Eco Outdoor

What Eco Outdoor does

Eco Outdoor is an Australian-founded, private specialty building-products company that curates, crafts and distributes premium natural stone architectural surfaces and outdoor furniture to design professionals and luxury property developers. The company was established approximately 25 years ago (around 1999), is founder-led by Ben Kerr, and operates from seven owned showrooms across Sydney, Melbourne, Brisbane, Adelaide and Perth in Australia, Auckland in New Zealand, and Beverly Hills and San Francisco in the United States, supplemented by a network of regional sales representatives covering additional Australian and US cities. Its core technology centres on natural stone sourcing and processing, including proprietary product formats such as Mano Bricks™ (hand-crafted bricks made from three raw materials in unique formats), Freeform® walling, and Technifirma® non-slip surface treatment for stone flooring and pool surfaces.

The product portfolio spans three primary categories: Flooring (limestone, sandstone, travertine, bluestone, granite, terrazzo, cobblestones, crazy paving, filetti, split stone, cotto/terracotta, wood and Technifirma® non-slip surfaces); Walling (Mano Bricks™, Freeform®, traditional format, random ashlar, dry stone, linear, glazed, shingles); and Pool Surfaces (glass mosaic, Technifirma®, glazed lava). The company also sells a full outdoor furniture line including dining and lounge seating, tables, daybeds, umbrellas, cushions, ottomans and outdoor fabrics. Eco Outdoor does not publish pricing on its website; products appear to be quote-based given the B2B/architectural specification nature of the business.

Eco Outdoor generates revenue through one-time product sales of stone materials and outdoor furniture, distributed via an enterprise field-sales model targeting licensed architects, interior designers, landscape architects and high-end residential builders. The go-to-market is showroom-led and project-based, with marketing support from physical showrooms, virtual showrooms (Melbourne, Los Angeles), an architectural resources section, blog content, email newsletters and active social media presence. The company cultivates long-term co-branding collaborations with marquee architecture and interior design firms — including Luigi Rosselli Architects, Woods + Dangaran, Peter Stutchbury Architecture, Thomas Hamel & Associates, Amber Interiors and Jamie Bush + Co — whose completed residential projects (Villa Renée, Desert Palisades, Backdune House, Cliffside, Desert House, Mandeville Residence) function as ongoing reference portfolios for the brand. The company employs 101–250 people, operates as a single legal entity without disclosed subsidiaries or external investors, and reports no funding rounds, M&A activity or restructuring in the available data.

Name

Eco Outdoor

Legal name

Eco Outdoor

Website

https://ecooutdoor.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Eco Outdoor curates and sells premium natural stone architectural surfaces (flooring, walling, pool surfaces) and outdoor furniture through owned showrooms in Australia, New Zealand and the United States, serving architects, interior designers and luxury residential builders.

Ownership category

akta.pro rank

Product category

Architectural Stone and Outdoor Living Surfaces

NAICS

Cut Stone and Stone Product Manufacturing (327991), Furniture and Home Furnishings Retailers (4491), Other Building Material Dealers (444180)

SIC

Cut Stone & Stone Products (3281), Retail-Furniture Stores (5712), Structural Clay Products (3250)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

akta.pro secondary industry

Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Natural stone surfaces
• Architectural stone supply
• Outdoor furniture retail
• Stone flooring materials
• Pool surface tiles

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Natural Stone and Architectural Surfaces Sales: One-time product sales of natural stone materials including flooring (limestone, sandstone, travertine, bluestone, granite, terrazzo, cobblestones) and walling products (bricks, ashlar, dry stone, glazed tiles).
2. Outdoor Furniture Sales: Sales of outdoor furniture including tables, seating, daybeds, beanbags, accessories (umbrellas, cushions, ottomans), and fabrics for outdoor use.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Eco Outdoor crafts and curates premium natural stone architectural surfaces and outdoor furniture sold primarily to architects, designers, and high-end residential builders. The product portfolio spans stone flooring (limestone, travertine, sandstone, bluestone, granite, terrazzo, cobblestones), walling formats (Mano Bricks™, Freeform®, ashlar, dry stone, shingles), pool surfaces (glass mosaic, glazed lava), and a comprehensive outdoor furniture collection (dining and lounge seating, tables, daybeds, umbrellas, cushions, fabrics). The company operates showrooms across Australia, New Zealand, and the United States to support specification into architectural projects.

Product overview

Eco Outdoor crafts and curates natural stone architectural surfaces and outdoor furniture. Their product portfolio comprises three main categories: Flooring (including Limestone, Crazy Paving, Cobblestones, Technifirma® non-slip surfaces, Sandstone, Travertine, Filetti, Split Stone, Terrazzo, Cotto/Terracotta tiles, Bluestone, Granite, and Wood), Walling (including the branded Mano Bricks™ hand-crafted bricks, Freeform®, Traditional Format, Random Ashlar, Dry Stone, Linear, Glazed, and Shingles), and Pool Surfaces (Glass Mosaic tiles, Technifirma®, and Glazed Lava). They also offer a comprehensive Outdoor Furniture collection including Dining Tables, Coffee & Side Tables, Dining Chairs, Sofas & Lounge Chairs, Benches & Stools, Daybeds & Beanbags, and Accessories (Umbrellas & Stands, Cushions, Ottomans & Footstools), along with Fabrics for outdoor use. The company operates across Australia, New Zealand, and the United States with physical showrooms and virtual showrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Limestone Flooring Natural limestone stone flooring product for architectural outdoor applications, supplied to architects, designers, and builders.
• Crazy Paving Irregular natural stone paving format for outdoor flooring applications.
• Cobblestones Traditional cobblestone flooring product for outdoor architectural spaces.
• Technifirma® Non-Slip Stone Flooring Proprietary non-slip stone flooring technology for safe outdoor surfaces.
• Sandstone Pavers Natural sandstone pavers for outdoor flooring applications.
• Travertine Pavers Natural travertine stone pavers for outdoor architectural surfaces.
• Filetti Paving Filetti format natural stone paving for outdoor flooring.
• Split Stone Flooring Split face natural stone for outdoor flooring applications.
• Terrazzo Flooring Terrazzo stone flooring for architectural outdoor applications.
• Cotto Terracotta Tiles Terracotta tile flooring for outdoor architectural surfaces.
• Bluestone Pavers Natural bluestone pavers for outdoor flooring applications.
• Granite Paving Natural granite paving stones for outdoor architectural surfaces.
• Wood Flooring Natural wood flooring for outdoor architectural applications.
• Mano Bricks™ Proprietary hand-crafted brick range made from three raw materials in unique formats, offering greater design flexibility for architectural walling applications.
• Freeform® Walling Proprietary freeform natural stone walling format for architectural applications.
• Traditional Format Walling Traditional format stone walling for architectural applications.
• Random Ashlar Walling Random ashlar stone walling pattern for architectural applications.
• Dry Stone Walling Dry stone walling for architectural applications.
• Linear Walling Linear format stone walling for architectural applications.
• Glazed Walling Tiles Glazed tile walling for architectural applications.
• Shingles Walling Stone shingle walling for architectural applications.
• Glass Mosaic Pool Tiles Glass mosaic tiles for pool surface applications.
• Glazed Lava Pool Surfaces Glazed lava stone for pool surface applications.
• Outdoor Dining Tables Outdoor dining tables for outdoor living spaces, supplied alongside the surfaces catalogue to designers and homeowners.
• Outdoor Coffee & Side Tables Outdoor coffee and side tables for outdoor living spaces.
• Outdoor Dining Chairs Outdoor dining chairs for outdoor living spaces.
• Outdoor Sofas & Lounge Chairs Outdoor sofas and lounge chairs for outdoor living spaces.
• Outdoor Benches & Stools Outdoor benches and stools for outdoor living spaces.
• Outdoor Daybeds & Beanbags Outdoor daybeds and beanbags for outdoor living spaces.
• Outdoor Umbrellas & Stands Outdoor umbrellas and stands for outdoor living spaces.
• Outdoor Cushions Outdoor cushions designed for the Eco Outdoor furniture range.
• Outdoor Ottomans & Footstools Outdoor ottomans and footstools for outdoor living spaces.
• Outdoor Fabrics Outdoor fabric materials for use with Eco Outdoor furniture.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Luigi Rosselli ArchitectscoreStrategic or Co-development PartnerLong-term collaboration with Luigi Rosselli Architects on multiple residential projects including Villa Renée and Emerald Sounds. The firm specifies Eco Outdoor natural stone products throughout their architectural designs.
• Woods + DangarancoreStrategic or Co-development PartnerCollaboration with architecture firm Woods + Dangaran on Desert Palisades project, featuring Eco Outdoor architectural surfaces.
• Hommeboys InteriorsminorStrategic or Co-development PartnerInterior design collaboration with Hommeboys Interiors for studio project featuring Eco Outdoor products.
• Thomas Hamel & AssociatescoreStrategic or Co-development PartnerPartnership with Thomas Hamel & Associates for Cliffside project, showcasing Eco Outdoor surfaces and furniture in cohesive architectural settings.
• Neil ArchitectureminorStrategic or Co-development PartnerCollaboration on Butterfly House project featuring Travertine and Technifirma surfaces.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ardex Endura / RAK Ceramics: Large tile and surface manufacturers serving commercial and residential projects through dealer networks. Overlap with Eco Outdoor in tile/walling category but at much larger scale and broader product portfolio.
• Cosentino: Global Spanish-headquartered manufacturer of Silestone (quartz), Dekton (sintered stone), and natural stone. Comparable in serving architects and high-end projects, but far broader scale and includes engineered-stone categories competing with Eco Outdoor's natural-stone focus.
• Caesarstone: Global engineered quartz surfaces manufacturer selling into kitchens, bathrooms, and commercial interiors via dealer/specifier networks. Competes for the same architect/specifier budgets but offers engineered rather than natural stone.

Direct peers

• Walker Zanger: US-based premium natural stone, tile, and architectural surface retailer with showrooms in major design markets. Highly comparable model to Eco Outdoor: curated natural-stone portfolio, architect/specifier focus, multi-city showroom strategy.
• Marble & Stone, Inc. US natural stone retailer supplying slabs, tiles, and architectural stone to designers, builders, and homeowners. Comparable product mix and project-driven sales motion, though more commodity-oriented than Eco Outdoor.
• Universal Marble & Granite: US natural stone and quartz retailer with showrooms serving residential and commercial projects. Comparable in core stone product offering and showroom distribution model.
• Stone Source: Architectural stone and porcelain retailer with showrooms across major US cities serving designers and architects. Comparable in target customer (specifiers), product category (natural stone and tile), and showroom-led go-to-market.
• Quatro Design: Australian manufacturer of architectural precast stone products for commercial and residential projects. Comparable in Australian architectural stone focus, though primarily B2B manufacturer rather than multi-product retailer.
• Haddonstone: UK-based manufacturer and retailer of cast stone architectural products, including walling, paving, and landscaping elements. Comparable in architectural stone range and premium/specifier positioning, though UK-centric and cast-stone focused.
• Stone Center: US natural stone retailer carrying pavers, slabs, and architectural stone for residential and commercial buyers. Comparable in natural-stone product mix and project-driven B2B/B2C sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/EcoOutdoorLife
• YouTubeyoutube.com/channel/UCxXQfT9NJ5NGuwCctymYyNA
• Facebookfacebook.com/ecooutdoorlife
• LinkedInlinkedin.com/company/eco-outdoor
• Instagraminstagram.com/ecooutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Outdoor