Zarraffa's Coffee

What Zarraffa's Coffee does

Zarraffa's Coffee is a privately held Australian specialty coffee chain founded in 1996 and headquartered in Eagleby, Queensland, operating through a franchise-led retail model with stores in Queensland, New South Wales and Western Australia. Its offering spans hot and cold coffee beverages (Caffe Latte, Flat White, Cappuccino, White Chocolate Mocha, Cold Fusion), a limited food menu (sandwiches, smoothies, raisin toast), Black Label single-origin retail beans for home and office brewing, Okapi biodegradable single-serve capsules manufactured in southeast Queensland, reusable cups and stainless-steel merchandise, gift cards up to $200, the Z Card loyalty programme (1 Z$ per $11 spent, birthday drink, exclusive competitions), and a mobile app on iOS and Android. The company roasts its beans in-house at the Eagleby facility through its Roastery subsidiary, which also supplies wholesale customers.

The business makes money primarily through retail beverage and food sales at corporate-owned and franchisee-operated stores, supplemented by initial franchise fees and ongoing royalties from franchisees, wholesale bean and merchandise supply through The Roastery, and gift card float. Distribution combines physical retail (corporate plus franchise stores) with an online storefront for beans, merchandise and electronic gift cards via the mobile app. Zarraffa's sells to two principal customer groups: Australian retail coffee consumers — including loyalty-programme members — who value ethically-sourced specialty coffee and convenience, and franchise partners who operate stores under the brand. The company is organised under a Zarraffa's Coffee Group Pty Ltd holding entity with wholly-owned subsidiaries for franchising, roasting, corporate management and digital services (Intellectual Plus), and is led by CEO Marnie Sheldon.

Operationally, the firm differentiates on Rainforest Alliance-certified single-origin sourcing, Australian ingredient partnerships (Norco Milk, Queensland-produced syrups), sustainability initiatives (reusable cups, biodegradable capsules, ocean and giraffe/turtle conservation programmes), and a community-led marketing approach (Z News newsletter, Instagram, trade-promotion competitions, Australia Zoo partnerships). There is no external venture or private equity funding disclosed, no international presence beyond Australia, and no AI/ML capability described in the source material.

Name

Zarraffa's Coffee

Legal name

Zarraffa's Coffee Group Pty Ltd ACN 608 519 375

Website

https://zarraffas.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Zarraffa's Coffee is a privately held Australian specialty coffee chain founded in 1996, operating a franchise model across Queensland, New South Wales, and Western Australia through corporate and franchisee stores supplied by an in-house roastery, serving general retail consumers with coffee beverages, food, beans, and a Z Card loyalty programme.

Ownership category

akta.pro rank

Product category

Specialty Coffee Retail

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industries

Drive-Thru Coffee Stands & Coffee Kiosks (THAFADAK), Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Specialty coffee retail
• Coffee franchise operations
• Coffee roasting wholesale
• Single origin coffee beans
• Coffee loyalty program

Headquarters

HQ city

Eagleby

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Coffee and Food Sales: Sale of coffee beverages and food items through corporate-owned and franchisee-operated retail stores. Products include lattes, flat whites, cappuccinos, mochas, cold fusions, and food items like sandwiches and smoothies.
2. Franchise Fees and Royalties: Revenue from franchisees including initial franchise fees and ongoing royalty payments. Stores operated by independent franchisees under the Zarraffa's brand.
3. Bean and Merchandise Sales: Sale of whole bean coffee for home/office use, gift cards, and branded merchandise. Beans can be ground to suit various brewing methods including espresso, drip filter, percolator, plunger, and stovetop.
4. Gift Cards: Prepaid gift cards sold in-store and through the mobile app, valid at all Zarraffa's Coffee stores for eligible transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zarraffa's Coffee is an Australian specialty coffee chain that retails hot and cold coffee beverages, food items, and whole bean coffee through franchise and corporate retail stores primarily across Queensland, New South Wales, and Western Australia. The company operates an in-house specialty coffee roastery at its Eagleby QLD headquarters, supplies single-origin Black Label beans and biodegradable Okapi capsules to retail and wholesale customers, and sustains customer engagement through the Z Card loyalty program and companion mobile app.

Product overview

Zarraffa's Coffee is an Australian retail coffee chain operating a franchise model. Its product portfolio spans in-store food and beverage (hot and cold coffee drinks, food items), retail Single Origin Black Label coffee beans, reusable merchandise and biodegradable Okapi capsules, a loyalty program (Z Card), gift cards, and a mobile app. The Roastery division handles on-site roasting and B2B wholesale. The various products are tied together through the Z Card loyalty ecosystem and the mobile app, which serves as the primary digital customer touchpoint alongside the retail store network.

Differentiator

Problem solved

Functional benefit

Brands

• Zarraffa's Roastery: Specialty coffee roaster and wholesaler of associated products to businesses and consumers. Located at 124 Distillery Road, Eagleby QLD 4207.
• Zarraffa's Z Card
• Black Label Single Origin

Products and services

• Food & Drink Menu Hot and cold coffee beverages including Caffe Latte, Flat White, Cappuccino, White Chocolate Mocha, and blended Cold Fusion, alongside food items such as ChickCheeseAvo Ciabatta and Breakfast Smoothie, sold at Zarraffa's Coffee retail stores for walk-in consumer consumption.
• Black Label Single Origin Coffee Single origin coffee beans sourced from specific regions (e.g. Colombia), sold as retail bags for home or office brewing. Beans are ground to order for espresso, drip filter, percolator, plunger, and stovetop brewing methods, and are part of the Black Label premium line.
• Z Card Loyalty Program Free membership loyalty program in which members earn 1 Z$ for every $11 spent on eligible products, redeem rewards in-store, receive a complimentary birthday drink, and access exclusive news, offers, and competitions. Available via the Zarraffa's mobile app and as a physical card.
• Gift Cards Physical or electronic gift cards loaded with prepaid credit, redeemable at any Zarraffa's Coffee store. Cards are valid for 36 months from date of issue, with values up to $200 for in-store purchases.
• Zarraffa's Coffee Mobile App Mobile application available on iOS and Android enabling customers to access the Z Card loyalty program, purchase gift cards, locate stores, and receive in-app messages and push notifications.
• Okapi Coffee Capsules 100% biodegradable and compostable single-serve coffee capsules made from sugarcane and sugar beet, sold as an at-home or office single-serve coffee option and positioned as a sustainable alternative to standard aluminium and plastic pods.
• Reusable Cups & Merchandise Reusable coffee cups and stainless-steel straws sold as merchandise to minimise single-use waste, with customer incentives including complimentary upsize and extra shot for customers reusing tumblers or thermos cups.
• The Roastery (Wholesale Coffee Supply) The Roastery is Zarraffa's on-site specialty coffee roastery in Eagleby, QLD. It roasts Zarraffa's beans and acts as a wholesaler of coffee and associated products to businesses and consumers, including direct-to-consumer sales of roasted beans, supporting both corporate stores and the wider wholesale market.

Quantifiable outcome

• 100% biodegradable and compostable Okapi capsules (vs 150-500 years for standard capsules)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AJM Global Journeys Pty LtdminorOthers · 14 February 2024Travel voucher provider for Zafari Fusion promotion prizes. AJM Global Journeys Pty Ltd ABN 15 612 557 052 provides $4,000 travel vouchers for promotion winners, subject to their own terms and availability conditions.
• Australia ZoocoreGTM or Marketing Partner · 20 November 2023Partnership involving Zafari Fusion trade promotion (November 2023 - January 2024) with prizes including Australia Zoo admission passes and Hospital Sneak Peek tours. Prizes valued at approximately $1,000 per winner across 5 winners. Promotes conservation awareness tied to Zarraffa's giraffe-themed brand identity.
• Norco MilkcoreStrategic or Co-development PartnerZarraffa's Coffee has partnered with Norco Milk as part of their commitment to sourcing Australian ingredients. Norco supplies milk for Zarraffa's coffee beverages, supporting local Australian dairy farmers and communities.
• Rainforest AlliancecoreStrategic or Co-development PartnerZarraffa's has aligned with Rainforest Alliance (RFA), a not-for-profit international organisation committed to sustainable farming practices, improved working conditions for farmers, and ecological sustainability. Products with the Rainforest Alliance Certified seal are sourced from farms following sustainable practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeLEcN6_5sDPOxmlnwgVwhw
• Facebookfacebook.com/zarraffascoffee
• LinkedInlinkedin.com/company/zarraffas-coffee
• Instagraminstagram.com/zarraffascoffee
• Xx.com/zarraffascoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zarraffa's Coffee