What Omnicom PR Group does

Omnicom PR Group (OPRG) is the public relations and communications division of Omnicom Group Inc. (NYSE: OMC), operating as a portfolio of wholly owned agency brands headquartered in New York with a 5,001-10,000 employee base. The firm serves enterprise clients across government and political affairs, healthcare, technology, crisis communications, and consumer-facing verticals, delivering strategic communications, public affairs, media relations, and reputation management through retained engagements. Its go-to-market runs through branded operating units including FleishmanHillard, Ketchum, Porter Novelli, MMC, and acquired public-affairs firms PLUS Communications and FP1 Strategies, the latter two added in September 2023 with 200+ staff to deepen political consulting capability.

The core technology platform is Omni, Omnicom's AI-driven marketing intelligence layer that unifies creativity, media, data, and AI across the holding company. Omni's named modules cover central orchestration of multi-channel workflows, personalized production at scale, predictive intelligence for trend and consumer-behavior forecasting, a unified intelligence backbone acting as a single source of truth, outcome-driven media activation tied to business outcomes, and geo-localized optimization for global-to-local execution. The platform is positioned to underpin both OPRG's PR engagements and the broader Omnicom portfolio, with vertical-specialized offerings such as the MMC Beauty practice and the OPRG Italia 'Digital Taste of Italian Wine' research study.

OPRG operates as a professional-services business on enterprise B2B retainers; pricing is not publicly disclosed. Revenue mechanics flow through multi-year agency engagements, project-based crisis and public affairs work, and ancillary research and advisory services. Growth vectors include continued M&A (FP1 and PLUS in 2023), new service lines such as FleishmanHillard's America 250 Advisory Unit launched in May 2026, geographic expansion into Europe via OPRG Italia, and embedding Omni's AI capabilities across client engagements to deepen account value and cross-sell.

Name

Omnicom PR Group

Legal name

Omnicom Group Inc.

Website

https://teamoprg.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Omnicom PR Group is the public relations division of Omnicom Group (NYSE: OMC), operating agency brands like FleishmanHillard, Ketchum, and Porter Novelli to deliver strategic communications, public affairs, and crisis management services to enterprise clients across government, healthcare, technology, and consumer verticals.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Public relations services
• Strategic communications
• Public affairs consulting
• Crisis communications
• Media relations

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

Omnicom PR Group delivers public relations, public affairs, political consulting, and crisis communications services to enterprise clients, government entities, healthcare organizations, technology firms, and consumer brands. Offerings span strategic counsel, media relations, reputation management, stakeholder engagement, and industry research, delivered through specialized agency sub-brands (FleishmanHillard, MMC, MMC Beauty, PLUS Communications, FP1 Strategies) and supported by the Omni AI-driven marketing intelligence platform.

Product overview

Omnicom PR Group is a division of Omnicom Group (NYSE: OMC), operating as a portfolio of public relations and communications firms. The offering consists of the Omni AI-driven marketing intelligence platform at its core, supplemented by multiple specialized sub-brands and acquired agencies. The portfolio includes FleishmanHillard for general PR services, MMC Beauty for the beauty sector, PLUS Communications and FP1 Strategies for public affairs and political consulting (acquired in 2023), and research offerings like The Digital Taste of Italian Wine study by OPRG Italia. The acquisitions added over 200 staff members to strengthen Omnicom PR Group's presence in corporate and public affairs, government, healthcare, technology, and crisis communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Omni Omnicom's AI-driven marketing intelligence platform that unites creativity, media, data, and AI to help brands grow with greater clarity, speed, and measurable impact.
• FleishmanHillard Public relations and communications firm within Omnicom PR Group offering strategic counsel, media relations, and reputation management services.
• MMC Beauty Dedicated beauty practice within MMC, led by Cris Gordon, focused on capitalizing on beauty's cultural influence and evolving consumer narratives for innovative and disruptive beauty brands.
• PLUS Communications Public affairs and political consulting firm acquired by Omnicom PR Group, specializing in crisis communications and government relations.
• FP1 Strategies GOP consulting firm acquired by Omnicom PR Group, specializing in political consulting and public affairs services.
• The Digital Taste of Italian Wine Annual study conducted by Omnicom PR Group Italia examining the digital presence of Italy's top wineries, providing benchmarking and insights for the wine industry.
• America 250 Advisory Unit Specialized advisory service from FleishmanHillard that provides strategic counsel, risk assessment, media strategy, and stakeholder engagement to help brands navigate the U.S. semiquincentennial and balance opportunity with reputational risk.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• WPP: WPP is one of the world's largest marketing and communications holding companies, with PR and public affairs capabilities (including Ogilvy PR and Finsbury Glover Hering) that directly compete with Omnicom PR Group's portfolio for the same global enterprise, government, and crisis clients.
• Havas: Havas is a global communications group with public relations and public affairs offerings, serving similar enterprise clients as OPRG across health, consumer, and corporate communications.
• Publicis Groupe: Publicis Groupe operates MSL and other global PR and communications brands, competing head-to-head with OPRG for multinational clients across healthcare, technology, and consumer sectors, and has been investing in AI-driven platforms analogous to Omni.
• Interpublic Group: IPG's PR holdings include Weber Shandwick, Golin, and Jack Morton, directly overlapping with OPRG's capabilities. IPG is a comparable marketing holding company competing for the same global client roster and pursuing similar AI-enabled communications offerings.
• Brunswick Group: Brunswick is a leading global corporate communications and public affairs consultancy competing with OPRG, particularly in financial, M&A, crisis, and cross-border stakeholder communications for large enterprises.
• Edelman: Edelman is the world's largest independent PR firm and a direct competitor to OPRG in corporate, healthcare, technology, and crisis communications, with comparable global reach and a strong reputation for independent counsel versus holding-company peers.
• Dentsu: Dentsu is a global marketing and communications group with PR and public affairs capabilities that compete with OPRG for multinational clients, particularly in technology, healthcare, and government, while pursuing AI-driven platform strategies similar to Omni.
• Burson: Burson, formed from the merger of BCW and Hill & Knowlton under WPP, is a top-tier global PR firm that directly competes with OPRG's FleishmanHillard, Ketchum, and Porter Novelli for corporate reputation, public affairs, and crisis engagements.

Emerging players

• FTI Consulting: FTI Consulting's Strategic Communications segment provides public relations, public affairs, and crisis communications services to corporates and governments, overlapping meaningfully with OPRG in crisis, regulatory, and reputation work.
• Powell Tate: Powell Tate is a Washington, D.C.-based public affairs and communications firm that competes with OPRG's PLUS Communications and FP1 Strategies on government, healthcare, and public affairs mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/omnicom
• Facebookfacebook.com/OmnicomGroupInc
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/Omnicom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnicom PR Group