Cloudomation

What Cloudomation does

Cloudomation, operated by Austrian general partnership Starflows OG and led by CEO Margot Mückstein, is a private B2B software company that provides a pure Python automation framework for platform engineering and DevOps teams. Its platform is built on two components: Cloudomation Engine, the core automation layer offering REST API communication, SSH connectivity, workflow automation, configuration management, and a custom-objects model that lets users define entities and Python-driven state lifecycles; and Cloudomation DevStack, an optional add-on providing one-click-to-deploy Cloud Development Environments with a Self-Service Portal for RDE lifecycle management. A distinguishing technical feature is savepoint-based Python execution, in which the execution stack is persisted on every API call so that scripts can be interrupted and resumed — a stability mechanism the company positions against open-source alternatives such as Jenkins and against proprietary tools such as Broadcom CDA / Automic ARA.

The platform is delivered as SaaS, on-premise managed service, or self-hosted deployment and integrates with developer portals Backstage and Port as an execution backend. Revenue is generated primarily through subscription licensing of Engine (priced on monthly Productive Connections quota and Content storage), with optional DevStack add-on (priced on RDE runtime hours), tiered Support (Standard and Premium with SLA-backed response times), and professional services including a Proof of Concept Jump-Start Package and Legacy Tool Migration from Broadcom CDA / Automic ARA. GTM is enterprise-focused and consultative: a six-week deferred-payment trial paired with three days of consulting, plus direct sales outreach, "Book a free call" CTAs, and DACH-centric content with global SaaS reach.

Disclosed customers include MORAWA GmbH & Co KG (manufacturing/operations) and apsa personnel concepts GmbH (staffing/HR services), with the company referencing additional unnamed success stories. The company appears bootstrapped and founder-operated, with 1–10 employees, no disclosed external funding, and a multi-year product version cadence (Version 4 'Punschkrapferl' in 2018 through Version 11 'Zimtschnecke' in 2024) reflecting sustained but small-scale product development.

Name

Cloudomation

Legal name

Starflows OG

Website

https://cloudomation.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cloudomation, operated by Austrian firm Starflows OG, is a pure Python automation framework for platform engineering teams. Its Engine and DevStack products deliver workflow automation, configuration management, custom state handling, and Cloud Development Environments to enterprise customers via SaaS, on-premise, or self-hosted deployment.

Ownership category

akta.pro rank

Product category

Platform Engineering Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Platform Engineering & Internal Developer Platforms (IDP) for Compute (HDABADAI)

akta.pro secondary industries

Developer Tools & DevOps Platform Services (CI/CD, Artifacts, IaC) (HDABAAAI), Infrastructure Automation & Configuration Management (IaC) (HDABABAF)

Keywords

• Platform engineering software
• Workflow automation framework
• Internal developer platform
• Cloud development environments
• Release orchestration

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription-based SaaS (Cloudomation Engine): Rental software model - Cloudomation Engine licensed as subscription providing access to core automation functionality including workflow automation, REST API communication, configuration management, and user interface. Subscription packages include quota for Productive Connections per calendar month and maximum storage for Content.
2. Subscription-based SaaS (Cloudomation DevStack): Optional add-on component licensed separately - DevStack provides Cloud Development Environments functionality including Self-Service Portal and monthly RDE runtime hours quota. Available as additional subscription tier.
3. On-Premise Managed Service: Option for customers to have Cloudomation operated on infrastructure of their choice with full hosting and operation by Cloudomation team.
4. Self-hosted On-Premise: Customers can operate Cloudomation platform themselves on infrastructure of their choice, with license still required.
5. Professional Services: Additional services including Proof of Concept Jump-Start Package (3 days custom consulting), Legacy Tool Migration from Broadcom CDA/Automic ARA, and Custom Platform Engineering Services.
6. Support Services: Standard and Premium Support packages available as add-ons with different response time SLAs (24 business hours for Standard, 4-16 hours for Premium depending on severity).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Cloudomation provides a pure Python framework for platform engineering and software automation. It consists of Cloudomation Engine (core automation functionality including REST API communication, SSH connectivity, workflow automation, state management, and configuration management) and Cloudomation DevStack (an optional add-on for deploying and managing Cloud Development Environments and Remote Development Environments). The platform unifies tooling, workflows, and resources in one interface and can serve as the backend for Internal Developer Platforms (IDPs) including integration with developer portals like Backstage and Port.

Product overview

Cloudomation is a pure Python framework for platform engineering consisting of two main components: Cloudomation Engine (the core automation engine providing low-level automation functionality including REST API communication, SSH connectivity, workflow management, and state management) and Cloudomation DevStack (an optional add-on for deploying and managing Remote Development Environments). The platform is available as SaaS, on-premise managed service, or self-hosted deployment. It can serve as a unified backend for internal developer platforms, connecting to developer portals like Backstage and Port, and is positioned as an alternative to tools like Automic ARA, Jenkins, Humanitec, and Broadcom CDA. The platform includes built-in AI assistance (from version 12 onward) for code completion and automation creation.

Differentiator

Problem solved

Functional benefit

Brands

• Cloudomation Engine: The core component of the Cloudomation Platform providing low-level automation specific functionality such as communication with REST APIs or connection to remote systems via SSH. Comprises the Cloudomation Engine User Interface and the Cloudomation Platform APIs.
• Cloudomation DevStack

Products and services

• Cloudomation Engine The core automation engine providing low-level automation functionality including communication with REST APIs, SSH connectivity, workflow automation, state management, and configuration management. Comprises the Engine User Interface and Cloudomation Platform APIs. Can be licensed standalone or as part of the full platform.
• Cloudomation DevStack Optional add-on component for deploying and managing Remote Development Environments (RDEs) for software developers. Comprises the DevStack Self-Service Portal and content templates. Licensed as an additional subscription on top of Cloudomation Engine.
• Cloudomation Platform A cloud platform for software automation consisting of Cloudomation Engine and optionally Cloudomation DevStack. Available as SaaS, on-premise managed service, or self-hosted deployment for platform engineering teams and DevOps organizations.
• Proof of Concept Jump-Start Package

Quantifiable outcome

• Saves time and makes daily work easier for operators
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Humanitec: Humanitec is a direct competitor in the Internal Developer Platform (IDP) orchestration space, specifically named by Cloudomation in its comparison pages. It provides a low-code orchestration layer for platform engineering teams, overlapping with Cloudomation's IDP backend offering.
• Spotify Backstage: Backstage is the most widely adopted open-source IDP framework, and Cloudomation explicitly positions itself as the automation backend that runs behind Backstage. Both target the same platform engineering buyer and address developer self-service and tool consolidation, making Backstage the closest ecosystem peer.
• Port: Port is a developer portal with its own automation and orchestration capabilities that Cloudomation integrates with as a backend. Both vendors target platform engineering teams building internal developer platforms, with Port providing the portal frontend and Cloudomation executing backend automation.
• Temporal Technologies: Temporal is a developer-focused workflow orchestration platform with Python SDK support and durable execution semantics that parallel Cloudomation's savepoint-based Python execution. Both target engineering teams building reliable, stateful automation and compete for the same Python-fluent platform engineering audience.
• Argo Workflows: Argo Workflows is the leading open-source Kubernetes-native workflow engine, also commonly adopted for CI/CD and release orchestration in platform engineering. It overlaps with Cloudomation's workflow automation and state management capabilities, with the key difference that Cloudomation is Python-first and supports non-Kubernetes targets.
• Apache Airflow: Apache Airflow is a widely adopted Python-based workflow orchestration platform used for data pipelines and operational workflows. It overlaps with Cloudomation on Python-first workflow authoring and state management, and is often evaluated by the same platform engineering and data platform teams.

Broad incumbents

• Jenkins: Jenkins is the dominant open-source CI/CD automation server and is explicitly listed as a competitor by Cloudomation. Both target DevOps teams automating software delivery pipelines, but Jenkins operates at much broader scale and is a freemium incumbent that Cloudomation positions against on workflow orchestration and state management depth.
• Broadcom Automic / CA Automic: Broadcom's Automic (formerly CA Automic) is an enterprise workload automation and Application Release Orchestration suite that Cloudomation explicitly references as a migration-from target. Both serve large enterprises with complex release orchestration needs, but Broadcom is a much broader legacy incumbent and Cloudomation positions as a modern Python-based alternative.
• BMC Control-M: Control-M is a long-standing enterprise workload automation platform that Cloudomation directly names in its comparison pages. It serves similar IT operations and platform engineering use cases for batch and release orchestration in large enterprises, functioning as a legacy incumbent Cloudomation aims to displace.
• Red Hat Ansible Automation Platform: Ansible is the most widely deployed open-source IT automation framework and a close adjacency to Cloudomation in infrastructure automation, configuration management, and orchestration. Red Hat commercializes it as a broad platform that competes with Cloudomation in the same DevOps and platform engineering buyer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/cloudomationcom
• YouTubeyoutube.com/@cloudomation
• Facebookfacebook.com/cloudomationcom
• LinkedInlinkedin.com/company/starflows
• Instagraminstagram.com/cloudomation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloudomation