Bradford National Bank

What Bradford National Bank does

Bradford National Bank is a privately held community bank founded in 1867 and headquartered in Greenville, Illinois, operating nine physical branches across southwestern Illinois in Bond, Clinton, Washington, and Marion counties. The bank serves individual consumers, small-to-medium businesses, agricultural producers, students, and retirees with a full suite of deposit products (checking, savings, money market, CDs, IRAs), lending products (personal, home, business, agricultural, and student loans through a College Ave Student Loans partnership), and payment products (BNB Corporate Mastercard, MasterMoney Business Debit Card). Digital channels include the Bradford Touch Mobile Banking app with Zelle peer-to-peer payments, ClickSWITCH for automated account migration, online account opening via the ilendx.tech platform, and self-serve mortgage and loan web centers. The bank monetizes primarily through net interest income on its loan and securities portfolio, supplemented by deposit account fees, overdraft and NSF fees ($25 per item, $10 per transfer), CD interest expenses (3.25%-3.45% APY across terms), credit card annual fees, and wealth management services delivered through its affiliate Bradford Wealth Management. Distribution relies on local, relationship-based sales through branch staff empowered to make lending decisions without corporate escalation, complemented by digital self-service channels; geographic reach remains concentrated within a four-county Illinois region.

Name

Bradford National Bank

Legal name

Bradford National Bank

Website

https://bradfordbank.com

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

51–100 employees

Short description

Bradford National Bank is a privately held community bank founded in 1867, operating nine branches across southwestern Illinois to serve consumers, small businesses, agricultural producers, students, and retirees with deposit, lending, payment, and wealth management products.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211), Credit Card Issuing (52221)

SIC

State Commercial Banks (6022), National Commercial Banks (6021)

akta.pro primary industry

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Business / Corporate Credit Cards (FSAKABAF), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Community banking
• Personal banking services
• Business banking
• Agricultural lending
• Mobile banking

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interest Income: Primary revenue from interest earned on loans (personal, business, home, agricultural) and securities portfolio. Variable rate money market accounts and CD rates drive deposit costs.
2. Deposit Account Fees: Monthly service fees on checking accounts ($150 minimum balance requirement for Personal Checking), monthly maintenance charges, per-check charges, ATM transaction charges, and non-sufficient funds fees.
3. Overdraft and Privilege Fees: $25 Non-Sufficient Funds Fee per item for overdraft privilege, $10 per transfer for overdraft protection transfers, $5 debit card reactivation fee, $27 return item fee.
4. CD and Savings Interest: Interest paid to depositors on certificates of deposit, money market accounts, Christmas Club, Vacation Club, and savings accounts. CD rates range from 3.25% to 3.45% APY depending on term length.
5. Credit Card Fees: Annual fees on BNB Corporate Mastercard credit cards. Small business credit card with personalized business name printing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bradford National Bank is a community bank offering personal banking (checking, savings, CDs, IRAs, debit/credit cards), business banking (checking tiers, ACH origination, fraud prevention), personal/business/agricultural loans, and digital banking via the Bradford Touch Mobile Banking app. It also offers wealth management services through affiliate Bradford Wealth Management and a Travel Club membership program, serving southwestern Illinois through 9 branch locations.

Product overview

Bradford National Bank offers a comprehensive suite of banking products organized into personal and business banking categories. The core offerings include checking and savings accounts, various loan products (personal, home, business, student, and agricultural loans), and credit/debit cards. Digital banking services include mobile banking with Zelle integration, online banking, and ClickSWITCH for account switching. Additional services include wealth management, a Travel Club membership program, fraud prevention tools like Positive Pay, overdraft coverage options, and student scholarships. The product portfolio is centered on traditional community banking services enhanced with modern digital capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Bradford Travel Club: Travel club membership program available to customers age 30 or older with $2,000 on deposit
• Bradford Wealth Management
• BNB Secure Checking

Products and services

• Personal Banking
• Business Banking

Quantifiable outcome

• 18 scholarships ($1,000 each) awarded annually to students from 9 regional high schools
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Bradford Wealth ManagementcoreStrategic or Co-development PartnerAffiliate wealth management company offering investment and financial planning services. Joint marketing relationship for retirement planning, IRAs, and wealth management products. Privacy policy states: 'Bradford National Bank shares with our affiliate Bradford Wealth Management.' Joint marketing agreement for financial products.
• College Ave Student LoanscoreStrategic or Co-development PartnerPartnership for student loan products. Bradford refers customers to College Ave for undergraduate, graduate, and parent loans. Also offers student loan refinancing through College Ave. Bradford has created college planning tools including budget planner, worksheet, and planning timeline in partnership with College Ave.
• Zelle (Early Warning Services, LLC)coreTechnology or IntegrationPeer-to-peer payment integration enabling instant money transfers between bank accounts. Zelle is owned by Early Warning Services, LLC. Integrated into Bradford's mobile banking app and online banking bill pay section. Allows sending money using email or mobile phone number.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Busey Bank: Illinois-based community bank with comparable deposit, lending, and wealth management product mix. Operates multiple branches across central and southern Illinois with similar relationship-banking positioning to BNB.
• Dieterich Bank: Illinois community bank with comparable deposit, loan, and digital banking products. Similar small-scale, community-focused operating model to BNB.
• First Mid Bank & Trust: Illinois-based community bank with similar deposit, mortgage, and business banking offerings. Operates branches across central and southern Illinois with overlapping service territory.
• United Community Bank (Illinois): Community bank operating in central Illinois with similar retail banking, lending, and digital product suite as BNB. Comparable scale and branch footprint.
• Midland States Bancorp: Midwestern community bank holding company with community banking, wealth management, and commercial lending lines. Comparable asset size and customer segments to BNB.
• Town & Country Bank: Illinois-headquartered community bank with consumer, business, and ag lending products. Closely comparable in scale and geographic focus to BNB.
• CNB Bank Shares: Illinois-based community banking holding company with branches in southern and central Illinois. Directly comparable in scale, product set, and rural/small-town footprint to BNB.

Broad incumbents

• Commerce Bank: Midwest-focused commercial and retail bank with significant Illinois presence. Larger regional player competing for SMB and consumer banking relationships in BNB's markets.
• Old National Bank: Large Midwest regional bank with community banking locations across Illinois, Indiana, Kentucky, and Wisconsin. Significantly larger scale than BNB but competes for the same retail and SMB deposits in BNB's footprint.
• Heartland Financial (HTLF) /Dubuque Bank and Trust: Multi-state community banking franchise with Midwest presence. Much larger and more diversified, but offers directly comparable retail and small business products to BNB's customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/BNB1867
• Facebookfacebook.com/BradfordNationalBank
• Instagraminstagram.com/bradfordnatbank
• TikToktiktok.com/@1867bnb
• LinkedInlinkedin.com/company/the-bradford-national-bank-of-greenville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradford National Bank