Digo Hispanic Media

What Digo Hispanic Media does

Digo Hispanic Media, now operating as Cognate Hispanic Marketing following a 2024 rebrand, is a U.S.-focused Hispanic marketing agency founded in 2018 and headquartered in New York with regional offices in Miami and Los Angeles. The company delivers an integrated offering spanning Hispanic marketing strategy, media planning and buying, creative and content production, and an owned Premium Hispanic Network of Spanish-language publishers, CTV, FAST, and streaming channels. Its central operational platform is Campaign OS, launched in 2024, which packages campaign planning and activation across the owned network and external inventory with AI-powered optimization supplemented by human cultural strategists. The firm serves enterprise clients in verticals including healthcare (Pfizer), education, government (State of Illinois), financial services, telecom, consumer packaged goods, and political/civic sectors, structuring engagements as monthly retainers, fixed-scope projects, or media-managed programs with fees tied to media spend.

The company's underlying technology centers on a Campaign OS platform integrating AI-driven campaign analysis and predictive analytics with proprietary U.S. Hispanic consumer data, layered with cultural-intelligence inputs from bilingual strategists. Distribution is anchored in an owned premium Spanish-language media inventory — spanning publishers, CTV, FAST, and streaming — that the company claims provides 71% Hispanic coverage in the top-5 U.S. markets and reach to 54 million consumers, supplemented by Google Certified Publishing Partner status for programmatic access. AI modalities disclosed are text (multilingual creative generation in Spanish, English, and Spanglish), video (CTV/FAST activation), and structured data (audience targeting and optimization).

Commercially, revenue is generated across three streams: recurring strategy and consulting retainers, transaction-fee-based media buying with percentage-of-spend economics on media-managed programs, and professional-services fees on creative and content production engagements. Pricing is custom and quote-based with no public tiers, engagements typically span multi-year contracts at the enterprise level, and the go-to-market motion is direct enterprise field sales supplemented by inbound via "Book a Meeting" and "Request a Proposal" CTAs on the company website. The company is private, with no disclosed institutional investors, parent entity, or funding history.

Name

Digo Hispanic Media

Legal name

Cognate Hispanic Marketing

Website

https://digohispanicmedia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Cognate Hispanic Marketing (formerly Digo Hispanic Media) is a U.S.-focused Hispanic marketing agency serving enterprise brands across healthcare, government, financial services, telecom, education, CPG, and political verticals through strategy, media planning and buying, creative and content production, and the Campaign OS platform, leveraging an owned Premium Hispanic Network and AI-powered cultural intelligence.

Ownership category

akta.pro rank

Product category

Hispanic Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Community, Ethnic & Multilingual News Publishers (MPAJADAG), Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI)

Keywords

• Hispanic marketing services
• Multicultural advertising
• Media planning buying
• Spanish-language media network
• Cultural intelligence marketing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Strategy and Consulting: Strategy engagements for Hispanic marketing planning and audience insights
2. Media Planning and Buying: Programmatic, direct, and social media buying with Hispanic focus. Typically structured as media-managed programs with fees based on media spend managed.
3. Creative and Content Production: Culturally rooted creative development, video production, social content, and digital experiences. Can be structured as fixed-scope projects or retainer-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Digo Hispanic Media (now operating as Cognate Hispanic Marketing) is a U.S. Hispanic marketing agency that delivers integrated Hispanic marketing strategy, advertising, media planning and buying, and culturally fluent creative and content production. The agency differentiates through its owned Premium Hispanic Network of Spanish-language publishers, CTV, FAST, and streaming channels, and its AI-powered Campaign OS platform for planning and activating Hispanic media campaigns.

Product overview

Cognate (formerly Digo Hispanic Media) is a U.S. Hispanic marketing agency offering an integrated platform combining strategy, media, creative, and technology services. The core offering includes Campaign OS as the central platform for campaign planning and activation, supported by specialized services for Hispanic marketing strategy, Hispanic advertising, media planning and buying (programmatic, direct, and social), and creative and content development. The company operates the Premium Hispanic Network — a proprietary owned media network of premium Spanish-language publishers, CTV, FAST, and streaming channels — which differentiates their media buying capabilities. Services are organized by industry verticals covering healthcare, education, government, financial services, telecom, CPG, and political/civic sectors, with locations in New York, Miami, and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Hispanic Marketing Strategy Strategic planning service that transforms U.S. Hispanic audience insights into actionable growth plans for brands seeking to reach Hispanic consumers with cultural intelligence.
• Hispanic Advertising Media advertising services focused on reaching and winning U.S. Hispanic consumers through culturally relevant campaign activation across premium inventory.
• Premium Hispanic Network Owned and operated media network comprising premium Spanish-language publishers, CTV (Connected TV), FAST, and streaming channels providing brand-safe, culturally relevant inventory for campaign delivery.
• Media Planning & Buying Programmatic, direct, and social media buying services with Hispanic audience focus, covering digital media strategy, planning, and activation.
• Creative & Content Culturally fluent creative development service producing marketing content in Spanish, English, and Spanglish for campaigns, social media, video, and digital experiences.
• Campaign OS Integrated campaign planning and activation platform enabling brands to plan Hispanic media campaigns across CTV, FAST, streaming, and premium Spanish-language publishers with dedicated strategist support and AI-powered cultural intelligence.

Quantifiable outcome

• 71% Hispanic coverage in top-5 markets
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Certified Publishing Partner status, enabling programmatic advertising capabilities and access to Google's ad ecosystem for premium Spanish-language media inventory.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Alma: Alma is one of the largest independent U.S. Hispanic marketing agencies offering creative, media, and digital services to brands targeting Hispanic consumers. Directly comparable to Cognate across service lines, vertical specialization, and multicultural positioning.
• LatinWorks: LatinWorks is an independent multicultural creative agency serving brands targeting Hispanic and Latino consumers in the U.S. Overlaps directly with Cognate on Hispanic-focused brand strategy, creative, and cultural insights.
• Lopez Negrete Communications: Lopez Negrete is a long-established independent Hispanic-focused advertising agency offering integrated marketing, media, and digital services. Closely comparable in mission, multicultural specialization, and enterprise client roster.
• Walton Isaacson: Walton Isaacson is an independent multicultural agency offering advertising, media, and digital services to brands targeting diverse U.S. consumer segments. Direct overlap on multicultural targeting and enterprise client focus.
• The Community: The Community is an independent multicultural agency working with global brands on Hispanic and Latin American marketing. Direct overlap on multicultural creative, cultural intelligence, and integrated campaign services.
• Republica Havas: Republica is Havas's multicultural and Hispanic-focused agency, offering creative, media, and digital services. Comparable service portfolio and target audience to Cognate, with the additional resources of a global holding company.
• Gallegos United: Gallegos United is an independent Hispanic creative agency known for culturally driven brand work. Comparable to Cognate in offering culturally rooted creative and full-service Hispanic marketing capabilities.

Emerging players

• HCode (formerly HISPANICODE): HCode is a data-driven Hispanic marketing and media company offering programmatic, content, and audience solutions. Comparable in combining Hispanic data, digital media, and cultural targeting, but more specialized in data/audience offerings versus full-service creative.

Broad incumbents

• Doner Partners Network: Doner is a large independent creative-led agency with significant Hispanic and multicultural practice capabilities. Comparable in offering integrated Hispanic marketing but operates at greater overall scale across multiple consumer verticals.
• Commonwealth//McCann (McCann Worldgroup): Commonwealth//McCann is the multicultural arm of McCann Worldgroup, offering Hispanic and multicultural marketing services within a global network. Comparable Hispanic capabilities but with broader holding-company scale and resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/digohispanic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digo Hispanic Media