Lagrant Communications
Lagrant Communications is a Los Angeles-based, 100 percent minority-owned integrated marketing communications agency founded in 1990, delivering culturally sensitive advertising, PR, and crisis management for corporate, nonprofit, and government clients targeting Hispanic, African American, and LGBTQIA+ audiences.
- Company typePrivate
- Founded1990
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lagrant Communications does
Lagrant Communications is a Los Angeles-based, full-service integrated marketing communications agency founded in 1990. The firm specializes in culturally sensitive campaigns targeting Hispanic, African American, and LGBTQIA+ consumer markets, serving corporate, not-for-profit, and government clients at regional and national levels. The company is 100 percent minority-owned, small business certified, and operates with a team of 11-50 employees. Industries of focus include healthcare, social marketing (HIV/AIDS, infant mortality, tobacco control), utilities (electric and telephone), financial services (banking, investment, insurance), automotive, and travel and tourism (airlines, destinations, airports).
The agency's service offering is organized into six practice areas: Cultural Competency, Public Relations, Marketing, Advertising, Cross-Discipline (including data and analytics, social listening, and crisis management), and Crisis Management & Communications. Service capabilities span media planning and buying, creative development, multicultural content adaptation, grassroots programs, stakeholder engagement, and risk assessment. The firm operates three specialized practice areas—Hispanic, Health & Wellness, and P.O.L.I.S.H. (a public affairs division supporting women seeking elected office, with emphasis on women of color)—and supports campaigns in English, Spanish, bilingual, and Portuguese.
Lagrant generates revenue through professional services engagements billed on a quote-based, campaign-scoped pricing model with no publicly disclosed pricing. Distribution is direct-to-client via enterprise sales relationships. Notable clients include Wal-Mart, BP, Southern California Edison, Delta Airlines, Nissan North America, Verizon, Harley-Davidson, Carnival Corporation, Blue Shield California, American Heart Association, and Martin Luther King Jr. Community Hospital. The agency has no disclosed funding history, parent company, or public reporting, and operates as an independent private firm led by CEO Kim Hunter.
Lagrant Communications firmographics
Firmographics- Name
- Lagrant Communications
- Legal name
- LAGRANT COMMUNICATIONS
- Website
- https://lagrantcommunications.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lagrant Communications is a Los Angeles-based, 100 percent minority-owned integrated marketing communications agency founded in 1990, delivering culturally sensitive advertising, PR, and crisis management for corporate, nonprofit, and government clients targeting Hispanic, African American, and LGBTQIA+ audiences.
- Ownership category
- akta.pro rank
Where Lagrant Communications is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lagrant Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Marketing Communications Services: Revenue generated from providing integrated marketing communications services including public relations, advertising, marketing campaigns, and crisis management for corporate, not-for-profit, and government clients
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Lagrant Communications product offering
Product offeringCore offering
LAGRANT Communications is a full-service integrated marketing communications agency that provides public relations, advertising, marketing, crisis management, and cross-discipline strategy services. The agency specializes in culturally sensitive campaigns targeting Hispanic, African American, and LGBTQIA+ consumer markets for corporate, not-for-profit, and government clients across the United States.
Product overview
LAGRANT COMMUNICATIONS is a full-service integrated marketing communications agency that is a 100 percent minority-owned and operated, small business certified firm specializing in Hispanic, African American, and LGBTQIA+ consumer markets. The company offers a comprehensive suite of service offerings including Cultural Competency, Public Relations, Marketing, Advertising, Cross-Discipline, and Crisis Management & Communications services, organized around three specialized practice areas: Hispanic, Health & Wellness, and P.O.L.I.S.H. (public affairs). The agency's multi-discipline approach combines strategic planning, media relations, community engagement, creative development, and data analytics to deliver culturally sensitive communications campaigns for corporate, not-for-profit, and government clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services
- Marketing Services
- Advertising Services
- Crisis Management & Communications
- Hispanic Practice
- Health & Wellness Practice
- P.O.L.I.S.H. (Political, Opportunity, Leverage, Influence, Strategy, and Honesty)
Companies that use Lagrant Communications
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Lagrant Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Lagrant Communications partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Lagrant Communications competitors and assessment
Company assessmentDirect peers
- Lopez Negrete Communications: Houston-based Hispanic-focused integrated marketing communications agency. Closest direct competitor to LAGRANT — same Hispanic-market specialization, same full-service model (advertising, PR, digital), similar Fortune 500 client base including energy, healthcare, and consumer brands.
- Alma: Miami-based independent multicultural creative agency with Hispanic and U.S. multicultural focus. Directly comparable as an independent, culturally-rooted full-service agency targeting the same diverse consumer segments with advertising, PR, and social offerings.
- Burrell Communications: Chicago-based multicultural agency specializing in the African American consumer market with full-service advertising, PR, and digital capabilities. Directly comparable as a minority-owned agency focused on diverse consumer segments with corporate clients.
- Dieste: Dallas-based Hispanic-focused marketing agency offering advertising, digital, and PR services to Fortune 500 brands. Directly comparable as a Hispanic-specialist agency serving similar enterprise clients (P&G, 3M, etc.) with cultural competency as its core positioning.
- IW Group: Los Angeles-based Asian American marketing communications agency. Comparable as a fellow minority-focused full-service agency on the West Coast targeting a specific diverse consumer segment with PR, advertising, and digital services for enterprise clients.
- D expósito & Partners: New York-based multicultural marketing agency with Hispanic, African American, and Asian American expertise. Directly comparable as an independent multicultural full-service agency competing for the same Fortune 500 multicultural marketing budgets.
- The Community: Independent multicultural creative and communications agency serving diverse audiences including Hispanic and African American consumers. Comparable as a similarly positioned independent full-service multicultural agency competing for diverse-market enterprise retainers.
Broad incumbents
- Havas: Global advertising holding company with dedicated multicultural and Hispanic networks (e.g., Havas Multicultural). Comparable as a broader incumbent with overlapping multicultural capabilities, larger scale, and integrated media buying across multiple markets.
- Publicis Groupe: Global advertising and communications holding company with multicultural agencies (e.g., Leo Burnett Multicultural, Saatchi & Saatchi). Comparable as a broader incumbent offering multicultural expertise within a wider portfolio of services and global reach.
- Omnicom Group: Global advertising holding company with multicultural agencies (e.g., Omnicom's multicultural specialty shops). Comparable as a broader incumbent with overlapping Hispanic and multicultural capabilities at much larger scale and global footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Lagrant Communications social profiles
Digital presenceLagrant Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lagrant Communications leadership team
Management profileNumber of profiles
Profiles1 record
Lagrant Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lagrant Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lagrant Communications
What does Lagrant Communications do?
LAGRANT Communications is a full-service integrated marketing communications agency that provides public relations, advertising, marketing, crisis management, and cross-discipline strategy services. The agency specializes in culturally sensitive campaigns targeting Hispanic, African American, and LGBTQIA+ consumer markets for corporate, not-for-profit, and government clients across the United States.
Is Lagrant Communications a public or private company?
Lagrant Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lagrant Communications founded?
Lagrant Communications was founded in 1990. It employs 11 to 50 people.
Where is Lagrant Communications based?
Lagrant Communications is headquartered in Los Angeles, United States, in the North America region.
How does Lagrant Communications make money?
One revenue line is on record: marketing Communications Services.
Who are Lagrant Communications's main competitors?
Direct peers on record are Lopez Negrete Communications, Alma, Burrell Communications, Dieste, IW Group, D expósito & Partners and The Community. Broad incumbents are Havas, Publicis Groupe and Omnicom Group.
Does Lagrant Communications have an API?
No public API is recorded for Lagrant Communications.