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Rogers & Cowan

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uuid000eon7

Namestring
Rogers & Cowan
Legal namestring
Rogers & Cowan
Websiteurl
rogersandcowanpmk.com
Company typeenum
Private
Founded yearint
1950
Short descriptiontext

Rogers & Cowan (R&CPMK) is a privately held entertainment and culture marketing agency founded in 1950, serving brands, talent, and content creators across New York, Los Angeles, and London with communications, brand integration, partnerships, influencer marketing, and representation services.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public relations services, brand integration, talent representation, entertainment marketing, influencer marketing
Industry1 code
1Product & Brand PR (Consumer & B2B)
CodeBPAFADAHPrimaryYes
NAICS code4 codes
  • Advertising, Public Relations, and Related Services5418
  • Advertising Agencies541810
  • Public Relations Agencies541820
  • Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures7114
SIC code2 codes
  • Services-Advertising7310
  • Services-Allied To Motion Picture Production7819
Product category
Public Relations & Entertainment Marketing
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Professional Services - Communications & Marketing
TypeProfessional Services
Description

Agency earns revenue through providing strategic communications, brand integration, partnerships and activations, talent and influencer marketing, and representation services to brands, talent, and content creators in entertainment and sports sectors.

rcpmk.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

R&CPMK is an entertainment and culture marketing agency that delivers strategic communications, brand integration, partnerships and activations, talent and influencer marketing, and talent representation services. Its offerings are designed for enterprise brand clients seeking cultural relevance as well as for individual talent and content creators seeking professional representation. The firm partners with brands such as Uber, Mastercard, Vattenfall, and Hasbro to connect them with audiences through entertainment-driven campaigns.

Differentiator
Functional benefit
Problem solved
Product and service5 records
1Communications
CategoryPublic Relations
Description

Strategic public relations and media relations service that develops and executes communications programs for brands, talent, and entertainment properties.

2Brand Integration
CategoryBrand Marketing
Description

Service that embeds client brands into entertainment, cultural, and content properties to create integrated marketing moments.

3Partnerships & Activations
CategoryPartnerships & Sponsorships
Description

Designs and executes co-branded marketing partnerships and live or experiential activations connecting brands with cultural audiences.

4Talent & Influencer Marketing
CategoryInfluencer Marketing
Description

Manages creator and talent partnerships for brand marketing campaigns, sourcing and activating influencers across entertainment and cultural channels.

5Representation
CategoryTalent Management
Description

Talent representation service providing publicity, partnership brokering, and brand deal management for individual talent, actors, creators, and public figures.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Peers10 records
142 West
TypeDirect peer
Description

Entertainment publicity and brand integration agency serving film studios, talent, and consumer brands. Directly comparable to R&CPMK's entertainment-focused publicity, brand integration, and representation services.

2MKG
TypeDirect peer
Description

Experiential marketing and creative agency specializing in brand activations, partnerships, and cultural moments. Closely comparable to R&CPMK's Partnerships & Activations and Brand Integration service lines for cultural marketing campaigns.

3WPP
TypeBroad incumbent
Description

Global advertising and communications holding company owning multiple entertainment, influencer, and PR agencies (e.g., Ogilvy PR, BCW). Competes with R&CPMK for enterprise brand budgets and full-service integrated mandates.

4Edelman
TypeBroad incumbent
Description

Largest independent global public relations firm with deep entertainment, consumer, and brand practices. Competes with R&CPMK on enterprise brand PR and integrated communications, with much broader scale and global reach.

5The Lippin Group
TypeDirect peer
Description

Long-standing entertainment public relations firm serving studios, networks, and talent across film, TV, and digital. Direct comparable to R&CPMK's heritage entertainment publicity and representation practice.

6Slate PR
TypeDirect peer
Description

Lifestyle, entertainment, and hospitality PR agency offering communications, partnerships, and influencer services. Comparable in size, boutique positioning, and cultural-marketing focus to R&CPMK.

7Omnicom Group
TypeBroad incumbent
Description

Global advertising and marketing services holding company with significant entertainment, sports, and influencer-marketing capabilities across its agencies. Represents the scale-based competitive threat to boutique culture agencies like R&CPMK.

8DKC Group
TypeDirect peer
Description

Integrated communications and PR agency with strong entertainment and lifestyle practice. Comparable to R&CPMK across communications, partnerships, and influencer/talent marketing for consumer and entertainment clients.

9Sunshine Sachs Morgan & Lylis
TypeDirect peer
Description

Entertainment and lifestyle public relations firm representing A-list talent, brands, and content creators. Direct competitor to Rogers & Cowan in celebrity-driven PR, brand integrations, and cultural campaigns for entertainment clients.

10Day One Agency (formerly ID PR)
TypeDirect peer
Description

Lifestyle, entertainment, and brand PR agency offering communications, partnerships, and influencer marketing for consumer and entertainment brands. Directly comparable to R&CPMK's integrated service suite and talent-driven positioning.

Market position
Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rogers & Cowan

Public Relations & Entertainment Marketingrogersandcowanpmk.com

Rogers & Cowan (R&CPMK) is a privately held entertainment and culture marketing agency founded in 1950, serving brands, talent, and content creators across New York, Los Angeles, and London with communications, brand integration, partnerships, influencer marketing, and representation services.

Rogers & Cowan firmographics

Firmographics
Name
Rogers & Cowan
Legal name
Rogers & Cowan
Website
https://rogersandcowanpmk.com
Company type
Private
Founded year
1950
Operating status
Operating
Headcount range
11–50 employees
Short description
Rogers & Cowan (R&CPMK) is a privately held entertainment and culture marketing agency founded in 1950, serving brands, talent, and content creators across New York, Los Angeles, and London with communications, brand integration, partnerships, influencer marketing, and representation services.
Ownership category
akta.pro rank

Rogers & Cowan industry classification

Industry
Product category
Public Relations & Entertainment Marketing
NAICS
Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (541820), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
SIC
Services-Advertising (7310), Services-Allied To Motion Picture Production (7819)
akta.pro primary industry
Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

  • Public relations services
  • Brand integration
  • Talent representation
  • Entertainment marketing
  • Influencer marketing

Where Rogers & Cowan is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Rogers & Cowan business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations

Revenue model

  1. Professional Services - Communications & Marketing: Agency earns revenue through providing strategic communications, brand integration, partnerships and activations, talent and influencer marketing, and representation services to brands, talent, and content creators in entertainment and sports sectors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Rogers & Cowan product offering

Product offering

Core offering

R&CPMK is an entertainment and culture marketing agency that delivers strategic communications, brand integration, partnerships and activations, talent and influencer marketing, and talent representation services. Its offerings are designed for enterprise brand clients seeking cultural relevance as well as for individual talent and content creators seeking professional representation. The firm partners with brands such as Uber, Mastercard, Vattenfall, and Hasbro to connect them with audiences through entertainment-driven campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

  • Communications Strategic public relations and media relations service that develops and executes communications programs for brands, talent, and entertainment properties.
  • Brand Integration Service that embeds client brands into entertainment, cultural, and content properties to create integrated marketing moments.
  • Partnerships & Activations Designs and executes co-branded marketing partnerships and live or experiential activations connecting brands with cultural audiences.
  • Talent & Influencer Marketing Manages creator and talent partnerships for brand marketing campaigns, sourcing and activating influencers across entertainment and cultural channels.
  • Representation Talent representation service providing publicity, partnership brokering, and brand deal management for individual talent, actors, creators, and public figures.

Companies that use Rogers & Cowan

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Rogers & Cowan technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Rogers & Cowan partnerships and signals

Strategic signal

Scale indicators1 record

Rogers & Cowan competitors and assessment

Company assessment

Direct peers

  • 42 West: Entertainment publicity and brand integration agency serving film studios, talent, and consumer brands. Directly comparable to R&CPMK's entertainment-focused publicity, brand integration, and representation services.
  • MKG: Experiential marketing and creative agency specializing in brand activations, partnerships, and cultural moments. Closely comparable to R&CPMK's Partnerships & Activations and Brand Integration service lines for cultural marketing campaigns.
  • The Lippin Group: Long-standing entertainment public relations firm serving studios, networks, and talent across film, TV, and digital. Direct comparable to R&CPMK's heritage entertainment publicity and representation practice.
  • Slate PR: Lifestyle, entertainment, and hospitality PR agency offering communications, partnerships, and influencer services. Comparable in size, boutique positioning, and cultural-marketing focus to R&CPMK.
  • DKC Group: Integrated communications and PR agency with strong entertainment and lifestyle practice. Comparable to R&CPMK across communications, partnerships, and influencer/talent marketing for consumer and entertainment clients.
  • Sunshine Sachs Morgan & Lylis: Entertainment and lifestyle public relations firm representing A-list talent, brands, and content creators. Direct competitor to Rogers & Cowan in celebrity-driven PR, brand integrations, and cultural campaigns for entertainment clients.
  • Day One Agency (formerly ID PR): Lifestyle, entertainment, and brand PR agency offering communications, partnerships, and influencer marketing for consumer and entertainment brands. Directly comparable to R&CPMK's integrated service suite and talent-driven positioning.

Broad incumbents

  • WPP: Global advertising and communications holding company owning multiple entertainment, influencer, and PR agencies (e.g., Ogilvy PR, BCW). Competes with R&CPMK for enterprise brand budgets and full-service integrated mandates.
  • Edelman: Largest independent global public relations firm with deep entertainment, consumer, and brand practices. Competes with R&CPMK on enterprise brand PR and integrated communications, with much broader scale and global reach.
  • Omnicom Group: Global advertising and marketing services holding company with significant entertainment, sports, and influencer-marketing capabilities across its agencies. Represents the scale-based competitive threat to boutique culture agencies like R&CPMK.

Market position

Customer concentration

Rogers & Cowan social profiles

Digital presence

Rogers & Cowan financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rogers & Cowan leadership team

Management profile

Number of profiles

Profiles1 record

Rogers & Cowan funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rogers & Cowan M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogers & Cowan

What does Rogers & Cowan do?

R&CPMK is an entertainment and culture marketing agency that delivers strategic communications, brand integration, partnerships and activations, talent and influencer marketing, and talent representation services. Its offerings are designed for enterprise brand clients seeking cultural relevance as well as for individual talent and content creators seeking professional representation. The firm partners with brands such as Uber, Mastercard, Vattenfall, and Hasbro to connect them with audiences through entertainment-driven campaigns.

When was Rogers & Cowan founded?

Rogers & Cowan was founded in 1950. It employs 11 to 50 people.

Where is Rogers & Cowan based?

Rogers & Cowan is headquartered in Los Angeles, United States, in the North America region.

How does Rogers & Cowan make money?

One revenue line is on record: professional Services - Communications & Marketing.

Who are Rogers & Cowan's main competitors?

Direct peers on record are 42 West, MKG, The Lippin Group, Slate PR, DKC Group, Sunshine Sachs Morgan & Lylis and Day One Agency (formerly ID PR). Broad incumbents are WPP, Edelman and Omnicom Group.

Does Rogers & Cowan have an API?

No public API is recorded for Rogers & Cowan.

What industry is Rogers & Cowan in?

Rogers & Cowan's product category is Public Relations & Entertainment Marketing. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7310.

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PR NewswireGirl Scouts of the USA Launches CircleAround™ Powered By Girl Scouts: A Media Company and Brand for Women that Gives BackGirl Scouts of the USA launched CircleAround, a media brand and online destination for women, through its wholly owned for-profit subsidiary. The platform, developed in partnership with Rogers & Cowan PMK, features content on topics such as wellness, work, and parenting, supported by launch partners Shutterstock and Verizon Business. Revenue generated from advertising will be distributed to Girl Scouts of the USA to support its mission.PR NewswireStephen F. Macias Named Executive Vice President Entertainment and Multicultural Practice Lead, Rogers & Cowan PMKRogers & Cowan PMK announced the appointment of Stephen F. Macias to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead. Macias will manage communications strategy and lead the agency's new Multicultural Communications division serving talent and brand clients, with a focus on LGBTQ+, communities of color, and female-driven initiatives. Macias joins from MWWPR, where he most recently served as Senior Vice President, Diversity and Inclusion Practice Lead.PR NewswireCraig Greiwe Named Chief Strategy And Transformation Officer, Rogers & Cowan/PMKRogers & Cowan/PMK announced the elevation of Craig Greiwe to Chief Strategy & Transformation Officer, overseeing practice groups including Research & Insights, Strategy & Transformation, and the Greenhouse incubator. The promotion reflects the agency's evolution from a traditional PR and media relations firm into a fully integrated marketing and communications agency serving major entertainment clients and brands. Greiwe will be responsible for overarching strategy on some of the agency's largest brand accounts while leading a team that implements plans across marketing, PR, experiential events, and partnerships.Digital Music NewsRogers & Cowan and PMK-BMC Officially Merge; Superstar Clientele CombinedPMK*BNC and Rogers & Cowan, two major entertainment marketing and PR agencies, have officially merged to form a single unnamed entity under their parent company Interpublic Group of Companies. The combined agency will manage over 500 clients across film, TV, music, fashion, and sports industries, along with more than 30 corporate brands including Activision, Audi, Samsung, and Microsoft, and will operate from offices in London, Miami, Nashville, Los Angeles, and New York.PR NewswireIcelandic Glacial Retains Rogers & Cowan for U.S. Public Relations BusinessIcelandic Glacial, a premium natural spring water brand from Iceland, has selected Rogers & Cowan to handle all of its U.S. public relations business as the company continues to expand its distribution footprint and reports high double-digit growth. The agency won the account for its integrated approach covering experiential events, talent and influencer partnerships, social and digital media, sponsorships, and product placement. The brand, which sources water from Iceland's Ölfus Spring and uses geo-thermal energy, aims to become the number one import water brand in the U.S. market.PR NewswireRogers & Cowan's VIP Services Division - Film Fashion - To Rebrand As ITB Worldwide, Creating Global Powerhouse Fashion AgencyFilm Fashion, the award-winning boutique division of Rogers & Cowan specializing in red carpet celebrity showrooms, announced it will merge into London-based ITB Worldwide on March 1, 2019. The merger creates a global powerhouse fashion agency with combined showrooms in Los Angeles, New York, and London, expanding ITB's VIP offerings to include red carpet dressing expertise alongside its existing talent, influencer, and brand partnership services. Rogers & Cowan acquired ITB Worldwide in May 2018 with the stated goal of expanding its award-winning work for global brands like H&M and MANGO.PR NewswireRogers & Cowan Brings Home Eight PRism Awards for Excellence in Public RelationsRogers & Cowan won eight honors at the 54th Annual PRSA Los Angeles PRism Awards, capturing accolades for campaigns it designed and implemented for clients including AARP, Elton John, Jockey, Exhibitions International for King Tut, and the McDonald's Operators Association of Southern California. The agency tied with Princess Cruises for the most wins of the night, taking home five category-leading trophies plus three additional Awards of Excellence. The awards ceremony took place on October 17, 2018, at the Taglyan Cultural Complex in Hollywood, California.PR NewswireRogers & Cowan Names Chris Monaco Managing Director InternationalRogers & Cowan has hired Chris Monaco as Managing Director International to oversee the company's business operations across EMEA, with Monaco reporting directly to CEO Mark Owens. Monaco brings 20 years of global brand, content, and entertainment marketing expertise, having previously served as Chief Revenue Officer at Livestyle and Senior Vice President at Universal Music Group. The appointment marks another step in Rogers & Cowan's ongoing transformation from a traditional entertainment PR firm into an integrated communications and content powerhouse within the Octagon Sport and Entertainment Network.PR NewswireRogers & Cowan Content Development Arm, Clickable Media Group, Launches First Digital Series, "Click My Closet"Clickable Media Group, a division of Rogers & Cowan, launched its first digital series 'Click My Closet,' featuring celebrities including Ashley Greene, Jaime King, Petra Nemcova, and Cheryl Burke working with stylists to create outfits for various occasions. The show uniquely combines entertainment content with interactive shopping, allowing viewers to save, share, and purchase items directly from the episodes. The series targets millennial women aged 18-35 and represents a strategic pivot toward digital-first, socially driven content distribution.PR NewswireRogers & Cowan Acquires London Based ITB WorldwideRogers & Cowan, a global entertainment PR agency headquartered in Los Angeles, has acquired London-based ITB Worldwide, one of Europe's leading entertainment marketing agencies. ITB will join Rogers & Cowan as part of the Octagon Sports and Entertainment Network, combining ITB's expertise in fashion and influencer marketing with Rogers & Cowan's music, talent, and content capabilities. Terms of the acquisition were not disclosed, and ITB will retain its name while continuing to operate under the leadership of Managing Directors Emma Gregson and Matthew Pitcher.