Paedi Protect
Paedi Protect AG is a German manufacturer of vegan, dermatologically tested skincare and sun-protection products formulated specifically for babies, children, and adults with sensitive or neurodermitis-prone skin, selling via its own e-commerce shop, Amazon, DACH drugstores and grocery retail, and a professional referral community.
- Company typePrivate
- Founded2013
- HeadquartersMarburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Paedi Protect does
Paedi Protect AG is a privately held German manufacturer of skincare and sun-protection products specifically formulated for babies, children, and adults with sensitive or neurodermitis-prone skin, headquartered in Marburg and registered as an Aktiengesellschaft. Founded in 2013 (operational since at least October 2015) by dermatologist Dr. Dr. Gerald Rehor and Dr. Olaf Stiller, the company develops products that are vegan-certified, dermatologically tested, and free from commonly irritating ingredients including parfum, microplastics, mineral oils, PEG/PPG, parabens, silicones, colorants, and preservatives. The core technology centers on formulations tailored to the physiological characteristics of infant and child skin — up to five times thinner than adult skin with an underdeveloped stratum corneum — using mineral-based UV filters (zinc oxide, no nanoparticles), plant-based tensides, and certified cold protection in the Wind & Wettercreme SKU.
The product portfolio spans seven sunscreen SKUs (Sonnenroller LSF 50+, Familiensonnencreme LSF 50+, Mineralische Sonnencreme LSF 30, Gesichtssonnencreme LSF 50+, Sonnenspray LSF 50+, Meeressonnencreme LSF 50+, and After Sun Lotion), weather protection (Wind & Wettercreme LSF 15), bath and skincare (Pflegebad, Pflegeöl, Baby Gesichtscreme, Wundschutzcreme, 2in1 Shampoo & Waschlotion, Schaumseife), bundles/sets, and Pauli-branded children's books and accessories. Several products have earned third-party validation: Sonnenroller received a Stiftung Warentest grade of 1.8, Familiensonnencreme and Pflegebad received Ökotest 'sehr gut', and Wundschutzcreme received Ökotest 'gut'.
The business operates a hybrid B2C/B2B go-to-market model. Direct-to-consumer revenue is generated through the paediprotect.de WooCommerce storefront, third-party Amazon marketplace, and physical retail in German and Austrian drugstores (drogeries) and food retailers (Lebensmitteleinzelhandel), with Switzerland served via the MeinEinkauf.ch re-export service. Pricing is per-unit at €1.49–€19.95 for individual products and up to €35.54 for bundles, with volume discounts, newsletter incentives (15% off), and free shipping thresholds. A secondary B2B referral channel runs through the PAEDIPROTECT Professionals Community portal, which provides free sample packs and exclusive benefits to midwives, doctors, daycare centers, and pharmacies to drive professional endorsement among the target audience of parents of infants and young children with sensitive skin.
Paedi Protect firmographics
Firmographics- Name
- Paedi Protect
- Legal name
- Paedi Protect AG
- Website
- https://paediprotect.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paedi Protect AG is a German manufacturer of vegan, dermatologically tested skincare and sun-protection products formulated specifically for babies, children, and adults with sensitive or neurodermitis-prone skin, selling via its own e-commerce shop, Amazon, DACH drugstores and grocery retail, and a professional referral community.
- Ownership category
- akta.pro rank
Paedi Protect industry classification
Industry- Product category
- Baby and Children Sensitive Skin Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Kids & Baby Sun Protection (CRABAHAE)
- akta.pro secondary industries
- Kids Skincare (Moisturizers, Sensitive Skin) (CRABAJAI), Sensitive Skin & Barrier Repair (CRABAAAG), Baby Sun Protection (CRABAJAE)
Keywords
Where Paedi Protect is headquartered
LocationHeadquarters
- HQ city
- Marburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Paedi Protect business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Revenue from direct online sales through the company's own storefront at paediprotect.de, featuring product categories including sunscreens, bath products, skincare, bundles, and Pauli-branded accessories. Customers purchase individual units or bundles at listed unit prices.
- Retail and Marketplace Distribution: Revenue from sales through third-party retail channels including drugstores/drogeries, Lebensmitteleinzelhandel/grocery stores, and Amazon marketplace. The company sells its products to these retailers/distributors for resale to end consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sunscreen products (individual units) |
| Unit Pricing | Pay-as-you-go | Bundle and set products |
| Unit Pricing | Pay-as-you-go | Skincare and bath products (individual units) |
| Unit Pricing | Pay-as-you-go | Pauli & Accessories products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels12 records
Paedi Protect product offering
Product offeringCore offering
Paedi Protect manufactures and sells dermatologically tested skincare and sun protection products specifically formulated for babies, children, and adults with sensitive or neurodermitis-prone skin. The product range includes mineral sunscreens (SPF 15 to 50+), a certified cold-protection weather cream, gentle bath additives, after-sun lotions, and complementary Pauli-branded accessories and children's books. All formulations are vegan, fragrance-free, manufactured in Germany, and free from common irritants such as perfume, microplastics, mineral oils, PEG/PPG, parabens, silicones, dyes, and preservatives.
Product overview
PAEDIPROTECT is a German manufacturer of skincare and sunscreen products specifically formulated for babies, children, and people with sensitive skin. The product portfolio centers on sun protection products (Sonnenroller, Familiensonnencreme, Mineralische Sonnencreme, Sonnenspray, Gesichtssonnencreme, Meeressonnencreme) and weather protection (Wind & Wettercreme), complemented by body care (Pflegebad) and after-sun products. Products are sold individually and in themed bundles/sets. The brand extends through Pauli penguin-branded merchandise including children's books and accessories, and offers a free Professionals-Community service for healthcare professionals. All products are vegan, dermatologically tested, free from perfume, microplastics, mineral oils, PEG/PPG, parabens, silicones, dyes, and preservatives, and are manufactured in Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Sonnenroller LSF 50+
- Familiensonnencreme LSF 50+
- Mineralische Sonnencreme LSF 30
- After Sun Lotion
- Gesichtssonnencreme LSF 50+
- Sonnenspray LSF 50+
- Meeressonnencreme LSF 50+
- Wind & Wettercreme LSF 15
- Pflegebad
- Bundle Sonnenschutz für den Sommer
- Mineral Bundle
- Sonne Sand Spaß Set
- Familien Sonnencreme Set LSF 50+
- Schlüsselanhänger
- Handwärmer
- Pauli-Büchlein 'Der große Flugwettbewerb'
- Pauli-Büchlein 'Das Geheimnis der Schatzinsel'
- PAEDIPROTECT Professionals-Community
Quantifiable outcome
- Sonnenroller received Stiftung Warentest rating of 1.8 (sehr gut equivalent)
- +3 more outcomes
Companies that use Paedi Protect
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Paedi Protect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Paedi Protect partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MeinEinkauf.chminorMeinEinkauf.ch provides a Swiss re-export service allowing Swiss consumers to shop from German online stores. MeinEinkauf handles all customs formalities and doorstep delivery for a small fee, enabling Paedi Protect products to reach Swiss consumers without direct shipping infrastructure.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Paedi Protect competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Paedi Protect social profiles
Digital presencePaedi Protect compliance and trust
Trust signalCompliance5 records
Paedi Protect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paedi Protect leadership team
Management profileNumber of profiles
Profiles4 records
Paedi Protect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paedi Protect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paedi Protect
What does Paedi Protect do?
Paedi Protect manufactures and sells dermatologically tested skincare and sun protection products specifically formulated for babies, children, and adults with sensitive or neurodermitis-prone skin. The product range includes mineral sunscreens (SPF 15 to 50+), a certified cold-protection weather cream, gentle bath additives, after-sun lotions, and complementary Pauli-branded accessories and children's books. All formulations are vegan, fragrance-free, manufactured in Germany, and free from common irritants such as perfume, microplastics, mineral oils, PEG/PPG, parabens, silicones, dyes, and preservatives.
Is Paedi Protect a public or private company?
Paedi Protect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paedi Protect founded?
Paedi Protect was founded in 2013. It employs 1 to 10 people.
Where is Paedi Protect based?
Paedi Protect is headquartered in Marburg, Germany, in the Europe region.
How does Paedi Protect make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail and Marketplace Distribution.
Does Paedi Protect have an API?
No public API is recorded for Paedi Protect.
What industry is Paedi Protect in?
Paedi Protect's product category is Baby and Children Sensitive Skin Care. Its primary akta.pro industry code is CRABAHAE, Kids & Baby Sun Protection, with a secondary code of CRABAJAI, Kids Skincare (Moisturizers, Sensitive Skin). Its NAICS code is 456120 and its SIC code is 2844.