RTVi

What RTVi does

RTVi is a Russian-language digital news media platform headquartered in Moscow, operating at rtvi.com and distributing content across YouTube (channels @RTVINews and @RTVI), Telegram (@rtvimain), VK (vk.com/rtvi), Yandex Zen, Odnoklassniki, and Google News. The platform publishes text articles, video content, multimedia features, and opinion pieces covering Russia, the United States, Europe, Eurasia, the Middle East, and broader international news, organized into sections including News, USA, Europe, Eurasia, Opinions, Video, Multimedia, Lifestyle, and Special Projects. Sub-brands RTVi Мнения (opinion/commentary), RTVi Объясняем (explainer journalism), and RTVi Video extend the product surface beyond straight news reporting.

The operating entity is ООО «ЭрТиВиАй Продакшн» (LLC "RTVi Production"), registered in Moscow in 2017 (OGRN 1177746077662), which holds Roskomnadzor mass media registration certificate series El No. FS77-78784 issued 7 August 2020. The legal-name registration year (2017) conflicts with the firmographics-asserted founding year of 1999; the 1999 reference likely reflects the broader RTVi broadcast heritage rather than the current digital entity. Headcount is reported as 1–10 employees, indicating a lean editorial and operational structure.

The business model is free, ad-supported consumer media with no subscription paywall. Monetization runs through third-party ad-exchange and recommendation networks (СМИ2, 24СМИ, Инфокс, Sparrow, Сетка Медиа) disclosed in the recommendation-technology notice on the website. There are no disclosed direct-sold advertiser relationships, named B2B customers, sponsorship contracts, or premium product tiers; revenue is not publicly disclosed. Distribution is entirely direct-to-consumer across owned and third-party digital platforms, targeting Russian-speaking general news audiences both in Russia and internationally.

Name

RTVi

Legal name

ООО "ЭрТиВиАй Продакшн"

Website

https://rtvi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

RTVi is a Moscow-based, Russian-language digital news platform publishing text, video, and opinion content across its website, YouTube, Telegram, VK, Yandex Zen, and Odnoklassniki, serving Russian-speaking audiences interested in domestic and international news.

Ownership category

akta.pro rank

Product category

Online News Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

akta.pro secondary industries

Multilingual/Diaspora News Channels (MPABAIAJ), News Streaming Platforms (MPACAAAF)

Keywords

• Online news media
• Digital journalism
• Video content publishing
• Opinion and analysis
• Explainer journalism

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels4 records

Marketing channels7 records

Core offering

RTVi operates a Russian-language digital news media platform (rtvi.com) that publishes daily news articles, video content, opinion columns, explainer journalism, and multimedia features covering Russia, the United States, Europe, Eurasia, the Middle East, and other world regions. The platform distributes content for free to consumers through its website and a network of social media and aggregator channels (YouTube, Telegram, VK, Yandex Zen, Odnoklassniki, Google News).

Product overview

RTVi is a Russian-language media company operating as a unified news platform offering online news coverage, video content, expert opinions, and explainer journalism. The core product is the RTVi.com news portal, supplemented by video content distribution through YouTube, and specialized sections for opinions and explainer content.

Differentiator

Problem solved

Functional benefit

Products and services

• RTVi.com News Portal

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gazeta.ru: Large Russian online news publication covering politics, economics, and international affairs. Comparable to RTVi in digital news delivery to Russian-speaking audiences, with broader editorial scale.
• Meduza: Latvia-based independent Russian-language online news outlet covering Russia and the world. Directly comparable to RTVi as a digital-first news portal serving Russian-speaking audiences with international editorial scope.
• Kommersant: Major Russian daily newspaper with a strong online news portal covering politics, business, and world events. Comparable as a digital-first Russian-language news publisher serving similar demographics.
• The Moscow Times: Independent Russian-language news outlet based outside Russia covering Russian politics, society, and world news. Comparable to RTVi in audience (Russian-speaking audiences internationally) and digital news format.
• Forbes Russia: Russian edition of Forbes covering business, economics, and lifestyle. Comparable as a Russian-language digital news publisher operating across web and social channels targeting Russian-speaking professional audiences.
• Novaya Gazeta Europe: Independent Russian-language news outlet (European edition) covering politics, investigations, and world events. Comparable to RTVi in audience and journalistic positioning toward Russian-speaking readers.
• Lenta.ru: Major Russian online news portal covering Russia and world news. Closely comparable to RTVi in digital news format and core Russian-language audience reach.

Broad incumbents

• TASS: Russian state-run news agency operating a major multi-language online news platform. Comparable as a news content provider targeting Russian-speaking audiences, though at far greater institutional scale and with state backing.
• BBC News Russian Service: BBC's Russian-language news operation covering global and Russian affairs. Comparable to RTVi in targeting Russian-speaking audiences with international news scope, though backed by a much larger institutional broadcaster.
• Radio Free Europe / Radio Liberty (Russian Service): U.S.-funded international broadcaster with Russian-language programming. Comparable to RTVi in targeting Russian-speaking audiences with news on Russia and the world, though with broader institutional reach and resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/myRTVi
• Xx.com/rtvi
• Facebookfacebook.com/myRTVi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTVi