Heilind Asia Pacific
Heilind Asia Pacific is a Hong Kong-based franchised distributor of interconnect, electromechanical, and cable management products, carrying over 120 manufacturer lines across 25 component categories to automotive, industrial automation, OEM, and contract manufacturer customers throughout the Asia Pacific region.
- Company typePrivate
- Founded2012
- HeadquartersSha Tin, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heilind Asia Pacific does
Heilind Asia Pacific is a Hong Kong-headquartered regional subsidiary of Heilind Electronics Inc., the largest interconnect distributor in North America, operating as a franchised distributor of interconnect, fastening, electromechanical, and cable management products across the Asia Pacific region. The company carries product lines from over 120 manufacturer brands across 25 component categories, including long-tenured franchises with Molex (1974), Omron (1985), Panduit (1989), Hirose (1989), FCI/Amphenol (1990), 3M (1998), JAE (1998), and LEMO (2008). Its product portfolio spans heavy-duty connectors, FFC/FPC connectors, modular jacks, HDMI 2.1, high-speed backplane solutions, USB3 vision cable assemblies, sensing solutions, and emerging lines targeted at AI infrastructure and data center applications.
The business operates through direct sales offices in Hong Kong, Singapore, Suzhou, Dongguan, Shenzhen, and Shanghai, supplemented by mobile offices and design representatives across Taiwan, Philippines, Thailand, India, Malaysia, Vietnam, and Indonesia. Revenue is generated on a transaction basis from selling distributed components to four primary customer segments: automotive manufacturing, industrial automation, OEMs, and contract manufacturers. Distribution channels include field sales, an e-commerce platform (eStore) with both anonymous book-price and registered contract-pricing tiers, and regional distribution centers — including a Hong Kong regional distribution center plus warehouses across North America, allowing inventory to reach 90% of North American customers within one shipping day.
The Asia Pacific entity was officially launched on December 12, 2012, and the parent company has grown through both internal expansion and acquisitions (Force Electronics 1986, Help Electronics 1991, Sage Electronics 1991, Gateway Megatech 1998, Thompson Electronic Supplies 2011, Interstate Connecting Components 2012, Kotek Eletro Electronica 2012). Heilind Asia Pacific replicates the parent's North American distribution model locally, emphasizing deep inventory, value-added services (part assembly, modification, packaging), RoHS compliance support, and technical sales support. The company is privately held as a subsidiary of Heilind Electronics Inc., and no standalone financial disclosures are available.
Heilind Asia Pacific firmographics
Firmographics- Name
- Heilind Asia Pacific
- Legal name
- Heilind Electronics Asia
- Website
- https://heilindasia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heilind Asia Pacific is a Hong Kong-based franchised distributor of interconnect, electromechanical, and cable management products, carrying over 120 manufacturer lines across 25 component categories to automotive, industrial automation, OEM, and contract manufacturer customers throughout the Asia Pacific region.
- Ownership category
- akta.pro rank
Heilind Asia Pacific industry classification
Industry- Product category
- Electronic Component Distribution
- NAICS
- Merchant Wholesalers, Durable Goods (423), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Heilind Asia Pacific is headquartered
LocationHeadquarters
- HQ city
- Sha Tin
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices11 records
Markets served
Heilind Asia Pacific business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electronic Components Distribution: Heilind Asia Pacific generates revenue through the sale of interconnect, fastening, electromechanical, and cable management products sourced from over 120 manufacturer franchises. Revenue is earned on a per-transaction basis as products are sold to customers in automotive manufacturing, industrial automation, and smart production sectors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Unregistered User pricing - Book resale prices for anonymous buyers |
| Subscription | Annual | Registered User pricing - Contract-based pricing for established customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Heilind Asia Pacific product offering
Product offeringCore offering
Heilind Asia Pacific is a franchised distributor of interconnect, fastening, electromechanical, and cable management products, offering connector and sensor inventory sourced from over 120 manufacturer franchises to OEM, contract manufacturer, and automotive/industrial automation customers across Asia Pacific. Sales are executed through direct field sales, an in-house eStore e-commerce platform, regional distribution centers (Hong Kong, Singapore, plus parent-coverage in North America), and fully equipped value-added centers providing part assembly, modification, and packaging services. Pricing is quote-based, with unregistered eStore users purchasing at book resale prices and registered customers under net-30 contract pricing.
Product overview
Heilind Asia Pacific is a franchised distributor for major product lines in the interconnect and electromechanical market, offering a portfolio of interconnect, fastening, electromechanical, and cable management solutions. The company's core offering is the eStore platform for parts procurement and order management, complemented by a comprehensive range of connector products from supplier partners including TE Connectivity (56G MezzaWave connectors, modular jacks, HDMI 2.1 connectors, magnetic modular jacks, Z-Pack backplane solutions, SIM card connectors, free height floating connectors, IDC connector systems), Molex (heavy-duty connectors, FFC/FPC connectors, MX-DaSH connectors, HyperQube connectors, DuraClik wire-to-board connectors, Micro-Lock Plus, VersaBlade wire-to-wire connectors), Standex detect (data center sensing solutions, fluid level sensors), and 3M (USB3 vision cable assemblies). Products serve automotive manufacturing, industrial automation, smart production systems, data centers, and general electronics applications.
Differentiator
Problem solved
Functional benefit
Products and services
- eStore Online Ordering Platform Self-serve online platform for checking stock availability, purchasing interconnect and electromechanical parts, and tracking orders, with telephone customer support across Guandong (China), Suzhou (China), Singapore, and Hong Kong.
- Value-Added Services (Part Assembly, Modification, and Packaging) Services delivered via fully equipped value-added centers in Hong Kong (and across the parent network) providing part assembly, modification, and packaging for connector and electromechanical products sourced from Heilind's franchised manufacturers.
- TE Connectivity Interconnect Product Line (Distribution) Franchised distribution of TE Connectivity's high-speed connectors, modular jacks, HDMI connectors, backplane solutions, IDC systems, SIM card connectors, Rast 5.0 power headers, and related interconnect products for data center, networking, automotive, and industrial applications.
- Molex Interconnect Product Line (Distribution) Franchised distribution of Molex heavy-duty connectors, FFC/FPC Easy-On connectors, MX-DaSH, HyperQube, DuraClik wire-to-board, Micro-Lock Plus, VersaBlade wire-to-wire connectors, and other Molex interconnect products for automotive, industrial, and electronics applications.
- 3M Interconnect Product Line (Distribution) Franchised distribution of 3M interconnect products including Active Optical Cable (AOC) Assemblies for QSFP+ FDR applications and USB 3.0 vision cable assemblies for industrial machine vision.
- Standex detect Sensing & Control Product Line (Distribution) Franchised distribution of Standex detect sensing and control products targeted at data center and industrial applications, including data-center-specific sensing solutions and side-mount fluid level sensors.
Companies that use Heilind Asia Pacific
Customer profileSegments4 records
Ideal customer profiles2 records
Heilind Asia Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heilind Asia Pacific partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TE ConnectivitycoreTE Connectivity is a supplier partner of Heilind Asia Pacific. Heilind showcased TE Connectivity products along with Molex and Heyco at Automotive Manufacturing 2026 in Bangkok. TE Connectivity products include connectors, cable assemblies, and interconnect solutions.
- MolexcoreMolex is a key supplier partner and Heilind's first franchise partnership dating back to 1974. Heilind is franchised to distribute Molex products including heavy-duty connectors, Easy-On FFC/FPC connectors, MX-DaSH connectors, HyperQube connectors, DuraClik connectors, Micro-Lock Plus connectors, and VersaBlade wire-to-wire connectors.
- HeycominorHeyco is a supplier partner showcased alongside TE Connectivity and Molex at Automotive Manufacturing 2026. Products include interconnect and cable management solutions for automotive manufacturing applications.
- 3McoreHeilind is franchised for 3M brand interconnect products, distributing products since 1998. Products include Active Optical Cable Assemblies for QSFP+ FDR applications and USB3 Vision Cable Assemblies.
- OmroncorePartnership established in 1985 with Japanese relay manufacturer Omron. Omron is one of Heilind's key manufacturer franchises.
- PanduitcorePartnership established in 1989 with American electronic hardware and connector manufacturer Panduit.
- HirosecorePartnership established in 1989 with Japanese connector manufacturer Hirose.
- FCI (now Amphenol FCI)corePartnership established in 1990 with French connector manufacturer FCI (then Berg Electronics).
- JAEcorePartnership established in 1998 with Japanese connector manufacturer JAE.
- LEMOcorePartnership established in 2008 with Swiss connector manufacturer LEMO.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Heilind Asia Pacific competitors and assessment
Company assessmentDirect peers
- Arrow Electronics: Arrow Electronics is a Fortune 500 global distributor of electronic components and enterprise computing solutions, including interconnect products. Directly comparable to Heilind Asia Pacific in serving automotive, industrial, and OEM customers with broad manufacturer franchises.
- Avnet: Avnet is one of the world's largest distributors of electronic components, with deep franchises across interconnect, electromechanical, and embedded solutions. Directly comparable to Heilind in product categories, customer verticals, and global distribution model.
- WPG Holdings: WPG Holdings is the largest semiconductor and electronic components distributor in Asia-Pacific. Headquartered in Taiwan with extensive Greater China and Southeast Asia coverage, it is a direct competitor to Heilind Asia Pacific in the same product categories and customer base.
- Future Electronics: Future Electronics is a large privately held global distributor of electronic components with strong interconnect and electromechanical portfolios. Comparable to Heilind in franchise model, customer verticals, and value-added service orientation.
- WT Microelectronics: WT Microelectronics is a leading Asia-Pacific electronic components distributor headquartered in Taiwan, with significant presence in Greater China and ASEAN. Direct competitor to Heilind Asia Pacific across interconnect and semiconductor components.
- Digi-Key Electronics: Digi-Key Electronics is a major global electronic components distributor known for its broad catalog, e-commerce platform, and quick-turn logistics. Comparable to Heilind in product breadth and digital GTM, with overlapping customers in design engineering and contract manufacturing.
- Mouser Electronics: Mouser Electronics is a global authorized distributor of semiconductors and electronic components, with strong focus on new product introduction and design-in engineers. Directly comparable to Heilind in manufacturer franchise model and customer verticals.
Regional players
- Macnica: Macnica is a leading Japan-headquartered distributor of semiconductors and electronic components with strong APAC presence. Comparable to Heilind Asia Pacific in product mix and customer base across automotive and industrial markets in Asia.
- Ryosan (Ryoyo Electric / Ryosan Company): Ryosan is a Japan-based electronic components distributor with established operations across Asia. Comparable to Heilind Asia Pacific in serving automotive, industrial, and OEM customers with similar product franchises.
Broad incumbents
- Premier Farnell (Element14): Element14 (formerly Premier Farnell) is a global electronics distributor owned by Avnet, with broad interconnect and electromechanical product ranges. Comparable to Heilind in product categories and customer segments, though operates as part of a wider conglomerate portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heilind Asia Pacific social profiles
Digital presenceHeilind Asia Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heilind Asia Pacific leadership team
Management profileNumber of profiles
Heilind Asia Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heilind Asia Pacific M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heilind Asia Pacific
What does Heilind Asia Pacific do?
Heilind Asia Pacific is a franchised distributor of interconnect, fastening, electromechanical, and cable management products, offering connector and sensor inventory sourced from over 120 manufacturer franchises to OEM, contract manufacturer, and automotive/industrial automation customers across Asia Pacific. Sales are executed through direct field sales, an in-house eStore e-commerce platform, regional distribution centers (Hong Kong, Singapore, plus parent-coverage in North America), and fully equipped value-added centers providing part assembly, modification, and packaging services. Pricing is quote-based, with unregistered eStore users purchasing at book resale prices and registered customers under net-30 contract pricing.
Is Heilind Asia Pacific a public or private company?
Heilind Asia Pacific is a private company. It is classified as corporate owned and is currently operating.
When was Heilind Asia Pacific founded?
Heilind Asia Pacific was founded in 2012. It employs 11 to 50 people.
Where is Heilind Asia Pacific based?
Heilind Asia Pacific is headquartered in Sha Tin, Hong Kong SAR China, in the Asia region.
How does Heilind Asia Pacific make money?
One revenue line is on record: electronic Components Distribution.
Who are Heilind Asia Pacific's main competitors?
Direct peers on record are Arrow Electronics, Avnet, WPG Holdings, Future Electronics, WT Microelectronics, Digi-Key Electronics and Mouser Electronics. Regional players are Macnica and Ryosan (Ryoyo Electric / Ryosan Company). Premier Farnell (Element14) is listed as a broad incumbent.
Does Heilind Asia Pacific have an API?
No public API is recorded for Heilind Asia Pacific.
What industry is Heilind Asia Pacific in?
Heilind Asia Pacific's product category is Electronic Component Distribution. Its primary akta.pro industry code is CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 423 and its SIC code is 5065.