WinSport
- Company typePrivate
- Founded1988
- HeadquartersCalgary, Canada
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
WinSport firmographics
Firmographics- Name
- WinSport
- Legal name
- Calgary Olympic Development Association operating as WinSport
- Website
- https://winsport.ca
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
WinSport industry classification
Industry- Product category
- Sports and Recreation Facility Management
- NAICS
- Skiing Facilities (71392), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)
Keywords
Where WinSport is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
WinSport business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Day Tickets and Season Passes: Single-use day tickets and season passes for ski/snowboard hill, bike park, and tube park access
- Lessons, Camps and Programs: Ski, snowboard, and sports lessons; summer camps; freestyle clubs; school programs
- Sport Facility Rentals: Winter and summer alpine/freestyle training facilities, gymnasium rentals, ice arenas rented to external clubs and teams
- Food and Beverage: On-site food court, EIGHTYEIGHT Bar & Grill, Snack Shack, Garden Café, catering for events and athlete meals
- Meetings and Events: Corporate conferences, trade shows, graduations, holiday parties, weddings, live events, and concerts at WinSport Event Centre and other venues
- Performance Training Centre: Gym memberships and specialized sport training facilities including Becky Scott High Performance Training Centre and Bob Niven Training Centre
- Donations and Sponsorships: Financial commitments from sponsors and donors supporting facility renewal and community programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Summer Season Passes & Winter Season Passes available |
| Unit Pricing | Pay-as-you-go | Single-use day tickets for winter hill, tube park, and activities |
| Unit Pricing | Pay-as-you-go | Lessons, camps, and club programs |
| Subscription | Monthly | Performance Training Centre memberships |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WinSport product offering
Product offeringCore offering
WinSport operates Canada Olympic Park as a not-for-profit, offering year-round sport and recreation facilities including a ski hill, mountain bike park, tube park, ice arenas, mini golf, training centres, and event venues. It delivers lessons, camps, sport programs, food and beverage, and adaptive sport programming for individual consumers, athletes, and corporate event clients. The organization also runs the National Sport School in partnership with Palliser School Division, enabling student-athletes to combine education with elite sport development.
Product overview
WinSport (operating as Calgary Olympic Development Association) is a not-for-profit organization managing Canada Olympic Park in Calgary, Alberta. The organization operates as a multi-faceted sports and recreation platform offering both seasonal outdoor activities (skiing, snowboarding, mountain biking, tubing) and year-round facilities (arenas, training centers, event venues). The portfolio includes core recreational activities (ski hill, bike park, tube park, skating), training facilities (Performance Training Centre, Bill Warren Training Centre), educational programs (National Sport School), event services (WinSport Event Centre, catering, meeting spaces), and community programs (Adapted Sport Program). The facility also includes food & beverage operations, retail spaces, and serves as home to various sport clubs and teams.
Differentiator
Problem solved
Functional benefit
Brands
- National Sport School: A sport-focused school operating in partnership with Palliser School Division at WinSport.
- Servus Tube Park
- Performance Training Centre
- Bill Warren Training Centre
- EIGHTYEIGHT Bar & Grill
Products and services
- WinSport Event Centre A multi-purpose arena and conference venue at Canada Olympic Park that hosts events ranging from 30 to 3,000 people, including conferences, trade shows, graduations, holiday parties, live events, meetings, team builders, outdoor events, weddings, and concerts.
- Ski & Snowboard Hill Alpine skiing and snowboarding facilities at Canada Olympic Park open during the winter season, with lifts, terrain parks, instruction, and rental equipment available.
- Mountain Bike Park Mountain biking facilities and trails at Canada Olympic Park open during the summer season, featuring lift-accessed runs and bike rentals.
- Servus Tube Park Snow tubing attraction at WinSport open during the winter season featuring lanes for sliding activities. Naming rights held by Servus Credit Union.
- Skating & Arenas Ice arenas and skating facilities at WinSport, including the Ice House, used for hockey, figure skating, and public skating.
- Mini Golf Mini golf course open during the summer season at Canada Olympic Park.
- Performance Training Centre High-performance athletic training facility at Canada Olympic Park offering memberships, sport-specific training services, team training, and access to specialized equipment for elite athletes.
- Bill Warren Training Centre (Canmore) Training centre located in Canmore, Alberta offering fitness facilities, specialized sport training, and event hosting capabilities.
- Lessons, Camps & Programs Ski and snowboard lessons, summer camps, freestyle clubs, school programs, and adapted sport programs offered for various skill levels and ages.
- Sport Facility Rentals Facility rental options including winter and summer alpine and freestyle training facilities, gymnasium rentals, and Ice House rentals for external clubs, teams, and organizations.
- National Sport School A sport-focused school operating in partnership with Palliser School Division at WinSport, allowing student-athletes to pursue both academic education and elite sport training.
- Food & Beverage Services On-site food and beverage operations including the food court, EIGHTYEIGHT Bar & Grill, Snack Shack, Garden Café, WinSport Hockey House, and catering for events. Includes a 'Powered by WinSport' subsidized menu for high-performance athletes and coaches.
- Season Passes & Tickets Summer and winter season passes, single-use day tickets, and passholder perks providing access to WinSport facilities including the bike park, ski hill, and tube park.
- Meetings & Events Services Comprehensive event services including event catering and multiple event spaces such as the Legacy Room, Paskapoo Meeting Rooms, WinSport Hockey House, EIGHTYEIGHT Bar & Grill, Viewing Rooms, WinSport Plaza, Arena B, and Festival Tent, along with event planning support and a loyalty and referral program.
- Adapted Sport Program Sport program designed for individuals with or without physical disabilities, providing adapted versions of various sports including basketball, rugby, tennis, lacrosse, badminton, hand cycling, curling, and volleyball.
- Freestyle Clubs Freestyle ski and snowboard clubs offering training and competition opportunities for athletes.
- Canada's Sports Hall of Fame Sports museum and hall of fame located at WinSport, available for events and public viewing.
Quantifiable outcome
- Record number of college commitments from National Sport School Class of 2026
- +1 more outcomes
Companies that use WinSport
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
WinSport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WinSport partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Servus Credit UnioncoreExpanded sponsorship agreement; Servus Tube Park named sponsor at WinSport.
- Brock UniversityminorPartnership with Calgary Catholic Immigration Society to examine impact of physical literacy on young Afghan refugees.
- Calgary WranglerscoreWinSport selected as practice home for AHL's Calgary Wranglers; breakfast and lunch prepared for team on every practice day in production kitchen.
- AlcumusminorPartnership supporting WinSport's safety management system and summer camps program.
- Capital PowerminorPartnership to power Canada's athletes and Newcomers Program; includes winter clothing drive for newcomers.
- Servus Credit UnioncoreNaming rights sponsor for Servus Tube Park; major financial partner for facility
- National Sport SchoolcoreOn-site sport school within WinSport allowing student-athletes to combine education with elite training
- Canadian Sport Institute CalgaryminorSubsidized 'Powered by WinSport' menu for high performance athletes and coaches
Scale indicators4 records
Recent moves9 records
Expansion highlights4 records
WinSport competitors and assessment
Company assessmentDirect peers
- Lake Louise Ski Resort: Another Banff-area ski resort that competes with WinSport for Calgary catchment skiers, national team training, and corporate retreats. Highly relevant peer given shared Alberta market and training-program overlap.
- Mont-Tremblant Resort: Quebec's flagship four-season mountain resort, with skiing, training facilities, events, and F&B. Comparable to WinSport in offering integrated sport instruction, lodging, and event hosting, but in a different province/region.
- Banff Sunshine Meadows: Major Alberta ski resort operating in Banff National Park, roughly 1.5 hours from WinSport. Direct competitor for Calgary-region skiers, training camps, and freestyle programs; offers higher-alpine terrain and stronger destination branding.
- Grouse Mountain (North Vancouver): Year-round B.C. mountain resort with skiing, mountain biking, eye-of-the-wind grizzly habitat, and event venues. Closely matches WinSport's mix of outdoor sport, training, and hosted events, though in a more urban-adjacent metro setting.
- Whistler Blackcomb (Vail Resorts): Canada's flagship ski resort, operated as part of Vail Resorts' Epic Pass network. Directly comparable to WinSport as a year-round mountain sport, training, and event facility, though at significantly larger scale and with global destination appeal.
- Blue Mountain Resort: Ontario's largest ski resort and a year-round attraction with events, mountain biking, and training facilities. Comparable multi-season, multi-revenue-stream operating model to WinSport at a larger commercial scale.
Broad incumbents
- Aspen Snowmass: Premier U.S. year-round mountain resort with elite athlete training, F&B, and large-scale events. Comparable as a multi-revenue, multi-discipline resort with strong training-program DNA, though operating at a much higher price point and international scale.
Others
- Calgary Olympic Oval: University of Calgary's Olympic legacy speed-skating venue and broader fitness/sport facility. A peer in terms of being another Calgary-based Olympic legacy sport facility, although it focuses on ice-speed sports and is operated by the university rather than a multi-sport NFP.
- Canadian Sport Institute Calgary: WinSport's strategic partner that delivers performance services to high-performance athletes and coaches. Adjacent in the Calgary elite-sport ecosystem; functions as both a partner and an indirect stakeholder in the same athlete pipeline.
Regional players
- Canada Olympic Park – Calgary Stampede / BMO Centre: Calgary's other large event complex, competing with WinSport Event Centre for concerts, conferences, graduations, and trade shows. Not a sport facility, but a relevant regional competitor for the corporate-events and F&B revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WinSport social profiles
Digital presenceWinSport financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinSport leadership team
Management profileNumber of profiles
Profiles1 record
WinSport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinSport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinSport
What does WinSport do?
WinSport operates Canada Olympic Park as a not-for-profit, offering year-round sport and recreation facilities including a ski hill, mountain bike park, tube park, ice arenas, mini golf, training centres, and event venues. It delivers lessons, camps, sport programs, food and beverage, and adaptive sport programming for individual consumers, athletes, and corporate event clients. The organization also runs the National Sport School in partnership with Palliser School Division, enabling student-athletes to combine education with elite sport development.
Is WinSport a public or private company?
WinSport is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was WinSport founded?
WinSport was founded in 1988. It employs 251 to 500 people.
Where is WinSport based?
WinSport is headquartered in Calgary, Canada, in the North America region.
How does WinSport make money?
Seven revenue lines are on record. Day Tickets and Season Passes are the primary driver. The others are lessons, Camps and Programs, sport Facility Rentals, food and Beverage, meetings and Events, performance Training Centre and donations and Sponsorships.
Who are WinSport's main competitors?
Direct peers on record are Lake Louise Ski Resort, Mont-Tremblant Resort, Banff Sunshine Meadows, Grouse Mountain (North Vancouver), Whistler Blackcomb (Vail Resorts) and Blue Mountain Resort. Aspen Snowmass is listed as a broad incumbent. Others are Calgary Olympic Oval and Canadian Sport Institute Calgary. Canada Olympic Park – Calgary Stampede / BMO Centre is listed as a regional player.
Does WinSport have an API?
No public API is recorded for WinSport.
What industry is WinSport in?
WinSport's product category is Sports and Recreation Facility Management. Its primary akta.pro industry code is MPAKACAI, Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees). Its NAICS code is 71392 and its SIC code is 7997.