Signage

What Signage does

Signage, operating under the legal entity Brand Resource Inc., is a custom commercial sign manufacturer and installer founded in 2015 and headquartered at 1307 Decatur Highway, Fultondale, Alabama. The company designs, engineers, fabricates, and installs a comprehensive portfolio of signage products spanning outdoor categories (freestanding/pylon signs, monument signs, wall signs, channel letters, building fascia signs), interior categories (lobby signs, ADA wayfinding, engraved signs and plaques, interior graphics), and specialty items (hand-painted signs, banners, temporary signage, fleet graphics). Core technical capabilities include in-house neon manufacturing with LED upgrade kits, photopolymer and engraving processes for ADA-compliant tactile signage with Braille, digital high-resolution printing, and full-service project management covering code checks, permitting, installation, and completion photos.

The revenue model is primarily project-based, one-time custom sales priced via quote (no publicly disclosed pricing), supplemented by an ongoing maintenance and repair revenue stream covering neon repair, LED retrofits, and parking lot lighting. Go-to-market is direct sales via phone (205-968-1699) and website-driven lead capture, targeting both local Birmingham-metro clients and national multi-location accounts. Primary customer segments are healthcare, retail/restaurants, and enterprise/multi-location businesses, with secondary exposure to professional services, education, automotive, and other verticals. Named enterprise customers include UAB Medicine, TitleMax, Shipt, Community Choice Financial (200+ rebranded locations), O'Neal Steel (nearly two dozen locations), ReMax, Boot Barn, State Farm, Northwestern Mutual, Freeway Honda, Tuff Shed, Callidus Cloud, and Southern Veterinary Partners, indicating both project-by-project SMB work and national account rollout capacity.

Name

Signage

Legal name

Brand Resource Inc.

Website

https://signage-inc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Signage, operating as Brand Resource Inc., is a Fultondale, Alabama-based custom commercial sign manufacturer and installer founded in 2015. The company designs, fabricates, and installs outdoor, interior, ADA wayfinding, and specialty signage for healthcare, retail, financial services, automotive, and multi-location enterprise clients across the U.S.

Ownership category

akta.pro rank

Product category

Commercial Sign Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850), Commercial Screen Printing (323113)

SIC

Coating, Engraving & Allied Services (3470), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

akta.pro secondary industries

Digital Signage & Commercial Displays (HDACADAL), Commercial Lighting Fixture Installation (HSAOAFAM), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Custom sign manufacturing
• Commercial signage
• Sign installation
• ADA wayfinding signage
• Channel letters

Headquarters

HQ city

Fultondale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Sign Manufacturing and Installation: One-time purchase model for custom-designed signs, from concept to completion. Includes design, engineering, manufacturing, and professional installation services. Services include code checks, permitting, and completion photos.
2. Sign Maintenance and Repair: Ongoing maintenance services to keep signs in optimal condition. Includes neon repair/replacement, LED upgrades, and parking lot lighting maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Signage is a custom sign manufacturing and installation company that designs, engineers, fabricates, and installs commercial signage for businesses. The company handles projects end-to-end from concept to completion, including code checks, permitting, manufacturing, and professional installation. It also provides ongoing maintenance, neon repair/replacement, LED upgrades, and parking lot lighting through an in-house neon shop.

Product overview

Signage is a custom sign manufacturing and installation company offering a comprehensive portfolio of signage solutions. Their product line includes outdoor signage (freestanding/pylon signs, monument signs, wall signs, building fascia signs, channel letters) and interior signage (lobby signs, ADA wayfinding signage, engraved signs, interior wayfinding, interior graphics). They also provide hand-painted signs, banners and temporary signs, and full-service installation and maintenance. All signs are custom-designed to client specifications with various illumination options (LED, neon) and materials. The company operates from concept to completion, handling design, engineering, manufacturing, permitting, and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Freestanding Signs

Quantifiable outcome

• Over 200 locations rebranded across the U.S. for Community Choice Financial
• +1 more outcomes

Named customers32 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Mid-South Sign AssociationminorOthersIndustry membership organization for sign companies in the mid-south region. Member association providing networking and industry standards support.
• Signs.orgminorOthersNational sign industry organization providing resources, standards, and industry advocacy for sign manufacturers.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• Ace Sign Company: Midwest-based custom sign manufacturer serving Illinois, Indiana, and Wisconsin with a similar full-service design-manufacture-install model. Comparable capability set to Signage but operating in a different geographic region.
• Heath & Company / Heath Signs: Established regional sign manufacturer with full-service design, fabrication, and installation across the U.S. Southeast. Geographic and capability overlap with Signage's Birmingham-area base and enterprise account work.

Direct peers

• Signarama: International franchised sign and graphics company offering custom signs, vehicle wraps, and banners. Closely aligned service portfolio to Signage, including ADA, channel letters, and monument signage, with a franchise-driven national footprint.
• SignZone (Signs.com): Online-enabled custom sign manufacturer offering banners, yard signs, and commercial signage with nationwide shipping. Directly comparable product mix but differentiates through e-commerce self-service, contrasting with Signage's phone-based model.
• FASTSIGNS: Largest franchised custom sign and graphics network in North America. Directly comparable business model — design, manufacture, install, and maintain custom signs for businesses — but at vastly greater scale and with franchise-driven geographic coverage.
• Stewart Signs: Custom sign manufacturer focused on exterior signage, monument signs, and channel letters for businesses and institutions. Comparable product mix to Signage with an emphasis on outdoor commercial signage and national delivery.
• Image360 (Allegra): Franchised network under Allegra focused on custom signs, graphics, and visual communications for businesses. Comparable in product mix (interior, exterior, ADA wayfinding) and customer base, with a broader multi-unit distribution model.

Broad incumbents

• YESCO (Young Electric Sign Company): Long-established, large-scale sign manufacturer specializing in iconic illuminated and channel-letter signage for national brands. Overlaps with Signage on channel letters, pylon signs, and LED/neon manufacturing but at a much larger project scale.
• Allen Industries: National sign and architectural graphics company serving enterprise brands with design, manufacturing, and installation. Direct overlap with Signage's national-account work (rebrands, multi-location rollouts) and ADA wayfinding capability.
• Federal Heath Sign Company: Diversified national sign manufacturer and installer serving retail, restaurant, petroleum, and corporate clients. Comparable in serving enterprise multi-location rebrand programs and offering design-to-installation services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/signage-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signage