Rogers & Cowan
Rogers & Cowan (R&CPMK) is a privately held entertainment and culture marketing agency founded in 1950, serving brands, talent, and content creators across New York, Los Angeles, and London with communications, brand integration, partnerships, influencer marketing, and representation services.
- Company typePrivate
- Founded1950
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Rogers & Cowan firmographics
Firmographics- Name
- Rogers & Cowan
- Legal name
- Rogers & Cowan
- Website
- https://rogersandcowanpmk.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rogers & Cowan (R&CPMK) is a privately held entertainment and culture marketing agency founded in 1950, serving brands, talent, and content creators across New York, Los Angeles, and London with communications, brand integration, partnerships, influencer marketing, and representation services.
- Ownership category
- akta.pro rank
Rogers & Cowan industry classification
Industry- Product category
- Public Relations & Entertainment Marketing
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (541820), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Rogers & Cowan is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rogers & Cowan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Professional Services - Communications & Marketing: Agency earns revenue through providing strategic communications, brand integration, partnerships and activations, talent and influencer marketing, and representation services to brands, talent, and content creators in entertainment and sports sectors.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Rogers & Cowan product offering
Product offeringCore offering
R&CPMK is an entertainment and culture marketing agency that delivers strategic communications, brand integration, partnerships and activations, talent and influencer marketing, and talent representation services. Its offerings are designed for enterprise brand clients seeking cultural relevance as well as for individual talent and content creators seeking professional representation. The firm partners with brands such as Uber, Mastercard, Vattenfall, and Hasbro to connect them with audiences through entertainment-driven campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Communications Strategic public relations and media relations service that develops and executes communications programs for brands, talent, and entertainment properties.
- Brand Integration Service that embeds client brands into entertainment, cultural, and content properties to create integrated marketing moments.
- Partnerships & Activations Designs and executes co-branded marketing partnerships and live or experiential activations connecting brands with cultural audiences.
- Talent & Influencer Marketing Manages creator and talent partnerships for brand marketing campaigns, sourcing and activating influencers across entertainment and cultural channels.
- Representation Talent representation service providing publicity, partnership brokering, and brand deal management for individual talent, actors, creators, and public figures.
Companies that use Rogers & Cowan
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Rogers & Cowan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rogers & Cowan partnerships and signals
Strategic signalScale indicators1 record
Rogers & Cowan competitors and assessment
Company assessmentDirect peers
- 42 West: Entertainment publicity and brand integration agency serving film studios, talent, and consumer brands. Directly comparable to R&CPMK's entertainment-focused publicity, brand integration, and representation services.
- MKG: Experiential marketing and creative agency specializing in brand activations, partnerships, and cultural moments. Closely comparable to R&CPMK's Partnerships & Activations and Brand Integration service lines for cultural marketing campaigns.
- The Lippin Group: Long-standing entertainment public relations firm serving studios, networks, and talent across film, TV, and digital. Direct comparable to R&CPMK's heritage entertainment publicity and representation practice.
- Slate PR: Lifestyle, entertainment, and hospitality PR agency offering communications, partnerships, and influencer services. Comparable in size, boutique positioning, and cultural-marketing focus to R&CPMK.
- DKC Group: Integrated communications and PR agency with strong entertainment and lifestyle practice. Comparable to R&CPMK across communications, partnerships, and influencer/talent marketing for consumer and entertainment clients.
- Sunshine Sachs Morgan & Lylis: Entertainment and lifestyle public relations firm representing A-list talent, brands, and content creators. Direct competitor to Rogers & Cowan in celebrity-driven PR, brand integrations, and cultural campaigns for entertainment clients.
- Day One Agency (formerly ID PR): Lifestyle, entertainment, and brand PR agency offering communications, partnerships, and influencer marketing for consumer and entertainment brands. Directly comparable to R&CPMK's integrated service suite and talent-driven positioning.
Broad incumbents
- WPP: Global advertising and communications holding company owning multiple entertainment, influencer, and PR agencies (e.g., Ogilvy PR, BCW). Competes with R&CPMK for enterprise brand budgets and full-service integrated mandates.
- Edelman: Largest independent global public relations firm with deep entertainment, consumer, and brand practices. Competes with R&CPMK on enterprise brand PR and integrated communications, with much broader scale and global reach.
- Omnicom Group: Global advertising and marketing services holding company with significant entertainment, sports, and influencer-marketing capabilities across its agencies. Represents the scale-based competitive threat to boutique culture agencies like R&CPMK.
Market position
Customer concentration
Rogers & Cowan social profiles
Digital presenceRogers & Cowan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogers & Cowan leadership team
Management profileNumber of profiles
Profiles1 record
Rogers & Cowan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogers & Cowan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogers & Cowan
What does Rogers & Cowan do?
R&CPMK is an entertainment and culture marketing agency that delivers strategic communications, brand integration, partnerships and activations, talent and influencer marketing, and talent representation services. Its offerings are designed for enterprise brand clients seeking cultural relevance as well as for individual talent and content creators seeking professional representation. The firm partners with brands such as Uber, Mastercard, Vattenfall, and Hasbro to connect them with audiences through entertainment-driven campaigns.
When was Rogers & Cowan founded?
Rogers & Cowan was founded in 1950. It employs 11 to 50 people.
Where is Rogers & Cowan based?
Rogers & Cowan is headquartered in Los Angeles, United States, in the North America region.
How does Rogers & Cowan make money?
One revenue line is on record: professional Services - Communications & Marketing.
Who are Rogers & Cowan's main competitors?
Direct peers on record are 42 West, MKG, The Lippin Group, Slate PR, DKC Group, Sunshine Sachs Morgan & Lylis and Day One Agency (formerly ID PR). Broad incumbents are WPP, Edelman and Omnicom Group.
Does Rogers & Cowan have an API?
No public API is recorded for Rogers & Cowan.
What industry is Rogers & Cowan in?
Rogers & Cowan's product category is Public Relations & Entertainment Marketing. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7310.