Cifra

What Cifra does

Cifra (C.I.F.R.A. S.L., legally Compañía Internacional de Fabricantes de Reclamos y Afines S.L.) is a Spanish B2B wholesaler of promotional merchandise, founded in 1991 and headquartered in Cartagena, Spain. The company operates a catalog of more than 5,000 product references across roughly 30 categories — bags, backpacks, textiles (notably flag-themed polo shirts under the Pierre Cardin and Pierre Delone licensed brands), writing instruments, electronics, displays, and accessories — and serves a horizontal mix of corporate promotional buyers, sports clubs and event organizers, and wholesale distributors/resellers across Spain, France, Italy, and Portugal. Multi-language website support (EN, ES, FR, IT, PT) and a stated 24-hour shipping commitment support cross-border B2B fulfillment.

The technology layer is a standard B2B e-commerce platform with account-based access, product catalog browsing, advanced search, an online printing/customization calculator, and a reseller-facing Integration API plus MicroSite feature that allows customers to embed the Cifra catalog on their own websites. Underlying operations are supported by direct import capabilities, customization services (screen printing, embroidery, sublimation), and a mix of licensed brands (Pierre Cardin, Pierre Delone) and own brands (DisplayRapid for displays, Global Medical Plus, Club Nautico, Hispánica de Electrónica). The company has 11-50 employees and a regional Catalonia sales delegation in addition to its Cartagena HQ and a France office.

The business model is B2B wholesale of promotional merchandise, with pricing gated behind account registration (not publicly disclosed) and bulk-order minimums typically in the 10-50 unit range. Revenue is generated through one-time product sales (with optional customization), and the company is privately held as a Sociedad Limitada under Spanish law. Distribution is primarily direct through the cifra.es platform, with a channel layer of resellers/distributors that can access the catalog via API or MicroSite integration.

Name

Cifra

Legal name

C.I.F.R.A. S.L.

Website

https://cifra.es

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Cifra is a Spanish B2B wholesaler founded in 1991 that supplies over 5,000 promotional merchandise SKUs — including licensed and own-brand bags, textiles, and accessories — to corporate buyers, sports clubs, and resellers across Spain, France, Italy, and Portugal.

Ownership category

akta.pro rank

Product category

Promotional Merchandise

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Promotional merchandise
• Branded corporate gifts
• Custom textile printing
• Wholesale flags banners
• Licensed brand merchandise

Headquarters

HQ city

Cartagena

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Merchandise Sales: B2B wholesale sales of promotional merchandise including flags, bags, textiles, stationery, and accessories. Products sold in bulk quantities with customization/printing options available. Revenue generated through direct product sales to businesses, distributors, and promotional product buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cifra is a B2B wholesaler and distributor of promotional merchandise, supplying over 5,000 product references in stock across bags, backpacks, textile apparel, flags and banners, writing instruments, electronics, and event/display items. The company sells licensed premium brands (Pierre Cardin, Pierre Delone) and its own brands (DisplayRapid, Global Medical Plus, Club Nautico, Hispánica de Electrónica), and offers in-house customization services including screen printing, embroidery, and sublimation for corporate, sports, and reseller buyers.

Product overview

Cifra (C.I.F.R.A. S.L.) is a Spanish promotional merchandise company offering a comprehensive catalog of over 5000 references in stock. The product portfolio spans multiple categories including bags (cotton, recycled, non-woven, jute), backpacks, textile products (polo shirts, t-shirts, caps), accessories, electronics, home items, and event/displays. The company operates as both a distributor of licensed brands (Pierre Cardin, Pierre Delone) and a manufacturer of own brands including DisplayRapid (display and exhibition products), Global Medical Plus (healthcare items), Club Nautico (nautical merchandise), and Hispánica de Electrónica (electronic promotional products). The catalog includes new arrivals like the Recycled Cotton Bag + Backpack AGRA, various flag-themed polo shirts under Pierre Delone and PATRIOS lines, and Cotton Backpack RAINBOW. Key product lines include technical polyester polo shirts (FALCON, FORMENTERA) and cotton combed polo shirts (PATRIOS) with country flags, all available in multiple sizes with printing customization options.

Differentiator

Problem solved

Functional benefit

Brands

• DisplayRapid: Display and exhibition products including flags, roll-ups, and banners

Products and services

• Pierre Cardin Licensed Brand Line Licensed brand of fashion accessories and promotional merchandise including bags, pens, and writing instruments, produced and sold under the Pierre Cardin brand name for B2B promotional and corporate gift buyers.
• Pierre Delone Licensed Brand Line Licensed brand of fashion apparel and promotional textile products including polo shirts, extending a premium fashion brand into sports and flag-themed apparel for B2B buyers.
• DisplayRapid Display & Exhibition Products Own brand of display and exhibition products including graphics holders, flags, LED frames, Roll Up, Banner, Pop Up, counters, exhibitors, Snapframe, and event tents for trade shows and events.
• Global Medical Plus Healthcare Merchandise Own brand of healthcare and medical promotional products including COVID-19 related merchandise, targeted at B2B healthcare and promotional buyers.
• Club Nautico Nautical Merchandise Own brand of nautical-themed promotional merchandise distributed under the Club Nautico brand name for marine and nautical B2B customers.
• Hispánica de Electrónica Electronic Merchandise Own brand of electronic promotional products including batteries, calculators, and charging accessories, sold as branded merchandise to B2B buyers.
• Promotional Bags and Backpacks Cotton, recycled cotton, jute, and non-woven promotional bags and backpacks (e.g., Recycled Cotton Bag + Backpack AGRA, Backpack CORONA, Cotton Backpack RAINBOW) sold in bulk to B2B buyers for events and brand promotions.
• Flag-Themed Polo Shirts and Apparel Technical polyester and combed cotton polo shirts featuring national and international flag designs (FALCON, FORMENTERA, PATRIOS, Pierre Delone AZUR lines) in men's and women's cuts and sizes S to 3XL, sold in bulk to B2B buyers.
• Customization and Printing Services In-house customization services including screen printing, embroidery, and sublimation, supported by online pricing calculators and printing simulators, applied to bulk orders of bags, apparel, writing instruments, and other promotional products.
• MicroSite Virtual Catalogue Platform Virtual catalogue system that allows B2B customers and resellers to embed Cifra's product catalog on their own websites with their own branding, extending the Cifra catalog into reseller sales channels.
• Integration API API access for system integration with customer platforms, allowing business customers to programmatically connect their systems to Cifra's catalog, pricing, and ordering capabilities.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pierre CardincoreOEM/ Whitelabel/ Licensing PartnerLicensed brand partnership for production and sale of Pierre Cardin branded pens and writing instruments. Products include pens with flags, cardholders, and various pen styles under the Pierre Cardin brand name.
• Pierre DelonecoreOEM/ Whitelabel/ Licensing PartnerLicensed brand partnership for production and sale of Pierre Delone branded polo shirts and textiles with flag designs. Premium fashion brand extension into sports and flag-themed apparel.
• Club NauticominorChannel Partner/ Reseller/ DistributorNautical-themed branded products distributed under the Club Nautico brand name.
• Global Medical PlusminorChannel Partner/ Reseller/ DistributorHealthcare and medical-related products brand, including COVID-19 related merchandise.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Discount Mug: Discount Mug is a global online wholesaler of customisable promotional products including pens, bags, and textiles — directly comparable to Cifra's customization-focused e-commerce model.
• midocean: midocean is one of Europe's largest B2B promotional products wholesalers, offering a broad multi-category catalog of branded merchandise with customisation services — directly comparable to Cifra's assortment, customer base (corporate/reseller), and B2B wholesale model.
• PF Concept: PF Concept is a leading European supplier of promotional products and corporate gifts, with multi-country distribution and an extensive SKU range — making it a direct competitor to Cifra in the B2B branded merchandise space.
• Giving Europe: Giving Europe operates as a B2B wholesaler of promotional merchandise and corporate gifts across Europe, with a similar multi-language e-commerce platform and reseller focus — closely comparable to Cifra's model.

Broad incumbents

• Polyconcept Group: Polyconcept is a major global player in the promotional products industry, owning multiple brand names and operating at significantly larger scale than Cifra, but serving the same B2B promotional merchandise customer base.
• PCNA (Polyconcept North America): PCNA distributes branded merchandise and promotional products in North America under multiple owned brands, comparable to Cifra's own-brand strategy (e.g., DisplayRapid) and product breadth, though operating in a different geography.
• SanMar Corporation: SanMar is one of North America's largest wholesale distributors of imprintable apparel and accessories, comparable to Cifra's wholesale textile/apparel business, though focused on apparel depth rather than broader merchandise breadth.
• AlphaBroder: AlphaBroder is a major North American wholesale distributor of blank apparel and promotional products, comparable to Cifra's wholesale model, with a similar multi-category catalog and B2B account structure.

Regional players

• Hidea: Hidea is a Spain-based promotional products supplier, making it a direct regional competitor to Cifra in the Iberian B2B merchandise market with overlapping product categories.

Others

• European Union Promotional Products Association (EPPA): EPPA is the industry association for the European promotional products sector, contextualising Cifra's position within the broader competitive and regulatory environment of the B2B promotional merchandise industry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cifra
• Facebookfacebook.com/cifra.sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cifra