Goodsflow
Goodsflow (굿스플로) is a Korean e-commerce logistics platform operating three fulfillment centers and API-based shipping, tracking, return, and messaging services for enterprise marketplaces (Naver, Coupang, Kakao), SMB sellers, and consumers across South Korea.
- Company typePrivate
- Founded2002
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Goodsflow does
Goodsflow (굿스플로) is a Korean e-commerce logistics platform company, operated by PIMZ Corporation (퓜즈(주)) and headquartered in Seoul. The company provides end-to-end fulfillment, shipping information services, and last-mile/on-demand delivery to Korean e-commerce merchants, marketplaces, and consumers. Goodsflow runs three fulfillment centers — Yangjae MFC in Seoul (~1,000 pyeong), Incheon (~2,100 pyeong, 25,000 boxes/day, 50+ staff), and Daejeon (~2,100 pyeong, 40,000 boxes/day, 30+ staff) — and serves enterprise customers including Naver Smart Store (300,000+ merchants), Coupang (since 2012), Kakao (since 2013 across Kakao Mall, Kakao Commerce, Kakao Gift, Kakao Mobility, Kakao Makers), Naver Line/Line Friends (since 2015), Hyundai Hmall (since 2016, including first-in-Korea furniture delivery tracking), and Gmarket (re-engaged 2023 for cross-border logistics). SMB and consumer segments are served through the Sellers (셀러스) self-service platform, Homepick door-to-door delivery, Shipping Guardian (배송지키미) app, and partners like BGF/CU convenience stores.
Goodsflow firmographics
Firmographics- Name
- Goodsflow
- Legal name
- 핌즈(주)
- Website
- https://goodsflow.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goodsflow (굿스플로) is a Korean e-commerce logistics platform operating three fulfillment centers and API-based shipping, tracking, return, and messaging services for enterprise marketplaces (Naver, Coupang, Kakao), SMB sellers, and consumers across South Korea.
- Ownership category
- akta.pro rank
Goodsflow industry classification
Industry- Product category
- E-commerce Logistics Services
- NAICS
- Warehousing and Storage (493), Local Messengers and Local Delivery (4922), Freight Transportation Arrangement (48851)
- SIC
- Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Omnichannel Retail Fulfillment Centers (TLALADAC)
- akta.pro secondary industries
- Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE)
Keywords
Where Goodsflow is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices4 records
Markets served
Goodsflow business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Fulfillment Services: Full-service fulfillment operations at dedicated logistics centers (양재, 인천, 대전) including storage, picking, packing, and shipping for e-commerce sellers
- Delivery Contract Services (착한택배): Affordable express delivery contracts for small sellers, providing access to carrier rates without minimum volume requirements
- Business Messaging (알리미): KakaoTalk-based business notification and friend messaging services (알림톡, 친구톡) with per-message pricing
- API/Information Services: Shipping tracking API, invoice printing, return automation, and safe number services for e-commerce platforms and sellers
- Homepick On-Demand Delivery: Visit pickup, same-day delivery, convenience store delivery, and quick services for both individual and business customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard Parcel Alliance - Monthly 200+ shipments |
| Unit Pricing | Monthly | Naver Smart Store Alliance - Monthly 1+ shipment |
| Usage-based | Pay-as-you-go | KakaoTalk Business Messages |
| Unit Pricing | Pay-as-you-go | Homepick Visit Delivery |
| Unit Pricing | Pay-as-you-go | CU Convenience Store Return Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Goodsflow product offering
Product offeringCore offering
Goodsflow operates an integrated e-commerce logistics platform combining fulfillment center operations, API-based information services, and last-mile delivery. The company runs three fulfillment centers (Yangjae MFC, Incheon, Daejeon) providing storage, picking, packing, and shipping, plus API services including multi-carrier shipping tracking (200+ carriers), invoice printing, and one-click return automation, alongside consumer-facing Homepick on-demand pickup and Today Arrival same-day delivery services.
Product overview
Goodsflow operates as a logistics solutions platform with three core service pillars: (1) Fulfillment services (풀필먼트) with three physical logistics centers in Yangjae (MFC), Incheon, and Daejeon handling storage, picking, packing, and shipping; (2) Information services including shipping tracking (배송추적) for 200+ carriers, invoice printing (송장출력), return automation (반품자동화), safe number masking (안심번호), and the Alimi notification service integrated with KakaoTalk; and (3) Logistics services including Homepick door-to-door delivery, same-day Today Arrival (오늘도착), dedicated return services (전담반품), and the affordable Charcong Delivery (착한택배) program. The platform integrates with Naver Smart Store, SAP, and KakaoTalk, and offers the Sellers platform for order automation.
Differentiator
Problem solved
Functional benefit
Brands
- 홈픽 (Homepick): Door-to-door delivery service including visit pickup, same-day delivery, convenience store delivery, quick service, and freight.
- 셀러스 (Sellers)
- 오늘도착
- 착한택배
- 전담반품
- 배송지키미
- 안심번호
- 알리미
Products and services
- Fulfillment Service (풀필먼트) End-to-end fulfillment service handling storage, picking, packing, and shipping across three logistics centers (Yangjae MFC, Incheon, Daejeon) for e-commerce sellers and enterprises. Supports same-day shipping with 100% same-day dispatch, 7 days/week operation, and robotics-based smart logistics.
- Shipping Tracking API (배송추적) API service providing real-time tracking information for 200+ domestic and international parcel delivery companies. Enables unified shipment inquiry, delivery status monitoring, and automatic settlement/escrow triggers for e-commerce platforms and sellers.
- Return Automation (반품자동화) One-click return automation API enabling buyers to submit return requests directly on shopping malls, with automatic information transfer to delivery companies, real-time tracking, and automated refund processing. Includes CU convenience store drop-off returns.
- Invoice Printing (송장출력) API service allowing sellers to print waybills directly from shopping mall admin without Excel work, automatically transmitting tracking numbers to shopping malls and preventing order cancellations.
- Delivery Guard App (배송지키미) Free mobile app for consumers providing real-time shipping notifications, automatic waybill registration from partner carriers, overseas shipping tracking (EMS, FedEx, UPS, DHL), and quick service booking. Downloaded by 2.2M+ members with 4.8 star rating.
- Alimi Business Notification (알리미) KakaoTalk business messaging service enabling enterprises to send 알림톡 (notification) and 친구톡 (friend) messages to customers, with automatic SMS/LMS fallback on delivery failure. Pricing: 알림톡 8 KRW, 친구톡 13 KRW.
- Safe Number Service (안심번호) Virtual phone number service (050-****-****) protecting customer personal information by masking real phone numbers from sellers and delivery companies during transactions.
- Homepick (홈픽) Door-to-door pickup and delivery service platform offering visit delivery, same-day delivery, convenience store parcels, quick service, and freight. Supports individual users and business bulk shipping via app or web. Visit pickup starting from 5,000 KRW for items under 15kg.
- Today Arrival (오늘도착) Same-day delivery premium service where commerce business items ordered today are delivered by Homepick drivers by 10 PM (for items received by 2 PM). Dawn delivery option available (by 8 AM for items received by 8 PM). Covers Seoul, Incheon, and 20 Gyeonggi areas.
- Good Delivery (착한택배) Affordable delivery contract service for individual entrepreneurs and small sellers offering rates from 2,400 KRW with simple online application. Supports CJ Korea Express, Hanjin, LOTTE, and Korea Post carriers. Standard parcel alliance requires 200+ monthly shipments.
- Dedicated Return Service (전담반품) Dedicated return service utilizing Goodsflow's exclusive return contracts with premium delivery companies. Achieves 90%+ return collection rate by next day with monitoring capabilities throughout the return process.
- Naver N-Delivery Service (네이버 N배송) Naver smart store N-delivery fulfillment service provided through Goodsflow's three fulfillment centers, enabling fast delivery to boost sales conversion for Naver Smart Store sellers.
- Sellers Platform (셀러스) Order and waybill automation solution for starting sellers at goodsflow.io, providing order collection, waybill printing, and integrated logistics management for small-scale e-commerce operators.
Quantifiable outcome
- 90%+ return collection rate for next-day returns when using dedicated return services
- +2 more outcomes
Companies that use Goodsflow
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Goodsflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Goodsflow partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered standard and core.
- GmarketstandardRe-engaged partnership in 2023 to address international direct purchase and reverse international purchase logistics challenges with 50+ overseas carrier integrations
- Hyundai HmallcoreMulti-carrier shipping integration, return automation, quick delivery, VIP express delivery, and furniture delivery partnership with Livart; first in Korea to offer furniture delivery tracking service
- Naver Line (라인프렌즈)coreFulfillment services for Line Friends store sales and event merchandise since March 2015; SAP integration for real-time inventory sync from June 2017; handles high-volume event shipments of thousands per day
- KakaocorePartnership since 2013 covering Kakao Mall, Kakao Commerce, Kakao Gift, Kakao Mobility, and Kakao Makers; provides shipping tracking, invoice printing, return automation, and convenience store return services
- CoupangcoreLong-term logistics partnership since 2012; integrated shipping information solution and return automation; combined seller-contracted carriers with dedicated Coupang return carriers to improve return collection rates; piloted VIP scheduled return pickup services
- BGF (CU Convenience Store)standardPartnership for convenience store return services allowing customers to drop off returns at CU locations nationwide; includes approval number issuance, weight measurement, and label printing at store postboxes
- Naver (N배송)coreOfficial fulfillment partner for Naver N-delivery service offering same-day and fast delivery; operates dedicated logistics centers (양재, 인천, 대전) for Naver Smart Store sellers
- Delivery Carriers (CJ대한통운, 한진택배, 로젠택배, 우체국, etc.)coreIntegrations with 200+ domestic and international delivery companies for tracking, invoice, and return services; carriers include CJ Daehan, Hanjin, Logen, Korea Post, and international carriers (EMS, FedEx, UPS, DHL)
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Goodsflow competitors and assessment
Company assessmentBroad incumbents
- CJ Logistics: Korea's largest integrated logistics company and one of Goodsflow's carrier partners. Operates nationwide fulfillment centers plus delivery network, making it both a comparable fulfillment provider and a potential disintermediation threat to Goodsflow's tracking/aggregator layer.
- Hanjin Transportation: One of Korea's major parcel carriers (Hanjin Courier), explicitly listed as a Goodsflow integration partner. Provides direct fulfillment and tracking services that overlap with Goodsflow's offerings for enterprise customers.
- Logen Logistics Korea: Korean parcel carrier also integrated into Goodsflow's alliance programs. Competes in last-mile and B2C shipping with comparable but narrower e-commerce-specific tooling than Goodsflow's full SaaS suite.
- Korea Post (Korea Post Logistics): State postal/logistics operator partnering with Goodsflow's Daejeon center (co-located in Daejeon postal logistics center) and providing EMS tracking integration. Competes on low-cost parcel and offers parcel locker/postbox-based returns.
Others
- Naver (Naver Smart Store / N-Delivery): Goodsflow's largest customer (300,000+ merchants) and N-delivery partner. Operates its own N-fulfillment network that overlaps directly with Goodsflow's fulfillment offering; threat and partner simultaneously.
- Coupang (Coupang Logistics / Rocket): Customer since 2012 with return automation integration. Operates Rocket Delivery with extensive owned fulfillment, representing the largest vertical integrator that could absorb Goodsflow's API services in-house.
Direct peers
- Woory Logistics (우리로지스): Korean e-commerce fulfillment and last-mile delivery company with comparable three-division model (fulfillment, tracking, delivery). Direct competitor for large enterprise e-commerce customers in Korea.
- 71Logistics (71로지스): Korean fulfillment service provider for e-commerce sellers with integrated delivery contracts. Closest direct competitor targeting the same SMB-to-enterprise e-commerce seller segment as Goodsflow's fulfillment and '착한택배' affordable delivery offering.
- Ziptology (집토로지): Korean logistics startup offering shipping aggregation and tracking APIs to online sellers; comparable technology stack and target market to Goodsflow's information-services business.
Regional players
- Kurly (Kurly Logistics): Korean dawn-delivery grocery operator with proprietary fulfillment and last-mile network. Comparable urban-fulfillment plus same-day-delivery model to Goodsflow's Yangjae MFC and Homepick/Today Arrival services, though focused on fresh grocery rather than general e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodsflow social profiles
Digital presenceGoodsflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodsflow leadership team
Management profileNumber of profiles
Profiles1 record
Goodsflow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodsflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodsflow
What does Goodsflow do?
Goodsflow operates an integrated e-commerce logistics platform combining fulfillment center operations, API-based information services, and last-mile delivery. The company runs three fulfillment centers (Yangjae MFC, Incheon, Daejeon) providing storage, picking, packing, and shipping, plus API services including multi-carrier shipping tracking (200+ carriers), invoice printing, and one-click return automation, alongside consumer-facing Homepick on-demand pickup and Today Arrival same-day delivery services.
Is Goodsflow a public or private company?
Goodsflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodsflow founded?
Goodsflow was founded in 2002. It employs 11 to 50 people.
Where is Goodsflow based?
Goodsflow is headquartered in Seoul, South Korea, in the Asia region.
How does Goodsflow make money?
Five revenue lines are on record. Fulfillment Services are the primary driver. The others are delivery Contract Services (착한택배), business Messaging (알리미), API/Information Services and homepick On-Demand Delivery.
Who are Goodsflow's main competitors?
Broad incumbents on record are CJ Logistics, Hanjin Transportation, Logen Logistics Korea and Korea Post (Korea Post Logistics). Others are Naver (Naver Smart Store / N-Delivery) and Coupang (Coupang Logistics / Rocket). Direct peers are Woory Logistics (우리로지스), 71Logistics (71로지스) and Ziptology (집토로지). Kurly (Kurly Logistics) is listed as a regional player.
Does Goodsflow have an API?
Yes. Goodsflow provides API services for shipping tracking (integrating with 200+ domestic and international carriers), invoice printing, return automation, and order management. The APIs enable standard integration for carrier code and waybill number transmission for integrated inquiry. SAP API integration is available for real-time inventory sync (demonstrated with Line Friends SAP). Integration options include Mobile, PC, Excel upload, and API connection for order/shipping applications.
What industry is Goodsflow in?
Goodsflow's product category is E-commerce Logistics Services. Its primary akta.pro industry code is TLALADAC, Omnichannel Retail Fulfillment Centers, with a secondary code of TLALADAL, Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person). Its NAICS code is 493 and its SIC code is 4220.