Stash Hotel Rewards

What Stash Hotel Rewards does

Stash Hotel Rewards, operated by RevPAR Collective, Inc., is a loyalty rewards platform exclusively serving independent and boutique hotels across the United States, Canada, Mexico, and the Caribbean. Founded in 2010 and headquartered in Palo Alto, California, the company operates a network of 375+ Stash Partner Hotels, each averaging 150–200 rooms and maintaining TripAdvisor Recommend ratings above 80 percent. Members enroll free of charge via StashRewards.com and earn 5 Stash Points per dollar on eligible room rates, with no blackout dates and points that never expire. The company is privately held with 11–50 employees and reports no public funding history.

The platform is built on a web-based booking and loyalty infrastructure accessible to members through StashRewards.com and to hotel partners through a dedicated hotelier portal at hoteliers.stashrewards.com. Product extensions include the Luxe Collection (curated luxury independents on a separate domaine), a Pet Friendly Hotels collection, and a Groups and Meetings service for event planners. The platform integrates TripAdvisor ratings and reviews into partner hotel listings, applies dynamic points redemption pricing that varies with occupancy, demand, room type, season, and local events, and operates a request-availability workflow with a one-business-day SLA where real-time rates are unavailable. No public-facing or partner-facing API or SDK is documented.

The revenue model is a transaction fee: Stash retains a commission from partner hotels on qualifying bookings facilitated through the platform. Distribution is product-led and direct-to-consumer, combining self-serve booking on StashRewards.com with direct booking at partner hotels; third-party OTA bookings are explicitly excluded from earning eligibility. Marketing relies on earned media (The New York Times, Travel + Leisure), content, email, SEO, and member referrals. Named hotel-side relationships span portfolio operators including Vibrant, Columbia Hospitality, Crestline Hotels & Resorts, and Saunders Group, supplemented by independent hospitality industry association partnerships (NEIRA, Southern Innkeepers, CHLA).

Name

Stash Hotel Rewards

Legal name

RevPAR Collective, Inc.

Website

https://stashrewards.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Stash Hotel Rewards is a free, web-based loyalty program exclusively for independent and boutique hotels across the U.S., Canada, Mexico, and the Caribbean. Members earn 5x points per dollar at 375+ vetted partner properties, with points that never expire and no blackout dates.

Ownership category

akta.pro rank

Product category

Hotel Loyalty Program

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Hotel loyalty program
• Independent hotels network
• Boutique hotel rewards
• Travel loyalty platform
• Hotel booking rewards

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission on Hotel Bookings: Stash earns revenue by facilitating bookings between travelers and Stash Partner Hotels. Members book through StashRewards.com or directly with partner hotels, earning points on eligible room rates. The company retains a commission from the hotel on each qualifying booking. Third-party bookings (Expedia, Booking.com, etc.) are not eligible for point earnings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stash Hotel Rewards operates a free loyalty rewards program exclusively for independent and boutique hotels. Travelers earn 5 Stash Points per dollar on eligible room rates at 375+ partner properties across the U.S., Canada, Mexico, and the Caribbean, and redeem points for free nights with no blackout dates and points that never expire. Revenue is generated through commissions retained from partner hotels on qualifying bookings made by members.

Product overview

Stash Hotel Rewards operates as a loyalty rewards platform for independent hotels. The core product is the Stash Hotel Rewards program, where travelers earn points on stays at partner properties and redeem them for free nights. The platform spans the U.S., Canada, Mexico, and the Caribbean. The Luxe Collection by Stash represents a premium sub-brand of high-end luxury properties, while the Pet Friendly Hotels collection serves travelers with pets. For hotel partners, Stash for Hoteliers provides a platform for independent properties to join the network. The Groups and Meetings feature serves corporate and event planners booking multiple rooms.

Differentiator

Problem solved

Functional benefit

Brands

• Stash Hotel Rewards for Hoteliers: A partner portal for independent hotels to join the Stash loyalty network and access tools for guest loyalty and retention.

Products and services

• Stash Hotel Rewards Loyalty Program
• Luxe Collection by Stash Curated premium sub-brand within Stash Hotel Rewards featuring luxury independent hotels recognized by Michelin Keys, Condé Nast, Forbes, and AAA Diamonds. Targets premium-tier travelers through a dedicated website.
• Pet Friendly Hotels Collection Specialized collection of Stash Partner Hotels that welcome pet guests, offering amenities and services for travelers with dogs and cats, including chef-created pet menus and organic doggie beds.
• Stash for Hoteliers Partner Program B2B partner program enabling independent hotels to join the Stash rewards network. Provides hoteliers with tools to attract new guests and build loyalty, competing against chain-hotel loyalty programs. Includes a dedicated hotelier portal with onboarding, partner testimonials, and a knowledge base.
• Groups and Meetings Booking service for meeting and event planners to organize group stays at Stash Partner Hotels, with many properties offering bonus Stash Points for meetings and events.

Quantifiable outcome

• Earn a free night in as little as 5 stays at standard earning rates (5x points per $1)
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VibrantcoreStrategic or Co-development PartnerVibrant is a boutique hotel portfolio operator using Stash as its loyalty program. The President & CFO stated that Stash had a positive impact on guest loyalty and impressive ROI, making it one of the best decisions for their boutique hotels.
• Columbia HospitalitycoreStrategic or Co-development PartnerColumbia Hospitality, a hospitality management company, partners with Stash for guest engagement and loyalty. The Area Director of Revenue Management noted that Stash provides insight and guidance to engage guests more effectively, and the collaboration grows as their portfolio expands.
• Crestline Hotels & ResortscoreStrategic or Co-development PartnerCrestline Hotels & Resorts uses Stash to compete against chain hotel loyalty programs. The Director of Revenue called Stash the '#1 solution' for leveling the playing field and noted its flexibility to tailor to individual hotel needs.
• Saunders GroupcoreStrategic or Co-development PartnerSaunders Group, a hotel management company, partners with Stash to give independent hotels the loyalty tools of chains. The VP of Revenue praised the combination of independent hotels with easy technology that provides guest value.
• Henry Howard HotelminorStrategic or Co-development PartnerThe Henry Howard Hotel is a member of the Stash Luxe Collection. The GM described the partnership as wonderful and noted being honored to be in the closely vetted and curated collection, with reward redemption guests always being a pleasure.
• NEIRA (Northeast Innkeepers Resort Association)minorOthersNEIRA is listed as a 'Friend of Stash' industry association partner, supporting independent hotel representation in the northeastern United States.
• Southern InnkeepersminorOthersSouthern Innkeepers is listed as a 'Friend of Stash' industry association partner supporting independent hotels in the southern United States.
• California Hotel & Lodging Association (CHLA)minorOthersCHLA is listed as a 'Friend of Stash' industry association partner supporting independent hotels in California.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Peers

• World Hotels (World Hotels Rewards):

Direct peers

• I Prefer Hotel Rewards (Preferred Hotels & Resorts): Operates a loyalty program exclusively for member properties of Preferred Hotels & Resorts — a global portfolio of independent luxury and boutique hotels. Direct competitor in the independent-hotel loyalty niche.
• Leaders Club (Leading Hotels of the World): Loyalty program for Leading Hotels of the World, a curated collection of 400+ luxury independent properties. Closest analog to Stash at the luxury end of the independent segment.
• SLH Club (Small Luxury Hotels of the World): Invited members-only loyalty program for Small Luxury Hotels of the World's portfolio of independent luxury properties. Direct overlap with Stash's Luxe Collection positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stashrewards
• Facebookfacebook.com/stashrewards
• LinkedInlinkedin.com/company/1002026

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stash Hotel Rewards