Vancrest
Vancrest Health Care Centers is a family-owned senior healthcare provider operating 13 skilled nursing, assisted living, memory care, rehabilitation, and home health communities across western Ohio, serving approximately 1,250 residents via Medicare, Medicaid, and private pay.
- Company typePrivate
- Founded1960
- HeadquartersVan Wert, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Vancrest does
Vancrest Health Care Centers is a family-owned, integrated senior healthcare provider headquartered in Van Wert, Ohio, founded in 1960 by Dr. E. E. White as one of Ohio's first geriatric hospitals and currently led by his son Mark White. The company operates 13 combined assisted living and long-term care communities distributed across western Ohio (Ada, Delphos, Eaton, Hicksville, Holgate, New Carlisle, Payne, Greenville/Rest Haven, St. Marys, Upper Sandusky, Troy, Urbana, and Van Wert), serving more than 900 skilled nursing residents and 350 assisted living residents, and operates through three wholly-controlled divisions: Vancrest Health Care Centers (skilled nursing, assisted living, memory care, short-stay inpatient rehabilitation), Therapy Solutions (physical, occupational, and speech therapy delivered across facility, outpatient, and home settings for over 18 years), and Fountain Park Home Care (community-based skilled home health, nationally recognized as a Top Agency).
The service portfolio covers 24/7 skilled nursing with on-site providers, assisted living apartments with daily-living support, specialized memory care at Upper Sandusky using Comfort Matters, Opening Minds through Art, and Music & Memory, intensive short-stay rehabilitation up to twice daily seven days per week, mechanical ventilation at Rest Haven, Parkinson's Big & Loud program, FDA-cleared VitalStim for dysphagia, FEES swallowing diagnostics, and home-based nursing through Fountain Park. Reimbursement comes predominantly from Medicare, Medicaid (including the Ohio Assisted Living Waiver Program at 10 facilities), managed care, and private pay; specific pricing is not publicly disclosed. Billing cadence is monthly per resident under a recurring subscription-style revenue model.
The go-to-market is sales-led and community-based: families and patients contact individual facilities directly, supplemented by physician and hospital discharge referrals, Medicare.gov Care Compare listings, and word-of-mouth. Distribution is physical (13 owned facilities) rather than digital; there is no proprietary technology platform, no app, and no disclosed digital health initiative in the source materials. Vancrest competes on local presence, family ownership continuity, integrated care continuum, and Medicaid Waiver participation — not on technology differentiation.
Vancrest firmographics
Firmographics- Name
- Vancrest
- Legal name
- Vancrest Health Care Centers
- Website
- https://vancrest.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vancrest Health Care Centers is a family-owned senior healthcare provider operating 13 skilled nursing, assisted living, memory care, rehabilitation, and home health communities across western Ohio, serving approximately 1,250 residents via Medicare, Medicaid, and private pay.
- Ownership category
- akta.pro rank
Vancrest industry classification
Industry- Product category
- Senior Healthcare Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Home Health Care Services (62161), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- General Assisted Living Facilities (HLADABAA)
- akta.pro secondary industries
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
Keywords
Where Vancrest is headquartered
LocationHeadquarters
- HQ city
- Van Wert
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Vancrest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Skilled Nursing Services: Round-the-clock nursing care provided in facilities, billed typically through Medicare, Medicaid, or private pay. Services include RN/LPN care, on-site providers, and therapy services included in the care plan.
- Assisted Living Services: Residential care in apartments with assistance for daily activities. Services include bathing, dressing, meals, medication management, and health monitoring. Billed through private pay or Ohio Medicaid Waiver Program.
- Therapy Solutions: Rehabilitation services including physical, occupational, and speech therapy provided in facilities, outpatient settings, and home care. Intensive short-stay rehabilitation available up to twice daily, 7 days per week.
- Home Health Care (Fountain Park): Home-based nursing and therapy services including skilled care, medication management, wound care, and palliative care. Services include Managed Care/Medicare coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Skilled nursing care with 24/7 clinical support |
| Subscription | Monthly | Assisted living with daily support and apartment living |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vancrest product offering
Product offeringCore offering
Vancrest operates 13 combined assisted living and long-term care communities across western Ohio, providing skilled nursing, assisted living, memory care, and inpatient rehabilitation services to seniors. The company delivers care through integrated affiliates Therapy Solutions (physical, occupational, and speech therapy) and Fountain Park Home Care (community-based home health care), offering a seamless continuum from independent assisted living through skilled nursing to home-based recovery.
Product overview
Vancrest operates as an integrated senior healthcare platform comprising 13 combined assisted living and long-term care communities across western Ohio, serving over 900 nursing residents and 350 assisted living residents. The core offering includes three integrated service lines: Vancrest Health Care Centers (skilled nursing, assisted living, memory care, and inpatient rehabilitation), Therapy Solutions (physical, occupational, and speech therapy across multiple settings), and Fountain Park Home Care (personalized home health care). These divisions work together to provide a seamless continuum of care, from independent assisted living through skilled nursing, inpatient rehabilitation, and home-based services. Specialized programs include the Big & Loud Program for Parkinson's patients, VitalStim Therapy for dysphagia, and Memory Care with dementia-specific programming at the Upper Sandusky location.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Serving over 900 nursing residents and 350 assisted living residents across 13 communities
- +2 more outcomes
Companies that use Vancrest
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Vancrest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vancrest partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Ohio Department of AgingcoreOhio Department of Aging certifies Vancrest assisted living facilities to provide basic assisted living service and accept individuals enrolled in the assisted living waiver program. Locations certified include Ada, Delphos, Eaton, Hicksville, Holgate, New Carlisle, Payne, St Marys, Urbana, and Van Wert.
- Medicare.govminorVancrest facilities are listed on Medicare.gov's Care Compare tool for nursing homes. The company encourages prospective residents to review their ratings on Medicare.gov.
- Ohio MedicaidcoreOhio Medicaid provides coverage for eligible residents at Vancrest facilities. The company provides resources and assistance to help families apply for Medicaid coverage.
- Therapy SolutionscoreAffiliated rehabilitation therapy company providing Physical, Occupational, and Speech therapy services across Vancrest facilities and home care settings. Delivers patient-centered services following the C.A.R.E. mission.
- Fountain Park Home CarecoreAffiliated home health care company providing personalized one-on-one care in patients' homes. Nationally recognized as a Top Agency based on Quality of Care and Patient Outcome.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Vancrest competitors and assessment
Company assessmentBroad incumbents
- Genesis HealthCare: Genesis HealthCare is one of the largest U.S. skilled nursing and post-acute care operators, with a broad national footprint and integrated rehabilitation and respiratory services. It competes with Vancrest in skilled nursing and short-stay rehabilitation, with similar Medicare/Medicaid payer mix.
- National HealthCare Corporation (NHC): NHC operates a network of skilled nursing, assisted living, home health, and rehabilitation services across the Mid-South and Midwest, making it a directly comparable multi-service senior care platform. Like Vancrest, it combines facility-based care with home health and therapy affiliates and accepts Medicare/Medicaid reimbursement.
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator, offering assisted living, memory care, and continuing care retirement communities nationwide. It competes with Vancrest in assisted living and memory care segments, though at much larger scale and broader geography.
Direct peers
- CommuniCare Health Services:
- Trilogy Health Services:
- Ensign Group: The Ensign Group operates a large portfolio of skilled nursing and assisted living facilities plus home health and hospice services, with a strong focus on operational turnaround and clinical quality. Its integrated post-acute care model closely mirrors Vancrest's SNF + home health + therapy structure.
Emerging players
- LHC Group: LHC Group is a national home health and hospice provider now part of Optum. As a home health peer to Vancrest's Fountain Park Home Care, it competes for home health market share, Medicare reimbursement, and clinical staff in overlapping geographies.
- Amedisys: Amedisys is a leading U.S. home health and hospice provider. It overlaps directly with Fountain Park Home Care in the home health service line and competes for similar Medicare-reimbursed clinical talent and patient referrals.
- Encompass Health: Encompass Health is the largest U.S. provider of inpatient rehabilitation services, directly comparable to Vancrest's Therapy Solutions. It competes for the same post-acute rehabilitation patient population, payer contracts, and therapy staff.
Regional players
- ProMedica: ProMedica is a Northwest Ohio-based not-for-profit health system operating senior care, skilled nursing, and rehabilitation services throughout the region. Its northwest Ohio footprint and integrated post-acute services make it a direct regional competitor to Vancrest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Vancrest social profiles
Digital presenceVancrest compliance and trust
Trust signalCompliance1 record
Vancrest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vancrest leadership team
Management profileNumber of profiles
Profiles1 record
Vancrest subsidiaries and ownership
Company hierarchySubsidiaries2 records
Vancrest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vancrest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vancrest
What does Vancrest do?
Vancrest operates 13 combined assisted living and long-term care communities across western Ohio, providing skilled nursing, assisted living, memory care, and inpatient rehabilitation services to seniors. The company delivers care through integrated affiliates Therapy Solutions (physical, occupational, and speech therapy) and Fountain Park Home Care (community-based home health care), offering a seamless continuum from independent assisted living through skilled nursing to home-based recovery.
Is Vancrest a public or private company?
Vancrest is a private company. It is classified as family owned and is currently operating.
When was Vancrest founded?
Vancrest was founded in 1960. It employs 1,001 to 5,000 people.
Where is Vancrest based?
Vancrest is headquartered in Van Wert, United States, in the North America region.
How does Vancrest make money?
Four revenue lines are on record. Skilled Nursing Services are the primary driver. The others are assisted Living Services, therapy Solutions and home Health Care (Fountain Park).
Who are Vancrest's main competitors?
Broad incumbents on record are Genesis HealthCare, National HealthCare Corporation (NHC) and Brookdale Senior Living. Direct peers are CommuniCare Health Services, Trilogy Health Services and Ensign Group. Emerging players are LHC Group, Amedisys and Encompass Health. ProMedica is listed as a regional player.
Does Vancrest have an API?
No public API is recorded for Vancrest.
What industry is Vancrest in?
Vancrest's product category is Senior Healthcare Services. Its primary akta.pro industry code is HLADABAA, General Assisted Living Facilities, with a secondary code of HLADABAB, Assisted Living with Memory Care (Mixed Campus). Its NAICS code is 623312 and its SIC code is 8051.