WIN Television

What WIN Television does

WIN Television is Australia's largest commercial regional television broadcaster, headquartered in Wollongong, New South Wales, and operating under WIN Corporation Pty Limited. Founded on 18 March 1962 as a single Wollongong television station (WIN-4), the network has expanded to broadcast across 40 regional Australian markets, reaching approximately 12.4 million viewers and covering every Australian state and territory following the 2026 acquisitions of NBN Television and Nine Darwin. Its core product is the WIN Network free-to-air television service, complemented by WIN News (25 bureaus producing 21 dedicated local half-hour weeknight bulletins), two radio stations (i98FM in the Illawarra region and C91.3FM in the Macarthur region), and a Local Business Directory supporting regional SMB visibility.

The underlying technology centres on conventional broadcast television and radio transmission infrastructure, supplemented by MediaHub Australia — a joint venture with the ABC delivering digital media playout and distribution for over 142 channels across Australian metropolitan and regional markets, including IPTV and mobile content delivery. WIN operates under a long-term programme supply agreement with the Nine Network for national news, sport and entertainment content, and is represented for national advertising sales by Nine Regional Sales across Sydney, Melbourne, Brisbane, Adelaide and Perth.

WIN's business model is primarily advertising-driven, monetising viewer reach (12.4 million across 40 markets) through airtime sales via 33 regional offices and Nine Regional Sales, supplemented by radio advertising and community sponsorship partnerships. Standard payment terms are Net 30 days from month-end, with a 2.2% surcharge on American Express. The 2026 acquisitions of NBN News (for approximately AUD $15 million), NBN Television, and Nine Darwin significantly expanded WIN's footprint, though this expansion has been accompanied by operational restructuring — including the NBN News bulletin overhaul effective 27 June 2026 and the lapse of the Network Ten carriage agreement for three South Australian and NSW markets on 30 June 2026.

Name

WIN Television

Legal name

WIN Corporation Pty Limited

Website

https://wintv.com.au

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

WIN Television is Australia's largest commercial regional free-to-air television broadcaster, operating across 40 markets and reaching approximately 12.4 million viewers, monetising its audience primarily through regional advertising sales supplemented by local radio and community partnerships.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National General-Entertainment Broadcast Networks (MPABAAAA)

Keywords

• Regional television broadcasting
• Free-to-air advertising
• Local news broadcasting
• Commercial radio stations
• Regional media network

Headquarters

HQ city

Wollongong

HQ country

Australia

HQ region

Oceania

Offices39 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Television Advertising: WIN Television generates primary revenue through advertising airtime sales. The network broadcasts to 12.4 million viewers across 40 Australian markets, offering regional businesses opportunities to advertise on free-to-air television. WIN Television Sales operates 33 regional offices managing advertising relationships.
2. Radio Advertising: WIN Network operates radio stations including i98FM (Illawarra region) and C91.3FM (Macarthur region), generating additional advertising revenue from local radio audiences.
3. Community Sponsorships and Partnerships: WIN supports regional communities through sponsorships, partnerships and community initiatives, including support for local sporting organisations, agricultural shows, regional festivals, charity fundraising campaigns and community events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

WIN Television operates Australia's largest regional commercial free-to-air television broadcasting network, delivering Nine Network programming and locally produced news content across 40 markets in every Australian state and territory. The company sells advertising airtime to regional and national businesses through 33 regional sales offices and the Nine Regional Sales national sales force, and additionally operates two regional radio stations (i98FM and C91.3FM) and the MediaHub Australia digital media playout and distribution joint venture with the ABC.

Product overview

WIN Television operates as a multi-platform media network centered around its core regional television broadcasting business. The WIN Network serves as Australia's largest commercial regional television broadcaster, reaching approximately 12.4 million viewers across 40 Australian markets. The product portfolio includes the core WIN Network television service, the WIN News local news operation with 25 bureaus, two radio stations (i98FM and C91.3FM), the MediaHub Australia digital media playout joint venture with ABC, and supplementary services including TV Guide, Local Business Directory, and advertising sales operations. WIN also represents NBN Television in Northern NSW and Nine Darwin following recent acquisitions. The network operates under a programme supply agreement with the Nine Network for national programming.

Differentiator

Problem solved

Functional benefit

Products and services

• WIN Network Australia's largest commercial regional television broadcasting network, broadcasting free-to-air across 40 Australian markets in every state and territory, reaching approximately 12.4 million viewers with Nine Network national news, sport, and entertainment programming plus local content.
• WIN News Local news service producing 21 dedicated local half-hour news, sport, and weather bulletins each weeknight across Queensland, New South Wales, Victoria, and Tasmania, with 25 regional news bureaus contributing content for regional Australian viewers.
• i98FM Radio station serving the Illawarra community in New South Wales, part of the WIN Network, presenting music, news, sport, weather, traffic, interviews, and competitions throughout the day and night to a local Illawarra audience.
• C91.3FM Radio station serving the Macarthur region in New South Wales, part of the WIN Network, located in Campbelltown with transmission across the Macarthur region and beyond, presenting music, news, sport, weather, traffic, interviews, and competitions.
• MediaHub Australia Joint venture between ABC and WIN Network providing large-scale multi-client digital media playout and distribution services, delivering over 142 channels to Australian metropolitan and regional markets including IPTV, mobile content, and handheld device delivery for broadcast partners.
• WIN Television Advertising Advertising sales service representing Nine on WIN and NBN in regional markets across Queensland, NSW, ACT, Victoria, Tasmania, SA, WA, and Darwin, enabling regional and national businesses to purchase advertising airtime on the WIN Network free-to-air television platform.

Quantifiable outcome

• 12.4 million viewers reached across 40 Australian markets
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Nine NetworkcoreStrategic or Co-development Partner · 1 May 2026WIN operates under a long-term programme supply agreement with the Nine Network, broadcasting Nine's national news, sport and entertainment programming across Regional Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, South Australia, Western Australia, ACT and Darwin. Nine Regional Sales provides national representation for WIN with offices in Sydney, Melbourne, Brisbane, Adelaide and Perth.
• NBN TelevisioncoreStrategic or Co-development Partner · 1 May 2026WIN purchased NBN Television from Nine Entertainment in May 2026 for approximately $15 million, expanding into Northern New South Wales and the Gold Coast. NBN had been acquired by Nine for $250 million in 2007. Nine Regional Sales also provides national representation for NBN 9 in Northern NSW.
• Nine DarwincoreStrategic or Co-development Partner · 1 May 2026WIN acquired Nine Darwin in 2026, extending the network's operations into the Northern Territory and giving WIN a presence in every Australian state and territory.
• Imparja TelevisionminorChannel Partner/ Reseller/ Distributor · 1 May 2026Nine Regional Sales provides national representation for Imparja Television in Central Australia alongside NBN 9 in Northern NSW.
• Australian Broadcasting Corporation (ABC)coreStrategic or Co-development Partner · 1 January 2015MediaHub Australia is an autonomous joint venture company established by the Australian Broadcasting Corporation (ABC) and the WIN Network. MediaHub Australia operates as a large scale multi-client digital media, play-out and distribution facility delivering over 142 channels to Australian metropolitan and regional markets.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Seven Network (Seven West Media): One of Australia's three major commercial free-to-air television broadcasters. Competes with WIN for advertising revenue and audience share, and is the most direct national commercial TV competitor in regional markets.
• Network 10 (Paramount Australia): Australian arm of Paramount's free-to-air television operations. Competes directly with WIN in regional markets; its distribution agreement with WIN is set to lapse in three markets, illustrating the competitive overlap.
• Southern Cross Austereo: Operates regional television (Southern Cross) and commercial radio networks across Australia. Closest comparable regional TV + radio multi-platform operator with overlapping advertising sales and audience targets.
• Prime Media Group: Regional Australian free-to-air television broadcaster (Prime7) historically affiliated with Seven Network. Closest direct competitor to WIN in regional commercial television broadcasting.
• Imparja Television: Indigenous-owned regional and remote Australian television broadcaster serving Central Australia. Directly comparable as a regional commercial broadcaster, and part of WIN's broader sales representation network.

Broad incumbents

• Nine Entertainment: Major Australian commercial broadcaster and WIN's exclusive programming supplier. Operates its own metro and regional television assets and provides national sales representation for WIN's regional ad inventory.
• Australian Broadcasting Corporation (ABC): Australia's national public broadcaster and WIN's joint venture partner in MediaHub Australia. Competes for regional audiences and ad-free public funding, while also collaborating through MediaHub's digital distribution infrastructure.
• Special Broadcasting Service (SBS): Australia's multicultural and multilingual public broadcaster. Competes with WIN in regional free-to-air audiences and ad-funded programming, particularly in metro-fringe and culturally diverse regional markets.
• Foxtel: Australia's leading subscription television provider. Competes with WIN for premium content audiences and ad budgets via addressable/CTV advertising, representing the subscription model that pressures free-to-air broadcasters.

Emerging players

• Stan (Stan Entertainment): Leading Australian streaming service owned by Nine Entertainment. Competes with WIN's on-demand and digital distribution ambitions while also representing the digital shift that threatens traditional regional broadcast ad revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/win_tv
• LinkedInlinkedin.com/company/win-television

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WIN Television