Corbetts Ski + Snowboard

What Corbetts Ski + Snowboard does

Corbetts Ski + Snowboard is a family-owned specialty retailer of ski and snowboard equipment, apparel, and accessories founded in 1941 and headquartered in Oakville, Ontario. The company serves recreational and competitive skiers and snowboarders across men, women, and juniors, stocking premium third-party brands including Atomic, Rossignol, Salomon, Burton, and K2. Its product catalog spans skis, ski boots, bindings, poles, snowboards, snowboard boots and bindings, race equipment, clothing, and accessories, with individual items priced from under CAD $1 for small accessories to CAD $1,399.99 for high-end skis.

The business operates an omnichannel model combining two physical retail stores (the Oakville flagship at 120 Speers Road and a seasonal Collingwood location opened in 2022), a clearance outlet at 144 Speers Road, and a BigCommerce-powered e-commerce site (corbetts.com) that ships across Canada and the USA with free shipping on orders over $100. Corbetts monetizes primarily through one-time retail transactions, supplemented by professional services revenue from boot fitting, equipment tuning, and binding mounting at its Pro Shop, as well as gift card sales in CAD $15-500 denominations. The company has built an extensive partnership network with 15+ Ontario ski clubs, resorts, and provincial sport organizations (Toronto Ski Club, Alpine Ski Club, Glen Eden, Mount St. Louis Moonstone, Horseshoe Valley, Freestyle Ontario, Ontario Snowboard) and sponsors competitive freestyle skiers and snowboarders.

Underlying technology is minimal: Corbetts runs a traditional retail operation on a third-party BigCommerce storefront with no proprietary platform, API, or disclosed AI/ML capabilities. Its competitive differentiation rests on 80+ years of brand heritage, expert boot fitting backed by a one-year fit guarantee, curated multi-brand selection, content marketing through buying guides and athlete features, and ecosystem lock-in via the Junior Exchange Program and resort/club partnerships. Ownership has remained within the Corbett and Brown families across three generations, currently held by Kim Brown and Chris since 1996, with no disclosed outside investment.

Name

Corbetts Ski + Snowboard

Website

https://corbetts.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winter Sports Retail (Ski and Snowboard Equipment)

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Snowshoeing Retail (CRAMAJAH)

Keywords

• Ski equipment retail
• Snowboard equipment retail
• Winter sports apparel
• Ski boot fitting
• Alpine ski packages

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Core revenue from selling ski equipment, snowboards, apparel, and accessories through physical retail stores and e-commerce website. Products range from entry-level to high-performance gear with brands like Atomic, Rossignol, Salomon, Burton, and K2.
2. E-commerce Sales: Online retail through corbetts.com offering exclusive online-only products and broader catalog of ski and snowboard gear with shipping across Canada and the US.
3. Pro Shop Services: Revenue from professional services including ski boot fitting, equipment tuning, mounting, and other workshop services offered at retail locations.
4. Gift Cards: Sale of digital and physical gift cards redeemable both in-store and online, with denominations ranging from CAD $15 to $500.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Corbetts Ski + Snowboard is an omnichannel retailer selling ski and snowboard equipment, apparel, and accessories from premium brands (Atomic, Rossignol, Salomon, Burton, K2, etc.) through two physical stores in Oakville and Collingwood, Ontario and the corbetts.com e-commerce site shipping across Canada and the USA. The company complements its retail catalog with professional Pro Shop services such as boot fitting, equipment tuning, and binding mounting, along with the Junior Exchange Program for outgrown children's gear and a clearance outlet for previous-season inventory.

Product overview

Corbetts Ski + Snowboard operates a multi-channel e-commerce platform (BigCommerce-based) offering comprehensive ski and snowboard equipment and apparel for men, women, and juniors. The product portfolio centers on core equipment (skis, snowboards, boots, bindings, poles) supplemented by clothing, accessories (bags, goggles, helmets, heated products, backcountry gear), and race equipment. Services include a Pro Shop with boot fitting and tuning, a Jr. Exchange Program for trading growing children's gear, and the Corbetts Clearance Centre for discounted previous-season inventory. The business model combines online retail (corbetts.com) with two physical retail locations in Oakville and Collingwood, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Skis Skis across All Mountain, Big Mountain, Carving, Freestyle, and Touring categories for men, women, and juniors, sold through retail stores and corbetts.com.
• Ski Boots Ski boots available in All Mountain, Freeride, Freestyle, and Touring categories for men, women, and juniors, backed by a one-year boot fit guarantee through the Pro Shop.
• Ski Bindings Ski bindings including All Mountain, Binding Brakes, and Touring options, with binding mounting offered through the Pro Shop.
• Ski Poles Ski poles sold across multiple disciplines for men, women, and juniors.
• Snowboards Snowboards across All Mountain, Freeride, Freestyle, and Splitboards categories for men, women, and juniors.
• Snowboard Boots Snowboard boots available in BOA, Quick Lace, and Traditional Lace styles for men, women, and juniors.
• Snowboard Bindings Snowboard bindings available in Speed Entry and Traditional styles.
• Ski and Snowboard Apparel Ski and snowboard apparel including jackets, pants, layering, head & neck wear, gloves & mitts, socks & accessories, and footwear for men, women, and juniors.
• Race Equipment Race-specific equipment including race skis, boots, bindings, poles, helmets, goggles, protective gear, tuning tools, race suits, and race shorts for adult and junior racers (U8+).
• Winter Sports Accessories Accessories including backcountry essentials, heated products, sunglasses, bags (backpacks, boot bags, ski/snowboard/travel bags), goggles, helmets, snowshoes, and tuning equipment.
• Ski Packages Complete ski packages combining skis, bindings, and sometimes boots for convenience across men's, women's, and junior ranges.
• Snowboard Packages Complete snowboard packages combining board, bindings, and optional boots.
• Pro Shop Services Professional workshop services including ski boot fitting (with one-year fit guarantee), ski and snowboard tuning, and binding mounting offered at the Oakville and Collingwood retail locations.
• Junior Exchange Program Trade-in program allowing customers to exchange outgrown junior ski and snowboard equipment for store credit, 50% back within one season and 30% back within two seasons.
• Digital Gift Card Gift cards available for purchase in-store or online in denominations from CAD $15 to CAD $500, redeemable both in-store and online with no expiration.
• Corbetts Clearance Centre Outlet storefront at 144 Speers Road, Oakville offering previous seasons' new adult and new/used junior ski and snowboard gear at discounted prices.

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Toronto Ski ClubcoreStrategic or Co-development PartnerPrivate ski club established in 1924, one of Canada's oldest. Located at the base of Blue Mountain in Collingwood, Ontario. Provides social environment for all ages with alpine programs developing lifelong snow-sport enthusiasts.
• Alpine Ski ClubcoreStrategic or Co-development PartnerPrivate club located two hours from the GTA. Members own the property and facilities. Known for immaculately groomed terrain and diverse ski, snowboard, and freestyle programs. Features 45,000 sq ft clubhouse.
• Glen EdencoreStrategic or Co-development PartnerSki area in Milton, Ontario located in Kelso Glen Eden Conservation Area. 45 acres of terrain with 240 ft vertical drop, 5 lifts, 13 trails, 100% snowmaking capability. Offers programs for kids and adults.
• Mount St. Louis MoonstonecoreStrategic or Co-development PartnerOne of Ontario's largest family-owned ski resorts founded in 1964 by Austrian skier Josl Huter. Located north of Barrie in Snow Belt region. 36 slopes, 9 chairlifts, 3 carpets. Family-friendly with terrain for all skill levels.
• Holiday ValleycoreStrategic or Co-development PartnerResort located in Ellicottville NY, one hour south of Fort Erie Peace Bridge. 75 slopes across 5 mountain faces offering the largest variety of terrain in the region.
• HolimontminorStrategic or Co-development PartnerLargest private ski resort in the US, located in Western New York. Features 700' of wall-to-wall snowmaking and state-of-the-art grooming. Exclusive social scene with premium events.
• Freestyle OntariocoreStrategic or Co-development PartnerOntario's governing body for freestyle skiing. Enhances growth and development of freestyle programming and sport excellence in alignment with LTAD, emphasizing safety and lifelong participation.
• Ontario SnowboardcoreStrategic or Co-development PartnerProvincial Snowboard Organization recognized by Ministry of Tourism, Culture and Sport. Offers Freestyle and SBX programs for developing riders, coaches, judges, and High Performance Provincial team.
• Horseshoe Valley ResortcoreStrategic or Co-development PartnerFamily-friendly four-season destination just over an hour north of Toronto. 29 Alpine ski and snowboard runs, 30km of Nordic trails, terrain park, snow tubing, fat biking, and snowshoeing.
• Big White Ski ResortminorStrategic or Co-development PartnerLocated in British Columbia's Okanagan Valley near Kelowna. 119 skiable runs, family-friendly activities including snowshoeing, tubing, skating. Most ski-in/ski-out accommodations in Canada.
• Milton Heights Racing ClubminorStrategic or Co-development PartnerVolunteer not-for-profit organization offering competitive ski-racing and snowboard programs in the GTA. Operates out of Glen Eden. Member of Alpine Ontario South Division and Association of Ontario Snowboarders.
• SkicousiminorStrategic or Co-development PartnerNot-for-profit travelling ski, snowboard, and snowshoeing club founded in 1971. Runs Thursday ski days at private clubs in Ontario, offers lessons, bus transportation, and group trips.
• Cedar Springs Ski ClubminorStrategic or Co-development PartnerFamily-oriented travelling ski club based in Burlington, Ontario founded in 1935. Travel day trips to Western New York and Southern Ontario on chartered buses. CSIA and CASI instructors provide free tips.
• Club MedminorStrategic or Co-development PartnerAll-inclusive ski experience at 20+ mountain resorts worldwide in Alps, Canada, and Asia. Ski-in/ski-out access with hassle-free all-inclusive packages.
• University of Guelph Ski & Snowboard ClubminorStrategic or Co-development PartnerNot-for-profit student-run organization hosting ski trips and social events. Organizes trips to Ontario resorts and destinations like Banff and Mont Sainte-Anne. Hosts social events including rail jams.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sport Chek: Canada's largest sporting goods retailer, carrying skis, snowboards, apparel, and accessories across hundreds of stores and a national e-commerce site. Comparable as a multi-channel ski/snowboard merchant, but operates at national scale and breadth far beyond Corbetts' specialty niche.
• Sporting Life: Canadian premium sporting goods retailer with stores in major cities and a strong ski/snowboard assortment. Comparable as a Canadian multi-channel merchant with overlapping premium brand portfolio, though with broader lifestyle positioning.
• REI Co-op: US consumer co-op and one of the largest outdoor/ski retailers in North America with national stores and e-commerce. Comparable as a multi-channel merchant of ski/snowboard equipment and apparel, though with much broader outdoor category scope.

Direct peers

• Evo: US-based specialty ski, snowboard, and outdoor retailer with flagship stores in Seattle, Portland, and Denver plus a large e-commerce platform. Directly comparable omnichannel specialty model, curated premium brand assortment, and emphasis on community/athlete-driven content.
• Buckman's Ski & Snowboard Shops: Family-owned multi-store ski and snowboard retailer in the US Northeast (Pennsylvania) with strong e-commerce and expert boot-fitting service. Closely comparable specialty model, family heritage, and service-led value proposition.
• Peter Glenn Ski & Sports: US specialty ski and snowboard retailer with multiple East Coast locations and online store offering premium brands and apparel. Comparable as an omnichannel specialty retailer serving regional ski markets with similar product depth.
• Christy Sports: Mountain West specialty ski and snowboard retailer with 60+ locations across Colorado, Utah, and other resort markets. Comparable multi-store specialty model with strong service offerings (boot fitting, tuning, rentals) targeting resort-region consumers.
• Skis.com / Summit Ski & Snowboard: Online ski equipment retailer offering skis, boots, bindings, and apparel across North America. Comparable as a digital-first ski specialty merchant competing in the same cross-border online market as corbetts.com.
• Mountainside Ski & Snowboard: Independent specialty ski and snowboard shop with strong boot fitting and rental services in Vermont/US Northeast. Comparable specialty retailer with similar service-led model and resort-area focus.

Regional players

• Ski Country Sports: Independent ski and snowboard retailer serving the Carolinas and Southeast US with multiple store locations. Comparable as a multi-store specialty operator but geographically distant from Corbetts' Ontario footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CorbettsSkiAndSnowboard
• Instagraminstagram.com/corbettsskiandsnowboard
• Xx.com/Corbetts
• LinkedInlinkedin.com/company/corbetts-ski-and-snowboard-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corbetts Ski + Snowboard