Hycrete

What Hycrete does

Hycrete, Inc. is a privately held New Jersey-based specialty chemicals company founded in 2003 that develops and sells hydrophobic liquid admixtures formulated to make concrete intrinsically waterproof and corrosion-resistant from within. Its core technology is a patented dual-action chemistry that, when dosed into concrete at the ready-mix stage, forms performance copolymers filling the concrete's capillary network to reduce water absorption to under 1% (measured at 0.3%–0.9% in independent lab tests) and concurrently forms a chemically bonded corrosion-inhibiting barrier on steel reinforcement. The product portfolio centers on Hycrete360, a 4-point protection program bundling the admixture with in-house engineering design review, construction guidance, and a 10-year performance-based warranty, alongside standalone products Hycrete Endure WP, Endure CP, and Endure Cure, plus regional variants Hycrete MC 1000+ for Mexico and Hycrete W400/W200 for the Philippines.

Hycrete sells primarily through a B2B project-based model: the company engages architects, structural engineers, general contractors, owners/developers, and ready-mix concrete suppliers (including Vulcan Materials, CalPortland, Cemex, Stoneway Concrete, and Central Concrete Supermix) via an enterprise field-sales process culminating in technical project review and custom mix design. Pricing is quote-based and value-oriented against installed membrane alternatives, with documented cost savings of 20%–30% versus membranes and individual project savings ranging from $120,000 (WA State DIS Data Center) to $594,000 (Oklahoma River Whitewater Park). Revenue streams consist of one-time product sales bundled with professional engineering and quality-assurance services, and are anchored on multi-year contracts through warranties and specification stickiness.

The customer base spans commercial construction, infrastructure, healthcare, data centers, marine and aquatic facilities, hospitality, and government projects (Google, Expedia, Amgen, Disney, Hyatt Regency Seattle, Sound Transit, SeaTac Airport, Kuwait Naval Base, Seattle Aquarium, among others). The firm employs 51–100 people, holds Cradle to Cradle Gold (the first building material so certified), NSF/ANSI-61 certification, and a World Economic Forum Technology Pioneer designation, and has raised approximately $22 million in disclosed venture funding since 2005, with the most recent round ($15 million, 2008) led by Mohr Davidow Ventures.

Name

Hycrete

Legal name

Hycrete, Inc.

Website

https://hycrete.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Hycrete, founded in 2003 and headquartered in New Jersey, manufactures patented hydrophobic liquid admixtures that make concrete intrinsically waterproof and corrosion-resistant, selling primarily through ready-mix concrete suppliers and direct project-based sales to commercial, infrastructure, data center, marine, and government construction projects across the US, Mexico, and the Philippines.

Ownership category

akta.pro rank

Product category

Concrete Admixtures / Construction Chemicals

NAICS

Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Miscellaneous Chemical Products (2890), Chemicals & Allied Products (2800)

akta.pro primary industry

Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)

akta.pro secondary industries

pH Control, Antiscalants & Corrosion Inhibitors (IMAEAJAN), Municipal Wastewater & Sewage Treatment Chemicals (IMAEAJAB)

Keywords

• Concrete waterproofing
• Concrete admixtures
• Corrosion protection
• Construction chemicals
• Waterproof concrete

Headquarters

HQ city

Carlstadt

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Concrete Admixture Product Sales: Revenue generated from selling proprietary waterproofing and corrosion-inhibiting liquid admixtures to ready-mix concrete suppliers and directly to construction projects. Products are dosed into concrete during mixing. The company also provides associated technical services including mix design consultation, application support, and quality assurance as part of the Hycrete360 system. Revenue is project-based and recurring as new construction projects adopt the technology.
2. Technical Services and Consultation: In-house technical support services including project review, mix design consultation, application best practices, and quality control from design through construction. These services are bundled with product sales through the Hycrete360 program.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hycrete manufactures and sells proprietary hydrophobic liquid chemical admixtures that are dosed into ready-mix concrete during batching, making concrete intrinsically waterproof and protecting steel reinforcement from corrosion. The product portfolio is delivered as part of the Hycrete360 program, which combines the admixtures with design services, construction guidance, and a 10-year performance-based warranty for commercial construction, infrastructure, marine, and data center projects.

Product overview

Hycrete offers a portfolio of chemically advanced concrete admixture products for waterproofing and corrosion protection. The core product line consists of Hycrete360 (a complete protection program), Hycrete Endure WP (hydrophobic waterproofing admixture), Hycrete Endure CP (corrosion protection inhibitor), and Hycrete Endure Cure (curing compound). These products work as integral admixtures mixed directly into concrete to provide molecular-level waterproofing and corrosion inhibition from within, eliminating the need for external membranes. Regional variants include Hycrete MC1000+ for Mexico and Hycrete W400/W200 for the Philippines. The products are designed to work together as a system, with Hycrete360 serving as the umbrella program that coordinates product selection, design services, construction guidance, and warranty protection.

Differentiator

Problem solved

Functional benefit

Brands

• Hycrete360: Complete concrete protection program providing end-to-end system of total concrete protection with 4-point protection including concrete technology, design services, construction guidance, and warranty protection.
• Hycrete Endure WP
• Hycrete Endure CP
• Hycrete Endure Cure
• Hycrete MC 1000+
• Hycrete W400

Products and services

• Hycrete360
• Hycrete Endure WP
• Hycrete Endure CP
• Hycrete Endure Cure
• Hycrete MC 1000+
• Hycrete W400
• Hycrete W200

Quantifiable outcome

• 20-30% cost reduction vs installed waterproofing membranes
• +10 more outcomes

Named customers32 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Ready Mix Concrete Suppliers NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of qualified ready-mix concrete suppliers and distributors who incorporate Hycrete admixtures during concrete mixing. Includes major suppliers such as Vulcan Materials Co., CalPortland, Cemex, Stoneway Concrete, and Central Concrete Supermix. Suppliers benefit from push-button electronic dosing capability and technical support, enabling them to offer differentiated waterproof concrete products. This channel is critical to Hycrete's distribution model as products are delivered at the ready-mix stage before reaching construction sites.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Penetron International: Penetron manufactures crystalline waterproofing admixtures and surface-applied systems for concrete, directly competing with Hycrete's integral waterproofing approach in the same specification channels and construction project types.
• Xypex Chemical Corporation: Xypex is a pioneer in crystalline concrete waterproofing admixtures and coatings, with comparable application profile (foundations, water tanks, marine structures) and similar specification-driven GTM.
• Kryton International: Kryton produces Krystol concrete waterproofing admixtures and is one of the longest-established players in integral crystalline waterproofing, competing head-to-head with Hycrete for specifier mindshare and ready-mix distribution.
• Euclid Chemical: Euclid Chemical (now part of RPM International) produces a comprehensive line of concrete admixtures including integral waterproofing products, targeting the same ready-mix supplier channel as Hycrete in North America.
• GCP Applied Technologies (Saint-Gobain): GCP markets a portfolio of concrete admixtures including waterproofing systems (e.g., Preprufe, Bituthane, Adprufe) and competes with Hycrete's integral waterproofing admixtures and surface waterproofing alternatives in commercial and infrastructure projects.

Broad incumbents

• Sika AG: Sika is a global construction chemicals leader offering concrete admixtures, waterproofing systems, and sealants; it competes broadly across Hycrete's served markets with greater geographic reach and R&D resources.
• Mapei: Mapei manufactures a comprehensive line of concrete admixtures and waterproofing products and competes with Hycrete on commercial and infrastructure projects, particularly in Europe and the Americas.
• BASF Master Builders Solutions: BASF's Master Builders Solutions offers waterproofing concrete admixtures (e.g., MasterLife, MasterSeal) and competes with Hycrete across infrastructure and commercial construction, with significantly larger global distribution and specification support.
• Carlisle Companies (CCM): Carlisle Construction Materials supplies waterproofing membranes and building envelope solutions that compete with Hycrete's integral admixture approach as an alternative specification for below-grade and roofing applications.

Emerging players

• W.R. Meadows: W.R. Meadows produces waterproofing membranes, sealers, and admixtures for commercial construction, overlapping with Hycrete's membrane-replacement value proposition on similar below-grade project types.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpThu4IXm-fbdoIYBfVlGRQ
• LinkedInlinkedin.com/company/hycrete
• Instagraminstagram.com/hycrete

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hycrete