WinSport

Name

WinSport

Legal name

Calgary Olympic Development Association operating as WinSport

Website

https://winsport.ca

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Sports and Recreation Facility Management

NAICS

Skiing Facilities (71392), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

Keywords

• Sports facility management
• Olympic sport training
• Ski and snowboard
• Corporate event hosting
• Recreation programs

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Day Tickets and Season Passes: Single-use day tickets and season passes for ski/snowboard hill, bike park, and tube park access
2. Lessons, Camps and Programs: Ski, snowboard, and sports lessons; summer camps; freestyle clubs; school programs
3. Sport Facility Rentals: Winter and summer alpine/freestyle training facilities, gymnasium rentals, ice arenas rented to external clubs and teams
4. Food and Beverage: On-site food court, EIGHTYEIGHT Bar & Grill, Snack Shack, Garden Café, catering for events and athlete meals
5. Meetings and Events: Corporate conferences, trade shows, graduations, holiday parties, weddings, live events, and concerts at WinSport Event Centre and other venues
6. Performance Training Centre: Gym memberships and specialized sport training facilities including Becky Scott High Performance Training Centre and Bob Niven Training Centre
7. Donations and Sponsorships: Financial commitments from sponsors and donors supporting facility renewal and community programs

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

WinSport operates Canada Olympic Park as a not-for-profit, offering year-round sport and recreation facilities including a ski hill, mountain bike park, tube park, ice arenas, mini golf, training centres, and event venues. It delivers lessons, camps, sport programs, food and beverage, and adaptive sport programming for individual consumers, athletes, and corporate event clients. The organization also runs the National Sport School in partnership with Palliser School Division, enabling student-athletes to combine education with elite sport development.

Product overview

WinSport (operating as Calgary Olympic Development Association) is a not-for-profit organization managing Canada Olympic Park in Calgary, Alberta. The organization operates as a multi-faceted sports and recreation platform offering both seasonal outdoor activities (skiing, snowboarding, mountain biking, tubing) and year-round facilities (arenas, training centers, event venues). The portfolio includes core recreational activities (ski hill, bike park, tube park, skating), training facilities (Performance Training Centre, Bill Warren Training Centre), educational programs (National Sport School), event services (WinSport Event Centre, catering, meeting spaces), and community programs (Adapted Sport Program). The facility also includes food & beverage operations, retail spaces, and serves as home to various sport clubs and teams.

Differentiator

Problem solved

Functional benefit

Brands

• National Sport School: A sport-focused school operating in partnership with Palliser School Division at WinSport.
• Servus Tube Park
• Performance Training Centre
• Bill Warren Training Centre
• EIGHTYEIGHT Bar & Grill

Products and services

• WinSport Event Centre A multi-purpose arena and conference venue at Canada Olympic Park that hosts events ranging from 30 to 3,000 people, including conferences, trade shows, graduations, holiday parties, live events, meetings, team builders, outdoor events, weddings, and concerts.
• Ski & Snowboard Hill Alpine skiing and snowboarding facilities at Canada Olympic Park open during the winter season, with lifts, terrain parks, instruction, and rental equipment available.
• Mountain Bike Park Mountain biking facilities and trails at Canada Olympic Park open during the summer season, featuring lift-accessed runs and bike rentals.
• Servus Tube Park Snow tubing attraction at WinSport open during the winter season featuring lanes for sliding activities. Naming rights held by Servus Credit Union.
• Skating & Arenas Ice arenas and skating facilities at WinSport, including the Ice House, used for hockey, figure skating, and public skating.
• Mini Golf Mini golf course open during the summer season at Canada Olympic Park.
• Performance Training Centre High-performance athletic training facility at Canada Olympic Park offering memberships, sport-specific training services, team training, and access to specialized equipment for elite athletes.
• Bill Warren Training Centre (Canmore) Training centre located in Canmore, Alberta offering fitness facilities, specialized sport training, and event hosting capabilities.
• Lessons, Camps & Programs Ski and snowboard lessons, summer camps, freestyle clubs, school programs, and adapted sport programs offered for various skill levels and ages.
• Sport Facility Rentals Facility rental options including winter and summer alpine and freestyle training facilities, gymnasium rentals, and Ice House rentals for external clubs, teams, and organizations.
• National Sport School A sport-focused school operating in partnership with Palliser School Division at WinSport, allowing student-athletes to pursue both academic education and elite sport training.
• Food & Beverage Services On-site food and beverage operations including the food court, EIGHTYEIGHT Bar & Grill, Snack Shack, Garden Café, WinSport Hockey House, and catering for events. Includes a 'Powered by WinSport' subsidized menu for high-performance athletes and coaches.
• Season Passes & Tickets Summer and winter season passes, single-use day tickets, and passholder perks providing access to WinSport facilities including the bike park, ski hill, and tube park.
• Meetings & Events Services Comprehensive event services including event catering and multiple event spaces such as the Legacy Room, Paskapoo Meeting Rooms, WinSport Hockey House, EIGHTYEIGHT Bar & Grill, Viewing Rooms, WinSport Plaza, Arena B, and Festival Tent, along with event planning support and a loyalty and referral program.
• Adapted Sport Program Sport program designed for individuals with or without physical disabilities, providing adapted versions of various sports including basketball, rugby, tennis, lacrosse, badminton, hand cycling, curling, and volleyball.
• Freestyle Clubs Freestyle ski and snowboard clubs offering training and competition opportunities for athletes.
• Canada's Sports Hall of Fame Sports museum and hall of fame located at WinSport, available for events and public viewing.

Quantifiable outcome

• Record number of college commitments from National Sport School Class of 2026
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Servus Credit UnioncoreGTM or Marketing Partner · 24 June 2024Expanded sponsorship agreement; Servus Tube Park named sponsor at WinSport.
• Brock UniversityminorStrategic or Co-development Partner · 31 March 2023Partnership with Calgary Catholic Immigration Society to examine impact of physical literacy on young Afghan refugees.
• Calgary WranglerscoreStrategic or Co-development Partner · 6 September 2022WinSport selected as practice home for AHL's Calgary Wranglers; breakfast and lunch prepared for team on every practice day in production kitchen.
• AlcumusminorStrategic or Co-development Partner · 8 July 2021Partnership supporting WinSport's safety management system and summer camps program.
• Capital PowerminorStrategic or Co-development Partner · 13 May 2021Partnership to power Canada's athletes and Newcomers Program; includes winter clothing drive for newcomers.
• Servus Credit UnioncoreGTM or Marketing PartnerNaming rights sponsor for Servus Tube Park; major financial partner for facility
• National Sport SchoolcoreStrategic or Co-development PartnerOn-site sport school within WinSport allowing student-athletes to combine education with elite training
• Canadian Sport Institute CalgaryminorStrategic or Co-development PartnerSubsidized 'Powered by WinSport' menu for high performance athletes and coaches

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Lake Louise Ski Resort: Another Banff-area ski resort that competes with WinSport for Calgary catchment skiers, national team training, and corporate retreats. Highly relevant peer given shared Alberta market and training-program overlap.
• Mont-Tremblant Resort: Quebec's flagship four-season mountain resort, with skiing, training facilities, events, and F&B. Comparable to WinSport in offering integrated sport instruction, lodging, and event hosting, but in a different province/region.
• Banff Sunshine Meadows: Major Alberta ski resort operating in Banff National Park, roughly 1.5 hours from WinSport. Direct competitor for Calgary-region skiers, training camps, and freestyle programs; offers higher-alpine terrain and stronger destination branding.
• Grouse Mountain (North Vancouver): Year-round B.C. mountain resort with skiing, mountain biking, eye-of-the-wind grizzly habitat, and event venues. Closely matches WinSport's mix of outdoor sport, training, and hosted events, though in a more urban-adjacent metro setting.
• Whistler Blackcomb (Vail Resorts): Canada's flagship ski resort, operated as part of Vail Resorts' Epic Pass network. Directly comparable to WinSport as a year-round mountain sport, training, and event facility, though at significantly larger scale and with global destination appeal.
• Blue Mountain Resort: Ontario's largest ski resort and a year-round attraction with events, mountain biking, and training facilities. Comparable multi-season, multi-revenue-stream operating model to WinSport at a larger commercial scale.

Broad incumbents

• Aspen Snowmass: Premier U.S. year-round mountain resort with elite athlete training, F&B, and large-scale events. Comparable as a multi-revenue, multi-discipline resort with strong training-program DNA, though operating at a much higher price point and international scale.

Others

• Calgary Olympic Oval: University of Calgary's Olympic legacy speed-skating venue and broader fitness/sport facility. A peer in terms of being another Calgary-based Olympic legacy sport facility, although it focuses on ice-speed sports and is operated by the university rather than a multi-sport NFP.
• Canadian Sport Institute Calgary: WinSport's strategic partner that delivers performance services to high-performance athletes and coaches. Adjacent in the Calgary elite-sport ecosystem; functions as both a partner and an indirect stakeholder in the same athlete pipeline.

Regional players

• Canada Olympic Park – Calgary Stampede / BMO Centre: Calgary's other large event complex, competing with WinSport Event Centre for concerts, conferences, graduations, and trade shows. Not a sport facility, but a relevant regional competitor for the corporate-events and F&B revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/winsportcanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinSport