SilverRock Group, Inc.

What SilverRock Group, Inc. does

SilverRock Group, Inc. is a privately held automotive warranty and ancillary products administrator headquartered in Phoenix, Arizona, operating as a subsidiary of DriveTime Automotive Group, Inc. within the DriveTime Family of Brands. Founded in 2014, the company issues vehicle service contracts (extended warranties), Guaranteed Asset Protection (GAP) coverage, vehicle theft protection with GPS tracking, and dealership fleet management and vendor management services. Its distribution model is anchored at the point of sale through the 144 DriveTime dealerships and the Carvana partnership, with dedicated customer portals (silverrockhelp.com for DriveTime and yourvehiclecare.com for Carvana) directing customers to approved repair facilities. Since inception the company reports over 700,000 contracts issued and more than $300 million in claims processed.

The underlying technology is described as a technology-oriented warranty and ancillary product administration platform, with no proprietary AI, machine learning, or data flywheel capabilities disclosed in available sources. Operations span 29 U.S. states, with a geographic concentration in the Sun Belt region, and the company has filed a TCFD-aligned climate-related financial risk disclosure under California SB 261 jointly with DriveTime and Bridgecrest Acceptance Corporation in 2025.

SilverRock generates revenue primarily through one-time ancillary product sales attached at the vehicle purchase point of sale, plus professional services revenue from dealership fleet management and vendor management administration. Pricing is not publicly disclosed. The captive customer base consists of used-vehicle buyers financing through DriveTime and Carvana, including a subprime credit segment. Capital backing is provided by the $4.5 billion DriveTime finance company. Concentration on two channel partners and the absence of disclosed independent revenue streams define the principal risk profile of the business.

Name

SilverRock Group, Inc.

Legal name

SilverRock Automotive, Inc.

Website

https://silverrockinc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SilverRock Group is a Phoenix-based automotive warranty and ancillary products administrator that issues vehicle service contracts, GAP coverage, and theft protection products through the DriveTime dealership network and Carvana. Founded in 2014, it operates within the DriveTime Family of Brands and has issued over 700,000 contracts across 29 U.S. states.

Ownership category

akta.pro rank

Product category

Vehicle Protection Services

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industries

GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC), Auto Ancillary Warranties (Tire & Wheel, Paintless Dent, Key/Remote, Windshield) (FSAJALAB)

Keywords

• Vehicle service contracts
• Extended auto warranties
• GAP insurance products
• Ancillary automotive products
• Dealer F&I products

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Service Contracts: Provides extended warranty coverage for vehicles, offering protection beyond manufacturer warranties. Issued over 700,000 service contracts.
2. GAP Coverage: Guaranteed Asset Protection covering the gap between a vehicle's value and the outstanding loan balance in case of total loss or theft.
3. Vehicle Theft Protection/GPS Tracking: Theft protection products combined with GPS tracking services for vehicle recovery.
4. Dealership Fleet Management: Admin services for dealership inventory and fleet management.
5. Vendor Management: Administrative services managing third-party vendors in the warranty and ancillary product ecosystem.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SilverRock Group, Inc. underwrites and administers vehicle protection products for used car buyers, including Vehicle Service Contracts (extended warranties), Guaranteed Asset Protection (GAP) coverage, and vehicle theft protection with GPS tracking. The company distributes these ancillary products at the point of sale through the DriveTime dealership network and Carvana, while also offering dealership fleet management and third-party vendor management administrative services. Since 2014 it has issued over 700,000 contracts and processed more than $300 million in claims.

Product overview

SilverRock is a technology-oriented automotive warranty and ancillary products company backed by a $4.5 billion finance company that owns 144 auto dealerships. The company offers a portfolio of vehicle protection products including Vehicle Service Contracts (extended warranties), GAP Coverage, Vehicle Theft Protection with GPS Tracking, Dealership Fleet Management services, and Vendor Management administration. The products serve DriveTime and Carvana customers through dedicated repair process portals (silverrockhelp.com and yourvehiclecare.com respectively). SilverRock has issued over 700,000 service contracts, GAP products, and warranties, and has processed over $300 million in claims since 2014.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Service Contracts Extended warranty coverage for vehicle repairs, providing protection against mechanical breakdowns and failures beyond the manufacturer's original warranty. Sold at point of sale to used vehicle buyers through DriveTime and Carvana dealership networks.
• GAP Coverage Guaranteed Asset Protection coverage that pays the difference between a vehicle's actual cash value and the outstanding loan balance if the vehicle is totaled or stolen. Sold as an add-on to financed vehicle purchases at DriveTime and Carvana dealerships.
• Vehicle Theft Protection/GPS Tracking Vehicle theft protection product combined with GPS tracking services to assist in the recovery of stolen vehicles. Sold at point of sale to used vehicle buyers through dealership networks.
• Dealership Fleet Management Administrative services for managing dealership vehicle fleets, including inventory tracking and management tools for auto dealership partners.
• Vendor Management Administrative services for managing third-party vendors involved in vehicle service contract and ancillary product claims processing and service delivery.

Quantifiable outcome

• Over 700,000 service contracts, GAP products, and warranties issued
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DriveTime Car Sales CompanycoreChannel Partner/ Reseller/ DistributorDriveTime is the parent company/primary distribution channel for SilverRock products. SilverRock provides warranty and ancillary products to DriveTime customers at point of sale. DriveTime serves as the primary customer acquisition channel with 144 dealerships across the US.
• CarvanacoreChannel Partner/ Reseller/ DistributorCarvana customers are directed to SilverRock for vehicle protection products and repair coordination. SilverRock operates the repair process portal (yourvehiclecare.com) for Carvana customers.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Assurant: Assurant is a major provider of vehicle service contracts, GAP, and ancillary protection products through a broad network of auto dealers and lenders. It is a direct comparable in the F&I-administered service contract category and competes for the same dealer relationships, making it the most relevant broad incumbent for SilverRock.
• Zurich North America (Dealer Warranty): Zurich underwrites dealer-sold service contracts and mechanical breakdown insurance as part of its broader commercial insurance portfolio. It is a direct competitor in the warranty/ancillary product space but operates as part of a much larger insurance franchise, making it a broad incumbent.
• Allstate Dealer Services:

Direct peers

• Easycare (by CNW Group): Easycare is a direct competitor in dealer-sold vehicle service contracts, GAP coverage, and ancillary automotive protection products. Its product mix, distribution through dealer F&I channels, and customer segments closely mirror SilverRock's, making it a direct peer in the dealer-administered service contract market.
• Fidelity Warranty Services: Fidelity Warranty Services is a direct competitor administering vehicle service contracts and ancillary products through franchised and independent auto dealers. Its core product lines and dealer distribution model closely match SilverRock's go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/silverrock-automotive-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SilverRock Group, Inc.