RELiON Battery

What RELiON Battery does

RELiON Battery, founded in 2014 and headquartered in Fort Mill, South Carolina, designs and sells Lithium Iron Phosphate (LiFePO4) batteries for recreational, marine, industrial, and renewable energy applications. The product portfolio spans the Legacy Series (12V-48V drop-in replacements for Group 24, 27, 31, and 8D lead-acid form factors), the InSight Series with proprietary SuperSmart BMS (48 MOFSETs, CANbus communication, intelligent cooling, scalable to 300Ah), the High Performance Series for dual-purpose starting and deep-cycle use, the Low Temperature Series capable of charging at -20C without external heating, the Outlaw 1072S portable power station, and custom OEM battery packs integrating cells, BMS, mechanicals, communications, and safety certifications. All products carry UN38.3, CE, UKCA, IEC, UL1642, UL2580, and (for InSight 48V) UL2271 certifications.

The company operates a hybrid go-to-market model combining direct e-commerce (relionbattery.com with an interactive Lithium Battery Selector), a global authorized dealer and wholesale distributor network spanning all seven continents, an OEM/embedded channel that positions the brand within Navico Group (a division of Brunswick Corporation, NYSE: BC), and a custom solutions practice for watercraft, aircraft, and specialty vehicle manufacturers. Pricing is fixed MSRP at the unit level (from $69.95 entry-level units to $9,995.95 industrial 48V packs), with multi-pack bundle discounts. Customer segments are predominantly SMB and individual end-users (RV owners, boat owners, anglers, off-grid homeowners) supplemented by enterprise OEM relationships.

Founded by CEO Paul Hecimovich, RELiON today employs 11-50 people and is sustained by the distribution, capital, and OEM reach of its Brunswick/Navico parent. Notable recent activity includes a 2024 Boating Industry Top Product Award for the RB36V40 marine battery, expanded InSight LT variants in 2023, a voluntary recall on the InSight Series 48V battery across US/EU/APAC, and conservation partnerships with Well Aware and Renewable World.

Name

RELiON Battery

Legal name

RELiON Batteries

Website

https://relionbattery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

RELiON Battery designs and sells Lithium Iron Phosphate (LiFePO4) batteries and portable power stations for marine, RV, golf cart, material handling, solar, and OEM applications, distributed through direct e-commerce, a global dealer network, and OEM partnerships within Brunswick Corporation's Navico Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Mill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Battery Hardware Sales: RELiON generates the majority of its revenue from the sale of LiFePO4 lithium batteries and portable power stations. Products are sold directly through the company website and through a global dealer/distributor network. Pricing ranges from entry-level batteries (RB5 at $69.95) to large-scale industrial batteries (RB48V300 at $9,995.95). The company also offers bundled battery packages at discounted prices.
2. Custom Battery Solutions: RELiON offers custom lithium battery pack solutions targeting OEMs and specialized applications. Custom solutions combine lithium battery cells, battery management system, mechanicals, communications, and safety certifications as turnkey products. These are designed for watercraft, aircraft, and other vehicles with specific weight and balance requirements.
3. Aftermarket Accessories: RELiON sells aftermarket accessories including battery monitors (BattMan Lite, BattMan Pro), fuel gauges for InSight Series batteries, remote buttons, battery spacers, and battery chargers. These accessories complement the core battery product line.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

RELiON Battery designs, manufactures, and sells Lithium Iron Phosphate (LiFePO4) batteries and related portable power products in 12V, 24V, 36V, and 48V configurations ranging from 5Ah to 300Ah. Its portfolio includes the Legacy Series for deep-cycle drop-in replacement, the InSight Series with proprietary SuperSmart BMS, the High Performance dual-purpose Series, the Low Temperature Series for cold-weather operation, and the Outlaw 1072S portable power station, sold via direct e-commerce, dealers, OEMs, and wholesale.

Product overview

RELiON Battery offers a comprehensive portfolio of Lithium Iron Phosphate (LiFePO4) batteries organized into distinct product series. The core offerings include the Legacy Series (standard deep cycle batteries in 12V-48V configurations from 5Ah to 300Ah), the advanced InSight Series (featuring proprietary SuperSmart BMS, CANbus communication, and intelligent cooling with 12V/24V/48V options), the High Performance (HP) Series (dual-purpose starting and deep-cycle batteries), and the Low Temperature (LT) Series (cold-weather batteries charging down to -20°C). The company also offers the Outlaw 1072S portable power station (921.6Wh), various accessories including fuel gauges and Mastervolt battery monitors, custom battery solutions for OEM applications, and an online Lithium Battery Selector tool. All products share LiFePO4 chemistry providing advantages over lead-acid including 10x longer life, half the weight, fast charging, and 100% depth of discharge capability.

Differentiator

Problem solved

Functional benefit

Brands

• Legacy Series: Deep cycle lithium batteries designed as drop-in replacements for Group 24, 27, 31, and 8D AGM, GEL, or lead-acid batteries.
• InSight Series
• High Performance (HP) Series
• Low Temperature (LT) Series
• Outlaw

Quantifiable outcome

• Up to 10X longer cycle life (2,000+ cycles at 80% depth of discharge vs. ~500 cycles for lead-acid)
• +7 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Well AwareminorOthersWell Aware is a nonprofit organization committed to funding and implementing clean water systems to drive development and empower communities in East Africa. RELiON partners with Well Aware as part of its conservation and sustainability mission to support clean water access in regions that need it most.
• Renewable WorldminorOthersRenewable World is a non-profit organization that believes clean, reliable energy is critical to education, water, health, agriculture, and business. RELiON partners with Renewable World to support solar power initiatives as part of the company's commitment to sustainability and clean energy access globally.
• OEM Partners (Various Manufacturers)coreOEM/ Whitelabel/ Licensing PartnerRELiON's OEM partner program includes various manufacturers across marine, RV, and specialty vehicle industries. These partners embed RELiON LiFePO4 batteries into their products, leveraging the company's custom battery design capabilities including cells, BMS, mechanicals, communications, and safety certifications. The partner logos displayed on RELiON's website indicate active OEM relationships in the power management and marine electronics space.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Battle Born Batteries: Battle Born is a direct LiFePO4 drop-in replacement battery specialist targeting RV, marine, off-grid solar and golf cart segments — overlapping product chemistry, form factors and customer use cases as RELiON.
• Dragonfly Energy: Dragonfly Energy (Battle Born parent) competes head-to-head with RELiON across RV and marine LiFePO4 batteries and OEM embedded programs via its Dragonfly Power brand, offering comparable drop-in replacement product lines.
• Renogy: Renogy offers LiFePO4 batteries sized for solar/off-grid, RV and marine alongside inverters and accessories — directly comparable to RELiON's renewable energy segment and global D2C/dealer distribution.
• Dakota Lithium: Dakota Lithium sells LiFePO4 batteries for marine, RV, golf, off-grid solar and outdoor recreation with similar voltage range (12V–48V) and premium pricing positioning, targeting the same enthusiast buyer as RELiON.
• EcoFlow: EcoFlow offers LiFePO4 portable power stations and home backup batteries overlapping with RELiON's Outlaw line and broader energy storage portfolio, sold predominantly through D2C and global dealer channels.
• Jackery: Jackery is a leading LiFePO4 portable power station brand; while optimized for consumer/portable use, it competes for the recreational power and outdoor adventure customer overlap that RELiON addresses with its Outlaw 1072S station.

Broad incumbents

• Victron Energy: Victron is a broad incumbent in marine/RV/ off-grid energy systems with inverters, chargers and lithium battery options. While batteries are only part of its portfolio, the integrated system approach makes Victron a frequent substitute and adjacent solution for RELiON's OEM and dealer customers.
• EnerSys: EnerSys is a large incumbent industrial battery maker now expanding into lithium for material handling and motive power — the same industrial-adjacent verticals where RELiON's InSight 24V/48V products compete.
• Trojan Battery Company: Trojan is the dominant deep-cycle lead-acid battery brand in golf, floor machine and renewable energy — the legacy technology that RELiON is displacing, making it a key benchmark competitor across RELiON's primary segments.

Emerging players

• Lithionics Battery: Lithionics designs LiFePO4 batteries and BMS systems for marine, RV and specialty vehicle OEMs — competing with RELiON's InSight series and embedded OEM offering at the smart, integrated pack level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/relionbattery
• Facebookfacebook.com/relion-battery-1167749523239125
• LinkedInlinkedin.com/company/relion-battery

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RELiON Battery