Iddink Group

What Iddink Group does

Iddink Group is a Dutch supplier of educational materials and school facilities, founded in 1922 and headquartered in Ede, Netherlands. The company operates as a wholly-owned subsidiary of Sanoma Learning (part of the Sanoma Group), distributing textbooks, licenses, and other learning materials to Dutch secondary schools and their students. Its go-to-market is direct-to-consumer and direct-to-institution via two proprietary web portals: the Leerlingenportaal (Student Portal) for individual students to order materials and manage year-end book returns, and the Schoolportaal (School Portal) for schools to coordinate orders and logistics. A separate customer service structure (Klantenservice Leerlingen and Klantenservice Scholen) supports each segment.

The company's revenue model is based on the sale of educational materials (textbooks, licenses, and ancillary school supplies) under a one-time license model, with quote-based pricing determined by individual school contracts and student orders. Physical operations are anchored by a headquarters in Ede and a warehouse/return facility in Makkum that handles student book returns. Marketing is predominantly web-based, with email communications for order confirmations and personalized return forms sent approximately two weeks before return deadlines, complemented by school-facilitated portal access. Distribution is exclusively domestic (Netherlands), and Iddink holds a registered trademark that is part of the Sanoma Pro-branded portfolio.

Iddink operates as an integrated distribution and logistics arm within Sanoma Learning's broader educational publishing and learning materials division, rather than as an independent publisher. The leadership team comprises CEO Wijnand Voogdt and CFO Martijn Meskers, with corporate services and recruitment routed through the Sanoma parent. No public revenue, funding, M&A, or AI capability disclosures are present in the available data.

Name

Iddink Group

Legal name

Iddink Group

Website

https://iddinkgroup.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

101–250 employees

Short description

Iddink Group is a Dutch educational materials distributor, founded in 1922 and a subsidiary of Sanoma Learning, serving Dutch secondary schools and students via dedicated student and school portals for ordering textbooks, licenses, and managing book returns.

Ownership category

akta.pro rank

Product category

Educational Materials Distribution

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Educational & Academic Publishing Distribution (Textbooks) (CRAOALAC)

Keywords

• Educational materials distribution
• Textbook distribution services
• School supplies management
• Learning materials platform
• Student book ordering

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Educational Materials Sales: Iddink generates revenue through the sale of textbooks, licenses, and other educational materials to students and schools in the Netherlands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Iddink Group is a Dutch distributor and supplier of educational materials, including textbooks, digital licenses, and learning supplies, serving secondary schools and students in the Netherlands. The company operates two self-service web portals—the Leerlingenportaal (Student Portal) and the Schoolportaal (School Portal)—which handle the full lifecycle of educational material ordering, distribution, and end-of-year book returns.

Product overview

Iddink Group offers a digital learning materials management platform consisting of two primary self-service portals: the Leerlingenportaal (Student Portal) and the Schoolportaal (School Portal). These portals enable students to order textbooks, licenses, and other learning materials, and manage the return of school books at year-end. The platform is integrated within the Sanoma Learning ecosystem, serving as the operational interface for educational materials distribution across Dutch schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Leerlingenportaal (Student Portal) Self-service web portal for individual students in Dutch secondary education to manage textbook and learning material orders, access personalized return forms, track book returns at the end of the school year, and participate in promotional campaigns.
• Schoolportaal (School Portal) Self-service web portal for Dutch educational institutions to manage and coordinate bulk learning material orders, handle logistics for textbook distribution to students, and manage book return processes.
• Educational Materials Distribution Service Core distribution service through which Iddink supplies textbooks, digital licenses, and other learning materials to Dutch schools and students, including order processing, delivery, and structured year-end book return handling with a national ordering deadline of May 25, 2026.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Sanoma LearningcoreOthersIddink is a wholly-owned subsidiary (onderdeel) of Sanoma Learning, which is part of the Sanoma Group. This parent company relationship provides Iddink with backing from a major European media and learning company.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Pearson: Pearson is a global education and learning company providing textbooks, digital platforms, and assessments — a broad incumbent competing in adjacent content and platform categories relevant to Iddink's evolution.
• Sanoma Learning: Sanoma Learning is Iddink's parent company and one of the largest European learning companies, operating across multiple countries and educational segments — a broader incumbent that encompasses Iddink's distribution role.
• Cengage: Cengage is a global education and reference publisher with digital learning platforms, comparable as a broader incumbent in the textbook and digital materials space where Iddink also operates.

Direct peers

• Malmberg: Malmberg is a Dutch educational publisher providing textbooks and digital learning methods, comparable to Iddink's content-distribution focus for Dutch schools and integrated within Sanoma's competitive set.
• ThiemeMeulenhoff: ThiemeMeulenhoff develops and distributes educational materials and digital learning environments for Dutch secondary and vocational education, serving the same schools and student segments as Iddink.
• Heutink: Heutink supplies educational materials and school supplies to Dutch primary and secondary schools, overlapping with Iddink on textbook and learning material distribution.
• Van Dijk Educatie: Van Dijk Educatie is a Dutch distributor of school books, learning materials, and educational supplies to students and schools, directly competing with Iddink in the same Dutch secondary education distribution market.
• Zwijsen: Zwijsen is a Dutch educational publisher of children's and school books, with primary and secondary school distribution channels that overlap with Iddink's learner and school audiences.
• Noordhoff: Noordhoff is a Dutch educational publisher producing textbooks and digital learning resources for primary, secondary, and vocational education, comparable as a content-plus-distribution peer in the Dutch education market.

Emerging players

• Kitaboo: Kitaboo is a digital textbook and e-learning platform provider serving publishers and educational institutions — relevant as an emerging digital distribution model that could pressure traditional distributors like Iddink.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iddink-group-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iddink Group