in the diaspora with the island. Founded in 2004.
• Noticentro
• Wapa Deportes

Products and services

• Wapa TV (Televicentro) Puerto Rican broadcast television network and digital platform offering news, entertainment, sports, and weather content for general Puerto Rican audiences; the primary television station owned by Televicentro de PR, LLC.
• Noticentro Flagship news division providing local, political, international, sports, business, science, technology, and lifestyle news coverage across multiple categories for Puerto Rican audiences.
• Wapa Deportes Sports division covering MLB, LBPRC, FIBA, NBA, World Baseball Classic, and various other sports leagues with dedicated coverage sections for Puerto Rican sports fans.
• WAPA América International television channel serving as a 'Super Station' that directly connects the Puerto Rican and Hispanic diaspora community in the United States with content from the island; founded in 2004.
• WKAQ 580 AM AM radio station owned by Televicentro, available online and integrated with Wapa TV's digital platform for Puerto Rican audiences.
• KQ 105 FM FM radio station owned by Televicentro, available online and integrated with Wapa TV's digital platform for Puerto Rican audiences.
• Claro que Baila Celebrity dance competition show featuring contestants competing in dance performances with jury evaluations, airing weekdays at 7pm.
• Lo Sé Todo Entertainment news program covering celebrity gossip, international news, and lifestyle content.
• Tu Tiempo Weather forecasting service providing weather updates, tropical storm tracking, and meteorological information for Puerto Rico.
• MUPR (Miss Universe Puerto Rico) Digital platform covering the Miss Universe Puerto Rico pageant and related beauty pageant content.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• WAPA AméricaflagshipOthers · 1 January 2004WAPA América is a sister channel to Wapa TV, established in 2004. It is described as the only 'Super Estación' (Super Station) that directly connects the Puerto Rican and Hispanic diaspora community with the Island. The partnership represents Televicentro's expansion to serve Puerto Rican communities outside Puerto Rico, particularly in the United States.
• WKAQ 580 and KQ 105coreOthersRadio stations WKAQ 580 AM and KQ 105 FM are operated by Televicentro de PR, extending the company's multimedia presence across television and radio platforms in Puerto Rico.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• WIPR-TV (Puerto Rico Public Broadcasting): Puerto Rico's public broadcasting station, offering local news, cultural programming, and educational content; competes with Wapa TV for PR audiences but operates on a non-commercial, public-funding model.
• Mega TV: Spanish-language broadcast network serving the U.S. Hispanic market; competes with WAPA América for diaspora audiences and offers comparable news and entertainment formats.
• TeleMicro (Dominican Republic): Caribbean Spanish-language broadcast network based in the Dominican Republic with cross-border reach into Puerto Rican and Caribbean diaspora communities; competes with WAPA for Caribbean-Hispanic audiences and ad budgets.

Direct peers

• Azteca América: U.S. Spanish-language broadcast network offering novelas, news, and sports targeted at Hispanic households; overlaps with WAPA América in the diaspora market and competes for similar ad categories.
• Telemundo Puerto Rico (WKAQ-TV / WSTE-TV): Telemundo's owned-and-operated Puerto Rico station and a direct local competitor to Wapa TV, broadcasting Spanish-language news, entertainment, and telenovelas to the same Island audience with comparable multi-platform digital distribution.
• Univision Puerto Rico (WLII / WSUR): Univision's Puerto Rico affiliates deliver Spanish-language broadcast news, telenovelas, and entertainment to the same PR household base as Wapa TV, competing for both ratings and Spanish-language ad budgets.
• Estrella TV: U.S.-based Spanish-language broadcast network delivering entertainment, news, and live programming to Hispanic audiences; competes with WAPA América for U.S. Puerto Rican and Hispanic diaspora viewership and ad spend.

Broad incumbents

• Telemundo (NBCUniversal Telemundo): Parent-level Spanish-language broadcast network and a broader incumbent serving U.S. Hispanic audiences nationwide; competes with WAPA América for diaspora viewership and with Wapa TV for premium Spanish content rights.
• Univision Communications: Largest U.S. Spanish-language broadcast network with comparable news, telenovela, and sports programming; competes with WAPA América in the U.S. Hispanic market and sets the standard for Spanish-language ad pricing.

Others

• BLOX Digital: Technology vendor powering the wapa.tv website via its BLOX CMS; an enabling infrastructure partner rather than a competitor, but representative of the broader digital publishing ecosystem Wapa depends on for its digital distribution.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wapatv
• YouTubeyoutube.com/@wapatv
• Facebookfacebook.com/wapatv
• LinkedInlinkedin.com/company/wapa-televisi-n
• Instagraminstagram.com/wapatv
• TikToktiktok.com/@wapatelevision?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wapa TelevisiÌ_n